Top 20 Fragrance Influencers in Italy in 2025

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Here’s the list of the Top 20 Fragrance Influencers in Italy in 2025:

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20. Domenico Moramarco

Domenico Moramarco is a fragrance enthusiast and influencer based in Milan, Italy. He shares insights on various perfumes, highlighting their unique qualities and the stories behind them. His posts often feature collaborations with renowned fragrance brands and events, showcasing his expertise in olfactory experiences. With a focus on niche perfumes and olfactory storytelling, he engages his audience through detailed descriptions and personal recommendations, making him a notable figure in the fragrance community.

Favikon Authority Score: 5 396 pts

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19. Fabio Spagnolo

Fabio Spagnolo is a fragrance enthusiast and influencer, showcasing a variety of niche perfumes and their unique characteristics. His content primarily revolves around luxury and artisanal scents, often highlighting the artistry behind perfumery. He engages with his audience through detailed descriptions of fragrances, their notes, and the emotions they evoke. His posts reflect a deep appreciation for the olfactory experience, making him a notable figure in the niche perfume community.

Favikon Authority Score: 5 425 pts

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18. Cristian Cavagna

Cristian Cavagna is a perfume evaluator and consultant, founder of Adjiumi Group, and a prominent figure in the niche fragrance industry. His social media presence focuses on sharing insights about perfumes, including evaluations, projects, and personal creations. He engages with his audience through humor and informative content, often discussing the artistry behind fragrance creation and the emotional connections tied to scents. His posts reflect a deep passion for perfumery and a commitment to quality and creativity.

Favikon Authority Score: 5 665 pts

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17. Paolo Terenzi

Paolo Terenzi is a multifaceted creator known for his niche perfumes, music, and sailing. He emphasizes authenticity and artistry in his work, often reflecting on personal experiences and family values. His social media presence showcases a blend of olfactory artistry and personal reflections, celebrating Italian elegance and craftsmanship. Terenzi's posts highlight his passion for fragrance creation, family connections, and the beauty of life, while also addressing deeper societal themes like authenticity in the digital age.

Favikon Authority Score:  6 365 pts

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16. Laura | LauraOnLight

Laura aka LauraOnLight is a passionate perfume enthusiast and beauty content creator with a significant presence on YouTube and Instagram. She shares fragrance reviews, recommendations, and discount codes for various perfume brands, catering to a diverse audience interested in beauty and personal care. Her content often includes affiliate links and promotional codes, showcasing her collaborations with brands in the fragrance industry. Laura's posts reflect her love for perfumes and beauty products, making her a go-to source for fragrance lovers.

Favikon Authority Score: 6 481 pts

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15. Angela Gorgoglione

Angela Gorgoglione is a beauty and fragrance enthusiast who shares her insights on perfumes and beauty products. She writes for Marie Claire Italia and engages her audience with thoughtful reflections on scent culture, often discussing niche fragrances and their emotional connections. Her content is characterized by a blend of personal anecdotes and informative posts, inviting her followers to explore the world of perfumery. Angela's approach is intimate and conversational, making her a relatable figure in the beauty community.

Favikon Authority Score: 6 594 pts

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14. Mirza Aksamic

Mirza Aksamic is a fragrance enthusiast and collector based in Europe, specializing in perfume unboxings and reviews. His Instagram showcases a diverse collection of luxury and niche fragrances, often providing ratings and personal insights on various scents for different occasions. He engages with a community of perfume lovers, sharing original content and promoting his private collection without selling or paid PR. His posts reflect a deep passion for fragrance, appealing to both casual users and serious collectors.

Favikon Authority Score: 6 672 pts

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13. Rocco D'Orazio

Rocco D'Orazio is a fragrance expert and olfactory communicator, sharing his passion for niche perfumes through engaging posts. He highlights the artistry behind fragrances, often connecting them to personal experiences and emotions. His content features detailed descriptions of scents, events in the perfume industry, and insights into the olfactory journey, appealing to fragrance enthusiasts. Rocco promotes a deep appreciation for the stories that perfumes tell, encouraging followers to explore their own scent identities.

Favikon Authority Score: 6 703 pts

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12. Daniele Muratori Caputo

Daniele Muratori Caputo is a niche perfume enthusiast and creator of the olfactory brand Spiritica, focusing on artistic perfumery. His YouTube channel features reviews, unboxings, and insights into luxury fragrances, emphasizing unique scent experiences and personal stories. He engages with his audience through various platforms, offering exclusive discounts and promoting niche perfume brands. Dani's content combines olfactory culture with personal narratives, making it relatable for fragrance lovers.

Favikon Authority Score: 6 962 pts

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11. Tiziana Terenzi

Tiziana Terenzi is an Italian designer and creator known for her luxurious perfumes, artistic candles, and jewelry. She shares her passion for fragrance through her brand @tizianaterenzi.official, showcasing unique scent compositions and the artistry behind them. Her posts often highlight the beauty of Italian culture, the intricacies of perfumery, and personal reflections on life and nature, engaging a community of fragrance enthusiasts and lifestyle followers.

