Top 20 Fragrance Influencers on Youtube in 2025
We’ve ranked the top 20 fragrance influencers on YouTube in 2025 who are shaping scent trends and inspiring perfume lovers worldwide. From honest reviews to expert tips, these creators help audiences find their next signature scent.
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Here’s the list of the Top 20 Fragrance Influencers on Youtube in 2025:
20. Miguel Angel Ortiz Mendoza
Miguel Angel Ortiz Mendoza, known as Baroma 21, is a passionate fragrance enthusiast sharing insights on perfumes through TikTok and Instagram. His content includes reviews, unboxings, and personal opinions on various fragrance brands, appealing to perfume lovers in Mexico. He actively engages with his audience by asking for their favorites and providing recommendations for different occasions. His posts often feature popular brands like Givenchy, Valentino, and Dior, showcasing a deep knowledge of the perfume industry.
Youtube Score: 82.5/100
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19. Sikander Zari
Sikander Zari is a fragrance expert and the founder of Naaz Perfumes, specializing in Middle Eastern scents. With over a decade of experience, he curates and reviews perfumes, focusing on oud and attars. His content includes unboxings, reviews, and recommendations, appealing to fragrance enthusiasts. He actively engages with his audience on YouTube and Instagram, promoting budget-friendly options and luxury fragrances alike. Sikander is open to brand collaborations and has built a community around fragrance appreciation.
Youtube Score: 82.6/100
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18. Monika Cioch
Monika Cioch is a fragrance enthusiast based in the UK, originally from Poland. She specializes in reviewing and recommending perfumes, particularly for men, through engaging content on platforms like YouTube and TikTok. Her posts often include discount codes and links to purchase featured fragrances, showcasing a wide range of designer and niche scents. Monika's content is characterized by her passion for perfumes, making her a go-to source for fragrance lovers seeking advice and recommendations.
Youtube Score: 84.6/100
17. Tarique Choudhury
Tarique Choudhury is a fragrance enthusiast and content creator specializing in perfume reviews and recommendations. His YouTube channel, 'Tarique Fragrance', features detailed reviews of various perfumes, including budget options and comparisons with designer scents. He engages with his audience through informative content, helping viewers make informed choices about fragrances. His Instagram showcases his passion for perfumes, including event coverage and product launches, further establishing his presence in the fragrance community.
Youtube Score: 82.8/100
16. Michael David
Michael David, known as Indofragz, is a prominent fragrance reviewer from Indonesia, specializing in both designer and niche perfumes. With a substantial following on YouTube and TikTok, he shares detailed reviews, recommendations, and insights into various fragrances, emphasizing originality and authenticity. His content often includes links for purchasing recommended products, showcasing his expertise in the perfume industry. Michael engages with his audience through interactive posts and discussions about fragrance preferences.
Youtube Score: 82.8/100
15. Dallas Dudra
Dallas Dudra, known as Chaos Fragrances, specializes in affordable fragrance reviews and recommendations. He engages a large audience on platforms like YouTube and Instagram, sharing insights on clone fragrances and exclusive deals. His content often includes promotional codes and affiliate links, emphasizing budget-friendly options for fragrance enthusiasts. With a focus on men's fragrances, he provides a mix of product reviews, collection highlights, and seasonal recommendations, appealing to fragrance lovers seeking value.
Youtube Score: 83.2/100
14. Miji
Miji is a fragrance enthusiast and content creator specializing in perfume reviews and recommendations. Her YouTube channel features detailed descriptions of various scents, including luxury and niche perfumes, and she actively engages with her audience through live sessions and events. Miji also shares insights on fragrance shopping and tips for selecting perfumes, making her a go-to source for fragrance lovers. Her content often includes collaborations with brands and promotional events, showcasing her influence in the beauty and fragrance community.
Youtube Score: 83.7/100
13. Robin James
Robin James is a prominent figure in men's grooming, specializing in hair, skincare, and fragrance. As the founder of 'Man For Himself', he shares unfiltered insights through engaging content across platforms like YouTube and TikTok. With a focus on male grooming trends, he provides tutorials, product reviews, and street interviews, showcasing the latest in men's fashion and fragrance. His expertise is trusted by a large audience, making him a go-to source for men seeking grooming advice.
Youtube Score: 83.7/100
12. Bruno Silva
Bruno Silva is a passionate perfume influencer specializing in both men's and women's fragrances. He shares insights on various scents, including reviews, tips, and recommendations for affordable and high-quality perfumes. His content spans multiple platforms, focusing on fragrance collections, seasonal recommendations, and personal anecdotes related to scent. Bruno engages his audience with interactive posts, encouraging comments and discussions about perfumes, making him a relatable figure in the fragrance community.
Youtube Score: 83.8/100
11. Juan Lopez Becerril
Juan Lopez Becerril is a fragrance enthusiast and content creator known for his engaging videos on niche perfumes and fragrance reviews. With a strong presence on platforms like YouTube and Instagram, he shares insights on various scents, often providing discount codes for his followers. His content is characterized by a friendly and approachable style, making the world of fragrances accessible to a wider audience. He emphasizes the emotional and sensory experiences associated with perfumes, fostering a community of fragrance lovers.
