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Who is Coco Basics?
Coco Basics, a Berlin-based teen fashion and beauty influencer, is carving her niche in the digital space through her vibrant and relatable content. With a strong presence on TikTok and Instagram, Coco blends fashion tips, beauty tutorials, and lifestyle updates, captivating audiences across Germany and beyond.



Jérémy Boissinot est le fondateur de Favikon, une plateforme alimentée par l'IA qui aide les marques à mieux comprendre les idées des créateurs grâce aux classements. Avec pour mission de mettre en avant des créateurs de qualité, Jérémy a construit une communauté mondiale de créateurs satisfaits et a franchi des étapes impressionnantes, notamment plus de 10 millions d'impressions estimées, plus de 20 000 nouvelles inscriptions et 150 000 classements en temps réel dans plus de 600 niches. Il est un ancien élève de l'ESCP Business School et a été associé à des organisations prestigieuses telles que le ministère français et les Nations Unies dans ses activités professionnelles.
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Coco Basics: A Rising Fashion Icon Redefining Teen Influencing
Coco Basics, a vibrant teen fashion and beauty influencer, has carved out her place in the digital world with her authenticity, style, and relatability. Based in Berlin, Germany, Coco has become a trusted source of fashion inspiration for young audiences. Her journey began with her passion for experimenting with trendy outfits and creative looks, which she transformed into a career on social media. By combining her love for fashion with her natural charisma, Coco has built a loyal following across TikTok and Instagram, solidifying herself as a voice for the new generation.
Coco’s content goes beyond fashion, showcasing a blend of personal lifestyle updates, beauty tutorials, and brand collaborations. Her partnership with brands is thoughtfully crafted, offering exclusive discounts and product recommendations that resonate with her audience. Through her TikTok videos, Coco incorporates creative storytelling and vibrant energy, while her Instagram posts exude a polished, aspirational aesthetic. This balance between authenticity and style has made her an influential figure in the German fashion space.

Aside from her fashion-related content, Coco documents her experiences at music festivals, events, and travel adventures, creating an engaging narrative for her followers. Her ability to seamlessly integrate personal moments into her professional brand strengthens her connection with her audience. Additionally, she actively shares study resources and tips, showcasing a dedication to providing meaningful value to her followers. This diverse content offering sets Coco apart as more than just an influencer, but as a trusted online personality.
What makes Coco’s presence truly unique is her dedication to maintaining genuine relationships with her followers. She frequently interacts with her audience through comments and direct messages, creating a sense of community within her platforms. Her relatable personality, combined with her ability to embrace and adapt to new trends, ensures she remains relevant and impactful. With a growing following and strong engagement metrics, Coco continues to inspire young audiences with her authentic charm and fashion expertise.
An Influencer Active on Social Media

Coco Basics commands a substantial audience on TikTok and Instagram, engaging her followers with creative and stylish content that reflects her vibrant personality.
Coco Basics' Social Media Strategy Analysis
TikTok Strategy: Creativity and Relatability in Fashion

Coco Basics’ TikTok presence (@coco.carol) is the cornerstone of her social media strategy, boasting 1.2M followers. She masterfully leverages TikTok’s algorithm by creating short, engaging videos that focus on fashion tips, outfit transitions, and relatable lifestyle moments. Her content often showcases trendy pieces paired with catchy audio, ensuring her videos are both entertaining and visually appealing. By tapping into popular TikTok challenges and trends, Coco ensures her content remains discoverable and relevant to her target audience.
A key aspect of Coco’s TikTok strategy is her ability to incorporate brand collaborations seamlessly into her videos. She uses storytelling techniques to present sponsored products in a natural and relatable manner, resonating with her followers while meeting brand expectations. Her ability to maintain a balance between personal content and promotional posts highlights her authenticity and strengthens her trustworthiness. With an engagement rate of 5.66% and an average of 67.9K engagements per post, Coco’s TikTok strategy successfully converts viewers into loyal fans.

Coco’s posting consistency plays a significant role in her TikTok success. She uploads 6.3 videos per week, keeping her audience engaged with fresh content while staying ahead of competitors. Her ability to post at optimal times (12 PM daily) ensures maximum visibility and reach for her videos. By analyzing her audience's preferences and posting patterns, Coco maximizes the impact of her content and fosters strong connections with her followers.
Through TikTok, Coco has established herself as a leading voice in the fashion and beauty space, appealing to young, style-conscious audiences. Her approach to combining trendy visuals, dynamic storytelling, and genuine engagement ensures that she remains a relevant and impactful figure in the competitive influencer landscape. With her ability to adapt to new trends and maintain a loyal fanbase, Coco’s TikTok strategy exemplifies her expertise as a digital creator.
- Username: @coco.carol
- Influence Score: 89.4/100
- Followers: 1.2M
- Activity: 6.3 videos/week
- Engagement Rate: 5.66%
- Growth: 0%
- Average Engagement: 67.9K
- Posting Habits: Everyday at 12 PM EST
Instagram Strategy: Polished Aesthetics and Engagement

