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Here’s the list of the Top 20 Haircare Influencers in Australia in 2025:
20. Kirby Lago
Kirby Lago is a Sydney-based hair colorist and founder of Pélo, specializing in luxury healthy color transformations. As a National Artist for Goldwell and an ambassador for Kerasilk, she showcases her expertise through engaging posts that highlight hair transformations, styling tips, and personal reflections on her journey as a business owner and mother. Her content emphasizes the importance of healthy hair practices and the artistry involved in color application, appealing to a clientele seeking both beauty and hair health.
Favikon Authority Score: 5 316 pts
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19. Ethan Thomas
Ethan Thomas is a prominent Australian hairdresser and entrepreneur, recognized for his award-winning luxury hair care brand. He shares expert tips on hair care, product recommendations, and personal experiences in the hairdressing industry. His content often highlights innovative products, including a unique black shampoo and a 5-in-1 hair treatment, aimed at achieving vibrant hair colors while maintaining hair health. With a strong presence on TikTok and Instagram, he engages a wide audience interested in hair care and beauty.
Favikon Authority Score: 5 600 pts
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18. Missy Veyret Dowd
Missy Veyret Dowd is a multifaceted creator focusing on hair, beauty, and motherhood. She is involved with multiple brands, including @missybridal and @the__unbridled, showcasing her expertise in bridal styling and beauty. Her Instagram features personal moments, family life, and professional collaborations, highlighting her role as a mother and entrepreneur. With a strong engagement on her posts, she connects with her audience through relatable content and beautiful visuals.
Favikon Authority Score: 5 871 pts
17. That Happy Soul
A passionate curly hair enthusiast sharing tips and tutorials for managing and styling curly hair, primarily in Hindi. The content focuses on beginner-friendly techniques, product recommendations, and personal hair care journeys. Engaging with a community of curly-haired individuals, the creator emphasizes embracing natural textures and offers insights into effective hair routines and product usage.
Favikon Authority Score: 5 977 pts
16. JBS Jose Bryce Smith
Founder of Original Mineral, a clean haircare brand, dedicated to improving the lives of hairdressers through innovative products. Actively engages with the community via wellness retreats and giveaways, promoting a healthy lifestyle and clean beauty. Focuses on empowering hairdressers and elevating the hairdressing profession. Shares insights on business growth and personal experiences in the industry, fostering a supportive network among professionals.
Favikon Authority Score: 6 005 pts
15. Wendy | wendyshairjourney
Wendy is a self-love advocate and grey hair journey enthusiast, empowering women to embrace their natural beauty. At 48, she shares her experiences with chronic conditions like Lipoedema, promoting self-compassion and authenticity. Her content focuses on minimalism, van life, and the emotional aspects of transitioning to grey hair, encouraging others to let go of societal expectations and celebrate their true selves. Wendy's posts resonate with women navigating similar journeys, fostering a supportive community around self-acceptance and natural beauty.
Favikon Authority Score: 6 138 pts
14. Kellie Scott
Kellie Scott is a Brisbane-based advocate for individuals experiencing hair loss, particularly women. She shares her personal journey with wigs and hair toppers, emphasizing empowerment and confidence through her content. Her posts often include product partnerships and address societal beauty standards, encouraging discussions around femininity and hair loss. With a strong engagement on Instagram, she connects with a community seeking support and solutions for hair-related challenges.
Favikon Authority Score: 6 342 pts
13. Bec Wyatt
Bec Wyatt is a Master Colourist and O&M Brand Ambassador based at James the Salon. She shares her expertise in hair coloring and styling through engaging posts showcasing transformations, product recommendations, and educational workshops. Her content often features the use of Original Mineral products, emphasizing techniques for achieving vibrant hair colors. With a focus on personal interactions, she encourages direct messaging for appointments, reflecting her hands-on approach to client relationships.
Favikon Authority Score: 6 537 pts
12. Taylor Hague
Taylor Hague is a digital brand ambassador and owner of @_blondeandco, known for her fun-loving and authentic approach to hairdressing. She shares educational content, team videos, and personal insights, emphasizing the importance of building trust through social media presence. Her posts often highlight her playful energy and connection with clients, making her a relatable figure in the beauty industry.
Favikon Authority Score: 6 958 pts
11. Gabrielle Roccuzzo
Gabrielle Roccuzzo is an award-winning hair stylist and owner of Salon Gabrielle, known for her expertise in hair tutorials and styling. She actively engages her audience with content showcasing hair techniques, product recommendations, and personal insights into her life as a stylist and mother. Gabrielle has received accolades such as the 2022 Digital Influencer of the Year, highlighting her impact in the beauty industry. Her social media presence is characterized by vibrant visuals and a focus on hair care and styling tips.
