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Top 20 Haircare Influencers in the UK in 2025

Haircare influencers are shaping beauty trends in the UK with fresh routines, product tips, and brand collaborations. This list highlights the top 20 creators making an impact in 2025.

August 26, 2025
Josie Renna
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Josie Renna

Josie Renna is a content strategy expert with a passion for helping creators navigate the ever-evolving digital landscape. Specializing in effective content creation techniques and platform-specific strategies, Josie provides insights to empower creators and brands to thrive online. With a deep understanding of algorithm dynamics and audience engagement, Josie shares actionable tips for optimizing content performance across various platforms.

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Here’s the list of the Top 20 Haircare Influencers in the UK in 2025:

20. Grace Middleton

Grace Middleton is a UK-based content creator specializing in curly hair care, offering product reviews and styling tips. Her social media presence is characterized by engaging posts about wash day routines, hair products, and styling techniques, appealing to a community of curly-haired individuals. She actively collaborates with brands in the beauty industry, showcasing various hair care products and techniques to enhance curls.

Authority Score : 6 441 pts

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19. Lydia Jervis

Lydia Jervis is a model and performer based in London, specializing in hair, beauty, and fitness content. As a master trainer at Move Your Frame, she shares insights on curly hair care and styling, often collaborating with brands like Aussie and Shea Moisture. Her social media presence features vibrant visuals and engaging tips for maintaining healthy curls, appealing to a community of beauty and fitness enthusiasts. Lydia's content is characterized by a focus on personal experiences and relatable hair care advice.

Authority Score : 6 706 pts

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18. Emmanuel Abimbola

Emmanuel Abimbola is a content creator focused on lifestyle, food, and haircare, particularly promoting his brand Yinrin, which specializes in hair products. He shares personal experiences and insights about his locs journey, aiming to motivate and uplift others. His social media presence includes engaging TikTok videos and YouTube content that highlight his haircare brand and personal life, often featuring humor and relatable moments with his girlfriend.

Authority Score : 6 962 pts

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17. Larry King

Larry King is a renowned session stylist and founder of Larry King Hair, known for his work with high-profile clients and brands like Dyson and Redken. His social media showcases his expertise in hairstyling, product launches, and behind-the-scenes glimpses of fashion events. He actively engages with his audience through tutorials, personal anecdotes, and updates about his salon locations in London and Monaco. His content emphasizes hair care innovation and styling techniques, appealing to both industry professionals and beauty enthusiasts.

Authority Score : 6 979 pts

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16. Liane Godfrey

Liane Godfrey is a hair extension educator based in Nottingham, specializing in keratin bonds and hair health. She shares insights on hair extension techniques, client customization, and the importance of education in the beauty industry. Her posts often highlight her personal journey as a mother and business owner, blending professional expertise with relatable life experiences. Liane promotes her courses and emphasizes the artistry involved in hair extensions, aiming to empower stylists to offer tailored services.

Authority Score : 7 298 pts

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15. Keke Kurly

Keke is a London-based lifestyle creator specializing in curly hair care, fitness, and nutrition. She shares tips and tutorials on maintaining healthy curls, often collaborating with hair product brands. Her content is engaging and informative, focusing on the unique needs of natural and afro hair. Keke's social media presence includes vibrant posts on TikTok and Instagram, where she interacts with her audience through Q&A sessions and product reviews, fostering a community around curly hair care.

Authority Score : 7 637 pts

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14. Amber Rose Peake

Amber Rose Peake is a haircare enthusiast sharing tutorials and tips for healthy hair and heatless curls. She actively promotes haircare products and engages with her audience through relatable content on platforms like TikTok and Instagram. Her posts often feature DIY hairstyles, product recommendations, and personal experiences, particularly in the context of beauty and wellness. Amber is also involved in charity runs, showcasing her commitment to social causes.

Authority Score : 7 874 pts

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13. Chlöe Swift

Chlöe Swift is an award-winning hair influencer specializing in professional hair styling and care. Her content focuses on simplifying hair techniques, offering tutorials, product reviews, and tips for maintaining healthy hair. With a strong presence on Instagram, TikTok, and YouTube, she engages her audience with relatable content and expert advice, making hair care accessible to everyone. Chlöe's passion for hairstyling is evident in her detailed tutorials and product recommendations, aimed at both professionals and everyday users.

Authority Score : 7 892 pts

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12. Akiah

Akiah is a K1 kickboxer and hair tutorial creator, sharing her journey in martial arts and beauty on platforms like TikTok and Instagram. With a focus on hair styling, she engages her audience with tutorials and personal updates about her kickboxing training and fights. Her content showcases a blend of beauty and athleticism, appealing to followers interested in both hair care and combat sports. Akiah expresses gratitude towards her supporters and emphasizes personal growth through her experiences in kickboxing.

