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Top 20 Beauty Influencers in Germany in 2025

Germany’s beauty scene is full of creators setting trends and inspiring millions. Here’s our pick of the top 20 beauty influencers making waves in 2025.

September 2, 2025
Josie Renna
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Josie Renna

Josie Renna is a content strategy expert with a passion for helping creators navigate the ever-evolving digital landscape. Specializing in effective content creation techniques and platform-specific strategies, Josie provides insights to empower creators and brands to thrive online. With a deep understanding of algorithm dynamics and audience engagement, Josie shares actionable tips for optimizing content performance across various platforms.

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Here’s the list of the Top 20 Beauty Influencers in German in 2025:

20. Natalie Strobll

Natalie is a beauty and lifestyle content creator known for her engaging makeup tutorials and skincare routines on TikTok and Instagram. Her posts often feature natural makeup looks, quick beauty hacks, and personal insights, appealing to a young audience interested in beauty trends. She actively engages with her followers through Q&A sessions and relatable content, showcasing her personality and daily routines.

Authority Score : 8 741 pts

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19. Cherry Nails

Nail technician and author of the 'Nail Bible', Cherry is the CEO of Cherry Nails Shop. She shares her expertise in nail design and beauty on social media, particularly TikTok and Instagram, where she engages with her audience through tutorials, product reviews, and personal insights. Her content often features collaborations with brands and showcases her passion for nails and beauty, appealing to a community interested in nail art and design.

Authority Score : 8 785 pts

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18. Marvyn Macnificent

Marvyn Macnificent is a Berlin-based content creator and co-founder of GenderXBeauty, focusing on makeup, beauty, and LGBTQIA+ representation. He shares tutorials, product reviews, and personal insights through various platforms, including TikTok and YouTube. His content promotes inclusivity in beauty, encouraging self-expression and challenging traditional gender norms. Marvyn also hosts a podcast, discussing topics related to identity and acceptance.

Authority Score : 8 800 pts

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17. Sara Desideria Zdravkovic

Sara Desideria Zdravkovic is a prominent German lifestyle influencer focusing on fashion, beauty, and lifestyle content. She actively engages her audience with giveaways and product reviews, often collaborating with brands like Halara and Asambeauty. Her social media presence is marked by a strong emphasis on fashion hauls, beauty tutorials, and lifestyle tips, appealing to a broad European audience. Sara also shares personal stories and experiences, enhancing her connection with followers.

Authority Score : 8 815 pts

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16. Oday Habib

Oday is a prominent hair stylist based in Nuremberg, Germany, known for his expertise in modern haircuts and styling techniques. He operates ODAY Hair and More, offering online booking for appointments. His TikTok presence showcases various hair transformations and styling tips, engaging a wide audience with viral content. Oday's posts often feature popular hair trends and collaborations with brands like Wahl and Schwarzkopf, highlighting his influence in the hairdressing community.

Authority Score : 8 818 pts

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15. Francesca

Francesca is a lifestyle content creator focusing on fashion, beauty, and skincare. She shares daily vlogs and personal insights across platforms like TikTok and Instagram, engaging her audience with relatable content and product recommendations. Her posts often highlight her makeup routines and personal experiences, fostering a community around beauty and lifestyle topics.

Authority Score : 8 828 pts

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14. Timo Walter

Timo Walter is a makeup enthusiast and content creator known for his engaging daily makeup tutorials, challenges, and tips on platforms like TikTok and Instagram. He emphasizes precision in makeup application and shares product recommendations, often collaborating with brands. His content resonates with a youthful audience interested in beauty and makeup techniques, showcasing a vibrant and interactive approach to beauty education.

Authority Score : 8 832 pts

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13. Janas Beauty

Jana is a prominent beauty content creator based in Berlin, Germany, with a significant following on TikTok and YouTube. She shares beauty tips, makeup tutorials, and product reviews, often collaborating with brands like Huda Beauty. Her content is a mix of beauty advice, personal experiences, and interactive challenges, engaging her audience with relatable and trendy topics. Jana's social media presence is characterized by her expertise in beauty and her ability to connect with her audience.

Authority Score : 8 908 pts

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12. Isabell Faust

Isabell Faust is a beauty and lifestyle content creator known for her engaging makeup tutorials and lifestyle posts across TikTok and Instagram. With a significant following, she shares her passion for makeup trends, travel, and personal experiences, often incorporating humor and relatability into her content. Her posts frequently feature product endorsements and collaborations with beauty brands, showcasing her influence in the beauty community.

