Top 20 Influencers in Colombia in 2026

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Here’s the list of the Top 20 Influencers in Colombia in 2026:

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‍20. Natasha Mora

Natasha Mora is a vibrant social media personality from Venezuela, known for her engaging TikTok and Instagram content. She shares a mix of personal moments, humor, and lifestyle posts, often featuring her favorite flowers and playful interactions with friends. Her content resonates with a youthful audience, showcasing her personality through relatable and entertaining snippets. Natasha actively engages with her followers, creating a sense of community around her fun and lighthearted approach to life.

Authority Score: 9 531 pts

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19. Luis Enrique Mendoza Morillo

Luis Enrique Mendoza Morillo, known as Kike Humor, creates family-oriented content across TikTok and YouTube. His posts often feature humorous family adventures, surprises, and relatable scenarios, aiming to bring smiles to his audience. He actively engages with followers, encouraging them to share his videos. His content includes vacation experiences, family challenges, and light-hearted dramas, appealing to a broad audience interested in family entertainment and humor.

Authority Score: 9 545 pts

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18. José Álvaro Osorio Balvín

José Álvaro Osorio Balvín, a Colombian singer, is a prominent figure in both the Spanish and English music markets, known for his reggaeton hits. His recent album 'Rayo' reflects his roots and features collaborations with various artists. His social media showcases a blend of personal moments, music promotions, and fan engagement, emphasizing love and connection through music. He actively promotes his tours and new releases, engaging with a global audience through vibrant content.

Authority Score: 9 557 pts

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17. Stiven Tc

Stiven Tc is a prominent Colombian YouTuber and social media personality known for his engaging gaming content, particularly around Free Fire and humorous skits. With over 12 million subscribers, he creates entertaining videos that often feature challenges, collaborations, and interactions with fans. His content is characterized by a casual and humorous style, appealing to a young audience interested in gaming and entertainment.

Authority Score: 9 560 pts

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16. Winner Max

Winner Max is a prominent YouTuber and gamer with over 18 million subscribers, known for creating engaging gaming content and rap stories. He actively promotes his social media channels and collaborates with brands for advertising. His TikTok features humorous family content, showcasing moments with his newborn and relatable parenting experiences. His content is primarily in Spanish, targeting a Latin American audience, particularly in Colombia.

Authority Score: 9 569 pts

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15. Juan Sebastián Guarnizo

Juan Sebastián Guarnizo is a prominent Colombian content creator known for his engaging streams on platforms like Twitch and YouTube. He is the president of Aniquiladores FC and has gained viral fame from 2020 to 2024. His content primarily revolves around gaming, reactions, and interactive sessions with fans, showcasing a mix of humor and casual conversation. He has received multiple awards, including Esland and Eliot, and is recognized for his voice role in Spectacular Spider-Man.

Authority Score: 9 579 pts

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14. Greeicy Rendón

Greeicy Rendón is a Colombian singer and social media personality known for her engaging content that blends music, personal reflections, and motivational messages. Her posts often highlight her experiences, emotions, and connections with her audience, showcasing her journey in the music industry and her love for family and community. With a strong presence on platforms like Instagram and TikTok, she shares snippets of her life, performances, and thoughts, resonating with fans through relatable themes of love, dreams, and gratitude.

Authority Score: 9 605 pts

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13. WestCOL

WestCOL is a leading streamer in Latin America, known for his engaging content and significant following across multiple platforms. He is also an executive producer and an amateur boxer, showcasing a diverse range of interests. His posts often highlight his achievements, collaborations, and personal experiences, reflecting a strong connection with his audience. He actively promotes his projects, including a restaurant in Miami, and engages in community-building activities, emphasizing his roots in Medellín, Colombia.

Authority Score: 9 620 pts

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12. Samantha Correa

Samantha Correa is a vibrant content creator known for her engaging TikTok videos that document her journey of personal transformation and recovery. She shares relatable stories about her experiences, including her voice surgery and transition, often infused with humor and light-heartedness. Her content resonates with a young audience, focusing on themes of self-acceptance, mental health, and beauty, while also showcasing her love for makeup and Mexican culture.

Authority Score: 9 632 pts

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11. Maria Alejandra Villegas

Maria Alejandra Villegas is a content creator based in Medellín, Colombia. Her social media presence showcases a vibrant lifestyle, featuring personal milestones, cultural experiences, and engaging interactions with her audience. She often shares moments of pride and joy, such as welcoming a new pet and celebrating local culture. Her posts reflect a strong connection to her roots and a playful, approachable style.

