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Top 20 Haircare Influencers in Italy in 2025

Italy’s haircare scene is thriving with influencers who inspire daily routines and brand partnerships. This list highlights the top 20 creators driving trends and shaping beauty content in 2025.

August 24, 2025
Josie Renna
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Josie Renna

Josie Renna is a content strategy expert with a passion for helping creators navigate the ever-evolving digital landscape. Specializing in effective content creation techniques and platform-specific strategies, Josie provides insights to empower creators and brands to thrive online. With a deep understanding of algorithm dynamics and audience engagement, Josie shares actionable tips for optimizing content performance across various platforms.

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Here’s the list of the Top 20 Haircare Influencers in Italy in 2025:

20. Francesca Lowenberger

Francesca Lowenberger is a beauty and haircare content creator, known for her YouTube channel where she shares insights on curly hair care, beauty tips, and product reviews. She is the founder of Ninapenda, a haircare brand launched in 2022, focusing on high-quality products for curly hair. With a strong presence on Instagram and TikTok, she promotes self-acceptance and curly pride, engaging her audience with personal stories and product recommendations.

Favikon Authority Score: 7 473 pts

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19. Audrey Lozano

Audrey Lozano, known as La Ragazza Riccia, is a curly hair educator based in Italy. She specializes in helping individuals manage and embrace their natural curls through personalized consultations and innovative hair care products. Her social media presence focuses on curly hair education, product recommendations, and community engagement, promoting self-acceptance and empowerment among women with curly hair. She actively shares tips, tutorials, and personal stories to connect with her audience.

Favikon Authority Score: 7 545 pts

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18. Camilla Guarracino

Camilla Guarracino is a curly haircare expert and mother of two, dedicated to helping others embrace and care for their natural curls. She shares tips and product reviews on platforms like Instagram and YouTube, where she has built a large community focused on curly hair care. As a consultant for The Unique Form, she emphasizes simple and effective methods for styling and maintaining curly hair. Her content often includes product recommendations and personal experiences, making her a relatable figure in the curly hair community.

Favikon Authority Score: 7 585 pts

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17. Roberta Malpelo

Roberta is a vibrant social media creator focused on curly hair care and lifestyle content. She shares her personal hair care routines, product recommendations, and styling tips, particularly for curly hair. Her posts often feature her experiences in Naples, Italy, and her love for travel and local culture. Engaging with her audience through relatable content, she promotes self-love and confidence, especially among women with curly hair. Her presence on TikTok and Instagram showcases her personality and creativity.

Favikon Authority Score: 7 653 pts

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16. Fabiana Mabelle

Fabiana Mabelle is a passionate eco beauty blogger focused on natural hair care and wellness. She shares DIY recipes for hair treatments, emphasizing ethical beauty practices and slow living. Her content includes tips for healthy hair, natural remedies, and personal reflections on self-care. With a strong engagement on Instagram, she encourages her audience to embrace sustainable beauty routines and connect with nature. Fabiana also participates in community events, promoting authenticity and ethical values in her work.

Favikon Authority Score: 7 660 pts

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15. Anto Del Curatolo

Anto Del Curatolo is a beauty and lifestyle creator focused on hair and skincare. She shares tutorials, product reviews, and personal routines through her brand, Vanille Cosmetics. Her content emphasizes natural solutions for healthy hair and skin, along with fashion tips and lifestyle advice. Anto engages her audience with relatable humor and practical beauty hacks, making self-care accessible and enjoyable. She also promotes her clothing line, showcasing a blend of beauty and fashion.

Favikon Authority Score: 7 738 pts

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14. Martina Ponzi

Martina Ponzi is a TikTok creator focused on hair tutorials, fashion, and beauty. Her content features various hair care tips, styling techniques, and product recommendations, often showcasing transformations and tutorials. She collaborates with brands like Pantene and Adorn, promoting their products through engaging videos. Her posts frequently include hashtags related to hair care and beauty trends, attracting a significant audience interested in these topics.

Favikon Authority Score: 7 882 pts

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13. Marianna Sicignano

Marianna Sicignano is the founder of Clove Cosmetics, specializing in products for curly hair. She shares tips and tricks for curly hair care, engaging her audience with relatable content and personal experiences. Her posts often highlight her brand's offerings and encourage interaction through voice messages for personalized advice. With a focus on beauty and self-care, she connects with her followers by sharing everyday outfit inspirations and hair care routines.

Favikon Authority Score: 8 188 pts

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12. MyLocks Milano

Dreadlocks artist based in Milan, Italy, specializing in handmade custom dreadlocks. Promotes a variety of dreadlock styles, including cyberdreads and wavelocks, through engaging TikTok and Instagram content. Offers appointments and shipping across Italy and Europe, showcasing a vibrant and creative approach to hair artistry.

