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Top 20 Beauty Influencers in Germany in 2025

Germany’s beauty scene is full of creators setting trends and inspiring millions. Here’s our pick of the top 20 beauty influencers making waves in 2025.

August 10, 2025
Josie Renna
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Josie Renna

Josie Renna is a content strategy expert with a passion for helping creators navigate the ever-evolving digital landscape. Specializing in effective content creation techniques and platform-specific strategies, Josie provides insights to empower creators and brands to thrive online. With a deep understanding of algorithm dynamics and audience engagement, Josie shares actionable tips for optimizing content performance across various platforms.

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Here's the list of the Top 20 Beauty Influencers in Germany in 2025: 

20. Xile Zhou

Xile Zhou is a Germany-based content creator who shares her love for fashion, food, and faith on platforms like TikTok and Instagram. Her posts often reflect her personal experiences, including her journey with beauty and self-acceptance, as well as her Christian faith. She engages her audience with relatable content, including lifestyle tips and reflections on life changes. Xile's vibrant personality shines through her interactions, making her a relatable figure for young adults navigating similar experiences.

Favikon Authority Score : 8 853 pts

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19. Dafinë Neziri

Dafinë Neziri is a renowned make-up artist based in Germany and Kosovo, specializing in various makeup styles including bridal, television, and theatrical makeup. She is the founder of the first makeup school in Kosovo, accredited by MEST, and has trained over 400 students annually. Dafinë has collaborated with notable celebrities and brands, showcasing her work on platforms like Instagram and TikTok, where she has garnered millions of likes. Her expertise and educational initiatives position her as a leading figure in the beauty industry.

Favikon Authority Score : 8 873 pts

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18. Hayley Bui

Hayley Bui is a beauty content creator known for her engaging makeup tutorials and transformations on platforms like TikTok and Instagram. She collaborates with various beauty brands, showcasing products through creative and visually appealing content. Her posts often feature makeup hacks, product reviews, and personal style, appealing to a young audience interested in beauty trends and techniques.

Favikon Authority Score : 8 876 pts

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17. Rose Friederike Curschmann

Rose Friederike Curschmann is a prominent content creator based in Berlin, Germany, with a strong presence on TikTok and Instagram, focusing on beauty, makeup tutorials, and DIY projects. She engages her audience with creative content, including makeup hacks, skincare routines, and fashion styling tips. With millions of followers, her posts often feature product endorsements and collaborations with beauty brands, showcasing her influence in the beauty and lifestyle sectors.

Favikon Authority Score : 8 885 pts

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16. Esra Meral

Esra Meral is a German content creator with a strong focus on parenting, education, and social issues. She shares insights on child upbringing, emotional well-being, and societal responsibilities, often addressing sensitive topics like forced affection in childhood and privacy concerns for children. Her content also touches on women's health issues, particularly endometriosis. Esra engages her audience with a mix of humor and critical social commentary, advocating for responsible parenting and animal rights.

Favikon Authority Score : 8 895 pts

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15. Isabell Faust

Isabell Faust is a beauty and lifestyle content creator known for her engaging makeup tutorials and lifestyle posts across TikTok and Instagram. With a significant following, she shares her passion for makeup trends, travel, and personal experiences, often incorporating humor and relatability into her content. Her posts frequently feature product endorsements and collaborations with beauty brands, showcasing her influence in the beauty community.

Favikon Authority Score : 8 899 pts

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14. Karina Pralina

Karina, known as Pralina Karina, is a creative DIY enthusiast specializing in candle making. With a strong presence on TikTok and Instagram, she shares engaging tutorials and showcases her unique candle designs. Her content often features personal touches, such as family interactions and seasonal themes, appealing to a broad audience interested in crafts and home decor. She actively collaborates with brands and promotes her work through various social media platforms.

Favikon Authority Score : 8 921 pts

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13. Leon | xskincare 🐝

Leon is a skincare developer focused on the science and effectiveness of cosmetics. He shares insights on skincare routines, product recommendations, and debunks common beauty myths. His content emphasizes the importance of self-acceptance and the natural aging process, often encouraging followers to be mindful of marketing tactics in the beauty industry. Leon engages with his audience through informative posts and interactive stories, promoting a balanced approach to skincare.

Favikon Authority Score : 8 991 pts

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12. Lena Glams

Lena, known as Lenaglams, is a prominent content creator focusing on beauty, fashion, and lifestyle, particularly within the modest fashion and hijabi community. She engages her audience through TikTok and Instagram, showcasing makeup tutorials, outfit inspirations, and personal moments, including wedding preparations. With a significant following, she collaborates with brands like MAC Cosmetics and Jo Malone, emphasizing her influence in the beauty industry. Her content often reflects her cultural background and personal experiences.

