Top 20 B2B Influencers in Brazil in 2025

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Here’s the list of the Top 20 B2B Influencers in Brazil in 2025:

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20. Rafael Wencel

Rafael Wencel is an entrepreneur focused on helping others create their clothing brands from scratch. He shares insights on business strategies, marketing, and financial management through engaging content on platforms like Instagram and TikTok. His current brand, @_wncstore, has achieved significant sales milestones, and he actively discusses the challenges and successes of running an e-commerce business. His posts often include practical advice, supplier recommendations, and cost breakdowns, making him a valuable resource for aspiring entrepreneurs.

Favikon Authority Score: 8 252 pts

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19. Renata Moraes Vichi

Renata Moraes Vichi is the CEO of Grupo CRM, overseeing iconic brands like Kopenhagen and Brasil Cacau. She is a speaker and advocate for women's empowerment in leadership, sharing insights on business growth, innovation, and the importance of human connection in corporate culture. Her social media presence emphasizes her journey in transforming a family business into a major player in the chocolate industry, inspiring other women entrepreneurs along the way.

Favikon Authority Score: 8 262 pts

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18. Michel Jasper

Michel Jasper is a retail specialist and CEO of Web Jasper, recognized as a LinkedIn Top Voice. He shares insights on retail operations, trade marketing, and category management, drawing from over 20 years of experience in Brazil's retail sector. As a digital nomad, he travels to various countries, documenting his experiences and advocating for the retail industry. He is also involved in initiatives to support professionals entering the retail sector and actively engages in discussions about workplace dynamics and social issues.

Favikon Authority Score: 8 342 pts

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17. Leandro Branquinho

Leandro Branquinho is a Brazilian sales speaker and author specializing in sales leadership and team management. He is known for his engaging presentations and has a strong online presence, sharing insights on sales techniques, leadership, and customer engagement. His content often emphasizes the importance of personal connection in sales and innovative strategies for improving sales performance. He has a background in communication and marketing, and he actively promotes training and mentorship in the sales field.

Favikon Authority Score: 8 545 pts

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16. João Appolinário

João Appolinário is the founder and CEO of Polishop, an innovative retail company in Brazil. He is also a mentor and investor on Shark Tank Brasil, sharing insights on entrepreneurship and business growth. His social media content focuses on entrepreneurship, innovation, and the importance of customer value. He emphasizes the significance of learning from failures and building strong relationships in business. His posts often highlight his experiences and the success of his ventures, particularly in the retail and franchise sectors.

Favikon Authority Score: 8 622 pts

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15. José Roberto Marques

José Roberto Marques is a prominent Brazilian coach and author, recognized as a leading figure in human behavior and personal development. He is the CEO and founder of Grupo IBC, which encompasses 16 companies focused on education, technology, and coaching. With over 15 million books sold, he has authored numerous bestsellers and has a significant online presence, engaging millions through motivational content and coaching programs. His work emphasizes personal transformation, leadership, and emotional intelligence.

Favikon Authority Score: 8 656 pts

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14. André Castello

André Castello is a career mentor and HR expert with a strong focus on leadership development and employability. He has a significant presence on LinkedIn with over 790k followers and is recognized as a top influencer in HR. His content revolves around career guidance, professional development, and leadership strategies, often encouraging individuals to take control of their careers and seek new opportunities. He also advocates for autism awareness, sharing personal experiences as a father of an autistic child.

Favikon Authority Score: 8 692 pts

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13. Leandro Ladeira Neiva

Leandro Ladeira Neiva is a digital marketing expert focused on simplifying marketing strategies for entrepreneurs. He shares insights on product creation, digital sales, and effective marketing techniques through engaging content across platforms like Instagram and TikTok. His posts often blend humor with practical advice, aiming to empower individuals to succeed in the digital marketplace. He emphasizes actionable strategies and the importance of creativity in marketing.

Favikon Authority Score: 8 696 pts

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12. Rony Meisler

Rony Meisler is a Brazilian entrepreneur, speaker, and mentor, co-founder of the fashion group Reserva, which generates significant annual revenue. He is also an author of a best-seller and actively shares insights on business management, marketing, and artificial intelligence. His social media presence emphasizes creativity, resilience, and practical business advice, often engaging his audience with thought-provoking questions and reflections on marketing and leadership.

Favikon Authority Score: 8 709 pts

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11. Luciano Santos

Luciano Santos is a Brazilian author, speaker, and mentor focused on career development and corporate education. He is the director at Fluxus Educação and has over 23 years of executive experience in digital companies like Google and Meta. His book, 'Seja Egoísta com sua Carreira,' has 55,000 copies sold. He actively shares insights on leadership, work-life balance, and the importance of kindness in the workplace through various social media platforms, engaging a large audience with his expertise.

