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Top 20 Australian Influencers in 2025

Australia’s influencers are making a global mark in 2025, shaping trends and inspiring audiences across various industries. This article spotlights the top Australian influencers redefining success in the digital world.

January 8, 2025
Capucine Munuera

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Here’s the list of the Top 20 Australian Influencers in 2025:

20. Lachlan

Lachlan is a popular content creator on YouTube, known for his engaging gameplay videos and live streams of Fortnite. He is the founder of PWR, an apparel brand, and an avid gamer with accounts on Minecraft, Pokemon Go, and Fortnite. Lachlan's social media presence includes Twitter, Instagram, and TikTok, where he often shares updates on his latest gaming adventures and collaborations. He also hosts a Discord server for his community, PWR. In addition to gaming, Lachlan frequently promotes brands like HyperX and MiO Island on his channel.

Followers on Social Media: 23.2 M

Favikon Authority Score : 9 407 pts

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19. Ozzy Man Reviews

Ozzy Man Reviews is a popular YouTube personality known for his hilarious and straightforward commentary on wildlife, sports, and TV shows. With a no-nonsense approach, he has gained a massive following for his humorous and entertaining reviews, often featuring WTF videos, memes, and the occasional movie or TV series. He also interviews celebrities and fellow YouTubers on his channel. Ozzy Man Reviews has a distinct Australian accent and is known for his use of colorful language and witty humor.

Followers on Social Media: 12.2 M

Favikon Authority Score : 9 415 pts

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18. Anna Paul

Anna Paul is a 23-year-old vlogger and content creator from Australia. She posts daily vlogs on her YouTube channel and shares her daily life, including clothing try-on hauls, advice, makeup reviews, and travel vlogs. She also posts frequently on her Instagram and TikTok accounts, where she has a significant following. Anna is known for her energy, humor, and relatable content. She also has an OnlyFans account and shares fashion and beauty content on her Twitch channel. Anna's social media handle: Instagram - anna_paull; TikTok - Anna..paull.

Followers on Social Media: 9.6 M

Favikon Authority Score : 9 434 pts

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17. Andy Cooks

Andy Cooks is a food content creator with a YouTube channel dedicated to showcasing recipes and cooking tutorials. He also shares his culinary creations on social media platforms such as TikTok, Facebook, and Instagram. Andy's passion for food started at a young age while helping his mum in the kitchen. After enrolling himself in chef school, he went on to work in various restaurants around the world. Andy's content features a range of dishes from desserts like coffee crème brûlée to mains like Bagara Baingan. He also shares his family's favorite Christmas desserts, including the Kiwi classic, Pavlova.

Followers on Social Media: 15.7 M

Favikon Authority Score : 9 438 pts

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16. Kat Zoe Clark

Kat Zoe Clark, a mama, wifey, podcaster, vlogger, and co-founder of Kaladé, shares moments with Taylor Swift and Benefit Australia. She engages with her followers, showcasing events, outfit choices, and hair tutorials. Kat values authenticity and family, offering a glimpse into her life and experiences. Her content reflects a mix of personal and professional endeavors, resonating with a diverse audience.

Followers on Social Media: 9.5 M

Favikon Authority Score : 9 442 pts

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15. PWR Vindooly

PWR Vindooly is a popular content creator for the gaming community, specializing in Fortnite and Roblox games. With a focus on comedic and entertaining videos, Vindooly creates content such as challenge videos, skin updates, and gameplay clips. Vindooly also promotes the use of a personal code for gaming purchases. The PWR brand is a gaming organization that sponsors Vindooly and other content creators, providing support and resources to help them grow their channels.

Followers on Social Media: 9.5 M

Favikon Authority Score : 9 445 pts

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14. David Warner

David Warner is an Australian Cricketer who enjoys life with his family. He is a husband to Candice Warner and a father of three beautiful girls, Ivy Mae, Indi Rae, and Isla Rose. In addition to cricket, he also loves golf and horse racing. He has appeared in several TV shows, including The Night Watchmen with The Professor and Barney, where he discussed his life away from cricket, building his own house, and returning to Test cricket in the Ashes. He also has a YouTube channel where he shares his personal moments at home, on tour, and everything in between.

