The Fastest Way to Find Micro-Influencers Who Fit Your Brand in 2026

The Fastest Way to Find Micro-Influencers Who Fit Your Brand in 2026 (Favikon Tutorial)

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AI Search points you in the right direction, but Filters? Filters are how you get precise. Think of them as your way of telling Favikon exactly who you're looking for, down to the last detail. You don't need to use all of these, but once you see what's possible, you'll wonder how you searched without them.

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Step 1: “First, Click on Filters.”

Hover on Filters Button, then Click Filters button

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Step 2: "Start with Industry and Niche. Since we searched for fitness influencers on Instagram in the United States, I'll select Fitness and Personal Growth as the industry — then drill down into Running and Yoga as my niches. The more specific you get here, the more relevant your results."

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Click on Industries to open up the folder and scroll to Fitness and Personal Growth, then Click Niches and select Running and Yoga

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Step 3:  "Next up, Creator Tier. Nano, micro, macro, mega, each one tells a different story and serves a different campaign goal. A big product launch? Maybe you want a macro. Building community and trust? Micro creators are your best friend. Pick the tier that matches what you're actually trying to achieve."

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Click tiers to show the different options

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Step 4: "Here's a fun one, Professional Information. You can filter by job title, or even target creators who work at a specific company. Super useful for B2B campaigns or niche targeting.

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Click Professional Info to open the options, you don't have to type anything specific here 

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You can also watch the full walkthrough video here:

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Step 5: You can also toggle on Favikon Verified to make sure you're seeing creators who are genuinely active on the platform. And if you're hunting for LinkedIn thought leaders, the Top Voice filter is the one you want.

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Click on Favikon Verified Creators and then unclick it, just to show them what it looks like

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Step 6: Under Audience & Demographics, specify the type of creator you’re looking for by selecting their country, language, and gender.

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You can see here that the United States was already selected, and that is because of the original prompt! If you want, you can always add more countries to get bigger results. 

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Step 7: Finally, set Social Media Performance metrics like follower count, engagement rate, growth percentage, and posting frequency. You can also click on the toggle that says ‘Only show active accounts’. This means that the Creator has posted on that social media platform in the last two months.

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Pro Tip: and this one's genuinely underrated: scroll to the bottom and you'll find Exclusions and Hygiene. You can hide profiles you've already saved or disqualified in previous searches. It keeps your results fresh every single time, so you're never accidentally reviewing the same creator twice.

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Hover over the Hide Saved Profiles and Hide disqualified profiles when you are talking about them 

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Step 8: Alright, you've set your filters, now hit Apply Filters and let Favikon do its thing. In seconds, you'll have a refined, targeted list of creators that actually match what you're looking for. No endless scrolling, no second-guessing.

Click apply filters

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Run your next AI Search in Favikon, apply these filters, and build a highly targeted creator shortlist in minutes.

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But finding one great creator is just the beginning. If you’ve already identified someone who performs well for your brand, the next step is learning how to scale that success.

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Also See 👀
‍🏆HOW TO FIND THE RIGHT INFLUENCER FOR YOUR NEXT CAMPAIGN IN 30 SECONDS
‍LAUNCH AND MANAGE INFLUENCER CAMPAIGNS WITH EASE
‍HOW DOES FAVIKON RANK INFLUENCERS?