How to Check Engagement Rate of Any Influencer on Instagram

‍

‍

In today's influencer marketing landscape, follower count no longer tells the complete story. According to recent industry analysis, Instagram's average engagement rate has declined to approximately 0.70% in 2025, making it essential for brands to use sophisticated methods to evaluate influencer performance beyond vanity metrics. Understanding how to accurately check engagement rates has become crucial for successful campaigns and authentic partnerships.

‍

‍

Why Engagement Rate Matters More Than Ever in 2025

‍

The influencer marketing ecosystem has fundamentally shifted. According to The Influencer Marketing Factory's 2025 data, influencers with 10k–100k followers have an average engagement rate of 6.89%, while those with over 5 million followers see a drop to 2.61%. This inverse relationship between follower count and engagement highlights why micro and nano-influencers are increasingly valuable for brands seeking authentic connections.

‍

Statista reports that the average influencer engagement rate on Instagram is 1.85%, making anything above this threshold a good benchmark. However, according to Socalinsider's 2025 Influencer Benchmark, these rates vary significantly by industry and content type, with carousels achieving a 0.55% average engagement rate and Reels maintaining 0.50%.

‍

‍

Traditional Methods to Calculate Instagram Engagement Rate

‍

Manual Calculation Formula

‍

The standard engagement rate formula remains:

‍

For example, if an influencer with 50,000 followers receives 2,000 likes and 150 comments on their recent posts:

‍

Free Online Calculators

‍

Start with Favikon's Engagement Rate Calculator, a free tool that calculates engagement rates easily and quickly. This calculator offers both standard follower-based calculation and reach-based calculation (ERR) for more accurate analysis. Unlike basic calculators, Favikon's tool provides instant engagement analytics for any creator on any social media platform, making it an ideal starting point for influencer evaluation.

‍

‍

Advanced Methods: Platform-Based Solutions

‍

‍

Browser Extensions for Quick Analysis

‍

The Favikon Chrome Extension offers the fastest way to check engagement rates. Simply install the extension from the Chrome Web Store, then navigate to any creator's profile on Instagram and instantly view their engagement rate displayed on the right side of your screen. This eliminates the need to manually copy data or switch between platforms.

‍

‍

‍

Professional Analytics Tools

‍

Enterprise-level platforms like Hootsuite, Sprout Social, and Later offer deeper insights but typically require paid subscriptions and may not cover competitor analysis comprehensively.

‍

‍

Third-Party Audit Tools

‍

Tools like InfluencerDB and AspireIQ provide detailed audience quality analysis but often focus on specific campaign management rather than quick engagement assessments.

‍

‍

Favikon: The Complete Influencer Engagement Analysis Solution

‍

While manual calculations and basic tools provide surface-level insights, Favikon revolutionizes how brands evaluate influencer engagement with its AI-powered, comprehensive analysis platform.

‍

‍

Cross-Platform Engagement Summary

‍

Get a comprehensive overview of total engagement performance across all social media platforms, with detailed breakdowns and scoring metrics available through Favikon's Authority Score dashboard.

‍

Detailed Engagement Analytics

‍

Track both per-post and monthly engagement performance with quality scoring and visual trend charts (e.g., 17K per post, 255.6K monthly with 90+ scores and detailed performance tracking)

‍

Content Tracking

‍

Monitor any influencer's performance within customizable periods using Favikon's Content Tracking dashboard. First, add a specific influencer to your 'List', then view their tracking data with detailed analytics. Select specific analysis periods (last 30 days, custom date ranges) and choose individual platforms like Instagram to track engagement rates, follower growth, and performance metrics with precision. 

‍

This feature enables brands to evaluate influencer consistency and identify optimal partnership timing based on real performance data.

‍

‍

Cross-Platform Analytics

‍

Unlike single-platform tools, Favikon provides unified analytics not only on Instagram, but also on TikTok, YouTube, LinkedIn, and X (Twitter), enabling brands to evaluate influencers' overall social media presence and engagement patterns.

