Guide
5 min to read

How to Find Influencers for Your Brand

The perfect step-by-step guide to find the best influencers for your influencer marketing campaign.

April 19, 2024
Justine Castany

Are you a business owner on the hunt for the perfect influencer to elevate your brand? Look no further! With the power of artificial intelligence and Favikon, discovering the ideal influencers for your business has never been easier. Follow these simple steps to unlock the potential of influencer marketing for your brand.

Who Are Influencers?

Influencers are individuals who have built a loyal following on social media platforms by creating engaging content and establishing themselves as authorities in specific niches. These individuals have the power to sway the opinions and purchasing decisions of their audience, making them valuable partners for businesses looking to increase their brand awareness and reach.

Why Work with Influencers?

Collaborating with influencers offers businesses a unique opportunity to tap into their existing communities and leverage their credibility and influence to promote products or services. Unlike traditional forms of advertising, influencer marketing allows brands to connect with consumers in a more authentic and relatable way, driving engagement and fostering trust. By partnering with influencers, businesses can reach a highly targeted audience, increase brand visibility, and ultimately drive sales.

How to find the right influencers for your brand:

Step 1: Get Started with Favikon

Begin your journey by heading to Favikon's website and signing up for a free account. Once registered, log in to access the platform's powerful features.

Step 2: Discover Influencers

Navigate to Advanced Discovery

Within Favikon's intuitive interface, locate the "Advanced Discovery" feature to start your search for the perfect B2B influencers.

Specify Your Criteria & Refine Your Search with Favikon's Filters

Define your search parameters by selecting relevant keywords, social media platforms, and geographic regions. To find the right niche, consider the specific industry or topic your brand operates in. Utilize Favikon's extensive filters, including follower count, region, language spoken, and content format, to narrow down your search results and target influencers who align with your brand values and target audience.

Use the right filters to refine your search further. Consider factors such as engagement rates, growth rates, and recent posts to assess an influencer's relevance and effectiveness. Look for creators who demonstrate consistent growth, high engagement with their audience, and a strong alignment with your brand's values and goals.

Example: You're looking for a Brazilian creator who publishes in English about finance on LinkedIn, and you want him to have at least 1,000 followers and be Top voice. Here are the filters you need to apply:

Step 3: Explore Influencer Profiles

Browse Results

Once you've entered your search criteria, browse through the list of influencers that match your specifications.

View Complete Profiles & Check Sponsored Post Price

Click on an influencer's profile to access comprehensive details, including their bio, follower count, engagement metrics, and past collaborations. Pay attention to their content style, audience demographics, and recent posts to ensure alignment with your brand's objectives.

Evaluate collaboration opportunities by checking the estimated sponsored post price provided by Favikon for each influencer, ensuring cost-effectiveness and alignment with your budget.

Step 4: Connect with Influencers

Contact Influencers Directly

Favikon streamlines the communication process by providing contact information or social media icons, enabling you to contact influencers directly. This means you can find all the influencer information you need for your marketing campaigns on a single page. Then, once you've grouped all your creators with their contacts, you can discuss collaboration opportunities with them.

Start a conversation to discuss potential collaboration opportunities, including campaign goals, deliverables and compensation. Use Favikon's creator network to explore the influencer's past collaborations and assess their fit with your brand.

Conclusion

With Favikon's AI-powered influencer marketing tool, increasing your brand awareness through B2B influencers has never been easier. By leveraging Favikon's advanced discovery features, comprehensive influencer profiles, and insightful filters, businesses can connect with the right influencers to amplify their message and reach a wider audience. Start your influencer marketing journey with Favikon today and unlock endless possibilities for your brand's growth and success. Easy and amazing, thanks to Favikon's innovative features and data-driven approach to finding the perfect niche and selecting the right influencers.

À propos de l'auteur

Justine Castany

Justine Castany, étudiante à l'ESSEC Business School et travaillant actuellement chez Favikon, brille par son amour pour le marketing et son dévouement à la communication. En tant que jeune professionnelle dynamique, elle occupe le poste de directrice du marketing chez Favikon, où elle apporte son expertise pour élaborer et exécuter des stratégies de pointe. Grâce à sa créativité et à son sens aigu des tendances, Justine se démarque en communiquant efficacement les messages de marque et en faisant des vagues sur les réseaux sociaux.