First Influencer Campaign Planner - Free Claude Skill

Nobody plans a launch around "we need an influencer." Someone says the word "creators," a deadline gets attached, and the person who has to make it happen has never booked one, never set a budget tier, and has no idea what a good reply rate even looks like.

That's the exact gap this skill closes.

What it does

First Influencer Campaign Planner runs a short interview (product, goal, audience, budget, deadline, who's running it) and turns your answers into a full working plan:

• A timeline built backwards from your deadline
• The creator profile to target, plus follower tiers and typical cost ranges per tier
• A budget split across fees, product, amplification, and contingency, with a free price calculator if you want a quick per-creator benchmark
• An outreach plan with realistic reply-rate expectations
• A brief outline so creators know exactly what to deliver
• A measurement setup with one primary KPI and honest limits on what you can and can't track
• Launch and risk checklists

It forks the entire plan by audience. A B2B software launch gets a LinkedIn-first plan built on employee advocacy before paid creators. A B2C product gets a TikTok and Instagram plan built on micro-creator engagement. Same skill, two different plans, because the two don't work the same way.

Every number ships labeled as a directional estimate, not a promise, and disclosure rules (FTC, ASA, ARPP) are built into every plan by default, not bolted on at the end.

How to install

1. Download the ZIP.
2. In Claude, go to Settings > Customize > Skills.
3. Click the + button, then Create skill.
4. Upload the ZIP (it needs the skill folder itself at the root, not just the files inside it).
5. Toggle it on.

Next time you tell Claude you need to plan a first influencer campaign, it uses the skill automatically. No need to reference it by name.

Who it's for

Anyone handed influencer marketing for the first time, with a deadline and a budget number and nothing else. If you get to the creator-research step and want to skip the manual digging, Favikon's creator search covers the discover-to-report workflow this plan is built around.