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Who is Doctor Squish?
Doctor Squish has captivated audiences with her vibrant and creative approach to DIY content. Specializing in squishy, slime, and fidget toys, she creates a family-friendly atmosphere that appeals to children and nostalgic adults alike.



Jérémy Boissinot est le fondateur de Favikon, une plateforme alimentée par l'IA qui aide les marques à mieux comprendre les idées des créateurs grâce aux classements. Avec pour mission de mettre en avant des créateurs de qualité, Jérémy a construit une communauté mondiale de créateurs satisfaits et a franchi des étapes impressionnantes, notamment plus de 10 millions d'impressions estimées, plus de 20 000 nouvelles inscriptions et 150 000 classements en temps réel dans plus de 600 niches. Il est un ancien élève de l'ESCP Business School et a été associé à des organisations prestigieuses telles que le ministère français et les Nations Unies dans ses activités professionnelles.
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Doctor Squish: Redefining Family-Friendly Content with Creativity and Fun
Doctor Squish is a prominent content creator and DIY enthusiast known for her engaging videos centered around squishy, slime, and fidget toys. With a family-friendly approach, she has carved a niche by combining fun, creativity, and sensory experiences. Her content appeals not only to kids but also to nostalgic adults who enjoy the soothing and satisfying elements of her projects. Through her vibrant and approachable persona, Doctor Squish has created a space that encourages creativity and joy for her diverse audience.
As a mother, Doctor Squish adds a relatable and personal touch to her content. Her ability to blend family life with her passion for crafting makes her a trusted figure for parents and children alike. Whether she’s cutting open a new squishy toy or designing a DIY slime recipe, her authenticity resonates deeply with viewers. She continually emphasizes the importance of a safe and comfortable space where creativity can thrive, fostering a loyal and supportive community.

Doctor Squish’s rise to prominence is also attributed to her strong connections with leading brands in the toy and crafting industry. Collaborations with names like Target and NeeDoh showcase her credibility and influence in the market. Beyond product promotions, she provides honest reviews and shares genuine excitement about the toys she features, further cementing her status as a reliable and enthusiastic creator. Her partnerships often highlight her creative edge and playful imagination, drawing more followers into her world.
Beyond the camera, Doctor Squish is committed to encouraging mindfulness and stress relief through tactile play. By focusing on the therapeutic aspects of her content, she brings a unique dimension to the DIY and toy niche. Her vibrant and positive personality is a testament to her mission of spreading joy and comfort. Doctor Squish continues to inspire her audience by reminding them that creativity has no limits, and fun can be a part of every day.
An Influencer Active on Social Media

Doctor Squish commands a strong presence on TikTok, YouTube, and Instagram, with a combined following exceeding 7.6 million. Her audience engagement is particularly strong, showcasing her ability to create content that resonates with viewers of all ages.
Doctor Squish's Social Media Strategy Analysis
TikTok: A Hub for Creative Expression

Doctor Squish dominates TikTok with her dynamic and visually captivating videos, which perfectly suit the platform’s short-form content. With 4 million followers, her TikTok strategy focuses on quick, engaging clips that showcase her love for DIY squishy and slime projects. Her content often features colorful and satisfying visuals that grab attention within seconds, making her videos shareable and addictive. By using trending hashtags and sounds, she maximizes her reach while maintaining a playful and family-friendly tone.
Consistency is key to her TikTok success, as she posts nearly every day at optimal times to reach her global audience. Her videos are designed to evoke curiosity, with many using "unboxing" or "reveal" formats that keep viewers hooked until the end. She regularly interacts with her followers through comments and challenges, creating a sense of community. This interactive approach not only strengthens her connection with fans but also boosts her visibility on the platform.

Doctor Squish also leverages TikTok’s algorithm by tapping into trends like ASMR, satisfying videos, and DIY crafts, which align perfectly with her niche. Her ability to combine these trends with her unique style ensures her content remains fresh and relevant. Collaborations with other creators and brands on TikTok further extend her reach, introducing her to new audiences. By focusing on trends without losing her authenticity, she ensures steady growth and engagement.
Her TikTok profile showcases her vibrant personality and expertise in creating visually pleasing content, making her a standout in her niche. Each video is crafted to deliver value, whether it’s entertainment, inspiration, or a fun DIY idea for viewers to try at home. With her creative editing and relatable style, Doctor Squish has successfully positioned herself as a top DIY influencer on TikTok.
- Username: @realdoctorsquish
- Influence Score: 86/100
- Followers: 4M
- Activity: 4.8 posts/month
- Engagement Rate: 0.19%
- Growth: +0% (stable)
- Average Engagement: 7.6K
- Posting Habits: Daily at 5 PM EST
YouTube: Building Deeper Connections

Doctor Squish’s YouTube channel is a hub for in-depth content, attracting 3.5 million subscribers who enjoy longer, more detailed videos. Her strategy revolves around creating high-quality, family-friendly videos that focus on unboxings, DIY tutorials, and toy reviews. The platform allows her to delve deeper into her projects, showcasing the entire process of crafting and exploring toys. This longer format helps her build stronger connections with her audience, who appreciate her approachable and educational style.
Her content is designed to entertain and inform, often featuring step-by-step guides for making slime or creating squishy toys. Doctor Squish also incorporates fun challenges and experiments, such as testing the durability or uniqueness of specific toys. These engaging formats not only keep her viewers entertained but also inspire them to recreate the projects at home, adding an interactive element to her channel.

