Le blog

B2B Influencer Marketing

10 min de lectura

La guía definitiva del marketing de influencers B2B: estrategia, descubrimiento de creadores, alcance y ROI (2026)

El marketing de influencers B2B ayuda a las marcas a generar confianza, llegar a los responsables de la toma de decisiones y generar leads cualificados a través de creadores de confianza. Esta guía completa para 2026 abarca la estrategia, la selección de creadores, la ejecución de campañas y la medición del rendimiento.

Latest Featured

B2B Influencer Marketing

8 min de lectura

¿Qué es el brand lift en el marketing de influencers?

5 min de lectura

Cómo analizar a cualquier influencer gratis: guía completa paso a paso

B2B Influencer Marketing

8 min de lectura

¿Qué es el EMV en el marketing de influencers? Cómo calcularlo y medirlo

13 min de lectura

Cómo detectar a un influencer falso: Guía completa de detección de fraude (2026)

Quién es quién en las redes sociales

5 minutos para leer

¿Quién es Legna Hernández?

Legna Hernández se destaca como una de las personas influyentes del estilo de vida y el bricolaje más atractivas de México. Conocida por su estética única y su narración identificable, ha cautivado a millones de personas a través de su contenido sincero, humorístico y altamente creativo.

Jeremy Boissinot

Quién es quién en las redes sociales

Who is Siena Mirabella?

Siena Mirabella has carved out a niche as a lifestyle and style influencer, captivating her audience with content centered on organization, wellness, and personal growth. With a well-curated digital presence, she has built an engaged community that follows her for aesthetic yet practical content.

Jeremy Boissinot

Quién es quién en las redes sociales

5 minutos para leer

¿Quién es Michelle Gomez?

Michelle Gomez es una vibrante creadora digital de México, conocida por su atractivo contenido de estilo de vida, música y viajes en TikTok e Instagram. Con más de 7 millones de seguidores, cautiva al público a través de tendencias de baile llenas de energía, desafíos interactivos y diarios de viaje estéticos.

Jeremy Boissinot

Quién es quién en las redes sociales

Who is Leah Tharin?

Leah Tharin is a recognized leader in product-led growth and business scaling, specializing in aligning product, marketing, and sales for measurable success. As the host of ProductTea with Leah, she shares unfiltered conversations with industry leaders, offering valuable insights into leadership and product strategies for B2B scaleups.

Jeremy Boissinot

Quién es quién en las redes sociales

Who is Lisa Su?

Lisa Su is a transformative force in the tech industry as CEO of AMD, leading advancements in high-performance computing and semiconductors. Her visionary leadership has propelled AMD to global prominence, with innovations like the Ryzen and EPYC processors reshaping the industry. A trailblazer in engineering and business, Su’s accomplishments highlight her as a role model for aspiring leaders and a driving force in technology.

Jeremy Boissinot

Quién es quién en las redes sociales

Who is Olivia Ponton?

Olivia Ponton is a prominent figure in the modeling and fashion industry, known for her work with Sports Illustrated Swimsuit and IMG Models. Her strong presence across TikTok, Instagram, and X (formerly Twitter) has helped her gain a significant following. Olivia uses her platforms not only to showcase her professional work but also to advocate for LGBTQ+ rights and promote inclusivity.

Jeremy Boissinot

Quién es quién en las redes sociales

Who is Luis von Ahn?

Luis von Ahn, co-founder and CEO of Duolingo, is not only a prominent figure in the tech industry but also a charismatic and impactful social media creator. Known for his sharp insights into business, education, and societal trends, Luis leverages platforms like X (formerly Twitter) and LinkedIn to connect with professionals, thought leaders, and fans of Duolingo alike.

Jeremy Boissinot

Quién es quién en las redes sociales

Who is Kaan Gülten?

Kaan Gülten, a technology entrepreneur and AI expert, has built an impressive presence in the digital sphere as the founder of Webtures and Girişimci Kafası, the largest entrepreneurship community in Turkey. Through his expertise in mobile advertising, SEO, digital strategy, and growth hacking, Kaan uses social media to share insights on startups, technology, and business innovation.

Jeremy Boissinot

Quién es quién en las redes sociales

Who is Ola Kaellenius? | B2B Influencer

Ola Källenius, the CEO of Mercedes-Benz, stands out as a prominent figure in the automotive and business world, with a strong social media presence, especially on LinkedIn. As a leader of one of the world's most iconic automobile brands, Källenius combines his professional expertise with a personal commitment to sustainability, innovation, and corporate responsibility.

