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Top 20 Beauty Influencers in Uruguay in 2025

Uruguay’s beauty scene is thriving with creators who inspire thousands through makeup, skincare, and style content. This list highlights 20 influencers making a strong impact in 2025 through creativity, engagement, and brand collaborations.

August 15, 2025
Josie Renna
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Josie Renna

Josie Renna is a content strategy expert with a passion for helping creators navigate the ever-evolving digital landscape. Specializing in effective content creation techniques and platform-specific strategies, Josie provides insights to empower creators and brands to thrive online. With a deep understanding of algorithm dynamics and audience engagement, Josie shares actionable tips for optimizing content performance across various platforms.

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Here's the list of the Top 20 Beauty Influencers in Uruguay in 2025: 

20. Coco_unasmontevideo

Coco_unasmontevideo passionate instructor specializing in digital positioning for manicures, with over 5 years of experience. She actively engages her audience through vibrant posts showcasing nail art, client interactions, and educational content about nail care. Her social media presence emphasizes empowerment and creativity in the beauty industry, inviting aspiring manicurists to train at her salon. She shares personal stories and insights, fostering a community around self-care and professional growth in nail artistry.

Favikon Authority Score : 6 182 pts

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19. Honey Mel

Honey Mel is a passionate makeup artist and tattoo creator from Uruguay, she shares her artistic journey and personal experiences through engaging content on Instagram and TikTok. Her posts often highlight her work, including makeup tutorials and tattoo processes, while also reflecting on her creative struggles and personal growth. She promotes a veggie lifestyle and showcases her love for fashion and self-expression, connecting with her audience through relatable stories and vibrant visuals.

Favikon Authority Score : 6 443 pts

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18. Gaby De Souza Canosa

Gaby De Souza Canosa is a professional makeup artist and storyteller who shares her passion for beauty and empowerment through her social media presence. She engages her audience with personal anecdotes, makeup tutorials, and motivational messages, often highlighting the importance of self-expression and community among women. Gaby is also involved in various collaborations with beauty brands, showcasing products and techniques while promoting a positive and inclusive atmosphere.

Favikon Authority Score : 6 462 pts

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17. Romina Chirico

Romina Chirico is a talented makeup artist and content creator from Uruguay, known for her engaging TikTok and Instagram posts that showcase her makeup skills, creativity, and cultural pride. She actively participates in social issues, particularly women's rights, and promotes her workshops on self-care and makeup techniques. Her content features a mix of makeup trends, personal experiences, and collaborations with fellow artists, making her a relatable figure in the beauty community.

Favikon Authority Score : 6 499 pts

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16. Marcia Makeup

Marcia is a makeup educator and influencer from Uruguay, known for her engaging makeup tutorials and collaborations with major brands like Maybelline. She runs a makeup studio where she teaches makeup skills and hosts master classes. Her social media presence highlights her professional achievements, community engagement, and innovative makeup products, showcasing a blend of artistry and education in the beauty industry.

Favikon Authority Score : 6 514 pts

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15. Glen Rosado

Glen Rosado is a Mexican makeup artist and teacher based in Uruguay, known for her engaging social media presence. She shares beauty tips, personal anecdotes, and lifestyle content, often collaborating with brands like Dove and Lancôme. Her posts reflect a vibrant personality, focusing on creativity, self-care, and community engagement. Glen also emphasizes her cultural roots and experiences, making her relatable to a diverse audience.

Favikon Authority Score : 6 667 pts

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14. Mauricio de los Santos

Mauricio de los Santos is a barber and educator based in Artigas, Uruguay. He shares his journey from military and police service to pursuing his dream in barbering. His content focuses on inspiring others to chase their dreams, emphasizing hard work and dedication. He is the founder of Studio MDLS and collaborates with Baboon, offering courses and workshops. His posts often reflect gratitude towards his family and supporters, and he actively engages with the barbering community through events and conferences.

Favikon Authority Score : 6 811 pts

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13. Pao Cid

PAO CID is a cosmetics and makeup artist brand specializing in social makeup, bridal services, and self-makeup courses. The creator shares personal experiences and insights about the beauty industry, emphasizing hard work, client trust, and the journey of entrepreneurship. Posts often highlight makeup techniques, product promotions, and the emotional aspects of working with clients on special occasions.

Favikon Authority Score : 6 812 pts

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12. Penélope Bustamante

Penélope Bustamante is a content creator specializing in lifestyle, fashion, and makeup tutorials. She engages her audience with vibrant outfit ideas, beauty tips, and personal vlogs, often collaborating with brands like Renner and Maybelline. Her content reflects a strong connection to her Uruguayan roots, showcasing local fashion trends and cultural moments. Penélope actively promotes creativity and friendship through her posts, encouraging her followers to engage in fun activities together.