Coco Basics’ Instagram account (@cocobasics) reflects her polished approach to content creation, boasting 444.1K followers. Her Instagram posts center around stylish outfit inspiration, event highlights, and lifestyle moments, giving her audience a glimpse into her aspirational life. With carefully curated visuals, Coco ensures her Instagram feed exudes a clean and cohesive aesthetic, making it a source of inspiration for her fashion-forward followers.
Coco effectively utilizes Instagram’s features to boost engagement and connect with her audience. Her use of Reels, Stories, and carousel posts allows her to showcase diverse content, from quick outfit ideas to behind-the-scenes glimpses of her day-to-day life. Additionally, her ability to integrate brand collaborations seamlessly into her posts, while maintaining her personal style, solidifies her reputation as a trusted influencer. This is reflected in her 6.01% engagement rate and an average engagement of 26.7K per post.

To ensure her content reaches a wider audience, Coco leverages Instagram’s explore page and hashtag features. By tagging brands, using location tags, and incorporating trending hashtags, Coco ensures her posts gain maximum visibility. She also interacts with her followers through Q&A sessions and polls on Stories, further strengthening her relationship with her community. Her daily posting schedule at 1 PM helps maintain consistency and ensures her audience is engaged.
Coco’s Instagram strategy emphasizes her position as a fashion and beauty expert, with a focus on delivering value to her followers. Her ability to balance personal moments with professional collaborations ensures her content feels both relatable and aspirational. With a steadily growing audience and a strong engagement rate, Coco’s Instagram presence remains a vital part of her overall social media strategy.
- Username: @cocobasics
- Influence Score: 88.7/100
- Followers: 444.1K
- Activity: 4 posts/month
- Engagement Rate: 6.01%
- Growth: +0.05%
- Average Engagement: 26.7K
- Posting Habits: Once a week at 1 PM EST
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TikTok Profile AnalyzerInstagram Profile AnalyzerBrand Deals for Influencers
Coco Basics' Social Media Influence Summary

Coco’s overall authority score of 9,017 places her as a leading voice in the fashion niche. Her top 2% ranking on TikTok in Germany and top 1% in outfits and styling reflect her strong influence in the digital space. With steady growth and high engagement rates, Coco continues to expand her reach while maintaining a loyal fanbase.
Content Strategy: Crafting Content That Seamlessly Blends Style and Engagement
Coco’s content strategy revolves around engaging visuals, relatable themes, and authentic interactions. On TikTok, she captures the energy of youth culture with trending content, while Instagram allows her to showcase her personal style and lifestyle in a more polished format. Her strategic use of hashtags and collaborations with fashion brands ensures her content remains discoverable and appealing. Coco’s ability to blend promotional content with personal updates keeps her audience engaged and invested in her journey.
Reachability and Partnerships

Coco Basics has positioned herself as a reliable and relatable fashion influencer, which makes her highly appealing for brand partnerships and collaborations. Her authentic engagement with her audience fosters trust and credibility, key factors that brands seek in a partner. With her dedicated following of over 1.6 million across TikTok and Instagram, Coco provides brands with access to a targeted audience that is deeply invested in her style and recommendations. This trust ensures that her audience views collaborations as genuine endorsements rather than generic promotions.
Her estimated sponsored post cost of $4.5K reflects her value as a content creator and her ability to deliver measurable results for brands. By incorporating sponsored content seamlessly into her posts and videos, Coco maintains the authenticity of her content while fulfilling brand expectations. This balance between personal content and paid partnerships highlights her ability to remain relatable to her followers while meeting professional commitments. Her strong track record of promoting fashion and beauty brands makes her an ideal collaborator for campaigns seeking to engage a style-conscious demographic.

Coco’s active presence across platforms, with a focus on TikTok and Instagram, makes her highly accessible for partnerships. On TikTok, her creative and engaging videos deliver exceptional reach and engagement, while her polished Instagram posts attract a more aspirational audience. Her ability to create platform-specific content ensures that she can adapt her approach to suit a brand’s campaign goals. Furthermore, her high engagement rates of 5.66% on TikTok and 6.01% on Instagram demonstrate her ability to drive interactions, making her content a valuable tool for increasing brand visibility.
Coco’s network of partnerships and collaborations extends her reach beyond her direct audience. By working with leading brands and engaging in cross-promotional opportunities, she taps into new markets and expands her influence. Her participation in events, such as fashion shows and brand activations, showcases her ability to represent brands both online and offline. With a growing presence in the fashion and beauty industry, Coco remains an accessible and impactful choice for brands seeking authentic and effective influencer collaborations.
Conclusion: A Rising Star in Teen Fashion and Beauty
Coco Basics exemplifies the power of authenticity and creativity in social media influencing. From her engaging TikTok videos to her polished Instagram posts, Coco connects with her audience through her passion for fashion and relatable personality. With a growing presence and a dedicated fanbase, she is well-positioned to continue shaping the teen fashion and beauty landscape.
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