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Top 20 Beauty Influencers in Serbia in 2026

Explore Serbia’s leading beauty creators set to shine in 2026. This list highlights makeup artists, skincare fans, and trend leaders across top social platforms.

December 19, 2025
Elena Freeman
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Elena Freeman

Elena Freeman designs partnerships and events at Favikon. She cares about building spaces where creators, brands, and ideas meet in ways that feel real and memorable. From partner programs to community gatherings, she focuses on making connections that spark collaboration and professional growth.

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Here's the list of the Top 20 Beauty Influencers in Serbia in 2026: 

20. Ana Pavasovic

Ana Pavasovic is a Serbian makeup artist and YouTube tutor focused on beginner-friendly tutorials, product recommendations, and accessible beauty tips. Builds a personable, educational channel on makeup basics, school-to-festival looks, and seasonal palettes, with cross-platform presence on YouTube and Instagram and a growing audience in the Balkans and beyond.

Favikon Authority Score : 8 302 pts

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19. Vojislav Panjkovic

Vojislav Panjkovic is a dynamic figure in the fashion and hair industry, known for his engaging content on platforms like Instagram and TikTok. He is a hair educator and hosts the podcast 'Vostcast', where he shares insights on hair styling and adventure. His posts often highlight his work, collaborations, and personal experiences, resonating with a youthful audience. With a strong focus on hair education and entertainment, he effectively combines fashion with adventure, making him a notable presence in the beauty and lifestyle sectors.

Favikon Authority Score : 8 305 pts

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18. Tamara Cosic

Tamara Cosic is a beauty and lifestyle content creator focused on inspiring women to feel beautiful inside and out. She shares tips, tricks, and personal experiences related to beauty, wellness, and self-improvement through her Instagram and YouTube channels. As the founder of 'Lepa svaki dan', she emphasizes the importance of self-care and healthy habits, aiming to empower women to embrace their uniqueness and enhance their lives.

Favikon Authority Score : 8 318 pts

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17. Mihaela Lakićević

Mihaela Lakićević is a fashion and beauty influencer based in Belgrade, Serbia, and Germany. She is a brand ambassador for Nivea and L'Oréal Paris, sharing content focused on skincare, makeup, and fashion. Her posts often highlight product endorsements and personal experiences with beauty routines, showcasing her expertise in the beauty industry. Mihaela engages her audience with relatable content and tips, making her a prominent figure in the fashion and beauty community.

Favikon Authority Score : 8 330 pts

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16. Natalina Klyueva

Natalina Klyueva is a beauty blogger and makeup artist based in Belgrade, Serbia, with a significant following across social media platforms. She shares content related to beauty, travel, and personal experiences, having visited 95 countries. Her YouTube channel features makeup tutorials, product reviews, and educational courses, while her Instagram showcases her beauty looks and recipes. She actively promotes her own cosmetic line and engages in giveaways, reflecting a strong entrepreneurial spirit.

Favikon Authority Score : 8 337 pts

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15. Gabriela P

Gabriela P is an international nail educator known for her engaging online workshops and private sessions in Serbia. She promotes nail art trends and products through her vibrant Instagram presence, showcasing a variety of nail designs and techniques. As an ambassador for Jet Set Beauty Nails, she emphasizes quality and creativity in nail artistry, appealing to both professionals and enthusiasts in the beauty industry.

Favikon Authority Score : 8 434 pts

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14. Miss Serbia

Miss Serbia is a female humor-driven content creator focused on ebooks and beauty, with cross-platform presence on Instagram, TikTok, and YouTube. Content themes include humor, fashion, skincare, and travel, often collaborating with brands and promoting ebooks via ebookdeviepratique. Based in Marrakech, she engages a global French-speaking audience and frequently features collaborations and product reviews.

Favikon Authority Score : 8 459 pts

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13. Isidora Danovic

Isidora is a creative artist and trainee, actively sharing her passion for nail art and training through engaging TikTok content. Her posts often highlight her love for pets, particularly dogs, and showcase her connection to Balkan culture. With a focus on beauty and lifestyle, she promotes online training courses in nail art and engages with her audience through relatable and humorous content. Isidora's presence is marked by a vibrant community interaction, especially around her artistic endeavors.

Favikon Authority Score : 8 470 pts

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12. Tijana Simić

Tijana Simić, known as Tixyca, is a popular content creator on TikTok and Instagram, focusing on trends, lifestyle, and personal fitness. Her posts often engage her audience with interactive questions and challenges, showcasing her personality and humor. She promotes fitness and wellness, sharing her training journey and inviting followers to participate in discussions about various topics. Tijana's content resonates with a youthful audience, reflecting a vibrant and engaging online presence.

Favikon Authority Score : 8 492 pts

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11. Stefan Subotic

Stefan Subotic is a makeup artist based in Belgrade and Dubai, promoting his exclusive makeup school through engaging workshops and masterclasses. His content focuses on makeup techniques, personal branding, and professional standards in the beauty industry. He actively invites participants to learn and improve their skills, emphasizing a high level of professionalism and creativity. His posts often feature personal transformations and promotional offers for his courses, showcasing his expertise and commitment to empowering others in makeup artistry.

