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Top 20 Beauty Influencers in Malaysia in 2026

This list highlights the Top 20 Beauty Influencers in Malaysia in 2026 who are shaping makeup and skincare content online. See which creators lead trends, share honest reviews, and connect with audiences worldwide.

December 25, 2025
Elena Freeman
Country of author
Elena Freeman

Elena Freeman designs partnerships and events at Favikon. She cares about building spaces where creators, brands, and ideas meet in ways that feel real and memorable. From partner programs to community gatherings, she focuses on making connections that spark collaboration and professional growth.

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Here's the list of the Top 20 Beauty Influencers in Malaysia in 2026: 

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20. Christinna Kuan

Christinna Kuan is a vibrant social media personality and fashion advocate from Malaysia, known for her engaging content that blends lifestyle, travel, and fashion. She actively promotes creativity and self-expression, often sharing her experiences in various locations, including Hong Kong and Italy. With a focus on empowering young people, she collaborates with brands like Victoria's Secret and showcases her journey through visually appealing posts. Her content resonates with a youthful audience interested in fashion and travel.

Favikon Authority Score : 8 801 pts

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19. Pevina

Pevina is a recent graduate with a Bachelor of Accounting (Hons) who shares her journey through engaging content on Instagram and TikTok. Her posts reflect personal milestones, including her graduation, and showcase her vibrant personality through various themes such as self-care, family moments, and cultural celebrations. She emphasizes resilience and motivation, encouraging her audience to pursue their dreams despite challenges. Pevina's content resonates with young adults and students, particularly in Malaysia.

Favikon Authority Score : 8 805 pts

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18. Rozita Che Wan

Rozita Che Wan is a Malaysian businesswoman and actress known for her vibrant social media presence. She promotes her brand, including scarves and beauty products, while engaging her audience with personal anecdotes and lifestyle content. Her posts often highlight family moments, fashion choices, and self-care tips, resonating with women balancing career and family life. She actively participates in promotional events and showcases her products through engaging storytelling.

Favikon Authority Score : 8 837 pts

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17. creammypawat

The creator, known as @creammypawat on TikTok, engages in content that often features viral trends and product promotions, particularly in beauty and skincare. Their posts frequently utilize hashtags like #fyp and #viral, indicating a focus on reaching a broad audience. They also promote various products, including makeup and skincare items, and engage with their followers through replies and collaborations.

Favikon Authority Score : 8 847 pts

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16. Zahirah Macwilson

Zahirah Macwilson is a creative director and founder of Mixy Beauty, actively engaging her audience through lifestyle content on platforms like Instagram and TikTok. She shares personal moments, beauty tips, and family life, often highlighting her partnerships with brands like Ulike and Offspring. Her posts reflect a blend of personal growth, beauty, and motherhood, resonating with a diverse audience interested in lifestyle and wellness.

Favikon Authority Score : 8 859 pts

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15. Faeez Cikelon

Faeez Cikelon is a prominent barber based in Malaysia, known for his engaging TikTok content showcasing trendy hairstyles and barbering techniques. His posts often highlight popular styles like mullets and drop fades, attracting a youthful audience. He promotes his barbershop, Royal Touch Barbershop, and emphasizes online booking for services. With a significant following, he effectively combines humor and skill in his content, making him a notable figure in the Malaysian barbering scene.

Favikon Authority Score : 8 863 pts

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14. Puteri Sari

Puteri Sari is a prominent TikTok creator with over 6.2 million followers, known for her engaging content that includes product reviews, lifestyle tips, and home decor. She actively promotes various brands, particularly in beauty and home furnishings, showcasing her personal experiences and recommendations. Her Instagram presence complements her TikTok, featuring lifestyle posts and collaborations with beauty brands. Puteri's content resonates with a young audience interested in affordable fashion and home aesthetics.

Favikon Authority Score : 8 882 pts

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13. W.Nur Amirah

W.Nur Amirah, known as Ladyboss WNA, is the founder of WNA Beauty, specializing in skincare products aimed at achieving fairer skin. Her social media presence focuses on promoting beauty products, particularly scrubs and lotions, with an emphasis on their effectiveness and safety for all ages. She engages her audience with personal anecdotes and product testimonials, showcasing a strong connection with her community. Her posts often highlight product benefits and customer satisfaction, reflecting her commitment to beauty and skincare.

Favikon Authority Score : 8 885 pts

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12. Sofea Shra

Sofea Shra is a Malaysian content creator known for her engaging makeup tutorials and lifestyle posts. She frequently collaborates with brands like Lavue, showcasing beauty products and fashion looks, particularly during festive seasons. Her social media presence emphasizes creativity in makeup, with a focus on soft and fresh looks. Sofea also expresses her support for social causes, including Palestinian rights, indicating a blend of beauty and activism in her content.

Favikon Authority Score : 8 893 pts

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11. Nur Salihah Aimuni

Nur Salihah Aimuni is a beauty and lifestyle content creator who shares her personal experiences, including her journey through pregnancy and motherhood. Her TikTok posts often feature product reviews, makeup tutorials, and relatable moments from her daily life, engaging a community of followers with her authentic storytelling. She expresses gratitude for her blessings and offers support to others, particularly those navigating similar life stages.

