Who is Jeffree Star?

Jeffree Star has established himself as a powerful figure in the beauty industry, merging his influence as a makeup mogul with an unapologetic personality that resonates with millions. As the CEO of Jeffree Star Cosmetics, he is celebrated for his groundbreaking products and fearless approach to content creation. With an extensive social media presence, Jeffree leverages his platforms to share makeup tutorials, product launches, and personal insights, reaching audiences across the globe who admire his transparency and authenticity.

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Jeffree Star: A Bold Voice in Beauty and Self-Made Success

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Jeffree Star is a self-made entrepreneur, makeup artist, and social media icon who has built an empire in the beauty industry through sheer creativity and determination. Originally from Los Angeles, Jeffree first gained attention on MySpace in the early 2000s, where he showcased his unique style and outspoken personality, attracting a loyal fanbase. Leveraging his early online fame, he transitioned into the world of beauty, launching Jeffree Star Cosmetics in 2014. The brand quickly became known for its high-quality, vibrant products and bold aesthetic, capturing the attention of makeup enthusiasts worldwide. His success story resonates with fans who admire his journey from humble beginnings to becoming one of the most influential figures in the beauty industry.

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Beyond his makeup empire, Jeffree is known for his larger-than-life personality and fearless approach to content creation. He frequently shares unfiltered reviews, makeup tutorials, and personal life updates, including candid discussions about his experiences in the industry. This transparency has endeared him to millions, as fans appreciate his willingness to speak openly about the ups and downs of his career. Jeffree’s personal life also adds an intriguing layer to his brand; he has shared his journey as a Yak rancher in Wyoming, a passion project that connects him to nature and offers a unique contrast to his glamorous public persona. By showcasing these different facets of his life, Jeffree has built a reputation for authenticity that resonates with a diverse audience.

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In addition to his beauty and lifestyle content, Jeffree frequently uses his platform to address personal struggles, including mental health challenges. He openly discusses topics like anxiety and the pressures of being a public figure, creating a space where followers feel seen and understood. This vulnerability has deepened his connection with his audience, who find comfort and relatability in his experiences. Jeffree’s ability to balance business success with personal authenticity has cemented his influence not just as a beauty mogul but as a relatable, multidimensional figure in the online world. His journey from internet celebrity to beauty industry powerhouse is a testament to his resilience, making him an enduring icon in the social media landscape.

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An Influencer active on social media

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Jeffree Star’s social media presence spans several platforms, with TikTok as his largest, followed by YouTube, X (formerly Twitter), and Instagram. His content reaches millions, with each platform showcasing a different side of his brand and personality.

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TikTok: Jeffree’s Platform for Viral Trends and Authentic Beauty Reviews

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With 7.1 million followers, TikTok has become Jeffree Star’s most dynamic platform, allowing him to engage a broad audience through short, impactful videos. Jeffree’s TikTok content ranges from testing viral beauty products to personal interactions, giving fans a mix of candid and professionally curated posts. Known for his bold personality, Jeffree uses this platform to share honest reviews, makeup tutorials, and occasional lifestyle updates that provide followers with a glimpse into his daily life. Videos such as his Beetlejuice-inspired lip art and collaborations with fellow influencers often go viral, reflecting his influence in the beauty community.

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Jeffree’s TikTok engagement rate is impressive at 4.39%, with each video averaging over 311.7K interactions. His consistent posting frequency, averaging over five videos a week, keeps his content fresh and relevant. With an active schedule and a growth rate of +2.84%, Jeffree remains highly visible on TikTok, drawing in new followers while maintaining a strong connection with his existing audience.

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• Username: @jeffreestar
• Influence Score: 96.8/100
• Followers: 7.1M
• Activity: 5.2 videos per week
• Engagement Rate: 4.39%
• Growth: +2.84% (+196.2K followers)
• Average Engagement: 311.7K
• Posting Habits: Every day at 5 AM

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YouTube: The Hub for In-Depth Tutorials and Exclusive Product Launches

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Jeffree Star’s YouTube channel, with 15.7 million subscribers, remains a cornerstone of his brand, offering in-depth tutorials, makeup reviews, and exclusive product launches. His YouTube content allows him to explore topics at length, from testing new cosmetics to sharing personal life updates. With detailed tutorials and product breakdowns, Jeffree provides valuable insights to fans who look to him for beauty advice and honest reviews. Recently, he celebrated the 15th anniversary of his Beauty Killer palette, marking it with a dedicated video that paid homage to his journey in the beauty industry.

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While his posting frequency on YouTube has slowed to about one video every two months, each upload continues to attract high engagement, with an average of 558.7K views per video. His engagement rate on this platform is 0.28%, which, while lower than TikTok, reflects the loyal fan base he has built over the years. YouTube allows Jeffree to connect on a deeper level, offering long-form content that fans appreciate for its authenticity and detail.