Favikon Authority Score : 8 513 pts

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10. Ksenija Milović

Ksenija Milović is the founder of Spicy Media, showcasing her expertise in social media marketing and content creation. With a strong presence on TikTok and Instagram, she engages her audience through relatable posts and beauty product endorsements. Her content often features personal anecdotes, beauty tips, and lifestyle insights, appealing to a young, predominantly female audience. Ksenija actively collaborates with brands like L’Oréal Paris, highlighting her influence in the beauty industry.

Favikon Authority Score : 8 529 pts

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9. Milica Gruber

Milica Gruber is a Serbian content creator known for her engaging presence on TikTok and YouTube, where she shares lifestyle, beauty, and travel content. With a significant following, she often interacts with her audience through challenges and personal stories, showcasing her experiences in America and her cultural roots. Her posts frequently include humor and relatable themes, making her a popular figure among young audiences interested in lifestyle and beauty trends.

Favikon Authority Score : 8 571 pts

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8. Tamara Dimitrić

Tamara Dimitrić, known as Tashlicious, is a beauty and lifestyle content creator focusing on makeup reviews, skincare tips, and product recommendations. Her social media presence is characterized by engaging TikTok videos and Instagram posts showcasing her experiences with various beauty products, often featuring discount codes for her followers. She emphasizes Asian skincare and makeup brands, providing honest reviews and personal insights into her beauty routine.

Favikon Authority Score : 8 597 pts

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7. Andrijana Vujović

Andrijana Vujović is a prominent Serbian influencer and entrepreneur, known for her beauty brand @prettyeveryday_official and health supplement line @usbeautylux. She engages her audience with travel content, personal achievements, and community-building initiatives, celebrating milestones and encouraging positivity. Her posts often reflect her entrepreneurial journey and personal life, resonating with a large following of over 500,000. She actively promotes her brands through giveaways and collaborations, showcasing a blend of lifestyle and business.

Favikon Authority Score : 8 608 pts

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6. Adam Adaktar

Adam Adaktar is a prominent figure in the beauty and cosmetics industry, known for his expertise in eyebrow styling and laser removal services. He actively engages with his audience through humorous and relatable content, often featuring his family and personal life. His posts reflect a blend of professional insights and personal anecdotes, showcasing his journey and experiences. Adam's social media presence is characterized by high engagement, particularly on Instagram and TikTok, where he shares tutorials, family moments, and lifestyle content.

Favikon Authority Score : 8 634 pts

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5. Lazar Filipovic

Lazar Filipovic is a skincare and psychotherapy enthusiast sharing personal experiences and insights on social media. He engages his audience with relatable content, including skincare tips, personal growth, and reflections on life. His posts often highlight his relationships and experiences, showcasing a blend of humor and sincerity. He actively interacts with followers, answering questions and sharing moments from his life, making him a relatable figure in the wellness and lifestyle space.

Favikon Authority Score : 8 704 pts

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4. Adriana Džehverović

Adriana Džehverović is a makeup artist and travel enthusiast, sharing her passion for beauty and lifestyle on social media. Her content includes makeup tutorials, travel experiences, and personal insights into her daily life. She actively engages her audience with giveaways and collaborations, particularly in the beauty sector. Adriana's posts reflect a blend of personal and professional themes, showcasing her creativity and connection with her followers.

Favikon Authority Score : 8 755 pts

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3. Jana Dačović

Jana Dačović is a prominent Serbian YouTuber and social media personality known for her engaging vlogs and lifestyle content. She shares her life experiences, travel adventures, and product reviews, often collaborating with brands like Taft, Gliss, and Sephora. Her content is a mix of humor, education, and entertainment, appealing to a wide audience. Jana's presence on platforms like Instagram and YouTube showcases her influence in the beauty and lifestyle sectors.

Favikon Authority Score : 8 770 pts

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2. Elena Rachitskaya

Elena Rachitskaya is a professional makeup artist and hairstylist based in Belgrade, Serbia. She specializes in makeup tutorials focusing on techniques for hooded eyes, offering tips on eyeliner application and lip color combinations. Her content spans various platforms, including Instagram and YouTube, where she shares in-depth tutorials, product recommendations, and beauty hacks. Elena engages her audience with relatable content, emphasizing practical makeup techniques for everyday use and special occasions.

Favikon Authority Score : 8 783 pts

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1. Lea Stankovic

Lea Stankovic is a 23-year-old content creator and founder of Wainhal, a brand focused on fashion and lifestyle. She shares engaging content across Instagram, TikTok, and YouTube, showcasing her experiences, fashion tips, and personal insights. Lea's posts often highlight her travels, daily life, and her entrepreneurial journey, appealing to a young audience interested in lifestyle and fashion. She actively promotes her brand and engages with her followers through relatable content.

Favikon Authority Score : 8 832 pts

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