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Top 20 Beauty Influencers in the Philippines in 2025

Beauty creators in the Philippines are leading digital trends with fresh makeup looks, skincare tips, and bold fashion. This list highlights the 20 influencers making the biggest impact in 2025.

August 26, 2025
Josie Renna
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Josie Renna

Josie Renna is a content strategy expert with a passion for helping creators navigate the ever-evolving digital landscape. Specializing in effective content creation techniques and platform-specific strategies, Josie provides insights to empower creators and brands to thrive online. With a deep understanding of algorithm dynamics and audience engagement, Josie shares actionable tips for optimizing content performance across various platforms.

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Here's the list of the Top 20 Beauty Influencers in the Philippines in 2025: 

20. Fujicko

Fujicko is a popular content creator with a strong presence on TikTok and Instagram, focusing on makeup trends, challenges, and beauty tips. With over 2.1 million followers on TikTok, she engages her audience through creative makeup transformations and relatable content. Her posts often feature collaborations and trends, showcasing her expertise in beauty and makeup artistry. She actively interacts with her followers, promoting self-love and positivity.

Favikon Authority Score : 9 025 pts

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19. DÀMON 达蒙

DÀMON 达蒙 is a vibrant social media personality based in Manila, Philippines, known for her engaging content on beauty, makeup, and lifestyle. She frequently collaborates with beauty brands and showcases her makeup skills through tutorials and product reviews. Her posts often feature popular beauty products and trends, appealing to a young audience interested in cosmetics and self-expression. With a strong presence on TikTok and Instagram, she has garnered significant engagement, particularly in the beauty community.

Favikon Authority Score : 9 042 pts

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18. Leng Altura

Leng is a vibrant content creator known for her engaging TikTok and YouTube videos, often featuring humor, family moments, and lifestyle content. She promotes products like Kamay ni Nanay and Repelix, showcasing her connection to local brands. Her posts reflect a playful and relatable personality, appealing to a young audience interested in lifestyle and beauty. With a strong presence on social media, she effectively engages her followers through interactive content and personal anecdotes.

Favikon Authority Score : 9 091 pts

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17. Rosemarie Tan Pamulaklakin

Rosemarie Tan is a vibrant social media personality known for her engaging TikTok content that often revolves around family, personal reflections, and lifestyle. She shares her experiences as a mother and her journey in Taiwan, emphasizing positivity and gratitude. Her posts frequently highlight her relationships, particularly with her husband, and her appreciation for life's simple joys. With a significant following, she connects with her audience through relatable content and heartfelt messages.

Favikon Authority Score : 9 104 pts

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16. Bianca Umali

Bianca Umali is a prominent Filipina actress and social media personality known for her engaging TikTok content that resonates with her audience. She shares personal stories, dance videos, and heartfelt messages, often expressing gratitude for her supporters. Her posts reflect themes of empowerment, love, and community, particularly highlighting her experiences as a World Vision ambassador. Bianca's content is characterized by a casual and approachable style, making her relatable to her followers.

Favikon Authority Score : 9 106 pts

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15. QUEENDURA👑

QUEENDURA👑 is a popular TikTok creator from the Philippines known for her engaging and humorous content. Her posts often feature relatable and entertaining themes, resonating with a large audience. She frequently collaborates with other creators and promotes beauty products, showcasing her influence in the beauty and lifestyle space. Her content style is casual and conversational, making her a relatable figure for her followers.

Favikon Authority Score : 9 114 pts

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14. Red Alexandria Fajutrao

Red Alexandria Fajutrao is a vibrant social media personality known for her engaging TikTok and Instagram content. She shares a mix of personal anecdotes, fashion insights, and lifestyle moments, often featuring collaborations with friends and brands. Her posts reflect a playful and relatable style, resonating with a youthful audience. With a strong presence on TikTok, she garners significant engagement through humorous and visually appealing content, showcasing her personality and creativity.

Favikon Authority Score : 9 121 pts

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13. Derleen Dimaisip Rimas

Derleen Dimaisip Rimas, known as Sili Queen, is a prominent Filipino content creator active on TikTok and YouTube. Her content primarily revolves around food challenges, mukbangs, and lifestyle vlogs, often featuring spicy food and collaborations with other influencers. She engages her audience with interactive posts and a casual, approachable style. Her social media presence is characterized by high engagement, particularly in the food and lifestyle niche, appealing to a young, vibrant audience.

Favikon Authority Score : 9 136 pts

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12. Gabbi Garcia

Gabbi Garcia is a multi-talented actress and host known for her engaging presence on various platforms. She shares insights into her life as a host on shows like PBB and her roles in popular series. Her content often highlights her personal experiences, fashion choices, and collaborations with brands, showcasing her vibrant personality and connection with her audience. With a focus on entertainment and lifestyle, she actively engages with her followers through relatable posts and interactive content.