Favikon Authority Score : 8 999 pts

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11. Dejan Garz

Dejan Garz is a master hairstylist sharing expert hair care tips and product recommendations on Instagram and TikTok. His content focuses on affordable hair care solutions, product reviews, and styling advice, often engaging his audience with giveaways and interactive posts. He emphasizes the importance of proper hair maintenance and offers insights into various hair products, catering to a diverse audience interested in hair health and beauty.

Favikon Authority Score : 9 016 pts

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10. Ali Chaer

Ali Chaer is a barber and content creator based in Münster, Germany, specializing in haircuts and styling tutorials. His social media presence is characterized by engaging video content showcasing various haircut techniques, particularly on TikTok and Instagram, where he has garnered millions of likes. He promotes his barbering services and shares tips for aspiring barbers, making him a go-to source for hair enthusiasts and professionals alike.

Favikon Authority Score : 9 017 pts

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9. Silan Hüseyinoglu

Silan Hüseyinoglu is a prominent beauty influencer known for her engaging makeup tutorials and trends on platforms like TikTok and YouTube. With a significant following, she showcases various makeup styles, including cultural themes like Cleopatra and Asoka. Her content often features product endorsements, particularly in collaboration with beauty brands. Silan's vibrant personality and creative makeup transformations resonate with her audience, making her a notable figure in the beauty community.

Favikon Authority Score : 9 021 pts

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8. Julia XLAETA

Julia, known as XLAETA, is a German content creator focusing on beauty, fashion, and lifestyle. Her social media presence features personal stories, pregnancy updates, and reflections on motherhood, emphasizing empowerment and self-acceptance. Julia engages her audience with relatable content, often discussing societal pressures on women. She promotes various brands through sponsored posts and affiliate marketing, showcasing products in her daily life. Her content resonates with a community interested in family, wellness, and personal growth.

Favikon Authority Score : 9 021 pts

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7. Romina Palm

Romina Palm is a German model and influencer known for her engaging content on motherhood, fashion, and personal wellness. She gained fame from her participation in GNTM 2021 and shares insights into her life as a mother, including her experiences with pregnancy and body positivity. Her posts often reflect her journey of self-discovery and empowerment, resonating with a community of mothers and young women. She promotes healthy living and self-acceptance through her social media platforms.

Favikon Authority Score : 9 032 pts

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6. Jeremy Fragrance

Jeremy Fragrance is a prominent figure in the fragrance industry, known for his expertise in perfumes and his strong Christian beliefs. He frequently shares content about top fragrances for both men and women, and promotes his own fragrance line through his website. His social media presence is marked by a blend of fragrance reviews and Christian teachings, often referencing Jesus Christ. Jeremy is a well-recognized name in the fragrance community, with a significant following across platforms.

Favikon Authority Score : 9 057 pts

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5. Diademlori

Diana a.k.a diademlori is a Berlin-based content creator known for her engaging TikTok and Instagram posts that showcase her creativity in hairstyling, makeup, and lifestyle. Her content often features tutorials, product reviews, and personal anecdotes, resonating with a young audience. She collaborates with brands like Garnier and shares her experiences with various beauty products. Diana's vibrant personality and relatable content make her a popular figure in the beauty and lifestyle niche.

Favikon Authority Score : 9 063 pts

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4. Marriamallk

Marriamallk is a TikTok creator focused on makeup, skincare, and fashion. She engages her audience with personal moments and relatable content, often sharing her experiences related to motherhood and gender reveals. Her posts reflect a vibrant and interactive style, appealing to a community interested in beauty and lifestyle topics. With a significant following, she promotes brands like L’Oréal and Maybelline, showcasing products through engaging content.

Favikon Authority Score : 9 081 pts

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3. Timo Walter

Timo Walter is a makeup enthusiast and content creator known for his engaging daily makeup tutorials, challenges, and tips on platforms like TikTok and Instagram. He emphasizes precision in makeup application and shares product recommendations, often collaborating with brands. His content resonates with a youthful audience interested in beauty and makeup techniques, showcasing a vibrant and interactive approach to beauty education.

Favikon Authority Score : 9 085 pts

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2. Jana

Jana is a prominent beauty content creator based in Berlin, Germany, with a significant following on TikTok and YouTube. She shares beauty tips, makeup tutorials, and product reviews, often collaborating with brands like Huda Beauty. Her content is a mix of beauty advice, personal experiences, and interactive challenges, engaging her audience with relatable and trendy topics. Jana's social media presence is characterized by her expertise in beauty and her ability to connect with her audience.

Favikon Authority Score : 9 289 pts

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1. Naomi Jon

Naomi Jon is a dynamic content creator known for her engaging presence on TikTok and YouTube, where she shares a mix of lifestyle, music, and fashion content. With a focus on her upcoming Europe tour and her album 'Villain Of Your Dreams', she connects with her audience through relatable and entertaining posts. Her content often features makeup, fashion hauls, and personal experiences, showcasing her vibrant personality and creativity.

Favikon Authority Score : 9 308 pts

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