Authority Score : 8 914 pts

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11. Tom Hannemann

Tom Hannemann is a master hairdresser and beauty educator, focusing on hair care, styling techniques, and color education. His content emphasizes transparency and simplicity in hair care routines, often featuring tutorials and product reviews. He actively engages with his audience on TikTok and Instagram, promoting awareness about hair health and styling methods. Tom's posts frequently highlight the importance of education in the beauty industry, making him a trusted source for both professionals and enthusiasts.

Authority Score : 8 921 pts

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10. Silan Hüseyinoglu

Silan Hüseyinoglu is a prominent beauty influencer known for her engaging makeup tutorials and trends on platforms like TikTok and YouTube. With a significant following, she showcases various makeup styles, including cultural themes like Cleopatra and Asoka. Her content often features product endorsements, particularly in collaboration with beauty brands. Silan's vibrant personality and creative makeup transformations resonate with her audience, making her a notable figure in the beauty community.

Authority Score : 8 978 pts

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09. Rose Friederike Curschmann

Rose Friederike Curschmann is a prominent content creator based in Berlin, Germany, with a strong presence on TikTok and Instagram, focusing on beauty, makeup tutorials, and DIY projects. She engages her audience with creative content, including makeup hacks, skincare routines, and fashion styling tips. With millions of followers, her posts often feature product endorsements and collaborations with beauty brands, showcasing her influence in the beauty and lifestyle sectors.

Authority Score : 9 007 pts

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08. Leon | xskincare 🐝

Leon is a skincare developer focused on the science and effectiveness of cosmetics. He shares insights on skincare routines, product recommendations, and debunks common beauty myths. His content emphasizes the importance of self-acceptance and the natural aging process, often encouraging followers to be mindful of marketing tactics in the beauty industry. Leon engages with his audience through informative posts and interactive stories, promoting a balanced approach to skincare.

Authority Score : 9 014 pts

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07. Hayley Bui

Hayley Bui is a beauty content creator known for her engaging makeup tutorials and transformations on platforms like TikTok and Instagram. She collaborates with various beauty brands, showcasing products through creative and visually appealing content. Her posts often feature makeup hacks, product reviews, and personal style, appealing to a young audience interested in beauty trends and techniques.

Authority Score : 9 017 pts

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06. Dejan Garz

Dejan Garz is a master hairstylist sharing expert hair care tips and product recommendations on Instagram and TikTok. His content focuses on affordable hair care solutions, product reviews, and styling advice, often engaging his audience with giveaways and interactive posts. He emphasizes the importance of proper hair maintenance and offers insights into various hair products, catering to a diverse audience interested in hair health and beauty.

Authority Score : 9 018 pts

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05. Lena Glams

LenaGlams is a beauty and fashion content creator who shares her journey as a mommy-to-be. Her posts often highlight couple content, pregnancy experiences, and modest fashion, engaging her audience with relatable and heartfelt moments. She also addresses social issues, such as humanitarian aid, showcasing her commitment to advocacy. With a strong presence on Instagram, Lena connects with her followers through personal stories and lifestyle tips.

Authority Score : 9 039 pts

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04. Jeremy Fragrance

Jeremy Fragrance is a prominent figure in the fragrance industry, known for his expertise in perfumes and his strong Christian beliefs. He frequently shares content about top fragrances for both men and women, and promotes his own fragrance line through his website. His social media presence is marked by a blend of fragrance reviews and Christian teachings, often referencing Jesus Christ. Jeremy is a well-recognized name in the fragrance community, with a significant following across platforms.

Authority Score : 9 059 pts

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03. Julia XLAETA

Julia, known as XLAETA, is a German content creator focusing on beauty, fashion, and lifestyle. Her social media presence features personal stories, pregnancy updates, and reflections on motherhood, emphasizing empowerment and self-acceptance. Julia engages her audience with relatable content, often discussing societal pressures on women. She promotes various brands through sponsored posts and affiliate marketing, showcasing products in her daily life. Her content resonates with a community interested in family, wellness, and personal growth.

Authority Score : 9 074 pts

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02. Marriamallk

Marriamallk is a TikTok creator focused on makeup, skincare, and fashion. She engages her audience with personal moments and relatable content, often sharing her experiences related to motherhood and gender reveals. Her posts reflect a vibrant and interactive style, appealing to a community interested in beauty and lifestyle topics. With a significant following, she promotes brands like L’Oréal and Maybelline, showcasing products through engaging content.

Authority Score : 9 104 pts

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01. Naomi Jon

Naomi Jon is a dynamic content creator known for her engaging presence on TikTok and YouTube, where she shares a mix of lifestyle, music, and fashion content. With a focus on her upcoming Europe tour and her album 'Villain Of Your Dreams', she connects with her audience through relatable and entertaining posts. Her content often features makeup, fashion hauls, and personal experiences, showcasing her vibrant personality and creativity.

Authority Score : 9 245 pts

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