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Here’s the list of the Top 20 Finance Influencers in Brazil in 2025:
20. Carlos Santos
Carlos Santos is a serial entrepreneur and accountant specializing in helping accountants become more competitive. He offers mentorship and advice on business growth, marketing strategies, and personal development within the accounting industry. His social media presence focuses on actionable insights for accountants, emphasizing the importance of mindset, habit formation, and effective client engagement. He actively shares content aimed at improving the professional skills of accountants across Brazil.
Favikon Authority Score: 5 877 pts
19. Carolina Lago
Carolina Lago is a corporate trainer and FP&A and financial modeling specialist with over 20 years in FP&A. She helps companies and professionals through training and advisory to optimize financial performance, sharpen strategic focus, and achieve ambitious objectives. Her content highlights driver-based budgeting, three-statement modeling, and business acumen development for finance and leadership audiences on LinkedIn.
Favikon Authority Score: 6 099 pts
18. Joy Rocha
Joy Rocha is an accountant and founder of Tributando com a Joy, where she simplifies complex tax and accounting topics for professionals and businesses. As a partner at MF Contadores and a certified author at Vamos Escrever, she brings over a decade of expertise in fiscal education and business compliance. A passionate educator and speaker, she’s dedicated to helping companies stay ahead of Brazil’s tax reforms. Her content focuses on tax reform updates, accounting best practices, and practical financial guidance.
Favikon Authority Score: 6 253 pts
17. Christian Lopes Costa
Christian Lopes Costa is a finance professional with over 15 years of experience in financial planning, control, and analysis (FP&A). He specializes in strategic planning, budget management, and financial reporting, emphasizing the importance of analytical skills and effective communication in finance. His LinkedIn posts focus on financial methodologies, risk management, and the role of finance in business success, often inviting engagement from his audience. He also conducts workshops on budgeting and financial careers.
Favikon Authority Score: 6 323 pts
16. Geovanni Silva
Professor Geovanni Silva specializes in preparing students for the CFC Exam and public competitions. He provides accessible and engaging content on accounting, focusing on practical applications and exam strategies. His social media presence includes live classes, mentorship programs, and a strong emphasis on student success, aiming to transform lives through education. Geovanni's approach combines rigorous academic content with motivational support, making him a key figure in the field of accounting education in Brazil.
Favikon Authority Score: 6 346 pts
15. Milane Albuquerque
Milane Albuquerque is a dedicated accountant, mentor, and educator with a focus on empowering women in business. As the founder of CONSEFI Contabilidade, she has trained over 2,500 students across three countries, emphasizing practical strategies for success in accounting and entrepreneurship. Her social media content often highlights personal growth, professional development, and the importance of confidence in business. Milane actively engages her audience with motivational posts and offers mentorship programs aimed at transforming their professional journeys.
Favikon Authority Score: 6 369 pts
14. Stephanie Kalynka
Stephanie Kalynka is a Brazilian accountant and educator specializing in accounting principles and practices. She shares insights on her social media platforms, focusing on simplifying complex accounting concepts for students and professionals. Her content includes practical tips, video tutorials, and community engagement aimed at enhancing understanding of accounting. She is also a follower of Jesus, integrating her faith into her professional life.
Favikon Authority Score: 6 369 pts
13. Bruna Rauen
Bruna Rauen is a second-generation accountant and educator, actively sharing insights on tax regulations and accounting practices. She collaborates with various organizations, including Alterdata Accounting Help and Nibo Software, and engages her audience with humor and relatable content about the accounting profession. Her posts often highlight the challenges and joys of being a professional accountant, while also promoting tools that enhance productivity in the field.
Favikon Authority Score: 6 507 pts
12. Airton Andrade
Airton Andrade is a financial mentor and educator with extensive expertise in treasury, controlling, and FP&A. He has over 16 years of experience in various sectors, including logistics and auditing. As the founder of his own financial school, he has trained over 1,000 students in essential financial topics. His content focuses on practical financial management, leadership, and strategic planning, often sharing insights on financial processes and career development in finance.
Favikon Authority Score: 6 607 pts
11. Luiz Sergio Vieira
Luiz Sergio Vieira is the CEO of EY Brazil and LATAM Deputy Managing Partner, focusing on innovation, growth, and sustainable value creation. He emphasizes diversity, inclusion, and high-performance team development as key priorities. With extensive experience in auditing and international tax consulting, he has been with EY since 1992, including a stint in New York. He holds degrees in Law and Accounting and has completed executive education at prestigious institutions. He actively participates in various boards and committees.