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• Username: @jeffreestar
• Influence Score: 83.6/100
• Followers: 15.7M
• Activity: 0.5 videos per month
• Engagement Rate: 0.28%
• Growth: 0%
• Average Engagement: 43.9K
• Posting Habits: –

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X (Twitter): A Platform for Updates and Candid Interactions

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Jeffree Star’s presence on X, where he has 6.2 million followers, serves as a channel for quick updates, candid thoughts, and direct interactions with fans. On this platform, he shares links to his latest videos, announces product launches, and engages in conversations on trending topics within the beauty industry. Jeffree’s tweets, such as his reflections on the anniversary of Beauty Killer, resonate with followers who value his straightforward and often humorous takes on industry happenings and personal anecdotes.

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With a posting frequency of about 0.4 tweets per week and an average engagement rate of 0.04%, Jeffree uses X sparingly compared to his other platforms. Each tweet garners around 2.4K interactions, highlighting his ability to maintain interest even with less frequent activity. X allows Jeffree to stay in touch with his followers in a casual format, providing timely updates and behind-the-scenes glimpses of his life and brand.

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• Username: @jeffreestar
• Influence Score: 78.9/100
• Followers: 6.2M
• Activity: 0.4 tweets per week
• Engagement Rate: 0.04%
• Growth: -0.3% (-18.3K followers)
• Average Engagement: 2.4K
• Posting Habits: Twice a month at 4 AM

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Instagram: A Visual Showcase of Makeup and Lifestyle

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On Instagram, Jeffree’s 13.6 million followers enjoy a curated feed of makeup looks, product promotions, and personal style moments. Although Instagram isn’t his most active platform, Jeffree uses it to highlight significant brand moments, such as new product lines, retail store openings, and collaborations. His Instagram content is visually striking, reflecting his unique aesthetic and bold fashion sense, which has become synonymous with his brand. Posts celebrating product launches, like the Beauty Killer anniversary palette, attract considerable engagement and reflect his influence in the beauty community.

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Jeffree’s Instagram engagement rate stands at 0%, indicating minimal activity and interaction over the last 30 days. With a slower posting schedule, averaging about three posts per month, his Instagram growth has seen a slight decline of -0.26%. Despite this, Jeffree’s Instagram remains a vital part of his online presence, appealing to fans who follow him for his eye-catching makeup artistry and distinctive style.

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• Username: @jeffreestar
• Influence Score: 55/100
• Followers: 13.6M
• Activity: 3 posts last month
• Engagement Rate: 0%
• Growth: -0.26% (-35.6K followers)
• Average Engagement: 451
• Posting Habits: Once a week at 1 AM

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‍TikTok Profile Analyzer‍YouTube Channel Analyzer‍Twitter Profile Analyzer‍Instagram Profile Analyzer‍Brand Deals for Influencers

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Jeffree Star's Social Media Influence and Rankings Summary

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Jeffree Star is ranked as a top influencer in the beauty niche, with a Favikon authority score of 9,587 points, placing him among the social media elite. Within the "Makeup" category in the United States, Jeffree holds the #3 rank, underscoring his immense influence and prestige. His reachability is marked as "Very Difficult," with an estimated sponsored post cost of $25K, reflecting the premium nature of his influence. These rankings demonstrate his strong position within the industry, particularly among beauty enthusiasts and makeup professionals.

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Content Strategy: Bold Beauty, Raw Honesty, and Unmatched Influence

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Jeffree Star’s content strategy centers on authenticity, boldness, and a distinctive aesthetic that differentiates him from other beauty influencers. He leverages his platforms to share honest reviews, product launches, and personal insights, creating a well-rounded view of his life and brand. His TikTok and YouTube accounts feature direct, unfiltered reviews that resonate with audiences who appreciate his transparency. Jeffree’s visuals on Instagram, combined with his candid interactions on X, add layers to his persona, showcasing both the glamour and challenges of his career.

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By engaging followers through diverse content—from high-quality product shots to offbeat, humorous TikTok videos—Jeffree keeps his audience captivated. His ability to balance brand promotion with raw, relatable content is a key aspect of his success, as fans value his no-nonsense approach to beauty.

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Reachability and Partnerships

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With a "Very Difficult" reachability rating, Jeffree Star’s high demand and premium sponsorship cost highlight his position as a sought-after partner. His collaborations are typically with high-end brands that align with his luxurious, edgy brand identity, such as Dior Beauty. Jeffree’s reach and influence make him an ideal partner for brands aiming to make a significant impact within the beauty industry, as he can amplify products to a vast, highly engaged audience.

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Jeffree Star’s bold and influential presence across multiple platforms has solidified his role as a leading figure in the beauty industry. From viral TikTok videos to in-depth YouTube tutorials, Jeffree's content strategy showcases his multifaceted personality and entrepreneurial spirit. While he does not have a newsletter, adding one could further deepen his connection with fans by offering exclusive content. With high engagement rates and a robust authority score, Jeffree’s influence in beauty and makeup remains unmatched. He continues to captivate followers with his authenticity and innovative approach, making him a powerful voice in the beauty community.

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