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Top 20 Food Influencers in Malaysia in 2026

Malaysia’s food creators are taking the spotlight in 2026 with bold flavors and creative cuisine. Discover 20 influencers shaping food trends across the country.

December 16, 2025
Josie Renna
Country of author
Josie Renna

Josie Renna is a content strategy expert with a passion for helping creators navigate the ever-evolving digital landscape. Specializing in effective content creation techniques and platform-specific strategies, Josie provides insights to empower creators and brands to thrive online. With a deep understanding of algorithm dynamics and audience engagement, Josie shares actionable tips for optimizing content performance across various platforms.

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Here’s the list of the Top 20 Food Influencers in Malaysia in 2026:

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20. Arianna Natasha

Arianna Natasha, known as Arianna Kitchen, is a Malaysian food content creator specializing in easy and delicious recipes, particularly during Ramadan. Her posts feature a variety of dishes, often highlighting local ingredients and festive cooking. She engages her audience with interactive content, including recipe challenges and giveaways, while promoting brands like Anchor and Perfect Italiano. Her vibrant presence on Instagram and TikTok showcases her culinary skills and passion for cooking, making her a go-to source for home cooks looking for inspiration.

Favikon Authority Score: 8 652 pts

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19. Chiew See

Chiew See, known as Autumn Kitchen, is a Malaysian sourdough baker and author of 'Autumn Baking - Natural Yeast'. She shares a variety of baking recipes, focusing on sourdough and other baked goods, through her Instagram, TikTok, and YouTube channels. Her content includes detailed recipes, tips, and techniques for home baking, appealing to both novice and experienced bakers. She emphasizes the use of natural ingredients and traditional methods in her baking, fostering a community of baking enthusiasts.

Favikon Authority Score: 8 661 pts

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18. Hidayah Sazli

Hidayah Sazli is a Malaysian engineer turned home cook, sharing a variety of recipes and paid reviews across social media platforms. Her content primarily focuses on easy-to-follow cooking tutorials, often featuring local and international dishes. She aims to inspire her audience with creative cooking ideas, utilizing accessible ingredients and methods. Hidayah's TikTok and YouTube channels showcase her culinary skills, with a growing following appreciating her engaging recipe presentations.

Favikon Authority Score: 8 673 pts

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17.  Hafiz Al Asmar

Kak Odah, known as Hafiz Al Asmar on social media, shares engaging content primarily focused on cooking and local food culture in Kedah, Malaysia. Her posts often feature simple recipes, food promotions, and personal anecdotes, resonating with a community interested in home cooking and local cuisine. She actively engages with her audience through relatable content and humor, showcasing her culinary experiences and local food recommendations.

Favikon Authority Score: 8 680 pts

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16. Che Nom Normah Bakar

Che Nom is a Malaysian YouTuber and recipe writer specializing in traditional and modern Malaysian cuisine. Her content features easy-to-follow cooking tutorials, focusing on local dishes and desserts. Che Nom emphasizes quality in her recipes, ensuring that each dish is well-tested before sharing. She engages her audience with step-by-step instructions and tips for successful cooking, making her a trusted source for home cooks looking to explore Malaysian flavors.

Favikon Authority Score: 8 697 pts

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15. Siti Mariam Zainon

Siti is a food enthusiast and owner of the Arabic Market and SMFOOD, sharing recipes and cooking tips primarily focused on Yemeni cuisine. Her content features engaging cooking demonstrations, family-oriented posts, and a mix of cultural insights, appealing to a diverse audience interested in Middle Eastern food. She actively promotes her products and recipes through TikTok and Instagram, encouraging followers to visit her market locations in Malaysia.

Favikon Authority Score: 8 703 pts

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14. MJ

MJ is a Malaysian content creator and CEO of a TikTok menu, specializing in easy and delicious recipes. Her social media presence showcases a variety of traditional and modern Malaysian dishes, emphasizing simplicity and accessibility. With a strong following on TikTok and Instagram, she engages her audience with visually appealing cooking tutorials and recipe ideas, often encouraging viewers to try them at home. Her content is infused with cultural elements, making her a relatable figure in the culinary space.

Favikon Authority Score: 8 712 pts

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13. Syedot

Syedot is a Malaysian content creator known for his engaging mukbang and ASMR videos across platforms like YouTube and TikTok. He often shares food reviews, cooking experiences, and culinary adventures, showcasing a variety of dishes and snacks. His content is characterized by a playful and humorous approach, appealing to food enthusiasts and ASMR fans alike. He actively engages with his audience, encouraging them to follow along for food-related content and experiences.

Favikon Authority Score: 8 719 pts

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12. Faezah Binti Sufian

Faezah Binti Sufian, known as AdikFoods, is a Malaysian food content creator specializing in easy and delicious recipes, particularly for Ramadan. She shares engaging cooking tutorials on Instagram and TikTok, often featuring local ingredients and family-friendly meals. Her posts emphasize simplicity and enjoyment in cooking, encouraging followers to create memorable dishes with loved ones. As a Tefal brand advocate, she promotes kitchen products that enhance the cooking experience.

