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Top 20 Haircare Influencers in the US in 2025

Haircare influencers in the US are setting the pace for beauty trends in 2025. From styling tutorials to honest product reviews, these creators inspire millions daily.

August 27, 2025
Josie Renna
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Josie Renna

Josie Renna is a content strategy expert with a passion for helping creators navigate the ever-evolving digital landscape. Specializing in effective content creation techniques and platform-specific strategies, Josie provides insights to empower creators and brands to thrive online. With a deep understanding of algorithm dynamics and audience engagement, Josie shares actionable tips for optimizing content performance across various platforms.

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Here’s the list of the Top 20 Haircare Influencers in the US in 2025:

20. Theresa Van Dam

Theresa Van Dam is a passionate hairstylist and salon owner based in New Lenox, IL. She specializes in vibrant hair colors and is known for her engaging content on platforms like TikTok and Instagram, where she shares hair tutorials, tips, and personal insights. Her posts often highlight her expertise in vivid hair coloring and disability awareness, making her a relatable figure in the hairstyling community. With a strong following, she actively engages with her audience through educational and entertaining content.

Authority Score : 8 759 pts

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19. Ekaterina Guerra

Ekaterina Guerra, known as Katy Guerra, specializes in short hairstyles and simple makeup tutorials. As a mom and wife, she shares relatable content that resonates with her audience. Her TikTok and Instagram posts showcase various hairstyles, DIY wedding looks, and makeup tips, often engaging with her followers through requests and personal stories. With a focus on accessibility and creativity, she empowers women to style their hair and makeup confidently, making her a go-to resource for beauty enthusiasts.

Authority Score : 8 765 pts

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18. Taylor Pfeffer

Taylor Pfeffer is a hairstylist and beauty content creator based in Orlando, Florida. She specializes in easy and trendy hairstyles, particularly for school and special occasions, often featuring claw clip hacks and seasonal inspirations. Her social media presence is characterized by engaging tutorials and vibrant visuals, appealing to a young audience interested in hair and beauty tips. Taylor actively promotes hair care products and collaborates with brands, showcasing her expertise in hairstyling through various platforms.

Authority Score : 8 844 pts

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17. Afsaanah Khimani

Afsaanah Khimani is a UK-based content creator specializing in curly hair care, with a significant presence on TikTok and YouTube. She shares product reviews, hair care routines, and styling tips, particularly focusing on the Skala brand and other curly hair products. Afsaanah engages her audience with relatable content about embracing natural curls and offers insights into her personal hair journey. Her platforms also reflect her experiences living in Bahrain and her passion for beauty and self-care.

Authority Score : 8 834 pts

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16. Leda Fazal

Leda Fazal is a hairstylist and salon owner based in Raleigh, NC, specializing in hair extensions, color correction, and grey blending. She is the creator of the Swan Method® and actively educates others in the hair industry through online courses. Her social media presence showcases her expertise in hair transformations, with a focus on dematting and precision haircuts. Leda engages her audience with tutorials, tips, and personal insights, promoting her salon and educational programs.

Authority Score : 8 877 pts

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15. Gunther Da Great

Gunther, known as Gunther Da Great on social media, focuses on hair transformation content, particularly dreadlocks. He engages his audience with hair care tips, product recommendations, and personal experiences related to his hair journey. His posts often feature collaborations with other creators and highlight his journey towards achieving a significant milestone of 1 million subscribers on YouTube. Gunther's content is vibrant and interactive, appealing to a diverse audience interested in hair care and personal transformation.

Authority Score : 8 920 pts

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14. Jonathan Monroe

Jonathan Monroe is a hair and beauty expert known for his engaging content on TikTok, Instagram, and YouTube. He focuses on natural hair care, styling tips, and product reviews, often featuring DIY methods and collaborations with beauty brands. His posts emphasize healthy hair growth and transformation, appealing to a diverse audience interested in hair care solutions. With millions of likes on his videos, he has established a strong presence in the beauty community, promoting inclusivity and self-love.

Authority Score : 8 958 pts

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13. Matt Newman

Matt Newman is a hairstylist and beauty enthusiast known for her engaging content on TikTok and Instagram. She shares hair tutorials, tips, and personal experiences, often highlighting her journey from LA to New York. Her posts feature a mix of humor and practical advice, appealing to a wide audience interested in hair care and styling. Collaborations with beauty brands are common, showcasing her influence in the beauty community.

Authority Score : 9 036 pts

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12. Zeph Sanders

Zeph Sanders focuses on self-improvement and hair transformation, sharing his personal journey through various social media platforms. His content often highlights hair care routines, updates on hair growth, and motivational messages related to personal development. With a significant following, he engages audiences through relatable experiences and tips, particularly in the realm of hair care and confidence building.

