Top 20 Beauty Influencers in South Africa in 2025

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Here's the list of Top 20 Beauty Influencers in South Africa in 2025:

20. Britney Savannah

Britney Savannah is a South African beauty content creator known for her engaging makeup tutorials and product reviews across Instagram, TikTok, and YouTube. She frequently collaborates with popular beauty brands like Morphe and ColourPop, showcasing a variety of makeup looks and techniques. Her content often includes detailed product descriptions and personal tips, appealing to makeup enthusiasts and aspiring artists. Britney's vibrant personality and creative approach to beauty make her a notable figure in the online beauty community.

Favikon Authority Score : 8 496 pts

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19. Thato Sentle

Thato Sentle is a South African content creator focused on self-care, lifestyle, and men's hygiene. He shares tips and product recommendations for grooming and personal care, often featuring brands like Garnier and Vaseline. His TikTok presence boasts over 500K followers, where he engages audiences with practical advice and relatable content. Thato emphasizes the importance of self-care routines and personal growth, showcasing his journey through lifestyle updates and product hauls.

Favikon Authority Score : 8 515 pts

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18. Linese | i_am_linspiration

Linese, known as Linspiration, is a South African content creator focused on haircare, particularly for curly hair. With a strong presence on TikTok and YouTube, she shares tutorials, product reviews, and personal anecdotes related to hair growth and styling. Her content often includes lifestyle elements, showcasing her personality and daily life. Linspiration engages with her audience through relatable humor and practical tips, making her a go-to source for curly hair enthusiasts.

Favikon Authority Score : 8 529 pts

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17. Likho Nonyongo

Likho Nonyongo is a lifestyle content creator focused on personal milestones, hair care, and marriage. She shares her journey as a Jehovah's Witness and documents her life experiences, including her transition into adulthood and moments with her husband. Her content is characterized by a blend of personal storytelling and practical advice, particularly in natural hair care. With a significant following on TikTok and Instagram, she engages her audience through relatable and heartfelt posts.

Favikon Authority Score : 8 554 pts

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16. Paznee Lomberg

Paznee is a Johannesburg-based content creator specializing in natural hairstyles, particularly for 4b/c hair types. Her TikTok features a variety of hair styling tutorials, product reviews, and personal anecdotes related to hair care. She actively engages with her audience through relatable content and humor, often sharing her experiences with different hair products and styles. Paznee also promotes brands like CeraVe and Dark and Lovely, showcasing her expertise in hair and skincare.

Favikon Authority Score : 8 567 pts

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15. Ivone Numbi

Ivone Numbi is a vibrant content creator focused on hair care, beauty, and lifestyle. She shares personal experiences, hair tips, and recipes through engaging videos on platforms like Instagram, TikTok, and YouTube. Her content often highlights African threading techniques and promotes self-love and empowerment. Ivone encourages her audience to share their experiences and connect through her relatable storytelling, making her a beloved figure in the beauty community.

Favikon Authority Score : 8 571 pts

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14. Chulumanco Mbete

Chulumanco Mbete, based in Johannesburg, South Africa, focuses on beauty, hair, fashion, and lifestyle content across platforms like Instagram, TikTok, and YouTube. She engages her audience with makeup tutorials, product reviews, and personal vlogs, showcasing her daily life and collaborations with brands. Her posts often highlight self-care and empowerment, appealing to a young, fashion-conscious demographic. She actively promotes various beauty products and participates in events related to her niche.

Favikon Authority Score : 8 579 pts

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13. Lungile Thabethe

Lungile Thabethe is a beauty entrepreneur and interior design enthusiast, co-founding Quickface and Glaze Home Decor. Her social media showcases her expertise in makeup, skincare, and home renovations, with a focus on creating beautiful living spaces. She engages her audience with renovation updates, beauty tips, and product promotions, particularly through collaborations with brands like Xiaomi and Mr Price. Her content is visually appealing and informative, appealing to those interested in beauty and home decor.

Favikon Authority Score : 8 606 pts

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12. Luyanda Nkosi

Luyanda Nkosi is a South African journalist and beauty entrepreneur, known for her vibrant social media presence. She owns a beauty bar and frequently collaborates with brands like Fashion Nova, showcasing fashion and lifestyle content. Her posts often highlight beauty products and personal experiences, engaging a wide audience with her relatable style. Luyanda emphasizes self-love and empowerment, particularly through skincare and fashion, making her a prominent figure in the beauty and lifestyle sectors.

Favikon Authority Score : 8 623 pts

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11. Xoli Gcabashe

Xoli Gcabashe is a South African beauty and lifestyle content creator known for her engaging social media presence. She shares insights on beauty products, lifestyle tips, and personal experiences, often incorporating humor and relatability. Her content includes product reviews, vlogs, and promotional posts, particularly in the beauty and fashion sectors. Xoli emphasizes community and personal growth, making her a relatable figure for her audience.