Favikon Authority Score : 8 895 pts

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10. Syaza Amira Azahar

Syaza Amira Azahar is a Malaysian female entrepreneur and content creator. Owner of beauty brands beautebar.os and Twinkle Toys; shares motherhood, beauty tutorials, unboxings, and lifestyle moments. Highlights include birth stories, fitness milestones (half marathon), travel and fashion, plus advocacy for Palestine. Active on Instagram, TikTok, and YouTube with authentic, personal storytelling and thoughtful product recommendations.

Favikon Authority Score : 8 914 pts

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9. Intan Najuwa

Intan Najuwa is a vibrant TikTok creator known for her engaging content centered around family life, motherhood, and beauty routines. Her posts often feature humorous anecdotes about daily life, cooking, and her experiences as a mother. With a strong focus on relatable parenting moments and beauty tips, she connects with her audience through lighthearted storytelling and personal insights. Her content showcases a blend of lifestyle and beauty, appealing to a diverse audience interested in family and wellness.

Favikon Authority Score : 8 921 pts

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8. Findy Yong

Findy Yong is a Malaysian content creator active on TikTok and Instagram, known for her engaging lifestyle posts, beauty tips, and personal anecdotes. She shares her experiences in daily life, travel, and relationships, often incorporating humor and relatable content. Her vibrant personality resonates with a young audience, and she frequently collaborates with brands, showcasing products in a fun and approachable manner. Findy emphasizes self-expression and empowerment, making her a relatable figure in the social media landscape.

Favikon Authority Score : 8 935 pts

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7. Nelysa Norazlan

Nelysa Norazlan is a lifestyle and beauty content creator known for her engaging posts on TikTok and Instagram. She promotes her cosmetics brand, Nely Cosmetics, and shares personal insights about motherhood, home life, and beauty tips. Her content often features family moments, product reviews, and lifestyle updates, resonating with a broad audience interested in beauty and family-oriented themes.

Favikon Authority Score : 8 944 pts

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6. Dahlia Rizal

Dahlia Rizal is a Malaysian content creator and entrepreneur, known for her engaging posts about motherhood, family life, and her fashion brand, DSHAZAL.CO. She shares personal experiences, including her journey through pregnancy and childbirth, while also advocating for social causes like Palestinian rights. Her content is a blend of lifestyle, beauty, and family-oriented themes, resonating with a diverse audience. Dahlia's posts often highlight her love for her husband and her commitment to her family.

Favikon Authority Score : 8 953 pts

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5. Adriana Yeong

Adriana Yeong is a Malaysian content creator known for her engaging TikTok and Instagram posts, focusing on beauty, skincare, and personal experiences. With a significant following, she shares insights into her life, including her journey in culinary school and her love for K-beauty products. Adriana actively promotes her collaborations, such as pimple patches, and engages with her audience through relatable content and humor. Her posts often reflect her cultural background and experiences in Malaysia and Singapore.

Favikon Authority Score : 8 958 pts

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4. Amira Othman

Amira Othman is a Malaysian singer and influencer known for her engaging content related to music, fashion, and lifestyle. She actively promotes her music, particularly her latest single 'Bila Nak Kahwin', and collaborates with brands like Jakel Textile. Her posts often feature behind-the-scenes glimpses of her performances and events, showcasing her vibrant personality and connection with her audience. Amira also emphasizes health awareness, particularly regarding vaccinations for Umrah pilgrims.

Favikon Authority Score : 8 988 pts

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3. AI Rina | C.hzrina

C.hzrina is a vibrant content creator known for her engaging TikTok and Instagram posts, often centered around beauty, lifestyle, and personal experiences. She actively collaborates with brands, promoting products like skincare and beauty items, and encourages her audience to connect for reviews and collaborations. Her content resonates well with her followers, showcasing her personality and interests, particularly during festive occasions like Eid.

Favikon Authority Score : 9 029 pts

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2. Iman Alyssa Sahabudin

Iman Alyssa Sahabudin is a Malaysian social media personality known for her vibrant presence on Instagram and TikTok. She shares a mix of personal moments, festive celebrations, and promotional content, often engaging with her audience through relatable and light-hearted posts. Her content includes lifestyle themes, beauty, and music, reflecting her involvement in the entertainment industry. Iman actively promotes brands and events, showcasing her collaborations and partnerships, particularly in the beauty and lifestyle sectors.

Favikon Authority Score : 9 067 pts

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1. Nabilah Zulyadaini

Nabilah Zulyadaini, known as Bellaz, is a Malaysian makeup artist and entrepreneur. She shares daily makeup routines, family moments, and cooking tips on TikTok and Instagram. Her brand, BELLAZ, focuses on beauty products, particularly makeup brushes, which she promotes through live sessions and engaging posts. Bellaz expresses support for Palestine in her content, indicating a social awareness. Her posts often feature humor and personal anecdotes, creating a relatable online presence.

Favikon Authority Score : 9 199 pts

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