‍

‍

Practical Examples: Engagement Rate Analysis in Action

‍

‍

Case Study 1: Macro-Influencer Success

‍

Consider a lifestyle macro-influencer with 1,400,000 followers:

• Recent post engagement: 27,300 likes, 216 comments, 32 reposts, 283 shares
• Manual calculation: (27,831 ÷ 1.4M) × 100 = 1.99% engagement rate
• Industry benchmark: Above the 1.77-3.65% typical for macro-influencers with 1M+ followers

‍

‍

Favikon analysis: Reveals solid engagement performance within the expected range and detailed engagement trend analysis showing consistent Instagram performance patterns.

‍

• Using Favikon engagement rate calculator:

‍

Case Study 2: Mid-Tier Influencer Evaluation

‍

A fashion mid-tier influencer with 225,000 followers:

• Average engagement per post: 3,000 interactions
• Manual calculation: 3,000 ÷ 225,000 x 100 = 1.33% engagement rate

‍

Favikon insights: Shows excellent performance with an 85/100 score for per-post engagement (3K), revealing consistent performance patterns and strong audience engagement quality.

‍

• Using Favikon engagement rate calculator:

‍

‍

Case Study 3: Custom Time-Period Performance Analysis

‍

Using Favikon's Content Tracking feature to analyze fashion influencer Nattawin Wattanagitiphat during a custom period (1 to 31 Jul 2025) reveals an impressive 9.02% engagement rate. This demonstrates how Favikon's flexible time-period analysis allows brands to evaluate influencer performance during specific campaigns, product launches, or seasonal periods, providing actionable insights for strategic partnership decisions.

‍

‍

Content Format Impact on Engagement Rates

‍

Understanding how different content types perform is crucial for accurate engagement assessment:

‍

Reels Performance

Reels have an average engagement rate of 1.66% but show significant variation by account size. Reels maintain higher engagement rates, with influencers having 500k–1M followers achieving 6.68%.

‍

Carousel Posts

Carousels have a 0.55% average engagement rate, impacted by a 15% YoY decrease, but ranking as the engagement generator star. These posts encourage users to swipe through multiple images, increasing time spent with content.

‍

Static Images

Traditional single-image posts show the lowest engagement rates but remain valuable for specific campaign types and brand storytelling.

‍

‍

Industry Benchmarks and What They Mean

‍

Engagement rates vary dramatically across industries:

‍

High-Performing Sectors:

• Animals: 2.00% average
• Food & Drink: 6-8% engagement rates
• Educational content: 9.5% average engagement

‍

Standard Sectors:

• Design: 1.69% average
• Arts and Culture: 1.82% average
• Overall average: 1.55% across all sectors

‍

According to Amra & Elma's 2025 industry analysis, average engagement rates differ by industry: Animals (2.00%), Arts and Culture (1.82%), and Design (1.69%), with an overall average of 1.55% across all sectors.

‍

‍

Red Flags: Identifying Inauthentic Engagement

‍

‍

Warning Signs to Watch For:

‍

1. Engagement Rate Spikes: Sudden, unexplained increases often indicate purchased engagement.

2. Comment Quality: Generic comments like "Nice!" or "Great post!" may suggest bot activity.

3. Follower-to-Engagement Mismatch: Extremely high engagement rates (>15%) on large accounts warrant investigation.

4. Inconsistent Patterns: Wildly varying engagement across similar content types.

‍

‍

How Favikon Helps Identify Authenticity

‍

Favikon's AI algorithms analyze engagement patterns and follower authenticity to provide reliability scores, helping brands avoid partnerships with accounts using artificial inflation tactics.

‍

‍

Campaign Tracking and ROI Measurement

‍

‍

Real-Time Campaign Analytics

‍

With the campaign feature, you can enter your influencer collab. Favikon will track all posts published by your influencers and analyze their engagement (number of likes, comments, shares, etc) to tell you if your influencer campaign is doing well.

‍

Performance Optimization

‍

Favikon enables brands to:

1. Monitor Live Results: Track campaign performance as it unfolds.

2. Compare Influencer Performance: Identify top performers within campaigns.

3. Adjust Strategies: Make real-time optimizations based on engagement data.

4. Calculate ROI: Measure campaign effectiveness against investment.

‍

‍

Getting Started with Favikon

‍

Ready to revolutionize your influencer engagement analysis? Start your free Favikon trial today and access AI-powered engagement analytics.

‍

For comprehensive influencer marketing needs, upgrade to paid plans for advanced features and unlimited access.