Followers on Social Media: 19.3 M

Favikon Authority Score : 9 449 pts

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13. How Ridiculous

How Ridiculous is a YouTube channel run by three Australian guys who create fun and entertaining content. They film themselves performing various stunts and challenges, such as throwing objects from high heights or racing unconventional vehicles. Their videos often involve impressive shots and unexpected outcomes. The channel has a large following and regularly collaborates with other creators. They also promote charity causes and offer merchandise to their fans.

Followers on Social Media: 40.2 M

Favikon Authority Score : 9 467 pts

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12. The Kid LAROI

The Kid LAROI is an Australian rapper and pop artist who gained popularity with his hits "So Done," "Tragic," "Without You," and "Not Sober." He collaborated with Miley Cyrus and YoungBoy Never Broke Again and achieved a significant break with the smash hit "STAY," featuring Justin Bieber. He is well-known for his love of hip-hop and catchy hooks, and has performed live on several occasions. He is also set to debut his new song "Thousand Miles" in April 2022. In addition, The Kid LAROI has collaborated with Fortnite to create an immersive experience, and his music videos have been highly praised for their creativity and storytelling.

Followers on Social Media: 15.3 M

Favikon Authority Score : 9 475 pts

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11. Priya and Sid

Priya and Sid are a couple who quit their Engineering jobs to travel the world and live in a van. With a strong presence on YouTube, they document their adventures, from insulating their van to road trips and installing new features. They also engage with their audience through giveaways and provide insights into their daily lives. Their content showcases a blend of travel, DIY van renovations, and cultural experiences.

Followers on Social Media: 10.6 M

Favikon Authority Score : 9 481 pts

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10. Daniel Ricciardo  

Daniel Ricciardo, a Formula 1 driver from Australia, known for his positive attitude and racing achievements. He has won multiple Grand Prix races and currently serves as the Chief of Optimism at Optus. Ricciardo is active on social media platforms like Instagram, sharing glimpses of his racing career and personal life.

Followers on Social Media: 13.9 M

Favikon Authority Score : 9 492 pts

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9. Lannan Eacott | Lazar Beam

Lazar Beam is a popular YouTuber and gamer known for his humorous commentary on games like Fortnite, Fall Guys, and Roblox. He also regularly collaborates with other popular gamers like MrBeast and KSI. Lazar often promotes his merchandise line and social media accounts, including Instagram and Twitter, to his followers. He recently starred in the movie "Free Guy" alongside Ryan Reynolds and Ninja. Lazar is also known for his funny Photoshop battles and mobile game reviews. Despite contracting COVID-19, Lazar continues to create content for his fans.

Followers on Social Media: 38.7 M

Favikon Authority Score : 9 494 pts

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8. Sooshi Mango

Sooshi Mango is a comedy group consisting of three members: Joe, Carlo, and Andrew. They create humorous content for their social media platforms, including Instagram and YouTube, and perform live shows around the world. Their content typically consists of skits and parodies that focus on Australian and multicultural humor. Sooshi Mango has gained a large following due to their ability to connect with audiences through relatable humor and their unique comedic style. They have also collaborated with other popular comedians and content creators, further expanding their reach and influence.

Followers on Social Media: 4.3 M

Favikon Authority Score : 9 508 pts

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7. Dean Lewis

Dean Lewis is a Sydney-based musician and singer-songwriter. He has toured extensively in the USA, Canada, UK, and Europe, promoting his music and interacting with fans on social media. His debut album, "A Place We Knew" was released in 2019 and was followed up by several singles. Lewis is known for his emotional and heartfelt lyrics and has garnered a loyal following of fans who connect with his music. He frequently updates his followers on his upcoming tours and releases via social media.

