Top 20 Australian Influencers in 2026

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Here’s the list of the Top 20 Australian Influencers in 2026:

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‍20. Troye Sivan

Troye Sivan is a prominent Australian singer-songwriter and creative director known for his engaging social media presence. He shares updates about his music, including his latest album 'Something To Give Each Other', and promotes sustainable fashion through collaborations with brands like Prada. His posts often highlight LGBTQ+ themes and advocate for inclusivity. Sivan's content is visually appealing and resonates with a youthful audience, showcasing his artistic endeavors and personal experiences.

Authority Score: 9 390 pts

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19. Vindooly

Vindooly is a Melbourne-based content creator specializing in gaming, particularly Roblox and Fortnite. His social media presence showcases a mix of gaming challenges, comedic skits, and interactive content, often featuring collaborations with other creators. He engages his audience through relatable humor and gaming experiences, emphasizing community interaction. Vindooly is also associated with the gaming organization PWR, highlighting his professional focus on gaming content creation and community building.

Authority Score: 9 393 pts

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18. Kat Zoe Clark

Kat Zoe Clark is a content creator active on TikTok and YouTube, focusing on family life, parenting, and lifestyle. She shares daily posts and engages her audience with relatable content about motherhood, family events, and personal experiences. Kat co-founded a brand called Kalade and promotes her podcast, 'Basically Besties.' Her content often features family moments, travel experiences, and product promotions, appealing to a broad audience interested in parenting and lifestyle topics.

Authority Score: 9 404 pts

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17. Ben&Zara

Ben is a dedicated father and content creator, sharing joyful moments with his daughter Zara across social media platforms. Their content primarily features fun dance challenges, family interactions, and heartfelt messages of gratitude towards their followers. With a strong presence on TikTok and Instagram, they engage audiences through relatable parenting experiences and entertaining performances, often highlighting their love for music and dance.

Authority Score: 9 406 pts

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16. The Rybka Twins

The Rybka Twins, Sam and Teagan, are Australian acrobats and dancers known for their engaging and diverse content across YouTube and TikTok. With a focus on acrobatics, dance, and contortion, they also explore fashion, makeup, and comedy. Their content includes tutorials, challenges, and collaborations with other creators. They have a significant following and have participated in shows like America's Got Talent. They also promote their merchandise and have authored a book.

Authority Score: 9 421 pts

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15. Bridey Drake

Bridey Drake is an Australian entrepreneur and social media personality known for her pyjama business, Night Sweet Thing. She shares insights about her journey as a young business owner, including her experiences as a high school dropout and her success in launching her brand. Her content often features personal anecdotes, product launches, and appreciation for her supporters, particularly nurses. She engages with her audience through relatable posts and collaborations, showcasing her lifestyle and entrepreneurial spirit.

Authority Score: 9 428 pts

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14. Rebel Wilson

Rebel Wilson is an Australian actress, director, writer, and producer known for her vibrant personality and diverse roles in film and television. She shares insights into her personal life, including her recent marriage and family moments, while also promoting her projects like 'The Deb' and her memoir 'Rebel Rising'. Her content often highlights her journey in the entertainment industry, her experiences with body positivity, and her adventures around the world, engaging a broad audience with humor and authenticity.

Authority Score: 9 430 pts

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13. Alex Hirschi | Supercar Blondie

Supercar Blondie, a prominent automotive influencer, specializes in showcasing rare and luxury cars through engaging content across multiple platforms. With a focus on car reviews, unboxings, and unique automotive experiences, she reaches a vast audience interested in high-end vehicles and innovative automotive technology. Her content often features collaborations with industry experts and highlights cutting-edge designs and features in the automotive world.

Authority Score: 9 441 pts

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12. Oscar Piastri

Oscar Piastri is a professional Formula 1 driver for McLaren, known for his impressive performances and resilience on the track. His social media presence showcases his racing achievements, personal reflections, and interactions with fans, particularly highlighting his Australian heritage. Piastri engages his audience with motivational content and behind-the-scenes glimpses of his racing life, emphasizing his dedication to the sport and connection with supporters.

Authority Score: 9 443 pts

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11. Kevin Parker

Kevin Parker is an Australian singer, songwriter, and musician, known for his musical project Tame Impala, where he blends psychedelic rock, lush synths, and expansive, immersive production with a global live presence. His content highlights studio sessions, tour updates, behind‑the‑scenes clips, and release news for Deadbeat, reflecting a dedicated fanbase across Instagram, YouTube, and X. His content emphasizes music creation, performance, and visual storytelling rather than personal life, showcasing his passion for music.