Posting consistently once a week, Doctor Squish prioritizes quality over quantity, ensuring each video is polished and professional. Her thumbnails and titles are optimized for clicks, often teasing the excitement and surprises within the video. This strategy boosts her visibility in YouTube’s algorithm and ensures her content reaches a broader audience. Additionally, she encourages viewers to subscribe and turn on notifications, helping her retain and grow her loyal fan base.
YouTube also serves as a platform for collaborations and brand promotions, where she can showcase products in a more detailed and creative way. These partnerships often feature in her unboxing videos, allowing her to seamlessly integrate advertisements with entertaining content. Her consistent and innovative approach to YouTube has solidified her as a leading figure in the DIY and toy niche.
- Username: @DoctorSquish
- Influence Score: 77/100
- Followers: 3.5M
- Activity: 2.7 posts/month
- Engagement Rate: 0.03%
- Growth: +0.25% (+8.6K)
- Average Engagement: 1.1K
- Posting Habits: Weekly at 7 PM EST
Instagram: Visual Appeal and Community Interaction

Doctor Squish’s Instagram strategy centers on building a visually appealing and cohesive brand presence for her 167.5K followers. Her feed is filled with vibrant, colorful images and short videos that highlight her projects, from stunning slime creations to fun squishy toy unboxings. She uses Instagram Stories and Reels to provide quick updates, behind-the-scenes glimpses, and interactive polls that keep her followers engaged and entertained.
One of her key strategies on Instagram is fostering a strong connection with her audience through interactive features. She often uses Instagram Stories to conduct Q&A sessions, share tutorials, or highlight her favorite fan creations. This two-way communication makes her audience feel valued and part of her creative journey. Additionally, she leverages Instagram Reels to repurpose her TikTok content, maximizing reach and engagement across both platforms.

Doctor Squish also uses Instagram as a space to collaborate with brands, showcasing products in visually appealing ways that align with her aesthetic. Whether through sponsored posts or giveaways, she integrates promotions seamlessly into her content. Her captions are often playful and inviting, encouraging followers to comment and share. This strategic approach ensures that her Instagram remains a hub for creativity, connection, and collaboration.
Her consistent posting schedule and emphasis on quality visuals have helped her maintain a highly engaged community on Instagram. She understands the importance of building a strong visual identity, ensuring that every post reflects her fun and family-friendly persona. By combining creativity with audience interaction, Doctor Squish has turned Instagram into a powerful platform for expanding her influence.
- Username: @officialdoctorsquish
- Influence Score: 76/100
- Followers: 167.5K
- Activity: 13 posts/month
- Engagement Rate: 0.65%
- Growth: -0.35% (-589)
- Average Engagement: 1.1K
- Posting Habits: Daily at 6 PM EST
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Doctor Squish's Social Media Influence Summary

Doctor Squish boasts a Favikon score of 8,885 points, highlighting her impressive authority as a content creator in the DIY and toy niche. She ranks in the Top 6% on TikTok in the United States and in the Top 2% of influencers in the "Relationships & Family" category. These rankings reflect her strong presence and influence within her industry, underscoring her ability to consistently engage and resonate with her audience.
Content Strategy: Creativity Meets Accessibility
Doctor Squish’s content strategy revolves around creativity, accessibility, and fun. She crafts a safe and positive environment, inviting viewers of all ages to participate in her DIY adventures. Her videos are a blend of tutorials, product reviews, and unboxings, ensuring a diverse content portfolio. By focusing on visually appealing and easy-to-follow formats, Doctor Squish keeps her content engaging and relatable. Her family-friendly approach further enhances her appeal, making her a go-to creator in the DIY toy space.
Reachability and Partnerships

Doctor Squish has partnered with major brands such as Target and NeeDoh, aligning with her values of creativity and family-friendly entertainment. These collaborations have strengthened her credibility, making her a trusted influencer in the DIY and toy communities.
Her reachability is marked as "difficult" due to her large following, but she remains open to meaningful partnerships that align with her mission. With a rate of $4.5K/post, Doctor Squish provides immense value for brands seeking to reach a highly engaged audience.
Conclusion: Inspiring Creativity, One Squishy at a Time
Doctor Squish has carved a unique niche in the world of DIY content, blending creativity, fun, and inclusivity. Her ability to connect with audiences across various platforms while maintaining a positive and engaging presence is a testament to her talent and dedication. As she continues to inspire and entertain, Doctor Squish remains a leading figure in the DIY crafting and toy community.
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