Top 20 Beauty Influencers in Sweden in 2026

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Here's the list of the Top 20 Beauty Influencers in Sweden in 2026: 

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20. Eveline Blomfeldt

Eveline Blomfeldt is a Swedish makeup artist known for her engaging content on TikTok and Instagram, where she shares makeup tutorials, beauty tips, and storytime videos featuring spooky and true crime themes. She actively interacts with her audience, providing insights into her makeup routines and product reviews. Eveline also hosts a podcast titled 'Storytime med Eveline', where she narrates various intriguing stories. Her content is characterized by creativity and a focus on beauty trends.

Favikon Authority Score : 8 281 pts

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19. Isabelle Granfors

Isabelle Granfors is a hair salon owner and mother, sharing her experiences as a parent and hairstylist. Her content focuses on family moments, salon updates, and hair care tips, often featuring her son Leon. She engages with her audience through relatable posts about motherhood and her work, showcasing her expertise in hairstyling. Isabelle also collaborates with brands, promoting products and services relevant to her audience.

Favikon Authority Score : 8 296 pts

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18. Hoda Mirza

Hoda Mirza is a dynamic entrepreneur and CEO of Skiin and Beauty and Relax Lounge Spa, sharing personal and family moments on social media. Her content often reflects her experiences as a mother, showcasing her love for her children and her cultural background. She engages her audience with relatable posts about family life, health, and wellness, while also promoting her businesses through collaborations. Hoda's presence is marked by a blend of personal storytelling and professional insights.

Favikon Authority Score : 8 298 pts

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17. Evelina Forsell

Evelina Forsell is a cruelty-free advocate from Sweden, known for her vibrant hair transformations and makeup tutorials. Her TikTok features a mix of beauty content, including product reviews and creative looks inspired by various themes, such as Pride. She actively engages with her audience through personal milestones and relatable content, showcasing her personality and lifestyle. Evelina promotes inclusivity and supports the queer community, making her a prominent figure in beauty and social advocacy.

Favikon Authority Score : 8 324 pts

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16. Adora BatBrat

Adora BatBrat is a prominent figure in the goth community, known for her vibrant personality and unique style. As a model, artist, and designer, she shares gothic makeup tutorials and lifestyle content, appealing to a diverse audience. With a strong presence on platforms like YouTube and Instagram, she engages her followers with personal anecdotes, family life, and her passion for alternative culture. Adora also promotes her brand collaborations and showcases her love for music and festivals, making her a relatable icon in the goth subculture.

Favikon Authority Score : 8 347 pts

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15. Ida Pilups

Ida Pilups is a Swedish beauty, skincare, and travel creator from Gothenburg. Produces PR-driven tutorials, product reviews, and skin-care routines, plus clinic visits and wellness tips. Active in brand collaborations, tutorials, and hauls across Europe and Asia; hosts a podcast and shares candid tips for researching treatments and affordable skincare.

Favikon Authority Score : 8 359 pts

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14. Alaa Alkeddeh

Alaa Alkeddeh is a hairstylist and owner of WizardSalon in Stockholm, Sweden. She specializes in color treatments and hair styling, showcasing her work on platforms like TikTok and Instagram. Her content often features trending hairstyles and engages a diverse audience with a mix of cultural references. Alaa's posts highlight her expertise in hair care and styling, making her a go-to figure for beauty enthusiasts in her region.

Favikon Authority Score : 8 391 pts

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13. Mathilda Haroun

Mathilda Haroun is a beauty and mental health content creator based in Sweden. She shares makeup tutorials, product reviews, and personal insights on mental well-being across Instagram and TikTok. Her posts often highlight affordable beauty products and promote self-acceptance, encouraging her audience to embrace their unique features. Mathilda engages her followers with interactive content, including giveaways and beauty hacks, making her a relatable figure in the beauty community.

Favikon Authority Score : 8 418 pts

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12. Ida Warg

Ida Warg is a prominent Swedish entrepreneur and influencer known for her beauty brand, Ida Warg Beauty, which specializes in self-tanning and hair care products. With a strong social media presence, she shares insights on beauty, home renovation, and family life, engaging her audience with personal stories and product promotions. Her content often highlights her entrepreneurial journey and lifestyle, making her a relatable figure in the beauty industry.

Favikon Authority Score : 8 470 pts

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11. Märtha Rasch

Märtha Rasch is a Swedish content creator with a strong presence on TikTok and Instagram, focusing on lifestyle, food, and personal experiences. She engages her audience with relatable content, including mukbangs, restaurant reviews, and travel adventures. With a growing follower base, she often collaborates with brands in the beauty and food sectors, showcasing products and experiences in an approachable manner. Her posts reflect a vibrant and youthful lifestyle, appealing to a diverse audience interested in lifestyle and culinary trends.

