Top 20 Beauty Influencers in Russia in 2025

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Here's the list of the Top 20 Beauty Influencers in Russia in 2025: 

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20. Anastasia Markiv

Anastasia Markiv is a 23-year-old Ukrainian content creator known for her engaging TikTok videos that blend humor and lifestyle themes. She shares relatable parenting experiences, fashion tips, and product promotions, often collaborating with brands like Garnier and Avon. Her posts resonate with a youthful audience, showcasing her personality through lighthearted jokes and everyday scenarios. She also founded a studio, indicating a professional focus in creative endeavors.

Favikon Authority Score : 8 940 pts

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19. Alina Andrus

Alina Andrus is a creative nail artist known for her innovative designs and engaging content on YouTube and TikTok. She shares tutorials, beauty hacks, and personal vlogs, focusing on nail art and makeup using children's cosmetics. Her content is vibrant and interactive, appealing to a young audience interested in beauty and lifestyle. Alina promotes her work through various social media platforms, including Telegram and Instagram, where she connects with her followers and showcases her artistic skills.

Favikon Authority Score : 8 949 pts

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18. Olga Nechaeva

Olga Nechaeva is a cosmetic chemist and entrepreneur, founder of two skincare brands, Le Mousse and DLYa KOJi da. She shares her expertise in cosmetic formulations and debunks myths in the beauty industry through her social media platforms. With a focus on scientific approaches, she educates her audience on effective skincare practices and product ingredients, aiming to empower consumers to make informed choices. Olga also emphasizes the importance of understanding product compositions over brand names.

Favikon Authority Score : 8 969 pts

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17. Elena Yulkina

Elena Yulkina is a Moscow-based beauty blogger, makeup artist, and illustrator with a strong online presence. She shares content focused on makeup tutorials, skincare, hair care, and fashion, emphasizing femininity and self-development. With over 1 million followers on TikTok and a significant YouTube audience, her videos often provide practical beauty tips and product reviews. Elena also runs a blog on Yandex.Zen, showcasing her expertise in the beauty industry.

Favikon Authority Score : 8 992 pts

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16. LissaAveme

LissaAveme is a fashion and beauty content creator known for her engaging YouTube videos and TikTok posts. She promotes her clothing brand, BE3DNA, and shares personal experiences related to beauty products, fashion hauls, and lifestyle tips. Lissa actively interacts with her audience through comments and social media, often encouraging them to participate in discussions. Her content includes product reviews, styling tips, and personal anecdotes, making her a relatable figure in the beauty and fashion community.

Favikon Authority Score : 8 997 pts

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15. Alina Akilova

Alina Akilova is a prominent social media personality known for her family-oriented content and travel experiences. She shares insights into her life as a mother, showcasing her children and family moments, often in beautiful locations. Her posts reflect a love for travel, luxury accommodations, and personal milestones, such as pregnancy and family anniversaries. Alina engages her audience with relatable content and lifestyle tips, particularly in the context of family and motherhood.

Favikon Authority Score : 9 007 pts

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14. Oksana Mishyna

Oksana Mishyna, known as Pamellachka, is a prominent content creator focusing on hairdressing and beauty. She shares engaging videos on TikTok and YouTube, showcasing haircuts, hair washing, and barbering skills. Her content often features themes of travel and lifestyle, appealing to a diverse audience interested in beauty and personal care. With a strong presence on social media, she actively engages with her followers through entertaining and informative posts.

Favikon Authority Score : 9 022 pts

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13. Katya Varnava

Katya Varnava is a prominent figure in the entertainment industry, known for her role as a director and producer of the cabaret show 'Drama Queen'. She actively engages with her audience through social media, sharing insights about her projects, personal inspirations, and the artistic community. Her posts often highlight her passion for performance art, collaboration with talented artists, and the importance of pursuing dreams. She promotes her shows and encourages positivity and support among her followers.

Favikon Authority Score : 9 028 pts

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12. Milana_gasymova

Milana_gasymova is a prominent social media personality known for her engaging content on TikTok and Instagram. She shares beauty and lifestyle tips, product recommendations, and personal anecdotes, often featuring collaborations with brands. Her posts reflect a playful and relatable style, resonating with a young audience interested in cosmetics and wellness. With a significant following, she effectively promotes various products, showcasing her influence in the beauty and lifestyle sectors.

Favikon Authority Score : 9 060 pts

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11. Eva Miller

Eva Miller is a content creator based in Los Angeles, sharing her life through DIY projects, home decor, and lifestyle content across platforms like TikTok and YouTube. She engages her audience with creative ideas, often incorporating humor and personal anecdotes. Eva produces content in both English and Russian, appealing to a diverse audience. Her posts frequently feature DIY crafts, home improvement, and personal vlogs, showcasing her artistic flair and relatable personality.