Favikon Authority Score: 6 66 pts
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10. Juliana Maurilia Martins
Juliana Maurilia Martins is a Brazilian accountant and founder of SEFAZmeRIR, specializing in tax-related content. Her Instagram features insights on IRPJ, CSLL, PIS, and COFINS, and she actively engages with her audience by addressing common accounting queries. She promotes community learning through live sessions and encourages fellow accountants to share experiences. Her posts often include updates on tax regulations and practical advice for clients, showcasing her expertise in the field of accounting.
Favikon Authority Score: 6 673 pts
9. Pedro Mendes
Pedro Mendes is a mentor and educator specializing in accounting for micro-entrepreneurs in Brazil. He provides valuable insights on navigating the Simples Nacional tax regime and offers courses aimed at helping individuals increase their monthly earnings. His content focuses on practical accounting skills, tax compliance, and business growth strategies, making him a key resource for aspiring accountants and business owners. He actively engages with his audience through YouTube and Instagram, promoting educational events and mentorship programs.
Favikon Authority Score: 6 824 pts
8. Osvaldo Marques
Prof. Osvaldo Marques is an educator specializing in accounting, providing guidance to students preparing for the CFC proficiency exam. His content focuses on exam strategies, live problem-solving sessions, and motivational support for aspiring accountants. He actively engages with his audience through social media, offering insights and resources to enhance their study experience. His posts often include humor and personal anecdotes, creating a relatable connection with followers.
Favikon Authority Score: 6 867 pts
7. Mateus Freitas
Mateus Freitas is a YouTuber and accountant based in Brazil, focusing on labor rights, salary bonuses, and financial education. His content includes detailed guides on PIS/PASEP withdrawals, FGTS access, and workers' rights, aimed at helping employees understand their entitlements. He also advocates for autism awareness, sharing personal experiences as a father of an autistic child. His social media presence combines professional insights with personal narratives, fostering a supportive community for parents and workers alike.
Favikon Authority Score: 6 902 pts
6. Clovis Macedo
Clovis Macedo is a Brazilian accountant, educator, and speaker with a focus on practical accounting education. He has created the 'Formação Escritório Contábil do Zero' program, helping over 3,500 students and establishing 170 accounting offices. His social media content includes educational videos on accounting practices, tax regulations, and client management, aimed at both aspiring and established accountants. He actively engages with his audience through humor and relatable content, addressing common challenges in the accounting profession.
Favikon Authority Score: 7 137 pts
5. Alcebiades Silva
Alcebiades S. is a seasoned Finance and Administrative Director with over 30 years of experience in controllership across various national and multinational companies. He specializes in financial planning, strategic management, and process efficiency, emphasizing the importance of structured processes in achieving sustainable results. His content often reflects on leadership, teamwork, and the significance of soft skills in the financial sector, aiming to inspire and educate professionals in the industry.
Favikon Authority Score: 7 198 pts
4. Caio Melo
Caio Melo specializes in real estate accounting and consulting, focusing on tax reforms and strategies for accountants. His social media presence includes educational content on tax legislation, practical accounting tips, and insights into the real estate sector. He engages with his audience through interactive posts and offers courses to enhance their professional skills. His content is tailored for accountants and entrepreneurs, emphasizing the importance of staying updated with regulatory changes.
Favikon Authority Score: 7 240 pts
3. Felipe Pontes
Felipe Pontes is a PhD in Accounting and a professor at UFPB, specializing in finance and investment management. He actively engages in discussions about academic integrity and governance in Brazilian universities, particularly criticizing selection processes at FEA-USP. His social media presence includes sharing insights on investment strategies and financial education, alongside personal achievements in Brazilian Jiu-Jitsu. He has authored books and maintains a blog focused on finance and accounting.
Favikon Authority Score: 7 320 pts
2. Gabriel Rabelo
Founder and CEO of Contabilidade Facilitada and the Faculdade Brasileira de Contabilidade, Gabriel Rabelo shares practical, theory-to-practice guidance on Brazilian tax policy and accounting education. He grows an audience of accountants and finance professionals on LinkedIn with deep dives into IR, IBS, CBS, Simples Nacional reforms, and compliance, blending leadership, education, and industry insights to help professionals upskill and navigate regulatory change.
Favikon Authority Score: 8 128 pts
1. Lucas Lima
Lucas Lima is a passionate accountant focused on enhancing the relevance of the accounting profession in Brazil. He shares humorous and practical insights on accounting management, client acquisition, and industry events through engaging posts on Instagram and TikTok. His content often promotes events aimed at helping accountants increase their revenue and improve their practices. He actively engages with his audience, encouraging participation in workshops and discussions related to accounting.
Favikon Authority Score: 8 525 pts
Also See 👀
🏆 TOP 20 PROJECT MANAGERS IN BRAZIL IN 2025
🏆 TOP 200 FINANCE INFLUENCERS IN BRAZIL
HOW DOES FAVIKON RANK INFLUENCERS?
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