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Maitê Faitarone: Blending Brazilian Glamour with Everyday Elegance

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Maitê Faitarone is a fashion influencer who has carved a niche in Brazil's lifestyle scene through a mix of event-based content and day-to-day glamour. Her style voice is characterized by authenticity and celebration—often leaning into the high-energy spirit of Brazilian culture, particularly through her Carnaval coverage.

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She communicates primarily in Portuguese, targeting fashion-conscious young adults and professionals with an eye for trends and vibrant aesthetics. Her content balances dramatic styling moments—like backstage passes and sequined outfits—with more subtle, relatable lifestyle snapshots.

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Over time, Maitê has built a community of over 2.7M followers, spread across TikTok, Instagram, and YouTube, though her engagement is especially high on TikTok. While her YouTube presence is currently inactive, her other platforms consistently attract views and campaign opportunities.

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Her brand affiliations include Cidade Jardim Shopping, Santa Lolla Oficial, and Shops Jardins, reflecting her credibility in the high-end fashion space. She brings a mix of high visibility and polished delivery, ideal for fashion weeks, style launches, and branded storytelling.

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An Influencer Active on Social Media

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Maitê Faitarone is a Brazilian fashion and lifestyle creator delivering dynamic content across TikTok and Instagram through stylish event coverage and daily elegance.

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Maitê Faitarone's Social Media Strategy Analysis

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TikTok Strategy: Flash, Fabric, and Fast-Paced Style Highlights

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Maitê’s TikTok feed is a front-row seat to the world of Brazilian fashion, packed with videos from Carnaval, branded outfits, and shimmering party looks. Her short-form content excels in energy and color, often featuring intricate costumes and crowd-rich environments that embody her festive brand identity.

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With a follower count of 1.9M, she posts an average of 5.6 videos per week, frequently at 11AM, catering to a nighttime viewer base hungry for high-octane fashion updates. Her engagement rate is low at 0.02%, with an average of 367 interactions and 4.9K views per post, likely due to the volume and pace of her publishing schedule.

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Despite a growth rate of 0%, her reach remains stable, buoyed by content themes that appeal strongly during event seasons. Her Carnaval content, in particular, garners upwards of 140K views per video, with standout engagement in themed reels involving costumes and location-specific festivities.

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Her influence score on TikTok sits at 77.4/100, with a strong visual brand defined by sequins, feathers, and high-profile partnerships. As one of Brazil's Top 13% TikTok creators, her strategy revolves around fashion-forward momentum rather than constant personal updates.

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• Username: @maitee
• Influence Score: 77.4/100
• Followers: 1.9M
• Activity: 5.6 videos/week
• Engagement Rate: 0.02%
• Growth: 0%
• Average Engagement: 367
• Posting Habits: Every day at 11 AM EST

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Instagram Strategy: Polished Fashion Editorials with Influencer Appeal

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Maitê’s Instagram is a curated mix of editorial-inspired poses, campaign launches, and event attendance. Her aesthetic leans into bold silhouettes and modern chic, from black lace ensembles to fresh-faced selfies and branded reels for lifestyle collabs.

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She maintains a following of 804.6K and posts approximately 12 times per month, usually at 8AM. Like TikTok, her engagement rate is 0.02%, with an average of 142 interactions per post. While her recent monthly growth is -0.39%, her content still finds traction during cultural spikes or branded series.

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Notably, her partnerships—especially with brands like Chocolate Pimenta and Cidade Jardim—are seamlessly woven into content that blends lifestyle and aspirational fashion. Posts like her February campaign with Chocolate Pimenta combine branding with storytelling flair.

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Her influence score here is 64.6/100, and she ranks in the Top 11% of Brazilian fashion creators on Instagram. Maitê’s visual language is minimalist with occasional high-glam interjections, positioning her well for luxury and mid-tier fashion campaigns.

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• Username: @maitee
• Influence Score: 64.6/100
• Followers: 804.6K
• Activity: 12 posts/month
• Engagement Rate: 0.02%
• Growth: -0.39%
• Average Engagement: 142
• Posting Habits: 3 times a week at 8 AM EST

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YouTube Strategy: Archived Style Diaries (Currently Inactive)

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Though once used to document fashion events and behind-the-scenes moments, Maitê’s YouTube channel has not seen new uploads in over two years. With 26.3K subscribers and just 11 videos, her content archive functions more like a brand portfolio than a core engagement tool.

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The channel still receives occasional visits through cross-platform linking, though its influence score has dropped to 18.3/100. Engagement is now negligible, with 0% growth and no current activity. Despite the dormancy, the platform could be revived with branded mini-series or behind-the-scenes fashion vlogs.

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• Username: @maitee
• Influence Score: 18.3/100
• Followers: 26.3K
• Activity: Inactive
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST (last active 2 years ago)

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Maitê Faitarone's Social Media Influence Summary

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Maitê Faitarone holds an overall Influence Score of 7,469 points, placing her in the Top 1% for TikTok Brazil and Top 11% for fashion creators. On Instagram, she ranks in the Top 11% in her niche and maintains respectable positioning globally across styling categories.

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Learn more about the Favikon Methodology here

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Content Strategy Title: “Maitê Faitarone: Styling Brazilian Culture into Shareable Glamour”

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Maitê’s content strategy thrives on vibrancy, editorial visuals, and real-time fashion events. From Carnaval feathers to everyday ready-to-wear sets, she gives followers front-row access to fashion’s pulse in Brazil. Her bold color palettes and charismatic posing distinguish her from minimalist peers.

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Reachability & Partnerships

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Maitê is highly reachable and partnership-ready, particularly within the Brazilian fashion retail space. She has an active collaboration history with Cidade Jardim Shopping, Santa Lolla, and Shops Jardins, where she often tags, posts, and models their pieces in live event settings.

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Her profile is considered very safe, cheerful, and minimally political, making her ideal for high-profile activations. With an estimated post rate of $6K–$15K, she offers brands visual storytelling wrapped in aspirational lifestyle tones.

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Conclusion: Maitê Faitarone: Elevating Fashion Influence with Cultural Flair and Visual Precision

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Maitê Faitarone bridges the glamorous with the grounded, showcasing Brazilian style through curated visuals, event coverage, and fashion-forward collaborations. Though her engagement metrics are modest, her visual storytelling and campaign-readiness make her a valuable partner in the Latin American influencer market. With strong positioning on TikTok and Instagram, and a network anchored in fashion, Maitê continues to shine as a digital tastemaker for style-first creators.

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