Creator Introduction

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Ivan Palii and his team at Sitechecker use Favikon as their primary influencer marketing platform to drive lead generation campaigns across multiple markets. Operating in the SEO tools space, they require precise targeting and authentic partnerships to effectively reach their audience. 

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How Sitechecker Uses Favikon

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Primary Focus: Influencer Discovery 

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"Number 1 feature for us is influencer discovery. We launch campaigns on LinkedIn in different languages and look for nano and micro influencers who: have not just followers, but also a trust of the audience who knows how to engage their followers who has a focus on one niche (SEO)" 

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Their approach prioritizes quality over quantity, focusing on influencers who have built genuine trust with their audience and demonstrate strong engagement rates within the SEO niche. 

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Efficiency Through Advanced Search 

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"Search filters and ranking system on Favikon helps to find the influencers we need much faster than we could do manually via LinkedIn search." 

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This efficiency gain has been particularly valuable for their multi-language campaigns, allowing them to quickly identify relevant influencers across different markets without manual LinkedIn searches. 

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Why Favikon? 

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Organic Discovery

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"I didn't try other platforms before Favikon. I spent a lot of time on LinkedIn sharing my own content, and then I started to see more and more that people share their influencer score in their industry based on Favikon." 

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Ivan's discovery came through his own content creation journey on LinkedIn, where observing other creators sharing their Favikon rankings created natural awareness and credibility for the platform. 

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From User to Custome

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‍"I decided to check the tool and I found it useful. In a month, I started to think about testing influencer marketing campaigns on LinkedIn for lead generation and Favikon helped me with it." 

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The transition from curious observer to active business user happened organically, demonstrating the platform's ability to convert users who initially engage with its ranking features. 

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Essential Features 

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Core Functionality 

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"Rankings, influencer search, and influencer analytics with price per post estimation are the most important ones for me." 

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These three features form the foundation of Sitechecker's influencer marketing workflow, providing discovery, evaluation, and budgeting capabilities needed for effective campaigns. 

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Brand Deals Innovation 

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"Also, I am glad you added Brand Deals (or Live Campaigns), I tested this feature and I'm impressed by how many valuable requests from influencers I got after publishing our first campaign. It speeds up the process a lot." 

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The Brand Deals feature has transformed their campaign launch process, shifting from outbound outreach to attracting inbound interest from qualified influencers. 

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Measurable Results 

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Operational Efficiency 

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"Reducing time on looking for the right influencers and launching campaigns is one of the most valuable things."

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The time savings have allowed Sitechecker to scale their influencer marketing efforts without proportionally increasing their team size or campaign management overhead. 

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Dual-Purpose Value 

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"I also started to use Favikon more and more as a creator, because I like its analytics. It's something I can't get anywhere else: a unified profile that has unique stats from all social media I publish on." 

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Beyond business applications, Ivan has found value in Favikon's creator analytics for his own personal brand development, accessing unified cross-platform insights unavailable through individual social media platforms.

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Ready to streamline your influencer marketing? Discover how Favikon helps you find trusted niche creators, launch faster campaigns, and scale lead generation globally.

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