Favikon Authority Score : 9 136 pts

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11. Hajie Alejandro

Hajie Alejandro is a professional makeup artist and photographer, known for his work at Onze Studio. He actively engages with his audience through TikTok and Instagram, sharing personal moments, makeup tutorials, and behind-the-scenes content from his projects. His posts often highlight family life, particularly his experiences as a parent, and he promotes a positive outlook on personal challenges and achievements. Hajie also collaborates with brands, showcasing products in a relatable manner.

Favikon Authority Score : 9 191 pts

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10. Kira Balinger

Kira Balinger is a vibrant social media personality known for her engaging content on Instagram and TikTok. She shares a mix of lifestyle, beauty, and performance-related posts, often showcasing her experiences in the entertainment industry. Kira's presence is marked by her collaborations with brands, fashion showcases, and personal reflections on her journey, particularly her time in the PBB house. Her content resonates with a youthful audience, emphasizing positivity and self-expression.

Favikon Authority Score : 9 196 pts

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9. Rana Harake

Rana Harake is a prominent social media personality known for her engaging TikTok content, which often revolves around her personal life, motherhood, and family experiences. With millions of likes on her posts, she shares relatable moments, pregnancy updates, and family milestones, showcasing her journey as a mother. Her content resonates with a wide audience, particularly young families and parents, and she actively promotes her social media presence across various platforms.

Favikon Authority Score : 9 230 pts

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8. Rei Germar

Rei Germar is a Filipino content creator known for her engaging lifestyle vlogs, beauty product reviews, and travel experiences. She shares her personal life, including her recent engagement, and promotes various beauty brands through her social media platforms. Her content often features product recommendations and insights into her daily life, appealing to a young audience interested in beauty and lifestyle trends.

Favikon Authority Score : 9 246 pts

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7. Yaena Yskaela Fujimoto

Yskaela Fujimoto is a vibrant content creator from the Philippines, known for her engaging presence on platforms like TikTok and Instagram. She shares a mix of lifestyle, beauty, and personal experiences, often highlighting her love for skincare and fashion. With a strong connection to her Filipino roots, she inspires her audience to embrace their true selves. Yskaela actively collaborates with brands, showcasing products and promotions, making her a notable figure in the beauty and lifestyle niche.

Favikon Authority Score : 9 281 pts

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6. Eya Borja

Eya Borja is a vibrant content creator known for her engaging TikTok videos and YouTube presence. Her posts often reflect personal experiences, humor, and cultural references, particularly related to her Filipino heritage. Eya shares lifestyle content, beauty tips, and travel insights, fostering a strong connection with her audience. She actively engages with her followers, promoting a sense of community and belonging.

Favikon Authority Score : 9 288 pts

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5. Nadine Lustre

Nadine Lustre is a prominent Filipino actress and social media personality known for her engaging content across platforms like Instagram and TikTok. She promotes various brands, including sustainable and local products, and actively supports community initiatives aimed at improving the livelihoods of Filipino farmers. Her posts often feature lifestyle, beauty, and wellness themes, showcasing her vibrant personality and commitment to social causes.

Favikon Authority Score : 9 298 pts

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4. Lenie Aycardo

Lenie Aycardo is a prominent social media creator known for her engaging content on TikTok and Instagram, showcasing beauty trends, cultural celebrations, and personal milestones. With a strong focus on motherhood and beauty, she shares her experiences as a new mom while promoting various beauty products. Her posts often highlight Filipino culture and traditions, making her a relatable figure for her audience. Lenie's vibrant personality and creative makeup tutorials resonate well with her followers, contributing to her significant online presence.

Favikon Authority Score : 9 307 pts

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3. Jillian Ward

Jillian Ward is a prominent Filipino social media personality known for her engaging content across TikTok and Instagram. She shares a mix of lifestyle, beauty, and personal moments, often highlighting her experiences in the entertainment industry. With millions of likes on her posts, she connects with her audience through relatable themes and vibrant visuals. Jillian also promotes various brands, showcasing beauty products and participating in events, making her a notable figure in the influencer space.

Favikon Authority Score : 9 401 pts

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2. Bea Borres

Bea B is a student vlogger from the Philippines, sharing her life experiences and beauty tips on platforms like TikTok and Instagram. Her content often features personal anecdotes, beauty products, and lifestyle insights, engaging a youthful audience. She promotes various brands and products, showcasing her vibrant personality and connection with her followers. Bea's posts reflect a mix of humor and relatability, making her a popular figure among her peers.

Favikon Authority Score : 9 520 pts

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1. Andrea Brillantes

Andrea Brillantes is a prominent actress, singer, and content creator from the Philippines. She is the CEO and founder of Lucky Beauty Inc. Her social media presence showcases her work in acting and beauty, with a focus on makeup trends and personal experiences. Andrea engages her audience with relatable content, including behind-the-scenes glimpses of her life and promotional posts for her beauty brand. She actively interacts with her followers, sharing her journey and encouraging them to join her in various trends.

Favikon Authority Score : 9 562 pts

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