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Top 20 Beauty Blogger in the Philippines in 2025

The beauty scene in the Philippines is thriving, with bloggers leading trends in makeup, skincare, and style. This list highlights 20 top creators in 2025 who inspire audiences and collaborate with brands.

September 3, 2025
Josie Renna
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Josie Renna

Josie Renna is a content strategy expert with a passion for helping creators navigate the ever-evolving digital landscape. Specializing in effective content creation techniques and platform-specific strategies, Josie provides insights to empower creators and brands to thrive online. With a deep understanding of algorithm dynamics and audience engagement, Josie shares actionable tips for optimizing content performance across various platforms.

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Here’s the list of the Top 20 Beauty Blogger in the Philippines in 2025:

20. Ayn Bernos

Ayn Bernos is a Filipina author and podcast host, sharing insights from her thirties through various platforms. She promotes self-care, empowerment, and education, often addressing issues like colorism and mental health. Her content includes personal anecdotes, lifestyle tips, and sponsorships for educational initiatives. She engages with her audience through TikTok, Instagram, and her blog, emphasizing positivity and community support.

Authority Score : 8 708 pts

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19. Cherry White

Cherry White is a vibrant social media personality known for her engaging content on Instagram and TikTok. She shares a mix of humorous posts, personal anecdotes, and promotional content related to beauty products, particularly skin whitening and self-care. Her posts often reflect her life as a single mother and her aspirations for her family, showcasing a blend of personal and promotional themes. Cherry's content resonates with a youthful audience, particularly in the Philippines, where she actively engages with her followers.

Authority Score : 8 710 pts

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18. Faith De La Cruz

Faith is a vibrant TikTok creator known for her engaging content that often features beauty products, skincare routines, and personal moments with friends. Her posts frequently highlight popular K-beauty items and skincare solutions, showcasing her passion for beauty and self-care. With a strong following, she connects with her audience through relatable experiences and product recommendations, making her a trusted voice in the beauty community.

Authority Score : 8 766 pts

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17. Bianca Mallorca

Bianca Mallorca is a content creator known for her engaging horror-themed posts across TikTok and Instagram. She shares a mix of personal reflections, beauty tips, and horror-related content, often using humor and relatable storytelling. With a significant following, her posts frequently garner high engagement, showcasing her ability to connect with her audience through entertaining and visually appealing content.

Authority Score : 8 798 pts

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16. Hazel Grace Edep

Hazel Grace Edep is a brand owner and social media personality known for her engaging content across TikTok and YouTube. She frequently promotes her beauty brand, DW Cosmetics, through tutorials and product recommendations. Her posts often feature personal moments and interactions with her audience, showcasing a relatable and approachable persona. With a strong following, she emphasizes beauty tips and lifestyle content, appealing primarily to a younger demographic interested in cosmetics and personal care.

Authority Score : 8 832 pts

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15. Danica Ontengco

Danica O. is a content creator from the Philippines, focusing on beauty, fashion, and lifestyle. She shares engaging videos on YouTube, showcasing her daily life, travel experiences, and product reviews. Danica also plays the guitar and includes music covers in her content. Her social media presence is vibrant, with a strong emphasis on connecting with her audience through relatable and entertaining posts. She actively promotes brands and products, often providing discount codes for her followers.

Authority Score : 8 844 pts

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14. Rosemarie Tan Pamulaklakin

Rosemarie Tan is a vibrant social media personality known for her engaging TikTok content that often revolves around family, personal reflections, and lifestyle. She shares her experiences as a mother and her journey in Taiwan, emphasizing positivity and gratitude. Her posts frequently highlight her relationships, particularly with her husband, and her appreciation for life's simple joys. With a significant following, she connects with her audience through relatable content and heartfelt messages.

Authority Score : 8 867 pts

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13. Faye Balbacal

Faye Balbacal is a lifestyle and beauty content creator from the Philippines, known for her engaging vlogs, DIY projects, and food challenges. She actively shares her experiences with various products, including beauty items and home goods, often featuring affordable finds from Shopee. Her content resonates with a young audience, focusing on relatable themes such as home organization, cooking, and personal style. Faye encourages her followers to embrace creativity and positivity in their daily lives.

Authority Score : 8 913 pts

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12. Ashley Ortega

Ashley Ortega is a TikTok creator known for her fun and engaging content, often featuring playful interactions and beauty tips. Her posts include a mix of personal moments, promotional content for beauty products, and lighthearted trends. She has a significant following, with many posts receiving high engagement, particularly those related to beauty and lifestyle. Ashley's content reflects a youthful and vibrant personality, appealing to a diverse audience interested in beauty and entertainment.

