Who is Cameron Huff?

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Cameron Huff: The DIY Enthusiast Building a Legacy of Adventure and Creativity

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Cameron Huff, also known as Cam The Builder, is a DIY enthusiast and content creator who shares his creative projects and adventurous builds across social media. His content blends construction, outdoor activities, and extreme sports, engaging his audience through interactive storytelling. With a hands-on approach, he often asks his followers for input on what he should build next, making them part of the journey. His energetic personality and ability to craft large-scale projects have earned him a loyal fan base.

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Based in the United States, Huff has built a reputation for taking on bold challenges, from constructing custom vehicles to creating obstacle courses. His projects often involve collaborations with fellow influencers, adding an element of fun and teamwork to his content. He has worked with Red Bull Motorsports and Red Bull USA, solidifying his presence in the extreme sports and adventure space. His ability to merge creativity with adrenaline-fueled experiences makes him a standout creator in the DIY community.

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Across three social media platforms, Huff has amassed over 500K followers, with his largest audience on TikTok (260.7K followers). His YouTube channel (219K followers) serves as a hub for longer-form videos, showcasing the full process behind his builds. Instagram, where he has 64K followers, allows him to share behind-the-scenes content and engage with his audience more frequently. His content strategy revolves around hands-on projects, interactive storytelling, and audience engagement.

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Huff’s personal brand, Stay Wild, embodies his adventurous and high-energy approach to content creation. His ability to captivate viewers through engaging builds and thrilling experiences makes him a sought-after influencer in the DIY and adventure niche. While his influence continues to grow, more frequent uploads and brand partnerships could help him expand even further. With a strong foundation in creativity, community involvement, and extreme sports, he is well-positioned for long-term success in the digital space.

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An Influencer Active on Social Media

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Cameron Huff has established a strong presence across social media, with a focus on TikTok, YouTube, and Instagram. His content strategy involves interactive projects, collaborations with influencers, and engaging challenges. His audience is drawn to his high-energy approach, making him a go-to creator for hands-on entertainment. With a growing following, he continues to expand his influence in the creative space.

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Cameron's Social Media Strategy Analysis

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TikTok: A Platform for Quick DIY and Adventure Content

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With 260.7K followers, TikTok is Cameron Huff’s biggest platform, known for its fast-paced and high-energy videos. His content primarily features large-scale DIY builds, adventure challenges, and outdoor projects, designed to captivate a young audience. While his creativity and craftsmanship stand out, his current inactivity has limited his engagement. Posting more frequently could help revive his audience interactions and increase visibility.

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Over the past six months, Huff has not posted, leading to an engagement rate of 0% despite maintaining a steady follower count. His growth has slowed to +0.1% (248 followers gained in 30 days), showing that his audience is still interested but not actively engaged. Without fresh content, his videos are not appearing in TikTok’s algorithm, reducing discoverability. A return to regular uploads could help rebuild his interaction rate and strengthen his influence.

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• Username: @camhuff
• Influence Score: 14.7/100
• Followers: 260.7K
• Activity: 0 posts last month
• Engagement Rate: 0%
• Growth: +0.1%
• Average Engagement: 0
• Posting Habits: Once a year at 1 PM EST

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YouTube: A Platform for In-Depth Builds and Adventure Challenges

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Cameron Huff’s YouTube channel (219K followers) serves as a platform for his longer, more detailed content, giving viewers insight into his DIY process and adventure builds. His past uploads have included step-by-step construction videos, challenge-based projects, and brand collaborations. However, his activity on YouTube has significantly declined, with only one post in the last five months. Despite this, his audience continues to grow, indicating ongoing interest in his content.

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Even with zero engagement in the past 30 days, Huff’s YouTube growth rate is 4.88%, adding nearly 9.9K subscribers in a month. This suggests that while his existing videos still attract viewers, his absence is preventing further engagement. His posting schedule is inconsistent, which affects his ability to maintain a loyal viewership. A regular content strategy focusing on weekly or biweekly uploads could improve retention and interaction.

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• Username: @CamHuff
• Influence Score: 22.8/100
• Followers: 219K
• Activity: 0.2 posts per month
• Engagement Rate: 0%
• Growth: +4.88%
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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Instagram: A Visual Showcase of His DIY and Outdoor Lifestyle

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With 64K followers, Instagram is Huff’s most active platform, offering a mix of behind-the-scenes content, project previews, and lifestyle posts. His engagement rate of 0.58% is relatively modest, but still higher compared to his other platforms. He posts around two times per month, ensuring a steady presence despite his lower activity on TikTok and YouTube. Increasing his posting frequency could further enhance his reach and visibility.

