Who is Laufey?

Laufey, an LA-based Icelandic singer, composer, producer, and multi-instrumentalist, has gained international recognition for her unique sound that combines jazz with contemporary pop elements. Known for her rich alto voice, she crafts evocative songs about young love and self-discovery, blending traditional jazz influences with modern themes. With her recent album release and performances at notable jazz festivals, including Newport and Montreal, Laufey’s online presence reflects her growing popularity and appeal across diverse audiences.

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Laufey: Bridging Jazz and Modern Pop for a New Generation

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Laufey Lín Jónsdóttir, known professionally as Laufey, is a singer, composer, and multi-instrumentalist whose unique sound blends jazz, pop, and classical influences, capturing listeners with its nostalgic yet fresh appeal. Originally from Iceland and now based in Los Angeles, she began her musical journey at a young age, learning to play the cello before eventually gravitating towards vocals and songwriting. Her family, steeped in musical tradition, exposed her to jazz standards and classical music early on, which sparked her fascination with timeless genres. Laufey’s music reflects her classical training and admiration for jazz greats like Ella Fitzgerald, while her voice, rich and velvety, conveys a maturity beyond her years. Through her songs, she explores themes of love, self-discovery, and the universal longing for connection, making her relatable to a broad audience.

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As Laufey’s career blossomed, she became known for her ability to make jazz accessible to a younger generation, bridging the gap between traditional jazz and modern pop. Her songs, like “Valentine” and “Fragile,” embody a style that appeals to listeners across different demographics, from jazz aficionados to Gen Z pop fans. Her recent album release and performances at prestigious events such as the Newport Jazz Festival and Montreal Jazz Festival have solidified her place as a rising star in the music industry. Laufey’s music videos, often featuring intimate visuals that complement her storytelling, add a visual layer to her artistry, further engaging her audience and enhancing her songs' emotional impact.

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Laufey’s presence on social media platforms like Instagram, TikTok, X, and YouTube has amplified her reach, allowing her to connect with fans in a more personal way. Her online persona is warm, engaging, and authentic, often sharing glimpses into her creative process, tour life, and humorous moments, which endear her to followers. Laufey's relatability is one of her greatest strengths; despite her classical background, she remains grounded and accessible, which resonates strongly with her audience. Through strategic collaborations and a thoughtful approach to her digital presence, Laufey has successfully built a loyal fanbase and established herself as a pioneering voice in modern jazz, making waves far beyond the music industry.

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An Influencer active on social media

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Laufey's social media presence is robust, with active accounts across Instagram, TikTok, X (formerly Twitter), and YouTube. Each platform showcases a different facet of her brand, from polished photos and music updates on Instagram to engaging videos and behind-the-scenes moments on TikTok. With a rapidly growing follower base and high engagement rates, Laufey’s digital strategy has proven effective in building a dedicated fan community and increasing her influence across various demographics.

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Instagram: The Hub of Laufey’s Artistic Vision

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Instagram serves as the primary platform for Laufey’s artistic self-expression, where she shares a combination of polished visuals, updates about her music career, and snapshots of her personal life. The platform allows her to visually represent her brand, which blends classic elegance with a modern, relatable twist. Her posts feature professional photography, highlighting her sophisticated yet down-to-earth style, and resonate with fans who appreciate both her music and aesthetic appeal.

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Her strategy on Instagram is highly effective, as she engages her followers with frequent posts, giving them a closer look at her tour experiences and personal moments. She often interacts with her fans through comments, cultivating a strong community that values her openness. The high engagement rate and consistent follower growth highlight her success in creating a meaningful connection with her audience.

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• Username: @laufey
• Influence Score: 98.6/100
• Followers: 5.1M
• Activity: 18 posts last month
• Engagement Rate: 10.05%
• Growth: +5.39% (+255.7K followers)
• Average Engagement: 510.1K
• Posting Habits: Everyday at 4AM

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TikTok: Laufey’s Platform for Relatable Content and Viral Moments

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TikTok is where Laufey truly shines in terms of relatability and audience engagement. With a massive following of 6.8 million, she leverages this platform to share short, engaging videos that resonate with younger audiences. Her TikTok content includes snippets of her music, funny interactions, and insights into her everyday life, offering fans a more candid view of her personality. One of her standout viral moments includes a humorous video that gained widespread attention, helping her reach new audiences and solidify her presence on the platform.

