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Here’s the list of the Top 20 Social Media Influencers in the US in 2025:
20. Brooke Monk
Brooke Monk is a prominent digital content creator with over 55 million followers across platforms like TikTok, YouTube, and Instagram. Known for her engaging videos on beauty, fashion, lifestyle, and comedy, she has collaborated with brands such as Step Mobile, Celsius, and Hyundai. Brooke is recognized for her strategic media skills, optimizing content for diverse platforms, and connecting authentically with her audience. She aims to expand into traditional media and launch her own beauty brand.
Social Media Followers: 80.1M
Favikon Authority Score: 9 890 pts
19. Bella Hadid
Bella Hadid is a prominent model and entrepreneur, known for her Palestinian and Dutch heritage. She is the co-founder of Kin Euphorics and founder/CCO of Ôrəbella, a brand focused on alchemy-inspired products. Bella actively uses her platform to advocate for Palestinian rights and shares her personal experiences with Lyme disease. Her social media presence is a blend of personal insights, professional achievements, and advocacy, making her a multifaceted influencer in fashion, beauty, and social causes.
Social Media Followers: 70.5M
Favikon Authority Score: 9 894 pts
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18. Lady Gaga
Lady Gaga is a globally renowned musician and performer known for her eclectic and innovative style. Her social media presence is marked by announcements of new music releases, live performances, and collaborations with other artists like Bruno Mars. She engages with her fanbase, affectionately called 'monsters,' and shares personal reflections on her artistic journey. Gaga's content often explores themes of self-discovery and empowerment, and she actively promotes her music and merchandise.
Social Media Followers: 177.8M
Favikon Authority Score: 9 901 pts
17. James Charles
James Charles is a prominent figure in the beauty and makeup industry, known for his creative and bold makeup tutorials and reviews. As the CEO of Painted, he frequently shares insights into his brand and product launches. His content spans across platforms like TikTok and YouTube, where he engages with millions of followers through makeup challenges, product reviews, and lifestyle content. James is recognized for his innovative approach to makeup and his influence in the beauty community.
Social Media Followers: 91.8M
Favikon Authority Score: 9 904 pts
16. Adam Waheed
Adam Waheed, known as Adam W on social media, is a prominent content creator specializing in comedic sketches and relatable humor. His content often features everyday situations with a humorous twist, engaging a wide audience across platforms like TikTok and YouTube. Adam collaborates with other creators and brands, showcasing his versatility and appeal. His videos frequently include themes of social interactions, technology mishaps, and cultural observations, making him a popular figure in digital comedy.
Social Media Followers: 51.7M
Favikon Authority Score: 9 904 pts
15. Miley Cyrus
Miley Cyrus is a prominent American singer, songwriter, and actress known for her dynamic presence in the entertainment industry. She gained fame as the star of Disney's 'Hannah Montana' and has since evolved into a versatile artist with a diverse music portfolio. Her social media showcases her achievements, including awards and nominations, and highlights her collaborations with other artists. Miley is celebrated for her bold fashion choices and her ability to reinvent herself artistically.
Social Media Followers: 297.2M
Favikon Authority Score: 9 908 pts
14. Kendall Jenner
Kendall Jenner is a prominent figure in the fashion and beauty industry, offering her audience exclusive access to her life through her official app. She shares curated content ranging from fashion and beauty tips to lifestyle and travel experiences. Kendall is known for her collaborations with major brands like Calvin Klein and Givenchy, and she actively promotes her tequila brand, 818. Her social media presence is characterized by personal insights, style advice, and interactive experiences.
Social Media Followers: 328M
Favikon Authority Score: 9 920 pts
13. Anwar Jibawi
Anwar Jibawi is a prominent digital content creator known for his comedic sketches and engaging social media presence. He is part of the Shots Studios family and regularly posts humorous videos on platforms like Instagram, TikTok, and YouTube. His content often features relatable scenarios, cultural references, and collaborations with other creators. Anwar's work is characterized by its lighthearted and entertaining nature, appealing to a broad audience.
Social Media Followers: 47M
Favikon Authority Score: 9 922 pts
12. Jake Paul
Jake Paul is a multifaceted social media personality known for his ventures in professional boxing, music, and entrepreneurship. He is the founder of Most Valuable Promotions and Betr, a sports betting brand. Jake's content often features high-profile boxing matches, including bouts with legends like Mike Tyson, and showcases his entrepreneurial endeavors, such as his men's care brand 'W' available at Walmart. His social media presence is marked by a blend of sports, entertainment, and business ventures.
Social Media Followers: 72.8M
Favikon Authority Score: 9 931 pts
11. Elon Musk
Elon Musk is a prominent entrepreneur and innovator known for his leadership in technology and space exploration. His social media presence is characterized by a mix of humor, bold statements, and advocacy for free speech. Musk frequently discusses topics related to space travel, technology, and American sovereignty. He is known for his direct communication style and often engages in discussions about political and societal issues, reflecting a libertarian perspective.
