Top 20 Beauty Influencers in Sweden in 2025

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Here's the list of the Top 20 Beauty Influencers in Sweden in 2025: 

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20. Mathilda Haroun

Mathilda Haroun is a beauty and mental health content creator based in Sweden. She shares makeup tutorials, product reviews, and personal insights on mental well-being across Instagram and TikTok. Her posts often highlight affordable beauty products and promote self-acceptance, encouraging her audience to embrace their unique features. Mathilda engages her followers with interactive content, including giveaways and beauty hacks, making her a relatable figure in the beauty community.

Favikon Authority Score : 8 268 pts

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19. Josephine Qvist

Josephine Qvist is a Swedish content creator focusing on motherhood, family life, and personal growth. Her social media presence highlights her journey through pregnancy and parenting, sharing heartfelt moments with her child, Leo. She engages her audience with relatable posts about family experiences, personal reflections, and lifestyle changes since becoming a mother. Josephine also promotes products related to parenting and family activities, fostering a supportive community among her followers.

Favikon Authority Score : 8 282 pts

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18. Filippa Hansson

Filippa Hansson is a vibrant social media personality known for her engaging TikTok and Instagram content. She shares a mix of lifestyle, fashion, and personal moments, often collaborating with brands like Gina Tricot Young and L’Oréal. Her posts reflect a youthful energy, with a focus on beauty tips, outfit checks, and personal vlogs. Filippa actively engages with her audience through interactive content and challenges, showcasing her personality and creativity.

Favikon Authority Score : 8 289 pts

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17. Hoda Mirza

Hoda Mirza is a dynamic entrepreneur and CEO of Skiin and Beauty and Relax Lounge Spa, sharing personal and family moments on social media. Her content often reflects her experiences as a mother, showcasing her love for her children and her cultural background. She engages her audience with relatable posts about family life, health, and wellness, while also promoting her businesses through collaborations. Hoda's presence is marked by a blend of personal storytelling and professional insights.

Favikon Authority Score : 8 343 pts

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16. Freja Björck

Freja Björck is a Swedish makeup artist and nail technician known for her engaging TikTok content that showcases her work, beauty tips, and collaborations with brands like Luunails. Her posts often feature makeup tutorials, nail designs, and personal moments, appealing to a youthful audience interested in beauty and lifestyle. She actively promotes products through paid partnerships and giveaways, creating a vibrant community around her content.

Favikon Authority Score : 8 400 pts

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15. Indiana Mustafa

Indiana Mustafa is a content creator based in Dubai and Sweden, sharing a mix of lifestyle, beauty, and personal experiences through engaging vlogs and tutorials. Her social media presence emphasizes creativity, real-life moments, and community engagement, appealing to a diverse audience interested in lifestyle content. She actively promotes her YouTube channel and engages with followers through relatable posts and interactive content.

Favikon Authority Score : 8 411 pts

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14. Alice Linnea

Alice Linnea is a Swedish medical doctor and beauty enthusiast known for her effortless makeup tutorials and skincare tips. Her social media presence showcases a passion for dark feminine aesthetics and sustainable beauty products, often featuring collaborations with high-end brands. With a significant following on TikTok and Instagram, she engages her audience with visually appealing content that emphasizes natural beauty and innovative makeup techniques.

Favikon Authority Score : 8 417 pts

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13. Linda Hallberg

Linda Hallberg is a makeup artist and founder of LH Cosmetics, focusing on cruelty-free, multi-use makeup products. Her social media showcases creative makeup looks, tutorials, and product promotions, emphasizing fun and quality. She engages her audience with personal anecdotes and interactive content, often discussing her experiences and challenges in makeup artistry. Linda promotes vegan products and encourages creativity in makeup application, appealing to beauty enthusiasts and aspiring makeup artists.

Favikon Authority Score : 8 434 pts

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12. Emelie Johansson

Emelie Johansson is a Swedish hairdresser and beauty enthusiast, known for her engaging content on Instagram and YouTube. She shares beauty tips, hair care advice, and personal experiences, often featuring collaborations with other influencers. Her series 'I Badrumsskåpet' showcases various guests discussing beauty routines and products. Emelie actively promotes beauty trends and products, making her a go-to source for beauty lovers. She also engages in lifestyle content, reflecting her passion for beauty and personal care.

Favikon Authority Score : 8 440 pts

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11. Sem Bloom

Sem Bloom is a Swedish content creator known for his engaging and humorous social media presence. He frequently collaborates with brands like CelsiusSweden and Amazon Prime Video Sverige, showcasing a mix of lifestyle content, product promotions, and playful interactions with friends and followers. His posts often feature lighthearted pranks, travel adventures, and home improvement projects, appealing to a young and dynamic audience.

