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Top 20 Influencers in Puerto Rico in 2026

Puerto Rico is home to some of the world’s most influential creators in 2026, led largely by music icons and lifestyle personalities. Meet 20 influencers shaping music, culture, and digital trends globally.

December 30, 2025
Josie Renna
Country of author
Josie Renna

Josie Renna is a content strategy expert with a passion for helping creators navigate the ever-evolving digital landscape. Specializing in effective content creation techniques and platform-specific strategies, Josie provides insights to empower creators and brands to thrive online. With a deep understanding of algorithm dynamics and audience engagement, Josie shares actionable tips for optimizing content performance across various platforms.

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Here’s the list of the Top 20 Influencers in Puerto Rico in 2026:

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20. Myke Towers

Myke Towers is a prominent Puerto Rican urban music artist known for his deep voice and captivating stage presence. He has gained recognition in the competitive music industry, collaborating with major artists like Bad Bunny and Becky G. His content primarily revolves around music releases, behind-the-scenes insights, and personal experiences, appealing to a diverse audience of urban music fans. Towers actively engages with his followers through social media, showcasing his artistic journey and upcoming projects.

Favikon Authority Score: 9 295 pts

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19. Justin Quiles

Justin Quiles is a Puerto Rican singer and songwriter known for his contributions to reggaeton and urban music. He engages his audience with personal stories and music that often celebrate motherhood and resilience. His social media presence includes music releases, behind-the-scenes content, and interactions with fans, showcasing his creative process and collaborations with other artists. He actively promotes themes of empowerment and community support, particularly for mothers and survivors of domestic violence.

Favikon Authority Score: 9 297 pts

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18. Rafael Antonio Pina Nieves

Rafael Antonio Pina Nieves, a prominent music producer and entrepreneur from BayamĂłn, Puerto Rico, is the head of Pina Records, a leading independent label in urban music. With a rich history in the industry, he has played a crucial role in the careers of major artists like Daddy Yankee and Don Omar. Pina is known for producing significant concerts and hit songs, showcasing his expertise in music production and artist management.

Favikon Authority Score: 9 314 pts

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17. Carlos Efrén Reyes Rosado

Carlos Efrén Reyes Rosado, known as Farruko, is a prominent Puerto Rican artist born in Bayamón. He is renowned for his mastery in urban music genres such as Reggaeton, Rap, Hip Hop, and R&B. Farruko has collaborated with major artists like Daddy Yankee, Bad Bunny, and Sean Paul. His social media presence is marked by a blend of music promotion, cultural homage, and personal reflections, often emphasizing themes of positivity and spiritual connection.

Favikon Authority Score: 9 327 pts

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16. Llandel Veguilla Malavé

Yandel is a prominent Puerto Rican reggaetĂłn artist, vocalist, songwriter, and record producer. He gained fame as part of the duo Wisin & Yandel and has successfully transitioned to a solo career, with notable tours and albums. His social media presence showcases his music, personal milestones, and interactions with fans, emphasizing his contributions to the reggaetĂłn genre and his cultural roots. He actively engages with his audience through heartfelt messages and promotional content for his music and events.

Favikon Authority Score: 9 331 pts

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15. Luis Fonsi

Luis Fonsi is a Puerto Rican singer-songwriter known for his global hit 'Despacito'. His social media presence showcases his music career, including album promotions, live performances, and personal anecdotes. He engages with fans through behind-the-scenes content and shares moments from his life, emphasizing his connection to Latin culture and music. Fonsi's posts often highlight his latest projects, upcoming shows, and collaborations, reflecting his status as a prominent figure in the Latin music industry.

Favikon Authority Score: 9 338 pts

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14. Don Omar

Don Omar, a prominent Puerto Rican reggaeton artist, is known for his energetic performances and significant contributions to the genre. His social media presence highlights upcoming tours, particularly the 'Back To Reggaeton' tour in Mexico, and celebrates milestones like songs reaching a billion streams. He engages with fans through personal anecdotes and invites them to share their favorite tracks. His content often reflects a deep appreciation for his audience and the history of reggaeton music.

Favikon Authority Score: 9 350 pts

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13. Mora Reda

Mora is a Puerto Rican artist and producer known for his contributions to Latin music, including hits like 'Volando (Remix)' featuring Bad Bunny. His social media presence showcases a blend of personal reflections, music promotions, and interactions with fans. He often expresses gratitude towards his supporters and shares updates about his music career, including upcoming releases and performances. His content is characterized by a casual and engaging style, appealing to a youthful audience interested in contemporary Latin music.

