Top 20 Fragrance Influencers in Brazil in 2025

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Here’s the list of the Top 20 Fragrance Influencers in Brazil in 2025:

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20. Suzy Moura

Suzy Moura is a Brazilian YouTuber specializing in perfume reviews, boasting over 121K subscribers on YouTube and a collection of over 2,000 perfumes. Her content primarily focuses on affordable and popular fragrances, often featuring discount codes and collaborations with brands like Avon and Natura. She engages her audience with interactive posts on Instagram, sharing her experiences and recommendations in the world of perfumery.

Favikon Authority Score: 7 908 pts

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19. Bruna Santos

Bruna Santos, known as Perfumolândia, is a Brazilian perfume specialist with a strong social media presence across Instagram and YouTube. She shares diverse content focused on perfumes, including reviews, tips, and recommendations for both men's and women's fragrances. With over 18 million views, her engaging style and expertise in perfumery attract a wide audience interested in fragrance trends and products. Bruna promotes various brands and offers discount codes, enhancing her influence in the perfume community.

Favikon Authority Score: 7 930 pts

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18. Ariadne Vidigal

Ariadne Vidigal is a Brazilian content creator focused on perfumes and self-care. With a strong presence on TikTok and Instagram, she shares reviews, tips, and personal experiences related to fragrance. Her content often includes promotional partnerships with brands like O Boticário and Lancôme, showcasing her expertise in the beauty and fragrance industry. Ariadne engages her audience with relatable content and personal anecdotes, making her a trusted voice in the perfume community.

Favikon Authority Score: 8 068 pts

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17. Francine Louvain

Francine Louvain is a Brazilian lawyer and perfumery expert, sharing her passion for fragrances on social media. She engages her audience with content about perfume collections, reviews, and personal experiences related to scents. Her posts often highlight popular perfumes, collaborations with brands, and her journey in the perfumery field. With a vibrant presence on Instagram and TikTok, she connects with perfume enthusiasts and promotes various fragrance products.

Favikon Authority Score: 8 141 pts

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16. Chrys Oliveira

Chrys Oliveira is a Brazilian beauty and self-care enthusiast sharing tips and product recommendations on TikTok. Her content focuses on hair care, organization, and beauty products, often featuring brands like Skafe and O Boticário. With a strong engagement rate, she connects with her audience through relatable advice and personal experiences, making her a trusted source for beauty insights.

Favikon Authority Score: 8 264 pts

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15. Flávia Tavares

Flávia Tavares is a Brazilian social media creator focused on beauty and perfumes. She shares her insights on various fragrance brands, often highlighting national products and offering coupon codes. Her content is engaging, featuring collaborations with other influencers and brands, and she actively promotes her favorite scents through both Instagram and TikTok. With a significant following, she emphasizes personal opinions and experiences with perfumes, making her a trusted voice in the beauty community.

Favikon Authority Score: 8 282 pts

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14. Fernanda Grillo

Fernanda Grillo is a passionate perfume collector and YouTuber based in Vitória, Brazil. Her content focuses on imported, national, and niche perfumes, providing reviews, recommendations, and coupon codes for her audience. She emphasizes interaction and community engagement, aiming to build trust and credibility in the fragrance space. Her social media presence includes daily videos and posts showcasing various perfumes, often featuring exclusive discounts and promotions.

Favikon Authority Score: 8 309 pts

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13. Luiza Viganó

Luiza Viganó is a Brazilian pharmacist and postgraduate student in perfumery, sharing her passion for fragrances on Instagram. With a growing following of 180k in just three months, she engages her audience with light-hearted content about perfumes, including reviews, recommendations, and personal insights. Luiza aims to educate her followers about the world of perfumery while promoting her collaborations and products. Her posts often feature popular fragrance brands and encourage interaction among perfume enthusiasts.

Favikon Authority Score: 8 327 pts

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12. Érica Vaz

Érica Vaz is a perfume enthusiast and educator, sharing insights and recommendations about fragrances on platforms like TikTok and Instagram. Her content focuses on perfume reviews, tips for selecting scents, and promotional collaborations with brands like Lancôme and YSL. She engages her audience with interactive posts and informative videos, making her a go-to source for fragrance lovers. Érica also promotes her own hair mist product, showcasing her entrepreneurial spirit in the beauty industry.

Favikon Authority Score:  8 332 pts

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11. Bruno Silva

Bruno Silva is a passionate perfume influencer specializing in both men's and women's fragrances. He shares insights on various scents, including reviews, tips, and recommendations for affordable and high-quality perfumes. His content spans multiple platforms, focusing on fragrance collections, seasonal recommendations, and personal anecdotes related to scent. Bruno engages his audience with interactive posts, encouraging comments and discussions about perfumes, making him a relatable figure in the fragrance community.