Favikon Authority Score : 8 497 pts

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10. Alicia Lauterbach

Alicia Lauterbach is a Swedish content creator based in Stockholm, focusing on lifestyle, beauty, and personal growth. She engages her audience with relatable posts about self-acceptance, mental health, and travel experiences. Her TikTok features a mix of lighthearted content, personal reflections, and promotional collaborations, showcasing her vibrant personality. Alicia aims to inspire her followers to embrace their true selves and foster a supportive community.

Favikon Authority Score : 8 537 pts

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9. Johanna Ottosson

Johanna Ottosson is a Swedish content creator known for her engaging TikTok videos where she shares personal anecdotes, humor, and relatable experiences. Her content often features interactions with friends and family, showcasing her personality and daily life. With a significant following, she connects with her audience through casual and approachable storytelling, often inviting them to join her on various adventures. Her YouTube channel complements her TikTok presence, providing additional insights into her life.

Favikon Authority Score : 8 538 pts

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8. Märtha Rasch

Märtha Rasch is a Swedish content creator with a strong presence on TikTok and Instagram, focusing on lifestyle, food, and personal experiences. She engages her audience with relatable content, including mukbangs, restaurant reviews, and travel adventures. With a growing follower base, she often collaborates with brands in the beauty and food sectors, showcasing products and experiences in an approachable manner. Her posts reflect a vibrant and youthful lifestyle, appealing to a diverse audience interested in lifestyle and culinary trends.

Favikon Authority Score : 8 548 pts

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7. Julia Ringblom

Julia Ringblom is a prominent social media creator with a strong presence on TikTok, Instagram, and YouTube, focusing on lifestyle content, beauty tips, and personal anecdotes. She engages her audience with relatable posts, makeup routines, and collaborations with brands. Julia's content often features her experiences and interactions with friends, showcasing a casual and approachable style. Her audience appreciates her authenticity and humor, making her a relatable figure in the beauty and lifestyle niche.

Favikon Authority Score : 8 564 pts

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6. Margareta Grääs

Margareta Grääs is a Swedish makeup artist and content creator known for her engaging beauty tutorials and product reviews. She shares her expertise in makeup, skincare, and haircare across platforms like Instagram and TikTok, often collaborating with brands. Her content includes personal vlogs, beauty tips, and product testing, showcasing a vibrant personality and a love for color. Margareta also emphasizes body positivity and transparency regarding her weight loss journey, making her relatable to a diverse audience.

Favikon Authority Score : 8 584 pts

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5. Felicia Aveklew

Felicia Aveklew is a Swedish beauty and lifestyle content creator based in Stockholm. She is the founder of LOWD Cosmetics and shares a mix of makeup tutorials, product reviews, and personal vlogs across platforms like TikTok and YouTube. Her content often features beauty trends, travel experiences, and lifestyle tips, appealing to a young audience interested in cosmetics and personal care. She actively engages with her followers through giveaways and collaborations with brands.

Favikon Authority Score : 8 666 pts

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4. Antonija Mandir

Antonija Mandir is a Swedish TV personality and YouTuber known for her engaging content on lifestyle, personal experiences, and mental health, particularly ADHD. She hosts the 'Håll Käften Podcast' and actively encourages donations for children's futures. Her social media presence features a mix of personal anecdotes, humor, and advocacy, appealing to a young audience interested in relatable and entertaining content.

Favikon Authority Score : 8 678 pts

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3. Sonya Sed

Sonya Sed is a beauty and lifestyle content creator known for her engaging TikTok and Instagram posts. She promotes hair and lash growth products, showcasing her expertise in beauty trends and personal care. Her content often features relatable humor and personal anecdotes, appealing to a predominantly female audience. With a significant following, she effectively engages her audience through casual and conversational content, focusing on beauty tips and product recommendations.

Favikon Authority Score : 9 019 pts

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2. Desiré Inglander

Desiré Inglander is a Swedish content creator based in Stockholm, known for her engaging posts on TikTok and Instagram. Her content often features lifestyle themes, fashion, and personal moments, showcasing her vibrant personality and connections with brands like H&M and L’Oréal Paris. She shares experiences from her life, including her relationship with her fiancé, Mondo Duplantis, and promotes a positive outlook on self-care and creativity.

Favikon Authority Score : 9 035 pts

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1. Shahad Hassan

Shahad Hassan is a prominent social media influencer based in Dubai, with a significant following on platforms like YouTube, Instagram, and TikTok. She specializes in content related to fashion, beauty, and lifestyle, offering makeup tutorials, fashion tips, and product reviews. Her engaging posts often feature collaborations with well-known brands, and she actively participates in trending challenges and themes. Shahad's content is primarily targeted towards a female audience, focusing on beauty and style.

Favikon Authority Score : 9 384 pts

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