Favikon Authority Score : 8 633 pts

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10. Mbali Sebapu

Mbali Sebapu is a multi-award-winning entrepreneur and author, formerly in the military, who has transitioned into the beauty industry. She is the founder of Hermosa Flor Cosmetics, a brand dedicated to empowering women and providing mentorship to those from disadvantaged communities. Her social media presence highlights her journey, family moments, and commitment to community initiatives, including educational sponsorships and beauty training programs.

Favikon Authority Score : 8 695 pts

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09. Naledi Mallela

Naledi Mallela is an award-winning beauty and lifestyle content creator from South Africa. She is a TV host known for her engaging presence on platforms like Instagram and YouTube, where she shares her favorite obsessions, including makeup, lifestyle, and travel. Her content often reflects her humorous personality and relatable experiences, making her a favorite among her audience. Naledi actively engages with her followers, discussing various topics from personal anecdotes to beauty tips.

Favikon Authority Score : 8 764 pts

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08. Mich Mazibuko

Mich Mazibuko is a vibrant TikTok creator known for her engaging content that often features trending hashtags like #fyp and #viral. She promotes brands such as Garnier and shares her experiences at events like the Takealot House of Beauty. Her posts reflect a youthful energy and a connection with her audience, showcasing her personality and lifestyle. Mich is also involved in brand ambassadorships, indicating a strong presence in the influencer marketing space.

Favikon Authority Score : 8 766 pts

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07. Lerato Mthethwa

Lerato Mthethwa is a South African somatologist and YouTuber specializing in beauty, fashion, lifestyle, and travel content. She engages her audience with vibrant posts showcasing outfits, beauty tips, and personal experiences, particularly during her travels. Her social media presence is characterized by high engagement rates, particularly on Instagram and TikTok, where she shares mini vlogs and styling tips. Lerato promotes her own loungewear brand, enhancing her influence in the fashion space.

Favikon Authority Score : 8 800 pts

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06. Gcinile Twala

Gcinile Twala is a certified professional makeup artist and fashion entrepreneur based in South Africa. She owns the brand @makeup_by_gciniletee and actively promotes her work through engaging posts showcasing her artistry and personal life. Her content often features her daughter, reflecting her role as a mother. She also collaborates with various brands, highlighting beauty and fashion products. Gcinile's posts convey a blend of personal milestones and professional achievements, emphasizing creativity and family.

Favikon Authority Score : 8 874 pts

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05. Lavanya Wiles

Lavanya Wiles is an unprofessional makeup artist and professional art director based in Cape Town, South Africa. Her social media presence showcases experimental and avant-garde makeup techniques, often incorporating vibrant colors and unique textures. She engages her audience with creative makeup tutorials and artistic expressions, reflecting a passion for beauty and art. Lavanya also shares personal stories and cultural references, connecting her work to broader societal themes.

Favikon Authority Score : 8 901 pts

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04. Kay Yarms

Kay Yarms is a beauty and wellness content creator known for her engaging makeup tutorials, product reviews, and lifestyle vlogs. She has a significant presence on Instagram and YouTube, where she shares personal experiences and promotes self-care. With a focus on beauty and wellness, she connects with her audience through relatable content and vibrant visuals. Kay is also recognized as a Forbes 30 Under 30 honoree, highlighting her influence in the beauty industry.

Favikon Authority Score : 8 931 pts

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03. Mihlali Ndamase

Mihlali Ndamase is a South African digital entrepreneur and beauty influencer, recognized as a Forbes 30 Under 30 honoree. She is the CEO of Malakyt, a platform connecting beauty and fashion service providers. Her content spans beauty, fashion, and lifestyle, showcasing her vibrant personality and entrepreneurial spirit. Mihlali actively engages with her audience through various social media platforms, sharing insights into her life, business ventures, and collaborations with brands.

Favikon Authority Score : 9 018 pts

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02. Adeola Mkhari

Adeola Mkhari is a South African TikTok creator known for her engaging content focused on hair tutorials, wig installations, and fashion collaborations. She frequently features brands like Mr Price and ELFIN HAIR, showcasing her expertise in beauty and style. Her posts often include popular hashtags like #fyp, indicating a strong presence in the TikTok community. With significant engagement, her content appeals to a diverse audience interested in beauty and fashion trends.

Favikon Authority Score : 9 203 pts

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01. Grace Mondlana

Grace Mondlana is a vibrant content creator in her early 20s, known for her engaging vlogs focused on motivation, wellness, and university lifestyle. With a significant following on TikTok and Instagram, she shares her experiences on international brand trips, beauty, and personal growth, often highlighting her travels and collaborations with brands like NIVEA. Her content radiates positivity and encourages her audience to embrace life's adventures.

Favikon Authority Score : 9 210 pts

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