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Who is Shidaa Charway?
Shidaa, a rising fashion influencer from Ghana, has captivated audiences with her vibrant energy, impeccable sense of style, and engaging dance moves. Her content, which revolves around fashion and lifestyle, resonates strongly with her followers, particularly due to her collaborations with brands like I.AM.GIA and Tiger Mist.



Jérémy Boissinot est le fondateur de Favikon, une plateforme alimentée par l'IA qui aide les marques à mieux comprendre les idées des créateurs grâce aux classements. Avec pour mission de mettre en avant des créateurs de qualité, Jérémy a construit une communauté mondiale de créateurs satisfaits et a franchi des étapes impressionnantes, notamment plus de 10 millions d'impressions estimées, plus de 20 000 nouvelles inscriptions et 150 000 classements en temps réel dans plus de 600 niches. Il est un ancien élève de l'ESCP Business School et a été associé à des organisations prestigieuses telles que le ministère français et les Nations Unies dans ses activités professionnelles.
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Shidaa: A Ghanaian Fashion Icon Redefining Style and Trendsetting on Social Media
Shidaa is a vibrant fashion enthusiast from Ghana who has captivated her audience with her trendy outfits and lively personality. Known for her love of style and creativity, she blends her passion for fashion with a knack for dance, creating a unique and engaging online presence. Her content not only showcases her ability to curate eye-catching outfits but also brings an infectious energy that resonates with her followers. Shidaa’s flair for blending personal interests with professional collaborations makes her a standout figure in the world of fashion influencing.
Collaborating with globally recognized brands like I.AM.GIA, Tiger Mist, Hollister, and White Fox Boutique, Shidaa leverages her influence to showcase the latest trends and inspire her audience. Her ability to seamlessly integrate sponsored content into her authentic style has earned her a loyal fanbase. By promoting discount codes and fashion-forward looks, she creates value for both her followers and the brands she works with. Her collaborations extend beyond just fashion, as she uses her platform to highlight the synergy between her personal style and lifestyle.

(Source: @shidaacharwayy, Instagram, July 2024)
Shidaa’s dedication to her craft is evident in her ability to create visually appealing and dynamic content consistently. Whether it’s through TikTok videos that feature intricate dance routines or Instagram reels highlighting her favorite outfits, her creativity shines through. Her bio includes a reference to Psalm 46:5, adding a personal and spiritual touch to her online presence. This small yet meaningful detail reflects her grounded nature and the values she brings to her work, making her relatable to a broad audience.
Beyond fashion, Shidaa’s influence lies in her ability to inspire confidence and positivity among her followers. By staying updated with the latest trends and using her platform to express her creativity, she has become a role model for many young women aspiring to make their mark in the fashion industry. Her infectious energy, combined with her commitment to authenticity and inclusivity, ensures that her content resonates with a diverse audience, solidifying her place as one of Ghana’s top fashion influencers.
An Influencer Active on Social Media

Shidaa’s TikTok and Instagram presence is characterized by high engagement rates, consistent activity, and visually appealing content, making her a top-tier influencer in Ghana’s fashion niche.
Shidaa Charway's Social Media Strategy Analysis
TikTok: Shidaa’s Stage for Style and Dance Creativity

Shidaa’s TikTok strategy is centered around creating high-energy, engaging, and visually captivating videos. Known for her dynamic dance routines and bold outfit choices, she uses TikTok to highlight her fashion sense and express her vibrant personality. Her content often features collaborations with other creators, trending challenges, and promotional campaigns for brands like I.AM.GIA and Tiger Mist. By leveraging TikTok’s algorithm-friendly format, Shidaa ensures that her videos are not only entertaining but also reach a wide audience.
Her approach involves curating content that aligns with current trends while staying true to her unique style. Whether it’s participating in viral dances or using popular soundtracks, she seamlessly blends creativity and relatability to maintain a consistent presence. Shidaa’s ability to stay ahead of trends positions her as a go-to influencer in the fashion and dance niche on TikTok. This strategy not only boosts her visibility but also keeps her content fresh and engaging for her 1.2 million followers.

Consistency is a key element of her TikTok strategy, with Shidaa posting nearly 1.9 videos per week. Her regular posting schedule ensures her audience stays engaged and eagerly anticipates her next upload. With an impressive 10.44% engagement rate, her content resonates deeply with her audience, driving likes, shares, and comments. This high level of interaction highlights her ability to connect authentically with her viewers, fostering loyalty and trust among her followers.
By working with brands and incorporating promotional content into her TikToks, Shidaa effectively monetizes her platform while maintaining authenticity. She uses creative storytelling and visually appealing elements to integrate product promotions into her videos. This approach ensures that her partnerships feel natural and resonate with her audience. Her ability to balance promotional content with organic posts makes her TikTok strategy a blueprint for success.
- Username: @shidaa.c
- Influence Score: 89.5/100
- Followers: 1.2M
- Activity: 1.9 videos/week
- Engagement Rate: 10.44%
- Growth: 0%
- Average Engagement: 125.3K
- Posting Habits: Twice a week at 7 PM EST
Instagram: Shidaa’s Hub for Fashion Inspiration and Elegance

