Suzie Yorke: Building better-for-you brands that actually sell
Suzie Yorke is a CPG founder who takes products from kitchen table to big retail. She leads The Better Chocolate and shares the wins, the setbacks, and the grit behind every listing. Her posts feel like a playbook for food founders. Practical, upbeat, and full of receipts.
1. Who she is
Suzie is a Canadian entrepreneur and women’s empowerment advocate with deep CPG chops. Before The Better Chocolate, she built and scaled brands, including the fan-favorite Love Good Fats. Her background as a CMO shows in the way she talks about price packs, booth strategy, and ingredient decisions. She tells the long road story openly, from rejections to resets to retail wins. You see her on the show floor, in buyer meetings, and with her team during planning offsites. She positions herself as a founder who teaches while she ships.
2. A network of heavyweights
Her orbit includes Walmart, Costco, Sobeys, Whole Foods, Loblaw, and Metro. She connects with WEConnect, Natural Products Expo, and trade leaders who shape the aisle. The map also features P&G, EY, UPS, and operators across manufacturing and logistics. This is the circle where listings happen and scale becomes real.
3. Why people listen
She speaks like a coach who has done the laps. Clear captions, first-person lessons, and photos from the grind. She celebrates partners and shares specific advice on launches, sampling, and packaging. The tone is kind, high energy, and no fluff.
4. Authenticity that resonates
Favikon rates her authenticity at 93/100. Comments come from founders, buyers, and consumers swapping real feedback. She posts candid shots from trade shows, team tables, and warehouse aisles. The mix of personal stories and hard numbers keeps trust high.
5. Numbers that back it up
Influence score sits at 6,835 points, with LinkedIn ranking top 1% in Canada and strong positions across food and chocolate categories. Followers rose from about 21,802 to 26,467 over 18 months, a healthy organic climb. Engagement quality scores 82 while post content lands at 89 and expertise at 92. Posting is steady, with spikes around listings, expo weeks, and milestone wins.
6. Collaborations that matter
Suzie partners with retailers on launches, with manufacturers on formulation, and with media around founder journeys. She shows up at CHFA and category events and turns those touchpoints into content that educates the industry. Her campaigns spotlight store activations, sampling, and data-backed iteration. She turns community into sell-through.
7. Why brands should partner with Suzie Yorke
If you want credible reach in better-for-you CPG, Suzie brings proof and momentum.
- Retailer launch series with behind-the-scenes videos and store-level shoutouts
- Founder playbook content that pairs your tools with her real numbers and checklists
- Trade show takeovers with live demos, buyer Q&A, and sampling highlights
- Co-developed product or flavor drops validated with in-feed polls and retail sell-through recaps
8. What causes she defends
Suzie champions female empowerment, LGBTQIA+ inclusion, and women in tech and STEM. She mentors founders, amplifies supplier diversity programs, and credits teams and partners by name. Her posts celebrate women winning shelf space and leadership roles. She uses her platform to make the aisle fairer and the founder path less lonely.
9. Why Suzie Yorke is relevant in 2025
Retail is noisy and budgets are tight. Founders who show data, community, and operational detail stand out. As AI speeds testing and supply chains keep shifting, operators want practical voices they can trust. Suzie gives play-by-play guidance that brands, buyers, and consumers actually use.
Conclusion: Leading with proof and heart
Suzie Yorke blends kindness with commercial rigor. She celebrates the team, tracks the metrics, and shares the lessons in public. Her influence comes from doing the work and inviting others along. For partners, that means story, credibility, and movement on shelf.
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