Followers on Social Media: 7.7 M

Favikon Authority Score : 9 511 pts

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6. Hugh Jackman

Hugh Jackman is an Australian actor, producer, and a singer. He is best known for his role as Wolverine in the X-Men film series. Apart from this, he has appeared in several other films and plays, including The Prestige, Les Misérables, and The Boy from Oz, for which he won a Tony Award. Jackman is actively involved in several charitable organizations and has been recognized for his philanthropic work. He is married to Deborra-Lee Furness and has two children.

Followers on Social Media: 49.4 M

Favikon Authority Score : 9 566 pts

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5. Leah Halton

Leah Halton is a social media personality and influencer based in Docklands, Victoria. She has a significant following on various platforms, including Instagram, TikTok, and Snapchat. Leah often shares her daily life, fashion choices, and makeup routines with her followers. She has also collaborated with various brands to promote their products. Leah has a podcast called Sleepover Party, where she talks about friendship, relationships, and other topics related to young adults. She also has pets, including a cat and dogs, and frequently posts their pictures on Instagram.

Followers on Social Media: 18.4 M

Favikon Authority Score : 9 601 pts

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4. Supercar Blondie

Supercar Blondie, whose real name is Alex Hirschi, is an Australian automotive influencer who has gained fame for her reviews of luxury and exotic cars. With a vast social media presence, including Facebook, Instagram, Twitter, and YouTube, she reaches over 600 million people monthly. She has reviewed some of the world's fastest and most expensive cars, such as the Bugatti Chiron and the Lamborghini Aventador. Supercar Blondie also runs her own media company, SB Media Group, which produces content for various automotive brands.

Followers on Social Media: 58 M

Favikon Authority Score : 9 607 pts

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3. Angelo Marasigan

Angelo Marasigan is a social media influencer known for his engaging content on platforms like TikTok. With a substantial following, he creates a variety of videos, including comedy skits, dance challenges, and food-related content. Angelo's creative approach and fun personality have garnered him a large audience and significant popularity online. He interacts with his followers through entertaining and relatable posts, showcasing his talent and humor.

Followers on Social Media: 18.8 M

Favikon Authority Score : 9 632 pts

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2. Nick And Carrie

Nick and Carrie are a popular social media couple with over 8 million followers on TikTok and 4 million subscribers on YouTube. They share videos of their everyday life, including challenges, pranks, and comedy skits. They also promote products and services through sponsored posts. Nick and Carrie have a strong fan base and engage with their audience through their social media accounts. They can be contacted for personalized videos through Cameo. They are active on various social media platforms, including Instagram, TikTok, Facebook, and Snapchat.

Followers on Social Media: 22.9 M

Favikon Authority Score : 9 643 pts

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1. Chris Hemsworth

Chris Hemsworth is an Australian actor, best known for his role as Thor in the Marvel Cinematic Universe. He has also appeared in several other films, including "Snow White and the Huntsman," "Rush," and "Ghostbusters." Apart from his acting career, Hemsworth is also an entrepreneur in the fitness industry. He co-founded the fitness app, Centr, which offers workouts, meal plans, and meditations, and has also launched his own line of fitness equipment. Hemsworth is also active on social media, where he shares photos and videos of his workouts, family, and travels.

Followers on Social Media: 74.9 M

Favikon Authority Score : 9 744 pts

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How does Favikon rank influencers?

Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.

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Favikon influence score


Also See 👀 :

Most Followed Accounts on TikTok 2025

Most Followed Accounts on Instagram 2025

Influencer Marketing Trends in 2024

TOP 200 LinkedIn Creators Worldwide [2025 Edition]

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Capucine Munuera

Capucine Munuera is currently pursuing a Master's in Social Media Strategy at Sup de Pub in Paris while working as a marketing manager at Favikon. Her professional journey includes significant roles such as marketing responsibilities at Favikon and prior experiences at organizations like CLIC&MOI and Carré Cointreau. Capucine's expertise lies in developing and executing marketing strategies, leveraging her hands-on experience in social media management and brand communication.