Authority Score: 9 632 pts

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10. James Rodríguez

James Rodríguez is a Colombian footballer and founder of Truly Genius, a supplement brand. He actively engages with his audience through social media, sharing insights about his football career, personal achievements, and promoting his products. His posts often reflect excitement for new challenges and pride in his team. He emphasizes teamwork and personal growth, showcasing a blend of sports and entrepreneurial spirit. His content is vibrant and engaging, appealing to sports enthusiasts and fitness fans alike.

Authority Score: 9 634 pts

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09. Carlos Feria

Carlos Feria is a Colombian content creator known for his family-oriented videos on platforms like TikTok and YouTube. With a massive following, he shares moments with his family, particularly focusing on his daughters, Salomé and Isabella. His content often includes family challenges, daily life vlogs, and heartwarming interactions, making him a relatable figure for family audiences. Carlos also engages in music collaborations, adding a creative dimension to his social media presence.

Authority Score: 9 644 pts

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08. Blessd

Blessd is a Colombian social media personality known for his vibrant presence across platforms like TikTok and Instagram. He frequently shares content related to music, particularly collaborations with artists like Anuel, and promotes his musical releases. Blessd is also involved in community activities, organizing events like 'La Navidad Bendita' for children and the elderly in his neighborhood. His posts often reflect a deep connection to his Colombian roots and a passion for music and community engagement.

Authority Score: 9 684 pts

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07. Federico Millán

Federico Millán is a Colombian content creator known for his humorous and comedic videos on platforms like YouTube and TikTok. His content often features relatable scenarios, playful interactions, and comedic sketches that resonate with a wide audience. Federico's social media presence is marked by his ability to engage viewers with lighthearted and entertaining content, often incorporating elements of Colombian culture and everyday life. He has a significant following, with his videos frequently going viral.

Authority Score: 9 718 pts

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06. Feid

Feid, also known as FERXXO, is a Colombian musician and performer known for his vibrant presence in the Latin music scene. His social media is filled with updates about his music releases, collaborations, and tours, often highlighting his Colombian roots with frequent use of the Colombian flag emoji. Feid engages with his audience through energetic posts and music videos, showcasing his reggaeton and urban music style. He frequently collaborates with other artists and expresses gratitude to his fans.

Authority Score: 9 727 pts

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05. Maluma

Maluma, a Colombian reggaeton and Latin pop artist, is renowned for his vibrant and engaging social media presence. He frequently shares updates about his music releases, concerts, and personal life, including behind-the-scenes content and interactions with fans. His posts often highlight his tours, collaborations with other artists, and his love for his home country, Colombia. Maluma's content is a mix of promotional material for his music and personal insights, making him a relatable and influential figure in the Latin music scene.

Authority Score: 9 776 pts

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04. JuanDa

JuanDa is a Colombian content creator known for his humorous and lighthearted social media presence. He shares comedic videos and skits across platforms like TikTok and Instagram, often involving costumes and playful interactions with his family and pets. His content is characterized by its entertaining and relatable nature, aiming to bring smiles to his audience. JuanDa frequently engages with his followers, creating a sense of community and connection.

Authority Score: 9 857 pts

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03. La Granja del Borrego

La Granja del Borrego is a Colombian content creator known for engaging and humorous content across multiple platforms, including TikTok and YouTube. The creator shares a mix of lifestyle, humor, and promotional content, often collaborating with brands like Garnier and Honda Motos Colombia. They also promote their own products, such as coffee and a book. The content often features animals and nature, reflecting a playful and interactive style that resonates with a broad audience.

Authority Score: 9 912 pts

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02. Karol G

Karol G is a Colombian singer and songwriter known for her contributions to the reggaeton and Latin music scene. Her social media presence showcases her vibrant personality, musical collaborations, and heartfelt messages to fans. She often shares moments from her tours, personal reflections, and advocacy for women's empowerment and education. With millions of followers across platforms, she engages her audience through relatable content and emotional storytelling, making her a prominent figure in contemporary Latin music.

Authority Score: 9 932 pts

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01. Shakira

Shakira is a globally recognized Colombian singer-songwriter known for her unique blend of Latin, pop, and rock music. Her social media presence highlights her music tours, personal reflections, and advocacy for single mothers. She engages with her audience through vibrant posts about her performances, collaborations, and personal milestones, often using hashtags like #LMYNLWorldTour. Shakira's content resonates with themes of empowerment, love, and cultural pride, making her a prominent figure in the music industry.

Authority Score: 9 979 pts

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Also See 👀:
🏆 TOP 200 INFLUENCERS IN COLOMBIA
FIND OUT WHO LEADS IN THEIR COUNTRY OR NICHE
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