Top 20 Beauty Influencers in Brazil in 2025

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Here’s the list of the Top 20 Beauty Influencers in Brazil in 2025:

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20. Emanueli Escobar

Emanueli Escobar is a beauty, fashion, and lifestyle content creator known for her engaging TikTok and YouTube videos. She shares makeup tutorials, product reviews, and personal vlogs, often highlighting affordable beauty solutions. With a strong presence on social media, she connects with her audience through relatable content and interactive challenges. Emanueli is represented by @beclub and actively promotes various beauty products, showcasing her expertise in makeup and skincare.

Favikon Authority Score: 8 843 pts

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19. Giovanna Cardoni

Giovanna Cardoni is a Brazilian singer and dancer known for her vibrant social media presence. She engages her audience with humorous and relatable content, showcasing her performances and personal experiences. Her posts often highlight her artistic journey, collaborations, and interactions with fans, reflecting a lively and approachable personality. She actively promotes her music and dance events, creating a strong connection with her followers through engaging storytelling and visuals.

Favikon Authority Score: 8 851 pts

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18. Victória Simonns

Victória Simonns is a Brazilian content creator focused on beauty, lifestyle, and fashion. She engages her audience through vibrant social media posts and videos, showcasing her personal style and experiences. With a significant following on platforms like TikTok and Instagram, she shares relatable content, including humorous takes on life and beauty tips. Her content often features collaborations and interactions with other influencers, enhancing her visibility and engagement within the beauty and lifestyle community.

Favikon Authority Score: 8 860 pts

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17. Mariana Saad

Mariana Saad is a Brazilian entrepreneur and beauty influencer, recognized as a Forbes Under 30 honoree. She is the founder of Mascavo, a beauty brand, and actively engages her audience with makeup tutorials, skincare tips, and personal anecdotes on social media. Her content often highlights her products and promotes self-love and empowerment, resonating with a diverse audience interested in beauty and lifestyle.

Favikon Authority Score: 8 876 pts

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16. Taciele Alcolea

Taciele Alcolea is a digital entrepreneur and content creator based in Itapetininga, Brazil. She shares insights into her daily life, family experiences, and personal growth through engaging videos and posts. Her content often revolves around the female experience, lifestyle, and motherhood, fostering a community of support and learning among her followers. Taciele actively promotes brands and products, showcasing her collaborations and partnerships, particularly in the beauty and lifestyle sectors.

Favikon Authority Score: 9 058 pts

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15. Dudah Rocha

Dudah Rocha is a Brazilian content creator known for her engaging TikTok and Instagram posts, focusing on lifestyle, personal experiences, and relationship content. With a significant following, she shares vlogs, cooking attempts, and self-care tips, often featuring her partner and family. Her content resonates with a young audience, emphasizing humor and relatability in everyday situations.

Favikon Authority Score: 8 904 pts

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14. Alice Salazar

Alice Salazar is a pioneering Brazilian makeup artist and digital influencer known for her engaging content on beauty, makeup tutorials, and lifestyle. She shares tips, product reviews, and personal experiences across multiple platforms, including YouTube and Instagram. Alice promotes her own cosmetics line and online courses, showcasing her expertise in makeup application and beauty trends. Her vibrant personality and extensive knowledge make her a trusted figure in the beauty community.

Favikon Authority Score: 8 910 pts

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13. Larissa Flor

Larissa Flor is a Brazilian content creator active on Instagram, TikTok, and YouTube, focusing on lifestyle, personal experiences, and humor. Her posts often reflect daily life, relatable moments, and lighthearted commentary, engaging a youthful audience. She promotes her work through collaborations and public relations, showcasing a vibrant and approachable online persona. Larissa's content resonates with themes of friendship, self-care, and personal growth, making her a relatable figure in the social media landscape.

Favikon Authority Score: 8 945 pts

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12. Wemily Ferreira

Wemily Ferreira is a beauty and self-care influencer, recognized as Miss Brasil Teen 2024. She shares makeup tutorials, skincare routines, and lifestyle content across Instagram and TikTok, engaging her audience with relatable humor and personal experiences. Her posts often emphasize empowerment and representation, inspiring young women to embrace their beauty and dreams. With a strong following, she collaborates with beauty brands, showcasing products and offering tips to her audience.

Favikon Authority Score:  9 034 pts

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11. Nalu Moura

Nalu Moura is a Brazilian beauty and entrepreneurship influencer with a strong presence on TikTok and Instagram, focusing on beauty, fashion, and business. She engages her audience with creative content, including tutorials, behind-the-scenes looks at her beauty studio, and personal vlogs. Nalu promotes her own brand, Nalu Sweet Studio, and collaborates with various brands, showcasing her expertise in beauty and entrepreneurship.