Authority Score : 9 055 pts

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11. Kiana Davis

Kiana Davis is a beauty and lifestyle content creator known for her expertise in curly hair care, skincare, and makeup. She shares engaging tutorials and product recommendations across TikTok and Instagram, focusing on wavy and curly hairstyles. Kiana's content often features beauty products and personal experiences, appealing to a wide audience interested in beauty and self-care. Her vibrant personality and relatable approach make her a trusted source for beauty tips and lifestyle inspiration.

Authority Score : 9 063 pts

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10. Maria Aiello

Maria Aiello is a hairstylist and content creator based in New York, specializing in hair tutorials and beauty tips. She shares engaging content across Instagram, TikTok, and YouTube, focusing on easy hairstyles, makeup routines, and hair hacks. With a strong following, her posts often feature trending hair techniques and product recommendations, aiming to empower her audience to achieve salon-quality looks at home. Maria's content is characterized by vibrant visuals and practical advice, appealing to beauty enthusiasts and aspiring hairstylists.

Authority Score : 9 070 pts

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09. Erin Degan

Erin Degan is a popular content creator known for her engaging TikTok and Instagram posts that often explore creative hair dye techniques using unconventional methods like bath bombs and flowers. With a significant following, she shares fun and experimental beauty hacks, often accompanied by vibrant visuals and playful commentary. Erin also promotes her own brand, showcasing products related to her content, and has a strong presence on multiple platforms, including YouTube.

Authority Score : 9 116 pts

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08. Jada Tiara

Jada Tiara is a prominent TikTok creator known for her engaging content focused on hair, makeup, and lifestyle. With a significant following of 750k on TikTok, she shares tutorials, product reviews, and personal experiences related to beauty and self-care. Her posts often feature ASMR elements, showcasing wig installations and hair care routines, appealing to a diverse audience interested in beauty trends and techniques.

Authority Score : 9 121 pts

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07. Siiri Parks

Siiri Parks is a popular TikTok creator known for her humorous and relatable content centered around hairstyling and salon experiences. With over 5.5 million followers, she shares funny skits, hairstyling tips, and personal stories, often incorporating themes of sobriety and LGBTQIA+ representation. Her content resonates with a wide audience, blending humor with personal growth and advocacy for kindness and inclusivity.

Authority Score : 9 131 pts

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06. Chrissy Ellingson Rasmussen

Chrissy Ellingson Rasmussen is a hair extension and color specialist based in Arizona and Orange County. She offers online training and education through her platform, Habit Education, and promotes her salon services at Habit Salon. Her social media presence showcases vibrant hair transformations, tutorials, and client testimonials, emphasizing her expertise in hair color and extensions. Chrissy engages her audience with interactive content, encouraging bookings and consultations through her various platforms.

Authority Score : 9 131 pts

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05. Audrey Victoria

Audrey Victoria is a beauty enthusiast based in Boston, MA, specializing in hair care and styling. She shares tips, tutorials, and product reviews across platforms like TikTok and YouTube, where she has amassed millions of followers. Her content focuses on hair growth, care routines, and DIY hairstyles, often featuring popular brands like Dove and L'Oréal. Audrey also promotes her hair care app, Hair2Hair, which offers personalized product recommendations. She engages with her audience through relatable and informative posts.

Authority Score : 9 135 pts

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04. Halle Sandberg

Halle Sandberg is a 20-year-old lifestyle content creator based in the US, focusing on fashion, beauty, and travel. She shares personal experiences, including her engagement and daily vlogs, across platforms like TikTok and Instagram. Her content often features product reviews and collaborations with brands, showcasing her vibrant personality and relatable lifestyle. With a strong engagement rate, she connects well with her audience through casual and interactive content.

Authority Score : 9 137 pts

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03. Stash

Stash is a creative content creator focused on hair styling and beauty tips, primarily on TikTok and YouTube. Their posts often feature unique hair experiments, tutorials, and product promotions, engaging a wide audience with entertaining and informative content. Stash collaborates with brands like Based Bodyworks, showcasing various hair products and techniques. The content is characterized by a playful and experimental approach to hair care, appealing to a diverse demographic interested in beauty and self-expression.

Authority Score : 9 154 pts

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02. Abigail Lin

Abigail Lin is a hair hobbyist and influencer known for her engaging TikTok and Instagram content focused on hair tips, tutorials, and product recommendations. With a significant following, she shares insights on achieving various hairstyles, particularly blowouts, and collaborates with brands like Dyson and BondiBoost. Her posts often include personal anecdotes and relatable moments, making her content approachable and engaging for her audience.

Authority Score : 8 979 pts

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01. Brad Mondo

Brad Mondo is a prominent hairdresser and social media personality known for his engaging content focused on hair transformations and reactions to hair dye fails. He operates brands XMONDO Hair and XMONDO Color, showcasing his expertise in hair care and styling. His TikTok and YouTube channels feature entertaining and educational videos, where he reacts to various hair disasters, providing tips and insights for viewers. His content resonates with a wide audience interested in hair trends and DIY hair care.

Authority Score : 9 307 pts

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