Social Media Followers: 216M
Favikon Authority Score: 9 931 pts
10. Kim Kardashian
Kim Kardashian is a prominent American media personality and entrepreneur known for her influential presence in the fashion and beauty industries. She is the founder of SKIMS, a successful shapewear brand, and SKKN, a skincare line. Her social media content often features behind-the-scenes glimpses, beauty tutorials, and family moments. Kim is also involved in philanthropic efforts, such as supporting breast cancer awareness. Her posts reflect a blend of personal and professional life, with a focus on fashion and family.
Social Media Followers: 469.1M
Favikon Authority Score: 9 934 pts
9. Barack Obama
Barack Obama, the former President of the United States, maintains a strong social media presence focused on political advocacy, public service, and cultural engagement. His content often highlights themes of leadership, democracy, and social justice, while also sharing personal moments and interests such as music and literature. Obama actively supports causes like climate change, healthcare, and education, and frequently engages in discussions about current political events and societal issues.
Social Media Followers: 54.3M
Favikon Authority Score: 9 950 pts
8. Ariana Grande
Ariana Grande is a prominent American singer, actress, and entrepreneur known for her powerful vocals and dynamic performances. Her social media presence is a blend of personal insights, professional achievements, and promotional content for her music and beauty brand, R.E.M. Beauty. Ariana frequently shares behind-the-scenes glimpses of her projects, including her role in the musical 'Wicked,' and engages with her audience through heartfelt messages and updates on her latest releases.
Social Media Followers: 469.8M
Favikon Authority Score: 9 960 pts
7. Brent Rivera
Brent Rivera is a prominent content creator and co-founder of Amp Studios, a media company that generates over 3 billion monthly views. With a massive following of over 95 million across various platforms, Brent is known for his engaging and humorous content, often collaborating with other popular creators. His social media presence is characterized by entertaining videos, challenges, and collaborations, appealing to a young audience. Brent's content is primarily casual and conversational, focusing on fun and lighthearted themes.
Social Media Followers: 113M
Favikon Authority Score: 9 960 pts
6. Donald J. Trump
Donald J. Trump, the 45th and 47th President of the United States, maintains a strong social media presence focused on political commentary and advocacy. His content frequently emphasizes themes of national pride, economic policies, and critiques of current political leadership. Known for his 'Make America Great Again' slogan, Trump engages with his audience through celebratory posts, political rallies, and calls to action, often highlighting his achievements and political stances.
Social Media Followers: 151M
Favikon Authority Score: 9 972 pts
5. Kylie Jenner
Kylie Jenner is a prominent figure in the beauty and fashion industry, known for her successful brands Kylie Cosmetics and KHY. Her social media presence is characterized by beauty tutorials, behind-the-scenes content, and product launches. She frequently collaborates with high-profile designers and brands, showcasing her influence in the fashion world. Kylie also shares personal moments, family interactions, and lifestyle content, engaging a vast audience across multiple platforms.
Social Media Followers: 473.2M
Favikon Authority Score: 9 999 pts
4. Darren Watkins
IShowSpeed, also known as Darren Watkins, is a prominent social media personality known for his engaging and entertaining content across platforms like TikTok and YouTube. He frequently shares music videos, gaming content, and personal vlogs, often collaborating with other creators and celebrities. His content is characterized by a casual and interactive style, appealing to a broad audience. IShowSpeed also promotes his merchandise and engages with fans through various social media channels.
Social Media Followers: 108.4M
Favikon Authority Score: 10 000 pts
3. Charli D'Amelio
Charli D'Amelio is a prominent social media personality known for her dance and creative content, primarily on TikTok and Instagram. She has gained massive popularity for her engaging dance videos and collaborations with other creators. Charli has also ventured into Broadway, showcasing her versatility as a performer. Her content often highlights her creativity and ability to connect with her audience through authentic expression and unique ideas.
Social Media Followers: 214.4M
Favikon Authority Score: 10 000 pts
2. Dwayne 'The Rock' Johnson
Dwayne 'The Rock' Johnson is a multifaceted entertainer and entrepreneur known for his roles in blockbuster films and his involvement in various business ventures. His social media presence is characterized by a blend of personal anecdotes, motivational insights, and cultural pride, particularly in his Samoan heritage. He frequently shares content related to his film projects, family life, and philanthropic efforts, often highlighting themes of positivity, resilience, and cultural representation.
Social Media Followers: 496.5M
Favikon Authority Score: 10 000 pts
1. Jimmy Donaldson
Jimmy Donaldson, known as MrBeast, is a prominent YouTuber and philanthropist recognized for his extravagant challenges and charitable initiatives. His content often features large-scale giveaways, fundraising for environmental causes, and unique competitions. He has raised millions for various charities and is known for his engaging and entertaining style. His recent projects include 'Beast Games' on Prime Video and collaborations with major brands. He actively promotes his merchandise and various business ventures.
Social Media Followers: 567.8M
Favikon Authority Score: 10 050 pts
View the full top 200 ranking here:
🏆 Top 200 Creators · United States
How does Favikon rank influencers?
Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.
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