Favikon Authority Score : 6 856 pts

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11. Pauu Melgar

Pauu Melgar is a Uruguayan makeup artist and content creator known for her vibrant social media presence. She shares her passion for beauty, travel, and personal growth through engaging posts and tutorials. Her content often highlights her adventures in Mexico, showcasing her love for exploration and self-discovery. Pauu emphasizes the importance of beauty as an attitude and promotes a positive mindset, encouraging her audience to embrace life fully. She collaborates with beauty brands and shares insights on makeup techniques.

Favikon Authority Score : 6 867 pts

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10. Andrea Maio

Andrea Maio is a prominent hair stylist and fashion ambassador for Kérastase in Uruguay. Her social media showcases her expertise in hair design, styling, and fashion, emphasizing creativity and attitude in her work. She actively engages with her audience through vibrant posts featuring transformations and styling tips, reflecting her passion for beauty and design. Andrea's content is visually appealing and focuses on hair aesthetics, making her a key figure in the fashion and beauty industry.

Favikon Authority Score : 6 963 pts

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9. Pato Caruso

Pato Caruso is a media manager and owner of Queen Studio, showcasing her vibrant lifestyle and beauty content on social media. She engages her audience with makeup tutorials, personal anecdotes, and humorous posts, often featuring collaborations with brands like Starbucks and Dove. Her TikTok and Instagram presence highlights her creativity and connection with followers, focusing on beauty, fashion, and lifestyle trends.

Favikon Authority Score : 7 088 pts

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8. Guille Larrosa

Guille Larrosa is a Uruguayan barber and creator known for his work in the barbering industry. He is the founder of @henko2024 and an ambassador for @bstyle_productos. His social media presence showcases his passion for barbering, featuring educational content, personal reflections, and collaborations with other professionals. Guille emphasizes personal growth, family values, and the importance of hard work in achieving success, often sharing motivational messages with his audience.

Favikon Authority Score : 7 113 pts

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7. Stefania Etchevers

Stefania Etchevers is a professional makeup artist and CEO of Glow Makeup Studio in Uruguay. She specializes in bridal makeup and offers professional makeup courses. Her social media showcases her work with brides, makeup tutorials, and promotional content for her studio. Stefania actively engages with her audience, sharing tips and experiences in the beauty industry, and promotes her makeup products and services through collaborations and masterclasses.

Favikon Authority Score : 7 140 pts

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6. Lucía Casaña

Lucía Casaña is a content creator and makeup artist based in Montevideo, Uruguay. She shares fashion and beauty content across TikTok and Instagram, showcasing outfit ideas, product reviews, and collaborations with brands like Maybelline. Her posts often highlight local trends and products, engaging her audience with relatable content and personal experiences. Lucía's vibrant presence and focus on beauty and fashion make her a prominent figure in the Uruguayan social media landscape.

Favikon Authority Score : 7 724 pts

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5. Natalia G. Fagian

Natalia G. Fagian is an image consultant and makeup artist based in Montevideo, Uruguay. She runs an academy offering courses in image consulting and professional makeup. Her social media presence focuses on personal style, fashion tips, and lifestyle content, engaging her audience with interactive posts and workshops. She emphasizes self-discovery and empowerment through personal image enhancement, often sharing practical advice and hosting events to help individuals express their unique styles.

Favikon Authority Score : 7 731 pts

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4. Alexander Taramasco

Alexander Taramasco is a content creator specializing in fragrance reviews and tips, particularly focusing on men's perfumes. He engages his audience through various social media platforms, sharing insights on fragrance selection for different occasions, including gym and dates. As a father, he also incorporates personal elements into his content, appealing to a diverse audience interested in perfumery.

Favikon Authority Score : 8 085 pts

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3. Erick Gomez

Erick Gomez is a barber and online educator based in Madrid, Spain. He shares insights on barbering, fashion, and personal development through engaging posts on Instagram. His content often features collaborations with other professionals in the industry, showcasing his work and promoting online courses. With a strong following, he emphasizes creativity and ambition, appealing to aspiring barbers and fashion enthusiasts alike.

Favikon Authority Score : 8 171 pts

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2. Paula Prantl

Paula Prantl is a haircare enthusiast from Uruguay, sharing her passion for hair health and product recommendations primarily on TikTok and Instagram. Her content focuses on haircare tips, product reviews, and personal experiences with various hair treatments, often engaging her audience with relatable anecdotes and tutorials. She emphasizes the importance of maintaining healthy hair and provides accessible solutions for hair care challenges.

Favikon Authority Score : 8 332 pts

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1. Ema Medina

Ema Medina is a content creator and personal designer based in Uruguay, known for his work in the barbering industry. He has conducted seminars in over 41 countries and actively shares his experiences and haircuts on Instagram. His posts often highlight collaborations with other barbers and brands, showcasing his skills and passion for the craft. Ema engages with his audience through motivational messages and personal reflections, creating a strong community around his work.

Favikon Authority Score : 8 652 pts

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