Who is Alicia Marchi aka Alicia X?

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Alicia Marchi aka Alicia X: Blending Music, Personality & Reality TV Stardom on Social Media

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Alicia Marchi, widely recognized as Alicia X, is a Brazilian singer and actress with a bold personality and red-hot energy. She first gained popularity through her musical performances and behind-the-scenes content that showcase her expressive stage presence. Alicia has transformed her journey from the streets of Brazil to the screens of millions with infectious charm. With 3M followers on TikTok, she’s one of the standout voices of her generation.

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Her breakthrough came with her appearance on A Fazenda 15, a widely watched Brazilian reality show that elevated her visibility. During the show, Alicia balanced humor with emotional depth, making her a favorite among fans. She leveraged that platform to deepen her connection with a broader audience, particularly the youth. As a result, her Instagram now holds 1.1M engaged followers.

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Outside of television, Alicia builds her brand through consistent online content focused on music, personal stories, and lifestyle moments. Whether she’s cleaning in glam outfits or belting out vocals in a crowded room, she keeps her audience entertained. Her authenticity and vulnerability make her one of the most relatable faces in Brazil’s creator space. She posts up to 22 times monthly across platforms.

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Alicia also uses her platform to promote emerging songs and creative collaborations with other musicians and influencers. With partners like Kwai Brasil and Tropa do FAFÁ, she’s proven to be brand-friendly and versatile. Her videos have reached up to 827.9K views, with likes surpassing 88K. Alicia is more than just a performer—she’s a voice for her generation.

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An Influencer Active on Social Media

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Alicia X is highly active across TikTok, Instagram, and YouTube, with strong engagement on Instagram Reels and TikTok music content. Her social strategy is designed to promote her music while staying close to her fanbase with lifestyle content and trend-based interactions.

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Alicia Marchi's Social Media Strategy Analysis

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TikTok Strategy – Performance, Personality & Presence

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Alicia’s TikTok strategy revolves around energetic videos, humorous reactions, and consistent music promotion. She posts 7.6 videos per week, keeping her audience entertained with daily creativity. Her best-performing content hits up to 827.9K views and over 88K likes. She uses this platform as a performance-first space to showcase her artistry.

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The mix of originals, viral covers, and duet-style collaborations helps her stay visible and fresh. Alicia taps into trending sounds and memes to align with youth culture on the app. Her 3M followers rely on her for entertaining, fast-paced content that blends humor with talent. Despite a 0.1% engagement rate, her output volume keeps momentum going.

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TikTok is also a major funnel for music marketing, where Alicia drops teasers, encourages pre-saves, and engages with fan comments. Her content often features live performance snippets, giving fans backstage access to her creative process. Alicia uses humor and stage energy as dual drivers of retention and interaction. That approach cements her as a crowd-favorite entertainer.

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She maintains steady visibility by posting every day at 3PM, creating habitual expectation from her community. TikTok’s casual and spontaneous vibe suits her raw personality and real-time updates. Alicia avoids overly polished edits in favor of natural, bold moments. This helps her stand out in the saturated creator landscape.

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• ‍Username: @aliciaxiis‍
• Influence Score: 83.7/100‍
• Followers: 3M‍
• Activity: 7.6 videos/week‍
• Engagement Rate: 0.1%‍
• Growth: 0%‍
• Avg. Engagement: 3K‍
• Posting Habits: Daily at 3PM EST

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Instagram Strategy – Reels, Glamour & Engagement

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Instagram is where Alicia blends strong visuals, curated reels, and personal lifestyle posts. With 1.1M followers, she connects through authenticity, humor, and fashion-forward aesthetics. Her most viral reel reached 748K views and 23.4K likes. She balances storytelling and music promotion with glamor and relatability.

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Alicia posts 13 times per month, showing consistent activity to stay top-of-mind with her fans. Her 0.44% engagement rate translates into 4.8K average interactions per post. The platform lets her showcase her style, fashion choices, and brand collaborations. She tags fellow creators and partners to strengthen her visibility.

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She uses Reels to share personal moments, playful skits, and raw performances, all formatted for mobile consumption. Alicia often features friends, show clips, or branded appearances, making Instagram her most multi-purpose platform. Her captions are usually engaging and peppered with local humor. This strategy builds emotional connection with her Brazilian audience.

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Posting three times a week at 6PM helps her reach early viewers and maintain a loyal routine. Her brand safety is rated “Safe,” with cheerful, non-political content. Alicia taps into trends without losing her unique voice and vibrant expression. Instagram is her stage for both polish and personality.

