TOP Influencer
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Top 10 Instagram Influencers in Brazil

Check Out the 10 Leading Influencers in Brazil on instagram!

May 21, 2024
Justine Castany

As a digital marketer, you know that keeping up with the latest trends and strategies is key to success. In Brazil, Instagram is a major platform for influencing and shaping consumer behavior. With so many influencers in the industry, it can be hard to know who to follow.

That’s why we have compiled a list of the top Instagram influencers in Brazil. From fashion icons to lifestyle and travel gurus, these influencers will help you stay ahead of the curve and achieve your marketing goals.

Read on to learn about the top Instagram influencers in Brazil, their specialties, backgrounds, and much more.

But first, how does Favikon rank influencers?

Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.

Click here to learn more about it.

Favikon influence score

Explore the Top 10 Brazil Influencers on instagram:

1. Pablo Marçal 🇧🇷

Leading the pack is Pablo Marçal. He is a writer, entrepreneur, and the creator of Método IP, a method focused on unlocking a person's identity. He is married to Carol Marçal and is the father of three sons and one daughter. Pablo shares practical tips on emotional intelligence and personal growth. He encourages his followers to govern their lives, embrace personal development, and let go of past grievances. Pablo also shares insights on success, prosperity, and decision-making. His content is aimed at those who aspire to thrive and become their best selves.

Instagram Score : 98.1/100

Favikon Authority Score : 2 189

2. Alane Dias 🇧🇷

In 2nd place, we have Alane Dias. She is is an actress, dancer, and model originally from Amazônia and currently living in SP. She is known for being the champion of Rainha das Rainhas in 2018. Alane shares her talent and passion for performing arts on social media, showcasing her skills through TikTok and Instagram. With a diverse range of posts, including dance videos, funny moments, and behind-the-scenes glimpses into her life, Alane keeps her followers entertained. She also uses her platform to promote her work and collaborations with various brands and photographers. Follow Alane to stay updated on her artistic journey and see the world from her unique perspective.

Instagram Score : 97.3/100

Favikon Authority Score : 1 236

3. Vinicius Jr. 🇧🇷

In 3rd place, it's Vinicius, also known as Vini Jr., is a professional footballer from Brazil who currently plays as a forward for Real Madrid. He has a strong presence on social media, with over a million followers on Instagram, where he shares videos of his personal life and career highlights with fans. In addition to his passion for football, Vinicius Jr. is an advocate for social justice and environmental protection. He has also partnered with several brands, including Vivo and Pepsi, to promote their products.

Instagram Score : 97.1/100

Favikon Authority Score : 3 812

4. Ruyter 🇧🇷

In the 4th spot is Ruyter. He is a motivational speaker and philanthropist known for his inspiring messages and positive outlook on life. With a background in human behavior, he brings a unique perspective to his content. Ruyter shares his journey of overcoming adversity and rising from the depths to inspire others to never give up. Through his social media presence, he spreads messages of resilience, self-improvement, and the pursuit of happiness. Ruyter's posts often feature his travels, showcasing the beauty of different places around the world. He believes in the power of dreams and encourages his followers to chase after their goals. Follow Ruyter for daily motivation and a reminder to live life to the fullest.

Instagram Score : 97/100

Favikon Authority Score : 2 152

5. Tadeu Schmidt 🇧🇷

At 5th place, we have Tadeu Schmidt, also known as a well-known TV presenter and journalist, best known for his work on the Brazilian reality show 'Big Brother Brasil'. With a career spanning over 40 years, Tadeu has become a household name in the entertainment industry. He is also recognized for his work on the popular TV show 'Fantástico'. Tadeu is a proud father and often shares his experiences and moments with his daughters on social media. He is currently involved in various campaigns and endorsements, including being the face of Bradesco Seguros. Tadeu's charismatic personality and genuine love for his work make him a beloved figure in the media industry.

Instagram Score : 96/100

Favikon Authority Score : 1 107

6. Cíntia Chagas 🇧🇷

Claiming the 6th position is Cíntia Chagas. She is an educator and communication specialist known as 'the most fun teacher in Brazil'. She is a columnist for Forbes, author of two best-selling books, and has an online course teaching proper communication in Brazil. Cíntia is a graduate in Literature from UFMG and has created her own pre-university course that has become nationally recognized. She is also a public speaker and has been invited to participate in various programs and media outlets.

Instagram Score : 96/100

Favikon Authority Score : 1 197

7. Yasmin Brunet 🇧🇷

In 7th place, Yasmin Brunet, she is a model and influencer known for her beauty and style. She shares her favorite beauty products, fashion looks, and lifestyle tips with her followers. With a passion for skincare and haircare, Yasmin promotes self-care and emphasizes the importance of feeling confident and comfortable in one's own skin. She also collaborates with various brands and often shares discount codes and promotions with her followers. Follow Yasmin for a glimpse into her glamorous life and to stay updated on the latest beauty and fashion trends.

Instagram Score : 96/100

Favikon Authority Score : 1 090

8. Luan Pereira 🇧🇷

In 8th spot, Luan Pereira. He isa singer-songwriter known for his hit songs and energetic performances. With a talent for writing and composing music, he has gained a dedicated fan base and has achieved success on the music charts. Luan is grateful for the opportunity to express his emotions and connect with his audience through his diverse range of music genres. He recently released the popular song 'Moletom' which has gained widespread popularity in Brazil. Luan is also known for his collaborations with other artists and his charismatic stage presence. He continues to create music that resonates with his fans and looks forward to sharing his talent with the world.

Instagram Score : 96/100

Favikon Authority Score : 2 279

9. Anderson Neiff 🇧🇷

In 9th place, Anderson Neiff. He is a content creator and influencer known for his unique and entertaining Instagram posts. With a focus on humor, Anderson shares moments from his daily life, showcasing his fun and adventurous personality. He has a strong presence on social media, particularly on Instagram, where he engages with his followers through relatable and funny content. Anderson's posts often go viral, and he has gained a large following due to his comedic talent. Follow Anderson Neiff for a daily dose of laughter and entertainment.

Instagram Score : 96/100

Favikon Authority Score : 1 151


In the last spot, we've got GUE OLIVEIRA. She is a Brazilian stylist, entrepreneur, influencer, and speaker. She is the founder of GUE Art Concept and has a strong presence on social media. GUE started her career as a hairstylist thirteen years ago and has since grown exponentially. She believes in the power of hair transformations and their impact on people's lives. GUE is known for her blind makeovers, a trend she pioneered, which has amassed over 200 million views. She listens attentively to her clients' stories to create perfect transformations. During the pandemic, GUE expanded her influence as an online instructor, teaching hairstyling techniques to stylists worldwide. She has also extended her expertise to fashion, clothing, and hair products. Follow GUE OLIVEIRA for hair inspiration and transformative stories.

Instagram Score : 96/100

Favikon Authority Score : 2 008

Also See 👀 : Top 10 Brazil Influencers All Social Media

À propos de l'auteur

Justine Castany

Justine Castany, étudiante à l'ESSEC Business School et travaillant actuellement chez Favikon, brille par son amour pour le marketing et son dévouement à la communication. En tant que jeune professionnelle dynamique, elle occupe le poste de directrice du marketing chez Favikon, où elle apporte son expertise pour élaborer et exécuter des stratégies de pointe. Grâce à sa créativité et à son sens aigu des tendances, Justine se démarque en communiquant efficacement les messages de marque et en faisant des vagues sur les réseaux sociaux.