Favikon Authority Score: 8 367 pts

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10. João Paulo Waltrick

João Paulo Waltrick is a Brazilian fragrance enthusiast sharing daily tips and reviews on perfumes. His content primarily focuses on women's fragrances, beauty tips, and personal anecdotes, including heartfelt tributes to family. He engages with his audience through humor and relatable experiences, often using popular hashtags related to beauty and lifestyle. His posts reflect a strong connection with his followers, showcasing a blend of product promotion and personal storytelling.

Favikon Authority Score: 8 387 pts

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9. Tassiane Cruz

Tassiane Cruz is a prominent communicator and fragrance enthusiast with a significant presence on TikTok and Instagram, where she shares tips on perfume application and product recommendations. With over 1.5 million followers on TikTok, her content focuses on enhancing personal fragrance experiences, showcasing various perfumes, and engaging her audience with relatable beauty insights. She collaborates with brands like Eudora and Nuancielo, promoting their products while sharing her personal stories and experiences in the fragrance industry.

Favikon Authority Score: 8 429 pts

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8. Jaqueline Silva

Jaqueline Silva is a Brazilian lifestyle influencer focusing on perfumes, beauty, and personal experiences. Her content features product promotions, particularly in the fragrance sector, and showcases her wedding journey, emphasizing emotional connections and personal stories. She engages her audience with relatable humor and lifestyle tips, often collaborating with brands for sponsored content. Her posts reflect a vibrant personality, celebrating life events and beauty products.

Favikon Authority Score: 8 482 pts

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7. Erik Wang

Erik Wang is a prominent figure in the fragrance community, focusing on men's perfumes. He shares engaging content across platforms, providing reviews, comparisons, and tips on fragrance usage. His social media presence emphasizes a relaxed and approachable style, making perfume education accessible. Erik actively promotes discounts and collaborations with fragrance brands, showcasing a strong connection to the perfume industry.

Favikon Authority Score: 8 484 pts

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6. Luis Jordão

Luis Jordão is a fragrance expert with over 13 years of experience in curating a collection of more than 1800 perfumes. He has a significant online presence, boasting 410k subscribers on YouTube and 820k followers on Instagram. His content primarily focuses on perfume reviews, recommendations, and promotions, often featuring discounts and partnerships with various fragrance retailers. He engages actively with his audience through social media platforms, sharing insights and tips on fragrances.

Favikon Authority Score: 8 490 pts

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5. Marina de Alcantara

Marina de Alcantara, known as 'Mari das dicas de perfume', is a Brazilian fragrance enthusiast who has turned her passion for scents into a profession. She shares detailed reviews and insights on perfumes, particularly focusing on brands like Natura and O Boticário. Her content often includes product launches, fragrance tips, and personal experiences with perfumes. Marina collaborates with major brands like YSL and Lancôme, offering discount codes and exclusive insights to her followers.

Favikon Authority Score: 8 504 pts

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4. Matheus Fragrance

Matheus, known as Matt Fragrance, is a Brazilian fragrance enthusiast and content creator. He shares insights on perfumes, focusing on both popular and niche brands, and engages his audience with humorous and relatable content. His social media presence includes product reviews, fragrance recommendations, and promotional partnerships with various perfume brands. He also hosts a podcast related to perfumery, showcasing his passion for the industry.

Favikon Authority Score: 8 532 pts

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3. Junior Barreiros

Junior Barreiros is a prominent figure in the Brazilian perfumery scene, boasting over 1 million followers on YouTube and TikTok. He specializes in reviewing and promoting both national and imported perfumes, often sharing discount codes and product recommendations. His content includes detailed reviews, comparisons, and alerts about scams in the perfume market. He actively engages with his audience through social media, emphasizing authenticity and quality in fragrance choices.

Favikon Authority Score: 8 658 pts

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2. Miguel Alencar

Miguel Alencar is a Brazilian entrepreneur and digital marketer known for his expertise in perfumes, lifestyle, and personal branding. He shares insights on marketing strategies, fitness, and fashion through engaging content on TikTok and Instagram. His posts often highlight his daily routine as a business owner and provide tips on selecting perfumes for various occasions. Miguel actively promotes his personal brand and offers advice on achieving success in the digital market.

Favikon Authority Score: 8 711 pts

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1. Anna Luiza Teixeira Santos

Anna Luiza Teixeira Santos is a Brazilian influencer focused on skincare and perfumes. She shares her expertise through engaging TikTok videos and Instagram posts, often featuring product recommendations and personal experiences. Her content emphasizes fragrance tips, beauty routines, and collaborations with brands, showcasing a vibrant and interactive approach to beauty. She expresses gratitude to God in her bios, indicating a personal belief system that may resonate with her audience.

Favikon Authority Score: 8 801 pts

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