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Laufey’s consistent posting schedule, paired with content that’s both trendy and authentic, has led to remarkable engagement levels. Her TikTok audience connects with her on a personal level, which is reflected in her impressive engagement rate and steady follower growth. TikTok’s format aligns well with her storytelling style, allowing her to bring her music to life in creative ways that capture fans’ attention.

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• Username: @laufey
• Influence Score: 96.5/100
• Followers: 6.8M
• Activity: 5.3 videos per week
• Engagement Rate: 17.88%
• Growth: +4.92% (+319K followers)
• Average Engagement: 435.1K
• Posting Habits: Everyday at 12AM

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X (Twitter): A Space for Updates and Real-Time Interaction

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On X, Laufey provides her audience with real-time updates, personal reflections, and promotional content related to her music. While her follower count on X is smaller compared to her other platforms, she maintains an active presence, frequently tweeting about her experiences, collaborations, and tour highlights. Her interactions with fans and engagement with trending topics allow her to stay connected with her audience in a more conversational manner.

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Though the engagement rate on X is lower, Laufey’s tweets often receive significant interaction, particularly when she shares personal achievements or funny observations. This platform complements her other channels by providing a more immediate and less curated space for her thoughts and announcements.

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• Username: @laufey
• Influence Score: 89.8/100
• Followers: 199.2K
• Activity: 2.4 tweets per week
• Engagement Rate: 3.77%
• Growth: +2.16% (+4.3K followers)
• Average Engagement: 7.5K
• Posting Habits: Twice a week at 11PM

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YouTube: Showcasing Laufey’s Musical Talent Through Long-Form Content

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YouTube allows Laufey to share her music in its full depth, offering a platform for official music videos, live performances, and behind-the-scenes glimpses. With a following of 1.9 million, her YouTube content provides fans with an immersive experience that goes beyond the snippets seen on TikTok or Instagram. Videos like her recent “Santa Baby” music video showcase her unique artistic style and musical versatility, allowing her audience to appreciate the intricacies of her music.

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While her posting frequency is lower on YouTube, each video is crafted meticulously, offering a polished and high-quality look at her work. Her engagement rate is solid, with viewers regularly tuning in for new releases and appreciating the long-form content that only YouTube can support. For Laufey, YouTube serves as a valuable platform to connect with music enthusiasts who value deeper, more sustained engagement.

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• Username: Laufey
• Influence Score: 89/100
• Followers: 1.9M
• Activity: 2.3 videos per month
• Engagement Rate: 3.72%
• Growth: +5.33% (+97.5K followers)
• Average Engagement: 24.9K
• Posting Habits: Once a week at 8AM

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Laufey's Social Media Influence and Rankings Summary

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Laufey’s social media influence is highlighted by her impressive authority score of 9,651 points, placing her among the top in the music industry, particularly within Iceland. Ranked #1 in Iceland’s music and audio category, she outpaces even established artists like John Lennon and Sigur Rós in terms of digital impact. This positioning underscores her reach and relevance, especially among younger audiences who connect with her jazz-pop fusion style.

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Laufey’s Content Strategy: A Blend of Jazz and Contemporary Appeal

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Laufey’s content strategy focuses on blending her musical talents with relatable and modern storytelling. Each platform serves a distinct purpose in her overall approach, from Instagram’s visual storytelling to TikTok’s viral content potential. By adapting her content to fit each platform’s strengths, Laufey has successfully created a multi-dimensional online persona. Her videos often showcase her personality, balancing moments of humor, vulnerability, and artistry, which makes her relatable and approachable despite her growing fame.

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Reachability and Partnerships

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Laufey’s reachability is rated as “Very Difficult,” reflecting her status as a high-profile influencer with a significant following. With an estimated sponsored post cost of $50K, she is a premium partner for brands, attracting notable collaborations with well-known names such as Chanel, Cartier, and Hilton. These partnerships align with her sophisticated image, allowing her to maintain a brand presence that resonates with her audience. Her selective approach to partnerships adds to her appeal, as followers see her endorsements as authentic and aligned with her values.

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Laufey’s ability to bridge jazz and modern pop has not only made her a unique artist in the music industry but also a powerful force in the digital space. Her social media strategy effectively combines relatability with artistic expression, creating a brand that resonates deeply with her audience. As she continues to grow her influence, her selective partnerships and authentic content will likely keep her at the forefront of the music and social media landscape. In a world of fast-changing trends, Laufey’s timeless appeal and strategic approach set her apart, making her a lasting influence on and off social media.

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