Authority Score: 9 443 pts

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10. Daniel Ricciardo

Daniel Ricciardo is a prominent Formula 1 driver from Australia, known for his engaging social media presence that showcases his racing career, personal adventures, and collaborations with brands. His content often features a mix of humor, lifestyle, and promotional posts, reflecting his dynamic personality and connection with fans. He actively promotes his own wine brand and engages in various partnerships, including with Shopify and Enchanté, highlighting his entrepreneurial spirit.

Authority Score: 9 453 pts

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09. Norris Nuts

The Norris Nuts is a family-oriented YouTube channel featuring siblings Sabre, Sockie, Biggy, Naz, Disco, and Charm, along with their parents. They create engaging family vlogs, challenges, and lifestyle content, showcasing their adventures, birthday celebrations, and daily routines. The channel emphasizes themes of teamwork, resilience, and the importance of family, appealing to a young audience. They also have a strong presence on TikTok, where they share humorous and relatable content.

Authority Score: 9 456 pts

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08. Deja Clark

Deja Clark is a vibrant social media personality known for her engaging TikTok content, often featuring fashion hauls, lifestyle snippets, and family moments. She promotes brands like White Fox Boutique, showcasing her style and creativity. Her posts resonate with a youthful audience, focusing on fun, relatable experiences, and personal growth. Deja's content is managed by a parent, indicating a family-oriented approach to her online presence.

Authority Score: 9 464 pts

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07. Bindi Sue Irwin

Bindi Sue Irwin is a passionate wildlife advocate and conservationist, actively promoting animal welfare through her work at Australia Zoo. She shares personal stories about her health struggles, particularly with endometriosis, aiming to inspire and validate others facing similar challenges. Bindi's content often highlights her family, including her husband and daughter, and her father's legacy in wildlife conservation. She engages her audience with messages of strength, gratitude, and the importance of protecting wildlife.

Authority Score: 9 475 pts

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06. The Kid LAROI

The Kid LAROI is an Australian singer and songwriter known for his engaging music videos and relatable social media presence. His content primarily revolves around his music releases, including official videos and audio tracks, often featuring collaborations with other artists. He actively interacts with fans through platforms like TikTok and YouTube, sharing personal moments and updates about his career. His work reflects themes of youth, love, and personal experiences, resonating with a global audience.

Authority Score: 9 480 pts

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05. Lazar Beam

Lazar Beam is an Australian content creator known for his engaging gaming videos, particularly focused on Fortnite and Roblox. His YouTube channel features a mix of gameplay, challenges, and humorous commentary, attracting millions of views. He actively promotes his merchandise and gaming-related products, showcasing a strong brand partnership approach. His social media presence is characterized by casual interactions and a playful tone, appealing to a younger audience interested in gaming culture.

Authority Score: 9 485 pts

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04. Samuel Weidenhofer

Samuel Weidenhofer is a content creator focused on spreading kindness and positivity through emotional storytelling. His social media presence highlights acts of generosity, support for individuals facing hardships, and collaborations with various influencers. He often shares videos that raise awareness for cancer patients and other vulnerable communities, encouraging donations and support. His content themes revolve around love, kindness, and mental health advocacy, aiming to inspire others to make a difference.

Authority Score: 9 527 pts

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03. Leah Halton

Leah Halton is an Australian content creator known for her engaging TikTok and Instagram posts, often featuring makeup transitions, relatable humor, and personal anecdotes. Her content resonates with a youthful audience, showcasing her lifestyle, summer experiences, and interactions with her followers. Leah's posts frequently include lighthearted themes and personal reflections, contributing to her popularity on social media platforms.

Authority Score: 9 543 pts

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02. Chris Hemsworth

Chris Hemsworth is an Australian actor and fitness enthusiast known for his roles in blockbuster films like 'Transformers One' and his involvement in fitness ventures such as CentrFit. His social media presence highlights his passion for fitness, outdoor activities, and family moments. He frequently shares content related to his acting projects, fitness routines, and collaborations with brands. Hemsworth's posts often feature behind-the-scenes glimpses and promotional content for his films and fitness brand.

Authority Score: 9 670 pts

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01. Robert Irwin

Robert Irwin is a wildlife conservationist and media personality, actively sharing his adventures and conservation efforts on social media. His posts often highlight endangered species, animal rescue, and his family's legacy in wildlife conservation. He engages with his audience through personal stories and promotes events related to Australia Zoo. His content reflects a strong commitment to environmental causes and wildlife protection, resonating with a global audience interested in conservation.

Authority Score: 9 706 pts

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