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Unlike his other platforms, Instagram allows for real-time interaction through Stories, Reels, and interactive posts. His average post receives 5.6K views, showing that a segment of his audience remains highly engaged. Expanding into Instagram Reels, which aligns with TikTok-style short-form content, could help boost visibility. Featuring more personal moments, live Q&As, and audience-driven polls could also strengthen his community.

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Huff’s Instagram strategy includes a mix of project teasers, brand partnerships, and adventure highlights, reinforcing his DIY and outdoor persona. Collaborations with brands like Red Bull USA and Red Bull Motorsports have helped him establish credibility. Expanding his reach through giveaways, partnerships, and cross-promotions could attract new followers. Additionally, repurposing content from YouTube and TikTok would create a more cohesive brand presence.

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To continue growing on Instagram, Huff should focus on Reels, IGTV, and interactive Stories to maintain engagement. Posting exclusive behind-the-scenes footage and quick DIY tips could further add value for his audience. With an emphasis on consistent content, partnerships, and engagement, Instagram could become an even stronger pillar of his social media strategy. By refining his visual storytelling and posting consistency, he can optimize his Instagram growth.

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• Username: @camhuff
• Influence Score: 73.2/100
• Followers: 64K
• Activity: 2 posts per month
• Engagement Rate: 0.58%
• Growth: +1.14%
• Average Engagement: 369
• Posting Habits: Every day at 2 PM EST

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Cameron Huff's Social Media Influence Summary

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Cameron Huff has an Influence Score of 6,685 points, positioning him as a rising DIY and adventure influencer. He ranks #79,383 on Instagram (U.S.), #410,670 on Instagram (Worldwide), #626 in Hiking & Outdoor Activities (U.S.), and #2,661 in Hiking & Outdoor Activities (Worldwide). While he has carved out a niche presence, consistent content creation could help him expand further.

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Learn more about the Favikon Methodology here

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Content Strategy: A Focus on DIY, Adventure, and Brand Engagement

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Cameron Huff’s content strategy blends creativity, construction, and outdoor challenges, making his videos highly engaging. He leverages his adventurous lifestyle to create content that resonates with young, thrill-seeking audiences. His interactive approach, where he allows followers to suggest projects and ideas, helps keep his content fresh and exciting.

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Reachability and Partnerships

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Cameron Huff has positioned himself as a brand-safe content creator, making him an ideal partner for family-friendly sponsorships and collaborations. His work with Red Bull USA and Red Bull Motorsports has reinforced his presence in the extreme sports and adventure niche. With a focus on DIY builds, outdoor challenges, and creative projects, he appeals to brands looking to connect with hands-on and thrill-seeking audiences. His high-energy approach makes him a great fit for partnerships in tools, outdoor gear, and action sports equipment.

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His network includes collaborations with high-profile creators, including Ben Azelart, Nick Rosen, and Matthew Blokdyk, expanding his reach and influence. The Stay Wild brand, which he frequently features, opens doors for sponsorships related to lifestyle, extreme sports, and adventure content. As part of his network, Huff has been tagged by Red Bull USA (6 times) and Red Bull Motorsports (2 times), further solidifying his credibility. By engaging with more industry-leading brands, he can enhance his influence and authority.

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Huff’s content style is energetic, engaging, and visually compelling, making him well-suited for product placements, sponsorship campaigns, and ambassador programs. His audience is highly engaged in the DIY and adventure space, providing a strong foundation for brand activations and exclusive collaborations. With 500K+ followers across platforms, brands have an opportunity to tap into a niche but dedicated audience. Expanding into affiliate marketing and product launches could create new revenue streams for Huff.

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For increased brand visibility and partnership opportunities, Huff could benefit from consistent outreach to potential sponsors and strategic collaborations. By leveraging his network of influencers and brands, he can create cross-platform promotional campaigns to maximize exposure. As he grows, focusing on multi-platform engagement and exclusive brand deals will help him build long-term partnerships. His ability to merge DIY creativity with extreme sports culture makes him a valuable influencer for adventure and lifestyle brands.

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Conclusion: A DIY Creator Ready for Expansion

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Cameron Huff is a rising content creator, known for his high-energy DIY and adventure content. While his TikTok and YouTube accounts have been inactive, his Instagram remains a key platform for audience engagement. His potential for growth is strong, especially with more frequent updates and collaborations. His brand partnerships, creative storytelling, and audience engagement make him a valuable influencer in the DIY and outdoor adventure space. By expanding his content schedule and engaging with his audience more actively, Cameron Huff can solidify his position as a top content creator in his niche.

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