Favikon Authority Score: 8 759 pts

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11. Sari Yanti

Sari Yanti is a Malaysian content creator known for her family-oriented posts and culinary content. She shares personal moments, including celebrations and parenting experiences, often expressing gratitude and faith. Her social media presence highlights her love for her children and her partner, showcasing a blend of lifestyle and cultural themes. Sari engages her audience with heartfelt messages and relatable content, making her a prominent figure in the family and lifestyle niche.

Favikon Authority Score: 8 779 pts

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10. Akie Jack

Akie Jack is a Malaysian content creator known for his engaging food-related posts across TikTok and Instagram. He shares recipes, food reviews, and culinary tips, often highlighting traditional and contemporary dishes. His content resonates with food enthusiasts, particularly during Ramadan, as he promotes various recipes and food experiences. Akie also engages his audience with giveaways and collaborations, showcasing a vibrant online presence focused on food culture and community interaction.

Favikon Authority Score: 8 800 pts

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9. Nor Ranita

Nor Ranita is a vibrant content creator known for her engaging and humorous videos on platforms like TikTok and YouTube. Her content often features pranks, food challenges, and lighthearted interactions, appealing to a young audience. With a strong presence in Malaysia and Indonesia, she showcases a mix of random content that resonates well with her followers, often incorporating local culture and humor.

Favikon Authority Score: 8 849 pts

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8. Hamdan Mubarak

Hamdan Mubarak is a Malaysian content creator focused on cooking, particularly during Ramadan. His posts feature a variety of recipes, often highlighting traditional Malaysian dishes and innovative food ideas. He engages his audience with detailed cooking instructions and visually appealing presentations, making his content relatable and accessible. His social media presence is characterized by a strong emphasis on food preparation and cultural celebration, especially during the holy month of Ramadan.

Favikon Authority Score: 8 856 pts

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7. Jason Chen

Jason Chen is a Malaysian content creator focused on food reviews and local dining experiences. He shares engaging videos on TikTok and Instagram, showcasing various food items and places to eat, often with a humorous twist. His content encourages audience interaction, asking followers for recommendations and sharing personal experiences related to food. With a strong presence in the Malaysian food scene, he connects with food enthusiasts and local culture.

Favikon Authority Score: 8 867 pts

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6. Madam Musfirah

Madam Musfirah (Kak Miza) is a passionate home cook sharing traditional Malaysian village recipes, focusing on local ingredients and authentic flavors. Her TikTok content features a variety of dishes, often highlighting the use of sambal and local fish, while engaging with her audience through personal anecdotes and cooking tips. She emphasizes the importance of family and cultural heritage in her cooking, creating a warm and inviting atmosphere for her followers.

Favikon Authority Score: 8 878 pts

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5. Isaac Osman

Isaac Osman is a part-time cashier and barista, sharing a variety of food-related content on TikTok. His posts often feature traditional Malaysian dishes and unique food experiences, showcasing his culinary interests and local culture. With a significant following, he engages viewers through visually appealing food presentations and relatable content about his daily life and work.

Favikon Authority Score: 8 958 pts

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4. Nahlah Rsl

Nahlah is a passionate baker and content creator from Malaysia, specializing in dessert recipes, particularly those featuring matcha. Her social media presence showcases a variety of baked goods, including cakes, cookies, and traditional Malaysian dishes, often highlighting her cultural heritage. She engages with her audience through detailed recipe descriptions and visually appealing presentations, making her content both informative and inspiring for fellow baking enthusiasts.

Favikon Authority Score: 9 069 pts

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3. Sheila Rusly

Sheila Rusly is a Malaysian content creator known for her engaging posts about food, family, and cultural celebrations. She shares recipes, cooking tips, and personal moments, often highlighting her experiences during Ramadan and festive occasions. Her content features collaborations with brands like Cadbury and San Remo, showcasing her culinary skills and promoting home-cooked meals. Sheila's social media presence emphasizes gratitude and family values, resonating with her audience through relatable and heartfelt content.

Favikon Authority Score: 9 071 pts

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2. Nigel Ng

Nigel Ng, known as Uncle Roger, is a Malaysian comedian and content creator who humorously critiques cooking videos, particularly focusing on Asian cuisine. His social media presence features a mix of comedic commentary and culinary reviews, often engaging with popular chefs and food personalities. He promotes his restaurant and merchandise while also announcing his tour dates. His content is characterized by a light-hearted, comedic style that resonates with a global audience, particularly in the food and entertainment sectors.

Favikon Authority Score: 9 415 pts

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1. Khairul Amin Kamarulzaman

Khairul Amin Kamarulzaman is a Malaysian content creator known for his engaging cooking videos and philanthropic efforts. He actively shares his culinary adventures, including international experiences, while promoting his brand, Dendeng Nyet. His posts often highlight community support initiatives, such as disaster relief efforts, and he encourages local entrepreneurship through mentorship programs. His content resonates with a broad audience, focusing on food, travel, and social causes.

Favikon Authority Score: 9507 pts

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