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• ‍Username: @aliciax‍
• Influence Score: 87.3/100‍
• Followers: 1.1M‍
• Activity: 13 posts/month‍
• Engagement Rate: 0.44%‍
• Growth: +0.36%‍
• Avg. Engagement: 4.8K‍
• Posting Habits: 3 times/week at 6 PM EST

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YouTube Strategy – Supporting Content and Archive

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YouTube acts as a supporting channel for Alicia’s content, mostly used for shorts, covers, and cross-platform uploads. With 740K subscribers, the potential is high, but current activity is low. She posts just 0.5 videos monthly, with minimal recent engagement. Her average video views hover around 108 per upload.

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The most recent clips include music covers, personal reflections, and a few reality TV moments. Her engagement rate sits at 0%, and average interactions are under 300. Despite her fanbase, the platform lacks regular uploads and algorithmic presence. It acts more like a content archive than a growth engine.

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Alicia’s last short featured a piano-based performance that also appeared on TikTok and Instagram. This recycling of content keeps her brand consistent across all major platforms. Her videos vary in style but mostly stick to short-form entertainment. With better frequency, YouTube could become a music discovery hub for her.

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She currently posts once a week at 8 PM, which limits real-time engagement and algorithm exposure. YouTube Shorts offer opportunity for rapid reach, especially among mobile-first users. Alicia could enhance her channel by sharing more long-form vlogs or behind-the-scenes insights. At the moment, YouTube remains under-leveraged.

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• ‍Username: @Aliciaxis‍
• Influence Score: 46/100‍
• Followers: 740K‍
• Activity: 0.5 videos/month‍
• Engagement Rate: 0%‍
• Growth: 0%‍
• Avg. Engagement: 0‍
• Posting Habits: Weekly at 8 PM EST

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X (Twitter) Strategy – Minimal Presence & Low Impact

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Alicia’s Twitter (X) profile has only 3.1K followers, with the last activity over a year ago. Despite launching in September 2023, she has posted almost no tweets. Her engagement rate sits at 0%, and growth is currently at -1.13%. X plays no real role in her digital strategy.

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The platform is used more like a digital business card than an interactive community space. Her banner promotes “A Fazenda 15” with links to all other handles. Alicia’s listed email and campaign contact info make it useful for professional reach. However, there’s no current content loop here.

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• ‍Username: @AliciaXoficial
• Influence Score: 5/100‍
• Followers: 3.1K‍
• Activity: 0 posts/week‍
• Engagement Rate: 0%‍
• Growth: -1.13%‍
• Posting Habits: Once a year

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‍Instagram Profile Analyzer‍TikTok Profile Analyzer‍YouTube Channel Analyzer‍Twitter Profile Analyzer‍Brand Deals for Influencers

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Alicia Marchi's Social Media Influence Summary

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Alicia X ranks in the Top 2% on Instagram in Brazil and the Top 3% worldwide, solidifying her as a leading voice in lifestyle and entertainment content.

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Learn more about the Favikon Methodology here

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Content Strategy – Music, Relatability, and Personality

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Alicia X’s content strategy blends music, humor, and lifestyle storytelling across TikTok and Instagram to create vibrant, relatable, and high-impact engagement.

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Reachability & Partnerships

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Alicia X is highly accessible for brands, agencies, and music-related collaborations through clear public contact information. Her email (aliciax@pradocomunicacao.com.br) is prominently displayed across her profiles. This visibility boosts her approachability for campaign invitations and joint projects. She’s already partnered with 3 major brands—Kwai Brasil, Domingão com Huck, and Tropa do FAFÁ.

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Her high post frequency, up to 22 per month, signals availability for frequent content, time-sensitive launches, and recurring series. On Instagram alone, she tags partners consistently, showing value in branded placement. Alicia’s casual but vibrant style fits lifestyle, entertainment, and music-driven brands. Her visual-first strategy makes campaign integration feel seamless.

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The TikTok platform, with 3M followers, offers high exposure for fun, audio-driven campaigns that center around performance or personality. Alicia’s average TikTok video gets 42.1K views, making it ideal for music, fashion, or app-based promotions. Even with a 0.1% engagement rate, her consistency and reach drive reliable visibility. TikTok’s format supports duets, branded filters, and music previews.

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With a brand safety rating of Safe and minimal political presence, Alicia’s content is risk-free and brand-appropriate. She maintains a cheerful tone and avoids controversial topics, giving companies peace of mind during partnerships. Her growing fanbase, strong visual aesthetic, and proven reality TV appeal make her a strategic choice. Alicia X is a ready, versatile, and reliable collaborator.

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Conclusion: A Fearless Force Merging Music, Media, and Magnetic Presence

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Alicia X is a dynamic and multi-talented Brazilian creator who is building a powerful bridge between music, personality, and social entertainment. With a steadily growing presence on TikTok and Instagram and a strong connection to her fanbase, Alicia is a promising partner for brands looking to engage a fun, music-loving audience in Brazil.

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View the AI-powered profile

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