Authority Score : 7 924 pts

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11. Isabella Demarko

Isabella Demarko is a UK-based content creator known for her engaging videos on hair care, beauty, and lifestyle. With a strong focus on her personal hair journey, she shares tips, product reviews, and tutorials, particularly around hair growth and maintenance. Her content often includes nostalgic elements, such as Bratz doll restoration, and she actively engages with her audience through various social media platforms. Isabella also explores themes of self-improvement and social connection, making her a relatable figure for many viewers.

Authority Score : 7 998 pts

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10. Lauren Amy Hurren

Lauren Amy Hurren is a hairstylist and Global Master Educator for Color Wow, sharing expert tips on hair care and styling. Her content focuses on hair tutorials, pregnancy experiences, and motherhood, engaging a community of fellow parents and beauty enthusiasts. She emphasizes the importance of self-care and professional growth while navigating her journey into motherhood. Lauren's posts often highlight product recommendations and personal anecdotes, creating a relatable and informative space for her audience.

Authority Score : 8 039 pts

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09. Sasha Lillie

Sasha Lillie is a hair care enthusiast and content creator known for her engaging tutorials on achieving healthy, bouncy blowouts. She shares tips and product recommendations primarily focused on hair health and styling, often collaborating with brands in the beauty industry. Her content is vibrant and relatable, appealing to a community interested in hair care and self-care routines.

Authority Score : 8 316 pts

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08. Sophie Marie

Sophie Marie is a curly hair enthusiast sharing tips, tutorials, and product recommendations for managing and styling curly hair. Her content focuses on relatable experiences and practical advice for individuals with curly hair, promoting self-love and confidence in embracing natural curls. She engages her audience through interactive posts and encourages sharing among friends, creating a supportive community for curly-haired individuals.

Authority Score : 8 350 pts

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07. Hannah | hanzcurls

Hannah is a UK-based curly hair enthusiast sharing tips, tricks, and product recommendations for wavy and curly hair care. Her content focuses on helping others embrace their natural curls through informative posts and engaging videos. She promotes her own curly hair journal and collaborates with various hair care brands, providing discount codes to her followers. Hannah's social media presence is characterized by a supportive community vibe, encouraging followers to share their curly hair journeys.

Authority Score : 8 358 pts

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06. Keisha Kira

Keisha Kira is a UK-based content creator specializing in curly hair care, beauty, and skincare. Her social media presence focuses on sharing tips, hacks, and product recommendations for maintaining healthy curls. She engages her audience with relatable content, tutorials, and personal experiences, fostering a community around curly hair empowerment. Keisha collaborates with brands like Garnier and Briogeo, promoting their products while emphasizing self-love and acceptance in her journey with curly hair.

Authority Score : 8 404 pts

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05. Libby Sherratt

Libby Sherratt is a social media creator focused on curly hair care, sharing tips, routines, and product recommendations primarily on TikTok and Instagram. Her content features curly hairstyles, haircuts, and styling hacks, often highlighting her experiences with various products and stylists. She engages with her audience through relatable posts about hair care challenges and successes, fostering a community around curly hair empowerment.

Authority Score : 8 445 pts

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04. Maliha Khan

Maliha Khan is a UK-based trichologist and founder of Mul Cosmetics, specializing in hair care solutions. Her social media presence focuses on hair health, pregnancy journeys, and personal experiences with infertility. She actively engages her audience with informative content about hair care and emotional support for those facing similar challenges. Her posts often highlight her personal life, including her pregnancy journey, making her relatable to many followers seeking advice and encouragement.

Authority Score : 8 587 pts

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03. Ellie Pembs

Ellie Pembs is a hair care enthusiast sharing her journey from damaged bleach blonde to healthy brunette. She provides hair tips, tutorials, and product recommendations, focusing on natural hair care and healthy hair growth. Her content is popular on TikTok and Instagram, where she engages with a community interested in hair health and styling techniques. Ellie emphasizes the importance of proper hair care routines and products, often collaborating with brands in the beauty industry.

Authority Score : 8 635 pts

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02. Naomi Clarke

Naomi Clarke is a hair care expert and CEO of SUL Hair, sharing her passion for hair styling and self-care on social media. Her content focuses on hair tutorials, product recommendations, and personal anecdotes about motherhood and empowerment. With a strong presence on TikTok and Instagram, she engages her audience with relatable tips and vibrant visuals, promoting healthy hair and self-love. Naomi's posts often highlight her journey as a mother and business owner, resonating with a community that values beauty and personal growth.

Authority Score : 8 725 pts

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01. Sara Saadia

Sara Saadia is a prominent hair and beauty content creator with a significant following on TikTok and Instagram. As a Babyliss ambassador, she shares innovative hair hacks, tutorials, and beauty tips, focusing on heatless styling techniques. Her engaging content often features product recommendations and cultural insights related to hair care. With a strong presence on social media, she connects with her audience through relatable and informative posts, showcasing her expertise in the beauty industry.

Authority Score : 8 774 pts

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