Top 20 Haircare Influencers in Brazil in 2025

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Here’s the list of the Top 20 Hair Care Influencers in Brazil in 2025:

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20. Fabrice Goffinet

Fabrice Goffinet is a prominent TikTok creator known for his engaging content focused on curly hair care and transformation. His posts often feature tutorials, product reviews, and relatable experiences related to curly hair, attracting millions of likes. He collaborates with brands like Skala Cosméticos and Bali Curls, showcasing hair products and routines. His content resonates with a diverse audience interested in hair care, beauty trends, and personal grooming.

Favikon Authority Score: 8 752 pts

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19. Emily Mazetto

Emily Mazetto is a Brazilian influencer focusing on motherhood, lifestyle, and beauty tips. Her content includes personal vlogs, hair care advice, and family-oriented posts, often highlighting her journey and experiences. She emphasizes empowerment and inspiration for women, sharing her story of financial success and personal growth. Emily engages her audience with relatable content and encourages them to pursue their dreams while maintaining a strong connection to her faith.

Favikon Authority Score: 8 758 pts

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18. Jade Veloso

Jade Veloso is a beauty content creator based in Salvador, Brazil, specializing in hair care, self-care, and beauty tips, particularly for curly and red hair. She shares tutorials, product recommendations, and styling ideas across platforms like TikTok and Instagram, engaging a large audience with her relatable content. Her posts often feature collaborations with brands like Mercado Livre, showcasing her expertise in beauty and hair care.

Favikon Authority Score: 8 783 pts

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17. Malu Fernandes

Malu Fernandes is a beauty and hair care enthusiast based in Belo Horizonte, Brazil. She shares tips on hair treatments, beauty routines, and personal experiences with products like Biondina and various hair tonics. Her content is engaging and informative, often featuring product recommendations and personal anecdotes about her hair journey. With a strong presence on Instagram and TikTok, she connects with her audience through relatable advice and interactive posts, focusing on self-care and beauty empowerment.

Favikon Authority Score: 8 792 pts

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16. Júlia Zanin

Júlia Zanin is a talented hair colorist and educator based in São Paulo, Brazil. She specializes in vibrant hair colors without the use of bleach, showcasing her expertise through engaging TikTok and Instagram content. As an ambassador for Schwarzkopf and Santa Clara, she shares transformation stories, hair care tips, and promotes her educational courses for aspiring hair professionals. Her posts reflect a strong community focus and a passion for creativity in hairstyling.

Favikon Authority Score: 8 798 pts

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15. Mestre dos Cachos

Mestre dos Cachos is a Brazilian entrepreneur who draws inspiration from his grandmother's kitchen to develop his products. His social media presence focuses on social issues, including racial prejudice and community support, often sharing personal stories and advocating for social change. He engages with his audience through motivational content and community initiatives, emphasizing the importance of helping others and addressing societal challenges.

Favikon Authority Score: 8 800 pts

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14. Ca Martins

Ca Martins is a beauty and lifestyle content creator known for her engaging makeup hacks, beauty tips, and product reviews. With a strong presence on TikTok and Instagram, she shares tutorials and personal experiences related to hair care and makeup, often featuring products from Mercado Livre. Her content is interactive, encouraging followers to try new beauty techniques and products. She has a significant following, showcasing her influence in the beauty community.

Favikon Authority Score: 8 807 pts

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13. Murilo Lorran

Murilo Lorran is a Brazilian social media personality known for his engaging content focused on catwalks, humor, and hair styling. With a significant following across TikTok, Instagram, and YouTube, he showcases his expertise in beauty and fashion, often collaborating with brands. His posts frequently feature tutorials, product promotions, and entertaining skits, appealing to a diverse audience interested in beauty and lifestyle trends.

Favikon Authority Score: 8 841 pts

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12. Marjory Carrilho

Marjory Carrilho is a Brazilian content creator focused on lifestyle, hair care, beauty, and study routines. With a significant following on YouTube and TikTok, she shares engaging content that includes personal vlogs, beauty tips, and lifestyle advice. Her posts often highlight self-care and hair care routines, appealing to a young audience interested in beauty and personal development. She actively engages with her followers through relatable content and product recommendations.

Favikon Authority Score:  8 843 pts

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11. Gabriel Leite

Gabriel Leite is a Brazilian content creator focused on curly hair care, providing tips and tutorials for maintaining and styling curls. His social media presence emphasizes engagement with followers through relatable content about hair care routines, product recommendations, and personal experiences. He often collaborates with brands in the beauty industry, promoting products that cater to curly hair needs. His posts are visually appealing and informative, making him a go-to source for curly hair enthusiasts.