Favikon Authority Score:  7 007 pts

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10. Gabriela Dzhalalieva

Gabriela Dzhalalieva is a passionate fragrance enthusiast sharing her love for perfumes on TikTok. Her content focuses on niche fragrances, beauty inspirations, and lifestyle tips, often engaging her audience with personal anecdotes and product recommendations. Gabriela's posts highlight various scent profiles, seasonal favorites, and unique fragrance experiences, making her a go-to source for perfume lovers. She also emphasizes independence and personal growth, blending her passion for scents with motivational insights.

Favikon Authority Score:  7 207 pts

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9. Vanessa Caputo

Vanessa Caputo is a skincare and perfume expert, founder of Umore Parfum, and a journalist specializing in clean beauty. She shares insights on vintage fashion and sustainable practices, advocating for the environment through her content. Her posts often highlight new brands and products, engaging her audience with personal experiences and recommendations. Vanessa also authored a book on perfumes, showcasing her deep knowledge and passion for the fragrance industry.

Favikon Authority Score: 7 236 pts

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8. Izabela Bossi

Izabela Bossi is a perfume curator and founder of Notorious Fragrance Stories, based in Milan. She shares her passion for fragrances through elegant posts that highlight the sensory experiences of various scents. Her content often features collaborations with luxury brands and events, showcasing her expertise in the perfume industry. Izabela promotes a sophisticated lifestyle, emphasizing the emotional connections that fragrances can evoke. She also engages with her audience through personal reflections and experiences related to beauty and elegance.

Favikon Authority Score: 7 544 pts

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7. Gisele Souza

Gisele Souza is a fragrance specialist and proud transgender woman based in Italy. She shares her passion for imported perfumes through engaging content on Instagram and YouTube, focusing on elegant and sophisticated scents. Gisele's posts often include reviews, recommendations, and personal reflections on her journey in the fragrance world, appealing to perfume enthusiasts and beauty lovers alike.

Favikon Authority Score: 7 644 pts

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6. Raffaele Capece

Raffaele Capece, known as Lello Parfum, is a prominent figure in the fragrance industry based in Naples, Italy. His social media presence emphasizes the allure and quality of perfumes, showcasing a variety of products and customer interactions. He engages with his audience through TikTok, Instagram, and YouTube, often highlighting customer satisfaction and product excellence. His posts reflect a strong connection to local culture and community, promoting his business while maintaining an approachable and friendly demeanor.

Favikon Authority Score: 7 724 pts

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5. Rico Fragrance

Rico Fragrance is an Italian fragrance ambassador and content creator specializing in perfume evaluations and marketing. He shares insights on various fragrances, emphasizing their unique qualities and appeal. His social media presence showcases a blend of personal experiences with perfumes and promotional content for niche brands, particularly focusing on Middle Eastern and luxury scents. Rico engages his audience with informative posts and reviews, making him a notable figure in the fragrance community.

Favikon Authority Score: 7 816 pts

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4. Sara Salamino

Sara Salamino is a beauty and fragrance enthusiast based in Turin, Italy. She shares insights on perfumes, beauty products, and gift ideas, often engaging her audience with questions and discussions. Her content features a mix of product reviews, personal favorites, and recommendations, emphasizing affordability and accessibility in beauty. Sara's posts are visually appealing and often include hashtags related to the beauty industry, showcasing her expertise and passion for fragrances.

Favikon Authority Score: 8 029 pts

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3. Filippo Sorcinelli

Filippo Sorcinelli is the founder of Atelier Lavs and an artistic perfumer known for his deep reflections on beauty, spirituality, and the intersection of art and faith. His Instagram posts often explore themes of cultural significance, the sacredness of objects, and the emotional resonance of experiences. He engages with his audience through thought-provoking commentary on fashion, art, and personal growth, fostering a community that appreciates beauty and authenticity.

Favikon Authority Score: 8 038 pts

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2. Alessandro Malandruccolo

Alessandro Malandruccolo aka Alex Perfume, is a fragrance expert and founder of the Alex Perfumes brand, focusing on men's and unisex perfumes. His content includes fragrance reviews, skincare tips, and event promotions, showcasing a passion for olfactory experiences. He engages with his audience through various social media platforms, sharing insights on scent selection and personal care, while also hosting events related to fragrances.

Favikon Authority Score: 8 683 pts

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1. Matilda Morri

Matilda Morri is a fragrance expert and the founder of her own beauty brand, Matilda Morri Beauty. She shares insights on perfumes, beauty routines, and product reviews across TikTok and Instagram, engaging her audience with personal stories and product launches. Her content often features collaborations with well-known beauty brands and highlights her unique fragrance creations. Matilda's posts reflect a deep passion for olfactory experiences and a commitment to connecting with her followers through her expertise in the beauty industry.

Favikon Authority Score: 8 803 pts

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