Favikon Authority Score : 8 499 pts

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10. Emelie Johansson

Emelie Johansson is a Swedish hairdresser and beauty enthusiast, known for her engaging content on Instagram and YouTube. She shares beauty tips, hair care advice, and personal experiences, often featuring collaborations with other influencers. Her series 'I Badrumsskåpet' showcases various guests discussing beauty routines and products. Emelie actively promotes beauty trends and products, making her a go-to source for beauty lovers. She also engages in lifestyle content, reflecting her passion for beauty and personal care.

Favikon Authority Score : 8 529 pts

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9. Alicia Lauterbach

Alicia Lauterbach is a Swedish content creator based in Stockholm, focusing on lifestyle, beauty, and personal growth. She engages her audience with relatable posts about self-acceptance, mental health, and travel experiences. Her TikTok features a mix of lighthearted content, personal reflections, and promotional collaborations, showcasing her vibrant personality. Alicia aims to inspire her followers to embrace their true selves and foster a supportive community.

Favikon Authority Score : 8 534 pts

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8. Filippa Hansson

Filippa Hansson is a vibrant social media personality known for her engaging TikTok and Instagram content. She shares a mix of lifestyle, fashion, and personal moments, often collaborating with brands like Gina Tricot Young and L’Oréal. Her posts reflect a youthful energy, with a focus on beauty tips, outfit checks, and personal vlogs. Filippa actively engages with her audience through interactive content and challenges, showcasing her personality and creativity.

Favikon Authority Score : 8 564 pts

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7. Margareta Grääs

Margareta Grääs is a Swedish makeup artist and content creator known for her engaging beauty tutorials and product reviews. She shares her expertise in makeup, skincare, and haircare across platforms like Instagram and TikTok, often collaborating with brands. Her content includes personal vlogs, beauty tips, and product testing, showcasing a vibrant personality and a love for color. Margareta also emphasizes body positivity and transparency regarding her weight loss journey, making her relatable to a diverse audience.

Favikon Authority Score : 8 584 pts

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6. Johanna Ottosson

Johanna Ottosson is a Swedish content creator known for her engaging TikTok videos where she shares personal anecdotes, humor, and relatable experiences. Her content often features interactions with friends and family, showcasing her personality and daily life. With a significant following, she connects with her audience through casual and approachable storytelling, often inviting them to join her on various adventures. Her YouTube channel complements her TikTok presence, providing additional insights into her life.

Favikon Authority Score : 8 585 pts

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5. Indiana Mustafa

Indiana Mustafa is a content creator based in Dubai and Sweden, sharing a mix of lifestyle, beauty, and personal experiences through engaging vlogs and tutorials. Her social media presence emphasizes creativity, real-life moments, and community engagement, appealing to a diverse audience interested in lifestyle content. She actively promotes her YouTube channel and engages with followers through relatable posts and interactive content.

Favikon Authority Score : 8 644 pts

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4. Julia Ringblom

Julia Ringblom is a Swedish beauty and lifestyle creator delivering makeup routines, fashion tips, and travel vlogs. Known for brand collaborations with Essence, Maybelline, and Prime Video Sweden, and for interactive, short-form content on TikTok, Instagram, and YouTube. Builds a friendly, relatable community through tutorials, product reviews, and everyday lifestyle moments.

Favikon Authority Score : 8 661 pts

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3. Daria Garipova

Daria Garipova is a CEO & founder of Daar Cosmetics. Daria Garipova leads beauty product launches, ad campaigns, and influencer partnerships on Instagram and TikTok, with Nordic collaborations and seasonal campaigns like a signature julekalender. Known for brand-building, product drops, and scalable social media marketing in cosmetics.

Favikon Authority Score : 8 687 pts

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2. Antonija Mandir

Antonija Mandir is a Swedish TV personality and YouTuber known for her engaging content on lifestyle, personal experiences, and mental health, particularly ADHD. She hosts the 'Håll Käften Podcast' and actively encourages donations for children's futures. Her social media presence features a mix of personal anecdotes, humor, and advocacy, appealing to a young audience interested in relatable and entertaining content.

Favikon Authority Score : 8 723 pts

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1. Felicia Aveklew

Felicia Aveklew is a Swedish beauty and lifestyle content creator based in Stockholm. She is the founder of LOWD Cosmetics and shares a mix of makeup tutorials, product reviews, and personal vlogs across platforms like TikTok and YouTube. Her content often features beauty trends, travel experiences, and lifestyle tips, appealing to a young audience interested in cosmetics and personal care. She actively engages with her followers through giveaways and collaborations with brands.

Favikon Authority Score : 8 832 pts

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