Favikon Authority Score: 8 901 pts

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10. Beatriz Maria

Beatriz Maria is a vibrant content creator based in Salvador, Brazil, focusing on beauty, particularly curly hair care. With a strong presence on YouTube and Instagram, she shares product reviews, hair care routines, and personal vlogs, engaging her audience with relatable content. Her posts often feature beauty tips, product testing, and lifestyle insights, appealing to a community interested in hair care and self-esteem. Beatriz has a significant following, showcasing her influence in the beauty and lifestyle niche.

Favikon Authority Score: 8 913 pts

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9. Laura Ponte

Laura Ponte is a vibrant social media personality from Brazil, known for her engaging content on Instagram and TikTok. At 24 years old, she shares a mix of humor, beauty tips, and lifestyle insights, often highlighting her experiences with hair care and fitness. Her posts resonate with a youthful audience, showcasing relatable moments and product endorsements. Laura actively promotes brands related to beauty and fitness, making her a key influencer in these niches.

Favikon Authority Score: 8 948 pts

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8. Carina Araujo

Carina Araujo is a Brazilian content creator focused on curly hair care, sharing tips, hairstyles, and product recommendations. With a strong presence on TikTok and Instagram, she engages her audience with relatable content about hair care routines and transformations. Carina promotes brands like SHEIN through sponsored posts, showcasing her expertise in beauty and fashion for curly-haired individuals.

Favikon Authority Score: 8 980 pts

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7. Alan Vivian

Alan Vivian is a hair care expert and co-owner of Donna Agency, focusing on scientific approaches to hair care. His social media presence includes product reviews, tips, and educational content about hair treatments, particularly on TikTok and Instagram. He engages with his audience through informative posts and responds to common hair care questions, showcasing a blend of professional insights and personal anecdotes.

Favikon Authority Score: 9 015 pts

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6. Dayane Diaz

Dayane Diaz is a Brazilian hair stylist and educator specializing in hair coloring techniques, particularly highlights. She promotes her online courses and in-person training sessions through engaging social media content, showcasing transformations and client reactions. As an ambassador for Robson Peluquero, she actively interacts with her audience, encouraging participation and feedback. Her posts often feature before-and-after results, emphasizing her expertise in achieving desired hair colors without damage.

Favikon Authority Score: 9 017 pts

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5. Sarah Alves Moreira

Sarah Alves Moreira is a Brazilian beauty and lifestyle content creator based in São Paulo. She shares engaging content focused on hair care, beauty tutorials, and fashion, often collaborating with brands like M•A•C and Pantene. Her TikTok and Instagram posts showcase her vibrant personality and creativity, attracting a large audience with her relatable vlogs and makeup tips. Sarah's content reflects her passion for beauty and lifestyle, making her a prominent figure in the beauty community.

Favikon Authority Score: 9 043 pts

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4. Ester Lima

Ester Lima is a Brazilian beauty and lifestyle content creator focused on curly hair care. She shares tips, tutorials, and product recommendations for maintaining healthy curls, often collaborating with brands like L'Oréal and Apice. Her engaging TikTok and Instagram posts showcase various hairstyles and hair care routines, attracting a large audience interested in beauty and self-care.

Favikon Authority Score: 9 122 pts

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3. Allana Menezes

Allana Menezes is a content creator focused on curly hair care, hairstyles, and self-care routines. She shares tutorials, product reviews, and personal vlogs, emphasizing authenticity and relatability. Her content often features collaborations with beauty brands, particularly in the hair care sector, showcasing techniques for maintaining and styling curly hair. Allana engages her audience with practical tips and personal experiences, creating a community around curly hair empowerment.

Favikon Authority Score: 9 124 pts

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2. Evelyn Noda

Evelyn Noda is a Brazilian content creator focused on hair care, lifestyle, and humor. Her social media presence features tips on hair products, beauty, and relatable comedic content, often highlighting her long hair and personal experiences. She engages her audience with vibrant visuals and interactive posts, promoting hair care products and sharing humorous takes on everyday situations. Her content is popular on platforms like Instagram and TikTok, where she has garnered significant likes and engagement.

Favikon Authority Score: 9 144 pts

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1. Gue Oliveira

Gue Oliveira is a Brazilian hairstylist and CEO of Gue Art Concept and GAC Education. He connects with audiences through transformative hair experiences, emphasizing self-acceptance and personal growth. His content often features before-and-after transformations, motivational messages, and reflections on beauty and self-image. Gue is also a best-selling author, sharing insights on personal development and entrepreneurship, and actively engages with the LGBTQIA+ community.

Favikon Authority Score: 9 188 pts

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