Favikon Authority Score : 9 073 pts

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10. Leylani

Leylani is a vibrant social media personality known for her engaging TikTok and Instagram content, where she shares a mix of humor, beauty tips, and personal reflections. With a significant following, she often encourages positivity and self-acceptance, while also promoting her Telegram channel. Her posts frequently feature playful interactions and relatable commentary, appealing to a young audience interested in lifestyle and beauty.

Favikon Authority Score : 9 080 pts

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9. Daria Graph

Daria Graph is a prominent social media personality based in Moscow, known for her engaging content on beauty, fashion, and lifestyle. She actively promotes various products through her TikTok and YouTube channels, showcasing transformations, makeup tips, and personal experiences. Daria's posts often include recommendations and reviews, attracting a large audience with her relatable style. She collaborates with brands for advertising, emphasizing her influence in the beauty and lifestyle sectors.

Favikon Authority Score : 9 121 pts

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8. Yana Piletskaya

Yana Piletskaya is a prominent beauty and lifestyle influencer known for her engaging content on TikTok and Instagram. She specializes in hair tutorials, makeup tips, and product recommendations, often showcasing luxury beauty products. Her posts frequently highlight her personal style and beauty routines, attracting a large audience interested in fashion and beauty trends. Yana's content is characterized by vibrant visuals and a focus on self-care, making her a relatable figure in the beauty community.

Favikon Authority Score : 9 123 pts

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7. Yanochka

Yanochka is a popular content creator specializing in makeup transformations and character cosplays, primarily on TikTok and Instagram. With a significant following, she engages her audience through creative makeup looks inspired by various characters from movies and series. Her posts often include product recommendations and collaborations with beauty brands, showcasing her expertise in makeup artistry. She has a strong presence in the beauty community, particularly among fans of character-driven content.

Favikon Authority Score : 9 150 pts

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6. Kate Longoria

Kate Longoria is a prominent beauty and lifestyle content creator known for her engaging makeup tutorials and ASMR videos. With a significant following on TikTok and YouTube, she showcases a variety of beauty products, often collaborating with brands like Maybelline and Huda Beauty. Her content features 'Get Ready With Me' (GRWM) sessions, product reviews, and unboxings, appealing to a diverse audience interested in beauty trends and techniques.

Favikon Authority Score : 9 158 pts

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5. Alya Bridge

Alya Bridge is a Russian-American content creator known for her engaging videos on YouTube, where she shares a mix of personal experiences, humor, and creative projects, including knitting tutorials. She has a significant following across platforms like TikTok and Instagram, where she showcases her lifestyle and interacts with her audience. Her content often features collaborations and promotions, reflecting a vibrant online presence that resonates with a younger demographic interested in entertainment and DIY crafts.

Favikon Authority Score : 9 165 pts

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4. Anna Stolyarovskaya

Anna Stolyarovskaya, known as Anya Blestyuchka, is a prominent social media personality from Russia, focusing on lifestyle content, beauty, and personal transformation. She shares her journey of weight loss, beauty tips, and product recommendations, particularly in the health and wellness sector. Her posts often include links to her Telegram channel, where she engages with her audience more personally. With a significant following on TikTok and Instagram, she effectively combines personal stories with promotional content.

Favikon Authority Score : 9 178 pts

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3. Julia Gavrilina

Julia Gavrilina is a prominent Russian-speaking influencer, known for her engaging content as a video blogger, singer, and actress. With over 25 million followers across platforms, she has released hit singles and authored a bestselling book that inspires confidence in young audiences. Julia has participated in popular TV shows and music festivals, showcasing her versatility in entertainment. Her social media presence features a mix of personal insights, music promotion, and lifestyle content, resonating with a broad audience.

Favikon Authority Score : 9 279 pts

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2. Goar Avetisyan

Goar Avetisyan is a renowned makeup artist with a significant social media presence, boasting over 10 million Instagram followers. She promotes her own cosmetics brand, Goar Cosmetics, and shares beauty tips, tutorials, and personal transformations. Her content often highlights empowerment and self-acceptance, encouraging followers to embrace their natural beauty. Avetisyan engages with her audience through relatable posts and interactive challenges, showcasing her expertise in makeup artistry and beauty trends.

Favikon Authority Score : 9 280 pts

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1. Anastasia Tupitsyna

Anastasia, known as ANASTASILE, is a prominent beauty blogger based in LA and Dubai. She specializes in makeup transitions and shares her expertise through engaging content on TikTok and Instagram. Her social media presence is marked by creative makeup tutorials, product reviews, and collaborations with major beauty brands like Huda Beauty and Dior. Anastasia's content is vibrant and visually appealing, attracting millions of likes and followers who are inspired by her bold and fearless makeup styles.

Favikon Authority Score : 9 653 pts

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