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B2B Influencer Marketing

10 min de lectura

La guía definitiva del marketing de influencers B2B: estrategia, descubrimiento de creadores, alcance y ROI (2026)

El marketing de influencers B2B ayuda a las marcas a generar confianza, llegar a los responsables de la toma de decisiones y generar leads cualificados a través de creadores de confianza. Esta guía completa para 2026 abarca la estrategia, la selección de creadores, la ejecución de campañas y la medición del rendimiento.

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Quién es quién en las redes sociales

Who is Narendra Modi?

Narendra Modi, the Prime Minister of India, is one of the most prominent world leaders with a highly influential social media presence. Known for his powerful oratory skills and deep connection with the people, Modi has leveraged digital platforms to share updates on national and international affairs, foster a sense of unity, and communicate directly with millions of followers.

Jeremy Boissinot

Quién es quién en las redes sociales

Who is Julie Mendes?

Juliê Mendes is a fashion student and lifestyle creator from São Paulo whose bold personality and trend-forward content have captured the attention of Brazil’s digital youth. Known for her upbeat tone and signature style, Juliê’s content blends beauty, fashion, and humor in an authentic, visually-driven way.

Quién es quién en las redes sociales

Who is Kaitlyn Hoefling?

Kaitlyn Hoefling has carved out a relatable and humorous space across TikTok and Instagram, bringing personal growth and family-centered storytelling to a wide audience. Known for her honest, light-hearted takes on everyday life, Kaitlyn continues to connect deeply with younger audiences seeking authenticity, laughter, and real conversations.

Quién es quién en las redes sociales

Who is Monica Rosales?

Monica Rosales, also known as Moni Rosales, is a Mexican wellness creator and travel-focused video entertainer who connects with a primarily female, Spanish-speaking audience. Her content is filled with humor, real-life anecdotes, and wellness advice, reaching hundreds of thousands across Instagram and TikTok.

Justine Castany

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Who is Leah Madden?

Leah Madden is a venture capital advisor, M&A consultant, and advocate for inclusion in tech and finance. With a background spanning operational finance and private equity, she blends her experience in shareholder strategy with a commitment to social causes.

Jeremy Boissinot

Quién es quién en las redes sociales

Who is Letícia Stuchi?

Letícia Stuchi has built a name for herself as one of Brazil’s most beloved family lifestyle creators. Known for her humorous parenting content and heartfelt posts, Letícia blends authenticity with storytelling to create highly relatable content for parents.

Quién es quién en las redes sociales

Who is Marcella Nery?

Marcella Nery is captivating a new generation of content lovers with her dreamy fusion of Disney passion, travel stories, and entertainment-driven lifestyle. Known for her bright visuals and childlike curiosity, Marcella brings magic to her community of over 5 million followers.

Quién es quién en las redes sociales

Who is Mel Firetti?

Mel Firetti emerges as a dynamic Brazilian influencer, captivating audiences with energetic dance routines, beauty insights, and engaging lifestyle content. Her digital persona shines prominently across multiple platforms, significantly resonating with Brazil’s vibrant youth culture.

Quién es quién en las redes sociales

5 minutos para leer

¿Quién es Manuel Regato?

Manuel Regato es un destacado creador de contenido de estilo de vida y aventura de Sevilla, España. Conocido por su contenido humorístico e identificable, combina sin esfuerzo interacciones casuales con anécdotas personales, creando una conexión única con su audiencia.

Justine Castany

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Who is Pia Scarnato?

Pía Scarnato has carved out a unique niche in the digital space, blending humor, lifestyle, and engaging entertainment content to captivate her audience. As an Argentine content creator, she has amassed a significant following across TikTok, Instagram, and YouTube, making her a standout figure in video entertainment and lifestyle influencing.

Jeremy Boissinot

Quién es quién en las redes sociales

5 minutos para leer

¿Quién es Nahir Silvero, también conocido como Nana Yael?

Nahir Silvero combina la cultura del tatuaje, la aventura al aire libre y la narración de estilos de vida, lo que hace que su contenido sea atractivo e inspirador. Desde tatuajes detallados hasta experiencias de viajes y patinaje, conecta con una amplia audiencia que busca creatividad y emoción.

Jeremy Boissinot

Quién es quién en las redes sociales

5 minutos para leer

¿Quién es Melany Sofia De Leon Palacios?

Melany Palacios se ha convertido rápidamente en una de las influencers de estilo de vida y belleza más atractivas de México, cautivando al público con su contenido identificable, su experiencia en moda y su vibrante personalidad. Con un fuerte enfoque en la moda de tallas grandes, los consejos de belleza y las experiencias de la vida diaria, ha cultivado un seguimiento leal en TikTok, Instagram y YouTube.

Jeremy Boissinot

Quién es quién en las redes sociales

5 minutos para leer

¿Quién es Kelly Bustamante?

Kelly Bustamante es una importante influencer ecuatoriana con una fuerte presencia en contenido de estilo de vida, belleza y moda. Con millones de seguidores en TikTok e Instagram, ha creado una audiencia comprometida a través de publicaciones visualmente atractivas y con las que se puede identificar.

Jeremy Boissinot

Quién es quién en las redes sociales

Who is Lexis Cordova aka Rucrewlex?

Lexis Cordova, also known as Rucrewlex, is a social media entertainer who creates fun and relatable content. Her mix of pranks, lifestyle posts, and fashion makes her stand out.

Jeremy Boissinot

Quién es quién en las redes sociales

Who is Paisley Raine?

Paisley Raine brings energy and creativity to her content, sharing lifestyle, fashion, and entertainment videos. Her engaging style keeps her audience coming back for more.

Jeremy Boissinot

Quién es quién en las redes sociales

Who is Marla Fay?

Marla Fay is an adventure-seeking videographer and travel content creator, inspiring audiences with her passion for exploration. With a strong presence on YouTube, Instagram, and TikTok, she documents thrilling experiences like surfing, hiking, and cultural immersion.

Jeremy Boissinot

Quién es quién en las redes sociales

Who is Kaly Alba?

Kaly Alba is a Paris-based fashion and beauty content creator who has built a strong following through her outfit inspirations, beauty tips, and empowering messages. With an active presence on TikTok and Instagram, she shares a mix of curated styling advice, cultural influences, and personal insights.

Jeremy Boissinot

Quién es quién en las redes sociales

Who is Payly Bottalla?

Payly Bottalla is a fashion and lifestyle influencer recognized for her engaging content on beauty, styling, and high-profile event experiences. With a strong presence on Instagram and YouTube, she shares behind-the-scenes moments, luxury collaborations, and personal beauty tips.

Jeremy Boissinot

Quién es quién en las redes sociales

Who is Kiara Nelson?

Kiara Nelson is a rising musician and content creator who has captivated audiences with her engaging social media presence. Known for her musical journey and creative expression, Kiara connects with her audience through platforms like TikTok, Instagram, and YouTube, sharing music-related content and personal insights.

Jeremy Boissinot

Quién es quién en las redes sociales

Who is Shae Lovve?

Shae Lovve is a vibrant content creator who blends personal transformation and humor with engaging social media strategies. Her content spans weight loss tips, lifestyle vlogs, and comedic takes, inspiring a growing audience to embrace self-love and wellness.

Jeremy Boissinot

Quién es quién en las redes sociales

Who is Kristin Gallucci?

Kristin Gallucci is a top marketing strategist and LinkedIn Top Voice with expertise in brand strategy, B2B/B2C marketing, and digital innovation. As Marketing Lead at Cognizant, she drives authentic customer connections and delivers actionable insights through her acclaimed newsletter and industry thought leadership.

Jeremy Boissinot