Jeremy Boissinot

Quién es quién en las redes sociales

5 minutos para leer

¿Quién es Kian Lawley?

Kian Lawley se ha establecido como un influencer dinámico y multifacético en las redes sociales, que conecta con millones de personas en todo el mundo a través de su viaje de acondicionamiento físico, colaboraciones y conocimientos sobre el estilo de vida. Con un fuerte enfoque en la salud, la familia y la creatividad, Kian cautiva al público en Instagram, YouTube, TikTok y X, equilibrando la narración personal con las asociaciones de marca.

Jeremy Boissinot

Quién es quién en las redes sociales

5 minutos para leer

¿Quién es Nathan Latka?

Nathan Latka se ha hecho un hueco como voz influyente en las comunidades empresariales y de SaaS. Conocido por su podcast «The Top» y por su papel como fundador de Founderpath, Nathan usa sus plataformas para compartir ideas, consejos y las trayectorias de crecimiento de los directores ejecutivos exitosos.

Jeremy Boissinot

Quién es quién en las redes sociales

Who is Lizeth Ramirez?

Lizeth Ramirez stands out in the family and lifestyle digital landscape by offering a raw, heartfelt view of single motherhood. Through candid parenting moments, humorous TikToks, and fashion-forward Instagram posts, Lizeth connects with a broad yet loyal audience.

Quién es quién en las redes sociales

Who is Laura Clery?

Laura Clery has become a standout figure in the parenting and mental health spaces on social media. With a mix of comedy and open discussion, she uses her platforms to bring visibility to important topics like autism awareness, motherhood, and mental health struggles, building a community that feels both seen and entertained.

Justine Castany

Quién es quién en las redes sociales

Who is MaKenzie Marshall?

MaKenzie Marshall has emerged as a refreshing voice in the digital space, using humor, family moments, and mental health advocacy to connect deeply with a youthful audience. She has built a strong presence primarily across TikTok, Instagram, and YouTube, offering uplifting content that feels personal and genuine.

Quién es quién en las redes sociales

Who is Michaela Hedderman aka MJ Hedderman?

MJ Hedderman is a bold and creative lifestyle and fashion content creator from the United States, known for her vibrant TikToks, nostalgic styling, and festival-ready looks. With a distinctive aesthetic that fuses editorial visuals with personal storytelling, she has built a strong presence on TikTok and Instagram.

Quién es quién en las redes sociales

Who is Michael Seibel?

Michael Seibel is a leading voice in startup mentorship and entrepreneurship, with deep ties to Y Combinator and early-stage founders. His direct advice on B2B strategy, founder execution, and scalable thinking has helped shape the direction of countless startups.

Jeremy Boissinot

Quién es quién en las redes sociales

Who is Monica aka Monitoocrazy?

Monica, better known online as Monitoocrazy, is a Dallas-based Mexican American content creator who has captured attention with her relatable parenting skits and culturally humorous vlogs. Her Spanglish storytelling style has positioned her as a vibrant voice for bilingual families across the U.S.

Justine Castany

Quién es quién en las redes sociales

Who is Laura Daniela?

With a radiant digital presence spanning Los Angeles to Brazil, Laura Daniela is redefining lifestyle and beauty influence for Portuguese-speaking audiences. Known for her vibrant personality and sharp visual storytelling, she seamlessly blends personal content with professional brand collaborations.

Quién es quién en las redes sociales

Who is Kiera Please?

Kiera Please blends storytelling, cosplay, and humor to connect with a creative audience. Her content spans TikTok, Instagram, comics, and original projects.

Justine Castany

Quién es quién en las redes sociales

Who is Lilia Buckingham?

Lilia Buckingham is not your average lifestyle influencer—she’s a creative storyteller who seamlessly blends fashion, vulnerability, and advocacy across her platforms. Known for her emotionally resonant content and visual authenticity, Lilia brings a refreshing mix of introspection and elegance to the digital space.

Quién es quién en las redes sociales

Who is Sofia Richie?

Sofia Richie Grainge is reshaping the narrative around modern motherhood in the influencer space. Known for her chic aesthetic and graceful transition into family life, she uses her platforms to balance high-fashion moments with real-life parenting insights.