Favikon Authority Score: 9 046 pts

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10. Evelyn Regly

Evelyn Regly is a Brazilian blogger and actress based in Rio de Janeiro, known for her engaging content on motherhood, beauty, and lifestyle. She actively shares her experiences as a mother and her passion for makeup, often collaborating with brands. Evelyn hosts the podcast 'VacaCast,' where she discusses various topics, including personal stories and interviews with other influencers. Her social media presence is characterized by vibrant visuals and a focus on family celebrations, particularly her daughter's milestones.

Favikon Authority Score: 9 091 pts

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9. Menina Veneno

Menina Veneno is a vibrant social media presence from Brazil, known as 'Menina Veneno', focuses on lifestyle content, travel, and beauty. Engages followers with relatable posts and humor, often promoting brands like Buser and L'Oreal. Her content reflects a playful and casual style, resonating with a young audience. She actively participates in discussions around self-expression and personal thoughts, showcasing a blend of creativity and authenticity in her posts.

Favikon Authority Score: 9 103 pts

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8. Bruna Santina Martins

Bruna Santina Martins aka Niina Secrets is a Brazilian beauty and lifestyle influencer known for her engaging content on makeup, fashion, and home decor. With a focus on personal experiences, including her pregnancy journey, she shares tips and tutorials across platforms like YouTube and Instagram. Her vibrant personality and relatable storytelling resonate with a diverse audience, making her a prominent figure in the beauty community. Niina actively promotes her own product line, enhancing her brand presence in the beauty industry.

Favikon Authority Score: 9 113 pts

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7. Juliana Leme

Juliana Leme is a beauty enthusiast and entrepreneur based in São Paulo, Brazil. She shares makeup tips, beauty routines, and personal experiences through her social media platforms, including Instagram and TikTok. Ju promotes her own hair care brand, @julemehair, and engages her audience with relatable content about beauty and self-esteem. Her posts often include product reviews and tutorials, showcasing her expertise in the beauty industry.

Favikon Authority Score: 9 157 pts

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6. Jessyca Sanses

Jessyca Sanses is a Brazilian content creator focused on motherhood, lifestyle, and fashion. She shares her experiences as a first-time mom, including pregnancy updates and family moments, while also promoting products through partnerships with brands like Shein and Growth Supplements. Her social media presence is characterized by engaging vlogs, personal anecdotes, and relatable humor, appealing to a wide audience interested in parenting and lifestyle content.

Favikon Authority Score: 9 172 pts

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5. Laura Brito

Laura Brito is a Brazilian actress and fashion influencer known for her vibrant presence on social media, particularly during Carnival. She specializes in DIY fashion transformations, showcasing her creativity and style. Her content often features collaborations with beauty brands and highlights her cultural roots. Laura engages her audience with personal stories and fashion tips, making her a relatable figure in the fashion and lifestyle space.

Favikon Authority Score: 9 245 pts

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4. Bruna Ayra

Bruna Ayra is a vibrant social media personality known for her engaging Instagram posts that often reflect her personal experiences and emotions. With a strong following, she shares a mix of lifestyle content, travel adventures, and relatable moments, often infused with humor and authenticity. Her posts resonate with a youthful audience, showcasing her life in Canada and her love for fun and spontaneity.

Favikon Authority Score: 9 250 pts

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3. Tati Nunes

Tati Nunes is a Brazilian content creator focused on motherhood and lifestyle, sharing her experiences as a new mother to Luna. Her social media presence includes engaging TikTok videos and YouTube content that resonate with young parents, showcasing relatable moments of pregnancy and parenting. Tati emphasizes community and connection with her audience through humor and authenticity, often discussing her journey and challenges in motherhood.

Favikon Authority Score: 9 347 pts

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2. Aila Loures

Aila Loures is a Brazilian content creator known for her engaging posts on TikTok and Instagram, where she shares humor, beauty tips, and personal anecdotes. With a significant following of over 4.5 million on TikTok, her content often features lighthearted trends, dance challenges, and relatable moments. Aila's vibrant personality shines through her interactions, making her a beloved figure among her audience. She also promotes brands through sponsored content, showcasing products in a fun and approachable manner.

Favikon Authority Score: 9 393 pts

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1. Bianca Andrade

Bianca Andrade is a prominent Brazilian beauty influencer and entrepreneur, known for her brand Boca Rosa Beauty. She shares makeup tips, product launches, and personal insights on her social media platforms, including Instagram and YouTube. Bianca emphasizes empowerment and authenticity, often engaging her audience with relatable content about her journey in the beauty industry. Her posts reflect a vibrant lifestyle, showcasing her products and collaborations while promoting self-confidence and creativity.

Favikon Authority Score: 9 406 pts

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