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Who is Sofia Muse?
Sofia Muse is a fashion and lifestyle content creator known for her engaging dance videos, stylish outfit showcases, and heartfelt family interactions. With a strong presence on TikTok and Instagram, she has built a loyal audience of young adults and fashion enthusiasts who resonate with her cheerful and relatable content.



Jérémy Boissinot est le fondateur de Favikon, une plateforme alimentée par l'IA qui aide les marques à mieux comprendre les idées des créateurs grâce aux classements. Avec pour mission de mettre en avant des créateurs de qualité, Jérémy a construit une communauté mondiale de créateurs satisfaits et a franchi des étapes impressionnantes, notamment plus de 10 millions d'impressions estimées, plus de 20 000 nouvelles inscriptions et 150 000 classements en temps réel dans plus de 600 niches. Il est un ancien élève de l'ESCP Business School et a été associé à des organisations prestigieuses telles que le ministère français et les Nations Unies dans ses activités professionnelles.
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Sofia Muse: Blending Fashion, Dance, and Family in Engaging Content
Sofia Muse is a content creator known for her fashion-forward style, engaging dance videos, and strong family presence. She has gained a loyal audience by blending trendy outfits with relatable humor, often featuring her mother in her content. Her ability to merge entertainment and fashion has positioned her as a standout influencer in the lifestyle space.
Her presence on TikTok and Instagram has allowed her to reach a wide audience, particularly young adults and fashion enthusiasts. She frequently shares outfit inspirations, participates in viral trends, and engages with her followers through interactive content. By maintaining a cheerful and casual tone, she has built a highly engaged community that actively interacts with her posts and videos.

Sofia has successfully collaborated with top fashion brands, including H&M, White Fox, and TRIANGLE, proving her value in the digital fashion industry. Her ability to seamlessly integrate sponsored content into her social media strategy makes her a sought-after partner for brands targeting young, style-conscious consumers. Her engagement rates, particularly on Instagram, reflect her strong influence in the fashion space.
Despite already having a large digital presence, Sofia’s growth continues, with a +3.46% increase in Instagram followers over the last 30 days. Her commitment to consistent posting and interactive storytelling ensures that her brand remains fresh and relevant. As she expands her reach, she has the potential to become a leading voice in fashion and lifestyle content.
An Influencer Active on Social Media

Sofia Muse has built a dedicated follower base across multiple platforms, with TikTok serving as her largest audience hub. She complements her TikTok presence with Instagram content, ensuring that she remains relevant across different social media spaces. Her strategic posting habits, combined with her high engagement rates, have cemented her status as a top lifestyle and fashion influencer.
Sofia Muse's Social Media Strategy Analysis
TikTok: A Hub for Dance, Fashion, and Viral Trends

TikTok is Sofia Muse’s largest platform, where she captivates an audience of 648.5K followers with her high-energy dance videos and fashion showcases. She frequently features her mother in her content, adding a personal and relatable touch. Her ability to merge entertainment and style makes her stand out in the lifestyle influencer space.
Her engagement rate of 10.64% demonstrates her strong connection with her audience, as her videos consistently receive high interaction. She posts an average of 4.2 videos per week, maintaining a steady flow of engaging content. With an average of 69K engagements per post, her videos regularly spark conversations and shares.

Sofia’s content strategy revolves around trending sounds, dance routines, and interactive challenges, making her videos highly shareable. Some of her most viral videos have exceeded 4.9 million views, proving her ability to capture a broad audience. Her consistent participation in trends and collaborations ensures that she stays relevant in the fast-paced TikTok environment.
Her posting schedule is optimized for daily uploads at 7 PM, ensuring that she reaches her followers at peak engagement times. By maintaining consistent activity and an engaging style, she continues to build a highly interactive and loyal community. Her authentic and fun personality makes her an ideal creator for brands looking to tap into a younger audience.
- Username: @sofiamuse
- Influence Score: 89.1/100
- Followers: 648.5K
- Activity: 4.2 videos per week
- Engagement Rate: 10.64%
- Growth: 0%
- Average Engagement: 69K
- Posting Habits: Every day at 7 PM EST
Instagram: A Growing Platform with Strong Engagement