Youtube Score: 83.8/100
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10. Rotten Rebel
Rotten Rebel is a fragrance enthusiast specializing in men's colognes. His content includes reviews, comparisons, and recommendations for the best men's fragrances, focusing on new releases and popular scents. He engages with his audience through interactive posts, encouraging comments and discussions about fragrance preferences. His platforms include YouTube and TikTok, where he shares insights and tips on fragrance application and selection.
Youtube Score: 84/100
9. Andrea Charls
Andrea Charls, known as Curly Scents, is a fragrance reviewer and artist with a significant online presence, boasting 300K subscribers on YouTube and 134K followers on TikTok. Her content primarily focuses on fragrance reviews, tips, and lists, often featuring men's colognes and middle eastern perfumes. She engages her audience with interactive videos, including public reactions and ratings of popular scents. Andrea's expertise in fragrances and her approachable style make her a trusted voice in the fragrance community.
Youtube Score: 84.3/100
8. Steven Gavrielatos
Steven Gavrielatos is a fragrance enthusiast and creative director at Navitus Parfums, sharing his passion for perfumes through engaging reviews and recommendations on platforms like TikTok and YouTube. With a significant following, he focuses on both affordable and high-end fragrances, providing insights into the most complimented scents and seasonal favorites. His content includes top 10 lists, reviews, and collaborations with fragrance brands, making him a trusted voice in the fragrance community.
Youtube Score: 84.9/100
7. Ayed Al-Otaibi
Ayed Al-Otaibi is a prominent figure in the fragrance industry, promoting his brand 'Ayed Perfume' through engaging content on YouTube and TikTok. His posts focus on affordable alternatives to luxury perfumes, emphasizing quality and customer satisfaction. He actively shares links to his online store, showcasing various fragrances and their benefits. His social media presence is characterized by a strong emphasis on product promotion and customer engagement, appealing to fragrance enthusiasts in the Gulf region.
Youtube Score: 84.9/100
6. Ilya Parfumer
Ilya Parfumer is a fragrance enthusiast specializing in niche and luxury perfumes. He shares insights on various scents, offering reviews, recommendations, and advice primarily targeted at men. His content spans multiple platforms, including TikTok and YouTube, where he engages with his audience through discussions about popular fragrances and personal favorites. He also provides options for purchasing perfumes, showcasing a strong connection to the perfume community in Ukraine.
Youtube Score: 85.5/100
5. Michella | CurlyFragrance
Michella is a fragrance enthusiast and owner of Ryziger Parfums, based in Dubai. She specializes in reviewing men's fragrances, particularly oriental and oud scents, and shares her expertise through engaging content on YouTube and TikTok. With a significant following, she promotes her own fragrance, Attraction Fatale, and offers tips on fragrance application. Her content often includes fragrance comparisons and recommendations, appealing to a diverse audience interested in luxury perfumes.
Youtube Score: 85.5/100
4. Fernanda Grillo
Fernanda Grillo is a passionate perfume collector and YouTuber based in Vitória, Brazil. Her content focuses on imported, national, and niche perfumes, providing reviews, recommendations, and coupon codes for her audience. She emphasizes interaction and community engagement, aiming to build trust and credibility in the fragrance space. Her social media presence includes daily videos and posts showcasing various perfumes, often featuring exclusive discounts and promotions.
Youtube Score: 85.7/100
3. Rashad Little
Rashad Little is a Los Angeles-based content creator focusing on fashion, fragrance, and lifestyle. He shares engaging posts about men's fashion essentials, home decor, and lifestyle tips across platforms like Instagram and TikTok. With a significant following, he promotes brands through sponsored content, showcasing products that enhance everyday living. His content often includes practical advice, product reviews, and personal insights into his stylish lifestyle.
Youtube Score: 86.8/100
2. Olivia VanDerMillen
Olivia VanDerMillen, known as Olivia Olfactory, is a fragrance enthusiast and content creator specializing in perfumes. Her social media presence focuses on budget-friendly and niche fragrances, offering tips and reviews. She engages her audience with playful content about scent layering and beauty products, often featuring collaborations with various brands. Olivia promotes a vibrant community around fragrance exploration, encouraging followers to discover their unique scent stories.
Youtube Score: 87.7/100
1. Andrés Croxatto T.
Andrés Croxatto T. is a fragrance expert and YouTuber known for his detailed reviews and analyses of men's perfumes. He shares insights on various colognes, focusing on those that elicit positive reactions from women. His content spans multiple platforms, including TikTok and YouTube, where he engages with a community interested in men's grooming and style. He also promotes his own perfume line, Croxatto Oud, and provides fashion advice related to men's attire.
Youtube Score: 89.4/100
Also See 👀🏆 TOP 200 FRAGRANCE INFLUENCERS ON YOUTUBEFIND OUT WHO LEADS IN THEIR COUNTRY OR NICHEHOW DOES FAVIKON RANK INFLUENCERS?
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