Favikon Authority Score: 8 251 pts

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11. Maria Soccorsa La Forge

Maria Soccorsa La Forge is a short hair model and beauty enthusiast based in Torino, Italy. Her social media presence focuses on hairstyles, beauty, and fashion, showcasing various short haircuts and styles. She engages her audience with personal anecdotes, family insights, and interactive content, often asking for opinions on hair and fashion choices. Maria promotes self-confidence and empowerment through her posts, encouraging women to embrace short hair and express their individuality.

Favikon Authority Score:  8 296 pts

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10. Marlena Wisnios

Marlena Wisnios is a beauty enthusiast focused on hair care, particularly promoting natural remedies for hair growth and health. She shares DIY beauty recipes and tips on platforms like TikTok and Instagram, emphasizing the use of rosemary and other natural ingredients. With a growing audience, she is launching her own hair care brand, engaging her followers with challenges and personal stories about hair care routines. Her content is informative and aimed at empowering others to take care of their hair.

Favikon Authority Score:  8 296 pts

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9. Beatrice Marini

Beatrice Marini is a cosmetic chemist and trichologist specializing in personalized skincare and haircare solutions. Based in Italy, she offers consultations both online and in-person, focusing on product development and client education. Her social media presence highlights her expertise in cosmetic formulation, skincare routines, and the science behind beauty products, engaging her audience with informative content and product recommendations.

Favikon Authority Score: 8 357 pts

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8. Nicolas Daga

Nicolas Daga is a professional hairstylist and content creator known for his engaging hair tutorials and product reviews on platforms like TikTok and YouTube. With a significant following, he shares personalized consultations and promotes various hair care products, often collaborating with brands. His content focuses on hair styling techniques, product recommendations, and personal experiences in the beauty industry, appealing to a wide audience interested in hair care and styling.

Favikon Authority Score: 8 501 pts

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7. Viviane 

Viviane is a hair, beauty, and fashion influencer based in Italy, showcasing her personal style and hair looks on Instagram. She engages her audience with vibrant posts featuring hair products, styling tips, and fashion insights. Her content often includes collaborations with hair brands, promoting various hair extensions and styles. With a focus on beauty and personal expression, she connects with her followers through relatable captions and interactive content.

Favikon Authority Score: 8 517 pts

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6. Anna Ianniello

Anna Ianniello is the founder of CHÉRI LAB style&care, focusing on hair care and styling products. Her TikTok content features hair tutorials, personal anecdotes, and lifestyle moments with friends, showcasing her brand's offerings and engaging with her audience through relatable and fun posts. She emphasizes the importance of hair and makeup in boosting mood and shares her experiences in a light-hearted manner.

Favikon Authority Score: 8 533 pts

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5. Laura Barbato

Laura Barbato is a beauty and haircare expert focused on helping individuals with curly hair. She shares styling tips, product recommendations, and tutorials primarily on Instagram and TikTok, engaging her audience with relatable content about hair care. Her posts often feature humor and personal anecdotes, making her a trusted source for curly hair advice. She collaborates with brands and promotes products that cater to her niche, showcasing her expertise in enhancing natural curls.

Favikon Authority Score: 8 542 pts

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4. Valentina D

Valentina is an Italian-based makeup artist and lifestyle influencer currently residing in Los Angeles. She specializes in hair tutorials and vegan lifestyle content, promoting self-love and beauty both with and without makeup. Her social media presence is characterized by engaging hair tutorials, DIY projects, and a commitment to veganism, showcasing her passion for beauty and animal rights.

Favikon Authority Score: 8 582 pts

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3. Mariana Lohin

Mariana Lohin is a beauty and hair care enthusiast focused on wavy hair. She shares tips on hair routines, makeup, and skincare, engaging her audience with interactive posts and product recommendations. Her content often features collaborations with beauty brands, showcasing her expertise in hair care products and techniques. Mariana also runs a YouTube channel, expanding her reach in the beauty community.

Favikon Authority Score: 8 613 pts

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2. Catalina Ganea

Catalina Ganea is a beauty and makeup enthusiast based in Italy, sharing her passion for haircare and cosmetics across platforms like Instagram, TikTok, and YouTube. Her content often features product reviews, beauty tips, and personal experiences, including participation in beauty events and collaborations with brands. She engages her audience with relatable humor and insights into her daily life, showcasing a vibrant and creative approach to beauty and self-care.

Favikon Authority Score: 8 716 pts

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1. Aisha Addams

Aisha Addams is a vibrant social media personality known for her love of self-expression through hair color and style. Based in Italy, she shares engaging content primarily focused on hair transformations, beauty tips, and personal anecdotes. Her posts often feature colorful hairstyles and playful interactions with her audience, showcasing her creativity and passion for beauty. Aisha actively promotes hair extension products, indicating a partnership with brands in the beauty industry.

Favikon Authority Score: 8 776 pts

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