Instagram serves as Sofia Muse’s visual platform, where she curates a mix of fashion, dance, and personal moments for her 180.2K followers. Her content focuses on outfit inspiration, lifestyle updates, and interactive Reels, which keep her audience engaged. By maintaining a balance between curated and candid content, she effectively connects with her followers.
Her engagement rate of 23.26% is exceptionally high, proving that her audience is deeply interactive with her content. She posts an average of 4 times per month, ensuring that her Instagram remains active without overwhelming her followers. With an average engagement of 41.9K per post, her content consistently resonates with her audience.

Sofia’s Instagram strategy includes Reels, carousels, and aesthetic outfit shots, often featuring brand collaborations. She has partnered with H&M, White Fox, and TRIANGLE, seamlessly integrating sponsored content into her organic posts. Her ability to create natural-looking promotions makes her a highly valuable brand partner in the fashion space.
She follows a structured posting schedule, uploading content once a week at 5 PM, ensuring consistent engagement and visibility. By balancing personal moments with promotional content, Sofia maintains an authentic and trustworthy presence on Instagram. Her rising growth of +3.46% in 30 days indicates that her influence is expanding steadily.
- Username: @sofiamuse
- Influence Score: 90.2/100
- Followers: 180.2K
- Activity: 4 posts per month
- Engagement Rate: 23.26%
- Growth: +3.46%
- Average Engagement: 41.9K
- Posting Habits: Once a week at 5 PM EST
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Sofia Muse's Social Media Influence and Rankings

Sofia Muse holds an impressive Favikon influence score of 8,950 points, ranking among the top influencers in fashion and lifestyle. She is currently ranked #92 in the Outfits & Styling category in the United States, demonstrating her growing authority in the fashion space.
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Content Strategy: Merging Fashion, Dance, and Family for Engaging Digital Storytelling
Sofia Muse’s content strategy revolves around blending fashion, dance, and family interactions, creating engaging and relatable content that resonates with her young and style-conscious audience across TikTok and Instagram.
Reachability and Partnerships

Sofia Muse has positioned herself as a brand-friendly influencer, with a strong presence in the fashion and lifestyle industry. Her ability to integrate sponsored content seamlessly makes her a valuable partner for major brands. She has worked with H&M, White Fox, and TRIANGLE, proving her influence in digital fashion marketing. With a Favikon influence score of 8,950, she ranks among the top creators in styling and fashion.
Her engagement metrics on TikTok and Instagram demonstrate her ability to drive audience interaction, making her an ideal candidate for partnerships. On TikTok, she maintains an engagement rate of 10.64%, while on Instagram, her engagement rate reaches an impressive 23.26%. With an average of 41.9K interactions per Instagram post, brands benefit from her highly responsive audience.

Sofia’s brand collaborations align with her fashion-focused aesthetic, ensuring that promotions feel natural and engaging. Her sponsored content often includes outfit showcases, styling tips, and product highlights, making her a great fit for fashion and lifestyle brands. Her average TikTok engagement of 69K per post further reinforces her ability to effectively promote brands.
With a consistent posting schedule and high engagement rates, Sofia remains accessible for collaborations, providing brands with a reliable and influential partner. Her steady Instagram growth of +3.46% in 30 days indicates that her reach continues to expand. By maintaining authenticity and creativity, Sofia ensures that her brand partnerships remain impactful and effective.
Conclusion: A Fashion and Lifestyle Influencer on the Rise
Sofia Muse has built a thriving digital presence through her unique blend of dance, fashion, and family content. Her high engagement rates, strong audience connection, and brand-friendly content position her as a rising star in the fashion and lifestyle influencer space.
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