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Top 20 Beauty Influencers in Uruguay in 2026

This list highlights the Top 20 Beauty Influencers in Uruguay in 2026 across makeup, skincare, and lifestyle content. See who leads local trends and connects with audiences on social media.

December 19, 2025
Elena Freeman
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Elena Freeman

Elena Freeman designs partnerships and events at Favikon. She cares about building spaces where creators, brands, and ideas meet in ways that feel real and memorable. From partner programs to community gatherings, she focuses on making connections that spark collaboration and professional growth.

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Here's the list of the Top 20 Beauty Influencers in Uruguay in 2026: 

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20. Marcia Makeup

Marcia is a makeup educator and influencer from Uruguay, known for her engaging makeup tutorials and collaborations with major brands like Maybelline. She runs a makeup studio where she teaches makeup skills and hosts master classes. Her social media presence highlights her professional achievements, community engagement, and innovative makeup products, showcasing a blend of artistry and education in the beauty industry.

Favikon Authority Score : 6 131 pts

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19. Romina Chirico

Romina Chirico is a talented makeup artist and content creator from Uruguay, known for her engaging TikTok and Instagram posts that showcase her makeup skills, creativity, and cultural pride. She actively participates in social issues, particularly women's rights, and promotes her workshops on self-care and makeup techniques. Her content features a mix of makeup trends, personal experiences, and collaborations with fellow artists, making her a relatable figure in the beauty community.

Favikon Authority Score : 6 213 pts

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18. Stefania Etchevers

Stefania Etchevers is a professional makeup artist and CEO of Glow Makeup Studio in Uruguay. She specializes in bridal makeup and offers professional makeup courses. Her social media showcases her work with brides, makeup tutorials, and promotional content for her studio. Stefania actively engages with her audience, sharing tips and experiences in the beauty industry, and promotes her makeup products and services through collaborations and masterclasses.

Favikon Authority Score : 6 422 pts

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17. Penélope Bustamante

Penélope Bustamante is a content creator specializing in lifestyle, fashion, and makeup tutorials. She engages her audience with vibrant outfit ideas, beauty tips, and personal vlogs, often collaborating with brands like Renner and Maybelline. Her content reflects a strong connection to her Uruguayan roots, showcasing local fashion trends and cultural moments. Penélope actively promotes creativity and friendship through her posts, encouraging her followers to engage in fun activities together.

Favikon Authority Score : 6 899 pts

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16. Guille Larrosa

Guille Larrosa is a Uruguayan barber and creator known for his work in the barbering industry. He is the founder of @henko2024 and an ambassador for @bstyle_productos. His social media presence showcases his passion for barbering, featuring educational content, personal reflections, and collaborations with other professionals. Guille emphasizes personal growth, family values, and the importance of hard work in achieving success, often sharing motivational messages with his audience.

Favikon Authority Score : 7 000 pts

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15. Andrea Maio

Andrea Maio is a prominent hair stylist and fashion ambassador for Kérastase in Uruguay. Her social media showcases her expertise in hair design, styling, and fashion, emphasizing creativity and attitude in her work. She actively engages with her audience through vibrant posts featuring transformations and styling tips, reflecting her passion for beauty and design. Andrea's content is visually appealing and focuses on hair aesthetics, making her a key figure in the fashion and beauty industry.

Favikon Authority Score : 7 004 pts

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14. Glen Rosado

Glen Rosado is a Mexican makeup artist and teacher based in Uruguay, known for her engaging social media presence. She shares beauty tips, personal anecdotes, and lifestyle content, often collaborating with brands like Dove and LancĂ´me. Her posts reflect a vibrant personality, focusing on creativity, self-care, and community engagement. Glen also emphasizes her cultural roots and experiences, making her relatable to a diverse audience.

Favikon Authority Score : 7 030 pts

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13. Nico Barbero

Barber Nico from Montevideo runs Barberiags with multiple Uruguayan locations. He blends grooming expertise with vivid football fandom, recapping Uruguay sports moments and serving celebrity clients while promoting local barber culture. His feeds highlight shop updates, cross-promotions with players, and clips from matches, showcasing regional pride and craft.

Favikon Authority Score : 7 150 pts

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12. Mathias Rodriguez

Mathias Rodriguez is a professional barber and colorist based in Uruguay, known for his expertise in hair styling and training. He collaborates with brands like Schwarzkopf and Andis Clippers, showcasing his work through engaging posts on Instagram. His content often features haircuts, training sessions, and product endorsements, appealing to a community interested in barbering and grooming.

Favikon Authority Score : 7 305 pts

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11. Lucía Casaña

Lucía Casaña is a content creator and makeup artist based in Montevideo, Uruguay. She shares fashion and beauty content across TikTok and Instagram, showcasing outfit ideas, product reviews, and collaborations with brands like Maybelline. Her posts often highlight local trends and products, engaging her audience with relatable content and personal experiences. Lucía's vibrant presence and focus on beauty and fashion make her a prominent figure in the Uruguayan social media landscape.