Shidaa’s Instagram strategy revolves around showcasing her fashion-forward style through high-quality posts and vibrant reels. With 80.9K followers, she leverages the visual-centric nature of Instagram to highlight her collaborations with premium fashion brands. Her posts often feature bold outfits, behind-the-scenes glimpses, and lifestyle snapshots that resonate with her audience. This strategy allows her to position herself as a trendsetter in Ghana’s fashion community.
Her focus on creating aesthetically pleasing and polished content has helped her achieve an impressive 14.29% engagement rate. Shidaa uses Instagram reels to amplify her reach, often featuring short clips of her dance moves, outfit transformations, or promotional campaigns. These reels attract a broad audience, keeping her followers entertained while drawing new viewers to her profile. The mix of still posts and dynamic video content ensures her feed remains visually diverse and engaging.

Shidaa’s consistency on Instagram, with two posts per month, allows her to maintain a presence without overwhelming her audience. Her posting schedule is intentional, giving her followers enough time to interact with her content while anticipating what’s next. She also engages with her audience by responding to comments and incorporating feedback into her future content. This two-way communication fosters a strong sense of community on her Instagram page.
By collaborating with brands like Hollister and White Fox Boutique, Shidaa integrates promotional content into her Instagram posts seamlessly. Her promotional efforts often include discount codes and direct links, making it easy for her audience to shop her looks. This strategy enhances her value as an influencer, benefiting both her followers and the brands she represents. Her ability to turn her Instagram into a visually captivating portfolio solidifies her place as a rising star in the fashion industry.
- Username: @shidaacharwayy
- Influence Score: 84.3/100
- Followers: 80.9K
- Activity: 2 posts last month
- Engagement Rate: 14.29%
- Growth: +0.08%
- Average Engagement: 11.6K
- Posting Habits: Once a week at 7 PM EST
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TikTok Profile AnalyzerInstagram Profile AnalyzerBrand Deals for Influencers
Shidaa Charway's Social Media Influence Summary

Shidaa has established herself as a prominent figure in the fashion and lifestyle niche, leveraging her platforms to inspire and engage her audience. With an Influence Score of 89.5 on TikTok and 84.3 on Instagram, she consistently creates high-impact content that resonates with her followers. Her 1.2 million TikTok followers and 80.9K Instagram followers are captivated by her energetic dance routines, bold fashion choices, and authentic personality. Shidaa’s ability to maintain an impressive 10.44% engagement rate on TikTok and 14.29% on Instagram highlights her influence as a trusted voice in her industry. Through her collaborations with leading brands like I.AM.GIA and Tiger Mist, Shidaa seamlessly integrates promotional content into her creative storytelling, solidifying her reputation as a versatile and impactful influencer in the digital fashion space.
Content Strategy: Curating Fashion with Energy
Shidaa’s content strategy revolves around showcasing her vibrant personality through fashion and dance. Her posts are meticulously curated, blending high-quality visuals with entertaining choreography that highlights her trendy outfits. By integrating promotional content for brands in an authentic manner, she maintains trust and relatability among her followers. The frequent use of collaborations and trendy hashtags ensures her content remains discoverable and relevant.
Reachability and Partnerships

Shidaa’s reachability reflects her growing influence in the fashion and lifestyle space. With her primary platforms being TikTok and Instagram, she connects with a diverse audience spanning multiple demographics. Her content, which balances entertaining dance routines with chic fashion insights, resonates with followers seeking inspiration in both creativity and style.
Shidaa’s reachability is further amplified through her strategic collaborations with top-tier brands like I.AM.GIA, Tiger Mist, and White Fox Boutique. By integrating these partnerships into her content seamlessly, she enhances her credibility and expands her influence to her partners' audiences. This mutually beneficial approach allows her to remain relevant while giving brands exposure to her loyal and engaged followers. Her ability to maintain a normal sponsorship post cost of $10.5K showcases her value as a digital marketing partner.

With a focus on engaging her audience consistently, Shidaa ensures her content aligns with their preferences and interests. Her active posting habits, such as twice a week on TikTok and once a week on Instagram, help her remain visible and relevant in a competitive digital landscape. Her consistent engagement rates of 10.44% on TikTok and 14.29% on Instagram reflect the strong connection she has built with her audience. This engagement drives her ability to influence purchasing decisions, making her an attractive partner for brands.
Shidaa’s network of partnerships and collaborations also contributes to her broad reach. Working with influencers and creators in adjacent niches, such as other fashion and lifestyle enthusiasts, helps her tap into new audiences while reinforcing her existing community. By engaging in interactive campaigns, collaborative posts, and cross-platform promotion, she effectively enhances her visibility. This synergy between authenticity, strategy, and networking solidifies Shidaa’s position as an impactful and accessible influencer in the global fashion scene.
Conclusion: Shidaa’s Rising Star
Shidaa is not just a fashion influencer; she is a beacon of creativity and empowerment in Ghana’s fashion landscape. Her ability to connect with her audience, promote major brands, and maintain an authentic online presence sets her apart. With her influence continuing to grow, Shidaa is well on her way to becoming a global icon in the fashion and lifestyle niche.
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