Favikon Authority Score: 7 036 pts
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10. Bianca Allott
Bianca Allott is an award-winning hairstylist based in Australia, specializing in hair extensions and bridal styling. As a regional educator for Bellami Hair, she shares tutorials and tips on hairstyling, focusing on transformations and education. Her content often features personal stories, including her journey from the UK to Australia, and highlights her work with clients, including cancer survivors. Bianca engages her audience with interactive tutorials and promotes her brand through collaborations.
Favikon Authority Score: 7 633 pts
9. Ulyana Aster
Ulyana Aster is a global bridal stylist based in Australia, specializing in hairstyling education for aspiring stylists. She offers tutorials, workshops, and resources to help stylists enhance their skills and grow their careers. Ulyana promotes community support among hairstylists and emphasizes the importance of proper techniques for bridal hairstyles. Her content is rich in practical tips and engaging tutorials, making her a go-to resource for wedding hairstyling.
Favikon Authority Score: 7 907 pts
8. Natalie Anne Ayoub
Natalie Anne Ayoub is a prominent Australian hairstylist and entrepreneur, known for her expertise in curly hair styling and education. As the founder of Natalie Anne Haircare, she actively shares tips, tutorials, and personal insights on social media, engaging with a community of beauty professionals and enthusiasts. Her content often highlights her journey as a business owner and mentor, emphasizing empowerment and creativity in the hair industry. She collaborates with various brands and promotes her products through engaging posts and videos.
Favikon Authority Score: 8 097 pts
7. Nival Ferreira
Nival Ferreira is a seasoned hair master colourist and balayage expert based in Sydney, Australia, with over 30 years of experience in transforming beauty. He actively engages with his audience through vibrant posts showcasing hair transformations, personal updates, and educational content about hair extensions. Nival emphasizes the importance of beauty evolution and client satisfaction, often collaborating with brands and sharing discount codes for hair products. His content reflects a strong commitment to his craft and community.
Favikon Authority Score: 8 142 pts
6. Belinda Lee Mills
Belinda Lee Mills is a prominent hair artist and ambassador for several hair care brands, including EVO and OLAPLEX. She shares hair transformation tips, styling techniques, and personal stories that inspire confidence and self-care among her followers. Her content often highlights the importance of kindness and community support, showcasing her passion for helping others feel beautiful. With a significant presence on Instagram and TikTok, she engages a wide audience interested in hair care and beauty.
Favikon Authority Score: 8 441 pts
5. Sarah Emilia
Sarah Emilia is a prominent digital influencer and hair extension specialist, recognized as the Digital Influencer of the Year. She shares her expertise in hair styling and education through engaging content on TikTok and Instagram, focusing on hair transformations, consultations, and personal branding. Her posts often include life advice and motivational insights, appealing to a broad audience interested in beauty and personal development.
Favikon Authority Score: 8 492 pts
4. Kaela Tavares
Kaela Tavares is a Sydney-based content creator and Fashion Nova ambassador, sharing lifestyle and fashion content primarily on TikTok and Instagram. Her posts often highlight family moments, pregnancy experiences, and personal style, engaging a community interested in motherhood and fashion. She promotes various brands, showcasing products through relatable and engaging content, while also sharing glimpses of her life in Australia.
Favikon Authority Score: 8 602 pts
3. Jayme Jo Massoud
Jayme Jo Massoud is an Australian-Lebanese theatre performer and curly hair enthusiast, sharing her journey in the performing arts and hair care on social media. Her content focuses on curly hair routines, theatre life, and personal experiences, engaging a community of followers who appreciate her authenticity and expertise. She promotes various hair products and brands, often collaborating with beauty companies. Jayme's posts reflect her vibrant personality and dedication to her craft, making her a relatable figure in the curly hair and theatre communities.
Favikon Authority Score: 8 622 pts
2. Michelle Wong
Dr. Michelle Wong is a chemistry PhD and cosmetic scientist based in Australia, specializing in beauty science. She educates her audience on the science behind skincare and haircare products through various platforms, including YouTube and Instagram. Her content focuses on debunking myths, providing evidence-based insights, and offering practical advice on product efficacy. She is also the author of 'The Science of Beauty', which aims to simplify complex scientific concepts for consumers.
Favikon Authority Score: 8 664 pts
1. Olivia Calabio Scanu
Olivia Calabio Scanu is a Sydney-based entrepreneur and CEO of Avilo by Olivia, specializing in curly hair care products. Her social media presence focuses on curly hair tips, self-care routines, and fashion collaborations, particularly with brands like Fashion Nova. Olivia shares personal milestones, including her recent wedding, and engages her audience with relatable content about embracing natural curls. She promotes her brand through tutorials and product launches, fostering a community around curly hair care.
Favikon Authority Score: 8 752 pts
Also See 👀
🏆 WHO ARE THE LINKEDIN TOP VOICES IN AUSTRALIA IN 2025?
🏆 TOP 200 HAIRCARE INFLUENCERS IN AUSTRALIA
HOW DOES FAVIKON RANK INFLUENCERS?
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