Favikon Authority Score : 7 392 pts

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10. Enzo Martinez

Enzo Martinez is a CEO and founder of Inspire Hair Studio, specializing in helping barbers scale their personal brands. With a focus on hair education and transformation, he has assisted over 300 barbers. His Instagram showcases various haircut styles and educational content, emphasizing advanced cutting techniques and personal branding strategies. He actively engages with his audience through direct messages for more information on his training sessions.

Favikon Authority Score : 7 614 pts

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9. Pauu Melgar

Pauu Melgar is a Uruguayan makeup artist and content creator known for her vibrant social media presence. She shares her passion for beauty, travel, and personal growth through engaging posts and tutorials. Her content often highlights her adventures in Mexico, showcasing her love for exploration and self-discovery. Pauu emphasizes the importance of beauty as an attitude and promotes a positive mindset, encouraging her audience to embrace life fully. She collaborates with beauty brands and shares insights on makeup techniques.

Favikon Authority Score : 7 681 pts

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8. Alex Acosta

Alex Acosta is a barber and founder of Legado For Men, based in Castelldefels, Barcelona. He specializes in men's hairstyles, particularly fades and tapers, and shares his work through engaging Instagram posts. Acosta also conducts private training sessions and seminars for aspiring barbers, showcasing his expertise in the field. His content often features before-and-after transformations, tips for hair care, and insights into barbering techniques, appealing to a community of barbers and style enthusiasts.

Favikon Authority Score : 7 746 pts

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7. Santiago Marchese

Santiago Marchese is a skilled hair artist and barber educator from Uruguay, co-owner of Underverse Studio. He shares tutorials and tips on hair cutting techniques, particularly focusing on fades and styling. His content is aimed at helping fellow barbers improve their skills and techniques, showcasing a strong commitment to education in the barbering community. He actively engages with his audience through informative posts and tutorials, promoting a sense of community among barbers.

Favikon Authority Score : 7 793 pts

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6. Natalia G. Fagian

Natalia G. Fagian is an image consultant and makeup artist based in Montevideo, Uruguay. She runs an academy offering courses in image consulting and professional makeup. Her social media presence focuses on personal style, fashion tips, and lifestyle content, engaging her audience with interactive posts and workshops. She emphasizes self-discovery and empowerment through personal image enhancement, often sharing practical advice and hosting events to help individuals express their unique styles.

Favikon Authority Score : 7 874 pts

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5. Alexander Taramasco

Alexander Taramasco is a content creator specializing in fragrance reviews and tips, particularly focusing on men's perfumes. He engages his audience through various social media platforms, sharing insights on fragrance selection for different occasions, including gym and dates. As a father, he also incorporates personal elements into his content, appealing to a diverse audience interested in perfumery.

Favikon Authority Score : 8 292 pts

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4. Erick Gomez

Erick Gomez is a Uruguayan barber educator specializing in fade techniques and scalp grooming. Runs DyBarberz and 5.am.pro, offering online courses and live workshops across Spain and Europe. Produces tutorial videos on fades, head shape, and product usage, guiding aspiring barbers from classroom to client-ready skills. Active across Instagram, TikTok, and YouTube with a focus on practical, scalable techniques for professional growth.

Favikon Authority Score : 8 348 pts

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3. Paula Prantl

Paula Prantl is a haircare enthusiast from Uruguay, sharing her passion for hair health and product recommendations primarily on TikTok and Instagram. Her content focuses on haircare tips, product reviews, and personal experiences with various hair treatments, often engaging her audience with relatable anecdotes and tutorials. She emphasizes the importance of maintaining healthy hair and provides accessible solutions for hair care challenges.

Favikon Authority Score : 8 464 pts

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2. Ema Medina

Ema Medina is a content creator and personal designer based in Uruguay, known for his work in the barbering industry. He has conducted seminars in over 41 countries and actively shares his experiences and haircuts on Instagram. His posts often highlight collaborations with other barbers and brands, showcasing his skills and passion for the craft. Ema engages with his audience through motivational messages and personal reflections, creating a strong community around his work.

Favikon Authority Score : 8 522 pts

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1. Luh Benitez

Luh Benitez is a Uruguayan beauty and hair care expert based in Spain, sharing tips on hair and skincare through engaging content on TikTok and Instagram. Her posts often feature DIY beauty treatments, emphasizing natural ingredients and affordability. She promotes self-care and individual beauty routines, connecting with her audience through relatable experiences and practical advice. Luh also offers personalized consultations, showcasing her expertise in beauty and wellness.

Favikon Authority Score : 8 933 pts

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