Authority Score : 8 913 pts

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11. Mika Dela Cruz - Victoriano

Mika Dela Cruz - Victoriano is a Filipino content creator based in Manila, known for her engaging posts on TikTok and Instagram. She shares personal experiences, including her weight loss journey and faith, while promoting beauty and wellness products. Her content often features lifestyle themes, family moments, and collaborations with brands. Mika emphasizes positivity and self-acceptance, encouraging her audience to embrace their journeys with grace and faith.

Authority Score : 8 915 pts

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10. Kiray Celis

Kiray Celis is a vibrant social media personality and CEO of Hot Babe coffee and Hello Bloom juice. She actively engages her audience with promotions for her products, emphasizing health and beauty benefits. Kiray also participates in events like Miss Grand International Philippines, showcasing her influence in both business and entertainment. Her content is characterized by a mix of personal anecdotes, product promotions, and lifestyle insights, appealing to a young, dynamic audience interested in beauty and wellness.

Authority Score : 8 934 pts

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09. Bianca Umali

Bianca Umali is a prominent Filipina actress and social media personality known for her engaging TikTok content that resonates with her audience. She shares personal stories, dance videos, and heartfelt messages, often expressing gratitude for her supporters. Her posts reflect themes of empowerment, love, and community, particularly highlighting her experiences as a World Vision ambassador. Bianca's content is characterized by a casual and approachable style, making her relatable to her followers.

Authority Score : 9 054 pts

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08. Andrea Angeles

Andrea Angeles is a beauty and lifestyle content creator known for her engaging vlogs and social media presence. She shares personal experiences, beauty tips, and lifestyle content, often featuring product reviews and fashion hauls. Her platforms include Instagram, TikTok, and YouTube, where she connects with her audience through relatable content and interactive posts. Andrea promotes various beauty products and engages in brand collaborations, showcasing her vibrant personality and creativity.

Authority Score : 9 077 pts

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07. Red Alexandria Fajutrao

Red Alexandria Fajutrao is a vibrant social media personality known for her engaging TikTok and Instagram content. She shares a mix of personal anecdotes, fashion insights, and lifestyle moments, often featuring collaborations with friends and brands. Her posts reflect a playful and relatable style, resonating with a youthful audience. With a strong presence on TikTok, she garners significant engagement through humorous and visually appealing content, showcasing her personality and creativity.

Authority Score : 9 122 pts

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06. Yaena Yskaela Fujimoto

Yskaela Fujimoto is a vibrant content creator from the Philippines, known for her engaging presence on platforms like TikTok and Instagram. She shares a mix of lifestyle, beauty, and personal experiences, often highlighting her love for skincare and fashion. With a strong connection to her Filipino roots, she inspires her audience to embrace their true selves. Yskaela actively collaborates with brands, showcasing products and promotions, making her a notable figure in the beauty and lifestyle niche.

Authority Score : 9 179 pts

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05. Lenie Aycardo

Lenie Aycardo is a prominent social media creator known for her engaging content on TikTok and Instagram, showcasing beauty trends, cultural celebrations, and personal milestones. With a strong focus on motherhood and beauty, she shares her experiences as a new mom while promoting various beauty products. Her posts often highlight Filipino culture and traditions, making her a relatable figure for her audience. Lenie's vibrant personality and creative makeup tutorials resonate well with her followers, contributing to her significant online presence.

Authority Score : 9 253 pts

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04. Rana Harake

Rana Harake is a prominent social media personality known for her engaging TikTok content, which often revolves around her personal life, motherhood, and family experiences. With millions of likes on her posts, she shares relatable moments, pregnancy updates, and family milestones, showcasing her journey as a mother. Her content resonates with a wide audience, particularly young families and parents, and she actively promotes her social media presence across various platforms.

Authority Score : 9 257 pts

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03. Nadine Lustre

Nadine Lustre is a prominent Filipino actress and social media personality known for her engaging content across platforms like Instagram and TikTok. She promotes various brands, including sustainable and local products, and actively supports community initiatives aimed at improving the livelihoods of Filipino farmers. Her posts often feature lifestyle, beauty, and wellness themes, showcasing her vibrant personality and commitment to social causes.

Authority Score : 9 389 pts

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02. Jillian Ward

Jillian Ward is a prominent Filipino social media personality known for her engaging content across TikTok and Instagram. She shares a mix of lifestyle, beauty, and personal moments, often highlighting her experiences in the entertainment industry. With millions of likes on her posts, she connects with her audience through relatable themes and vibrant visuals. Jillian also promotes various brands, showcasing beauty products and participating in events, making her a notable figure in the influencer space.

Authority Score : 9 402 pts

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01. Bea Borres

Bea B is a student vlogger from the Philippines, sharing her life experiences and beauty tips on platforms like TikTok and Instagram. Her content often features personal anecdotes, beauty products, and lifestyle insights, engaging a youthful audience. She promotes various brands and products, showcasing her vibrant personality and connection with her followers. Bea's posts reflect a mix of humor and relatability, making her a popular figure among her peers.

Authority Score : 9 500 pts

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