Favikon Authority Score: 8 799 pts

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10. Thiago Nigro

Thiago Nigro, known as O Primo Rico, is a prominent Brazilian financial influencer and entrepreneur. He is the founder of Grupo Primo and author of the best-selling book 'Do Mil ao Milhão'. His content focuses on financial education, investment strategies, and personal finance management, reaching millions across various platforms. He actively engages in discussions about economic policies and investment opportunities, often addressing current events and their implications on personal finance.

Favikon Authority Score: 8 839 pts

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9. Nathalia Arcuri

Nathalia Arcuri is a prominent Brazilian entrepreneur and financial educator, known for founding Me Poupe!, the largest personal finance channel on YouTube. With a focus on financial literacy, she shares insights on investment strategies, budgeting, and overcoming financial anxiety. Arcuri has authored bestsellers and is recognized as a leading influencer in Brazil, advocating for financial independence and empowerment. Her content often emphasizes practical financial advice and personal growth, aiming to democratize access to financial knowledge.

Favikon Authority Score: 8 964 pts

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8. Paulo Vieira

Paulo Vieira is a Master Coach and author known for his transformative coaching methodology, Método CIS, which has impacted over 70 million lives. He is the founder of Febracis, the largest coaching institution in the Americas, and has published multiple best-selling books. His social media content focuses on emotional intelligence, personal development, and parenting, emphasizing the importance of leading by example. He actively engages with his audience through motivational posts and practical advice for achieving personal and professional success.

Favikon Authority Score: 8 983 pts

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7. Carolina Martins

Carolina Martins is a leading HR specialist and career coach, known for her expertise in recruitment and career transitions. With over 10 years of experience, she has helped thousands of professionals across 10 countries advance their careers. Carolina is the creator of the 'Carreira Meteórica' method and several career development programs, including 'Trocando de Empregos' and 'Máquina de Empregos'. She is a prominent figure on LinkedIn, offering valuable insights on job searching, career growth, and professional development.

Favikon Authority Score: 8 998 pts

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6. Mari Pereira Perzi

Mari Pereira Perzi is a digital branding strategist and mentor with a strong social media presence, boasting over 1.1 million followers across platforms. She specializes in helping businesses enhance their branding and marketing strategies, particularly in the digital space. With experience in 16 countries and a focus on creating viral content, she engages her audience through motivational posts and practical tips for social media growth. Mari emphasizes the importance of strategic branding and personal transformation in her journey as an entrepreneur.

Favikon Authority Score: 9 002 pts

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5. João Adibe Marques

João Adibe Marques is a Brazilian entrepreneur and CEO of Cimed, a rapidly growing pharmaceutical company. His social media presence emphasizes his commitment to innovation, health accessibility, and family values. He shares insights on business growth, leadership, and personal experiences, often highlighting the company's expansion plans and community engagement. His posts reflect a strong focus on the pharmaceutical industry and a passion for sports and Brazilian culture.

Favikon Authority Score: 9 004 pts

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4. Caio Carneiro

Caio Carneiro is a Brazilian entrepreneur and sales expert, founder of VENDE-C and co-founder of ClaxClub and Mentoring League Society. He shares insights on business, entrepreneurship, and personal development through various social media platforms, including a podcast titled 'Como você fez isso?'. His content focuses on motivational themes, sales strategies, and personal growth, appealing to aspiring entrepreneurs and professionals seeking to enhance their skills.

Favikon Authority Score: 9 048 pts

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3. Thiago Hora

Thiago Hora is a Brazilian entrepreneur focused on digital marketing and online business strategies. He shares insights on how to earn money online through various methods, including affiliate marketing and dropshipping. His content often emphasizes personal transformation and financial independence, targeting individuals looking to improve their financial situation. He promotes free online courses and events aimed at helping others achieve success in the digital economy.

Favikon Authority Score: 9 055 pts

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2. Luciano Hang

Luciano Hang is a Brazilian entrepreneur and owner of Havan, a major retail chain in Brazil. He shares insights on entrepreneurship, motivation, and political opinions through various social media platforms. His content often emphasizes patriotism and social issues, including homelessness and drug addiction. Hang actively engages with his audience, promoting his business while also addressing societal challenges. He is known for his energetic personality and commitment to Brazilian values.

Favikon Authority Score: 9 160 pts

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1. Joel Jota

Joel Jota is a Brazilian entrepreneur, investor, and best-selling author known for his expertise in high performance and business mentorship. A former professional athlete with the Brazilian National Swimming Team, he holds a master's degree in Sport Sciences and a doctorate in Education and New Technologies. Joel is a top-rated podcaster in the business category, inspiring thousands with his philosophy of balancing health, family, and work. He actively engages in educational initiatives and personal development.

Favikon Authority Score: 9 284 pts

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