Favikon Authority Score: 9 356 pts

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12. Rainelis Rosario

Rainelis Rosario is a Puerto Rican content creator known for her engaging streams on platforms like TikTok and Twitch. Her posts often feature popular trends, personal anecdotes, and interactions with her audience, showcasing a vibrant and relatable online persona. With a focus on entertainment and lifestyle content, she has garnered millions of likes, indicating strong audience engagement. Her content is primarily in Spanish, appealing to a predominantly Latin American audience.

Favikon Authority Score: 9 366 pts

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11. Tito El Bambino

Tito El Bambino, also known as El PatrĂłn, is a Latin music artist and performer known for his energetic shows and hits. He recently had a successful show in Cali, filled with good vibes and love from his fans. His Instagram posts often showcase his performances, family gatherings, and collaborations with other artists. Tito El Bambino is grateful for the support of his fans and expresses his love for them in his posts. He shares moments from his personal life, including celebrating Christmas with his family and receiving gifts from loved ones. Tito El Bambino's posts reflect his passion for music and his appreciation for his fans and loved ones.

Favikon Authority Score: 9 387 pts

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10. Luar La L

Luar La L is a prominent Puerto Rican artist known for his engaging music and vibrant social media presence. He shares updates about his tours, collaborations, and new releases, often interacting with fans and showcasing his energetic performances. His content features themes of celebration, community, and personal expression, resonating with a youthful audience. Luar La L is also associated with the entertainment collective 'Los Sobr3naturales' and actively promotes his music through various platforms.

Favikon Authority Score: 9 398 pts

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9. Zamira Zambrano

Zhamira Zambrano is a Puerto Rican singer and social media personality known for her engaging content on platforms like TikTok and Instagram. She shares personal moments, music releases, and collaborations, often highlighting her relationships and experiences. Her posts frequently feature her music, including the recent single 'Me Hubiese Gustado,' and she promotes brands like Bloom Nutrition. Zhamira's content resonates with a youthful audience, focusing on themes of love, friendship, and personal growth.

Favikon Authority Score: 9 429 pts

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8. Michael Florees

Michael Florees is a Puerto Rican urban artist and cultural icon rooted in Carolina, PR. With a multi-platform presence, he blends music, humor, and authentic daily life to connect with Puerto Rican youth and the Latin diaspora globally. His content resonates with a youthful audience, emphasizing friendship, family, and enjoyment of life.

Favikon Authority Score: 9 454 pts

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7. Ricky Martin

Ricky Martin is a global music icon and multi-talented artist known for his contributions as a singer, songwriter, actor, and author. He has won multiple GRAMMY® Awards and is often referred to as the 'King of Latin Pop.' His social media presence showcases his vibrant lifestyle, personal moments, and advocacy for various causes, while also promoting his music and collaborations. Martin's content often highlights his connection to Latin culture and his journey in the entertainment industry.

Favikon Authority Score: 9 538 pts

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6. Nicky Jam

Nicky Jam is a prominent Puerto Rican reggaeton artist known for his vibrant music and engaging social media presence. His posts often feature themes of love, nightlife, and personal experiences, resonating with a youthful audience. He actively promotes his music releases, collaborations, and performances, showcasing a strong connection with fans. His content is characterized by humor and a casual style, often incorporating trending topics and challenges, making him a relatable figure in the Latin music scene.

Favikon Authority Score: 9 545 pts

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5. Austin A. Santos

Austin A. Santos, known as Arcángel, is a prominent figure in the Latin music scene, particularly in reggaeton. His social media presence showcases his musical journey, personal reflections, and deep connections to his roots in the Dominican Republic and Puerto Rico. He often shares insights about his life, music releases, and collaborations, emphasizing themes of resilience and gratitude. His content resonates with fans through emotional storytelling and a strong sense of identity.

Favikon Authority Score: 9 581 pts

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4. Ozuna

Ozuna is a prominent Puerto Rican and Dominican singer, songwriter, and actor known for his reggaeton and Latin music hits. He gained global recognition with songs like 'Taki Taki' and holds the Guinness World Record for the most videos reaching one billion views on YouTube. His social media presence showcases his music releases, collaborations, and personal moments, engaging a diverse audience with a mix of promotional content and personal insights.

Favikon Authority Score: 9 655 pts

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3. Raúl Alejandro

RaĂşl Alejandro, known as Rauw Alejandro, is a prominent Latin R&B and Reggaeton singer from Puerto Rico. He is celebrated for his vibrant music career, marked by hit albums like 'Cosa Nuestra' and collaborations with renowned artists such as Bad Bunny and Pharrell Williams. His social media presence is characterized by engaging content about his music releases, world tours, and appreciation for his fans. Rauw is deeply connected to his Puerto Rican roots, often expressing gratitude to his homeland.

Favikon Authority Score: 9 668 pts

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2. Jay Wheeler

Jay Wheeler is a Puerto Rican singer-songwriter known for his emotive music and engaging social media presence. He shares updates about his music releases, personal experiences, and interactions with fans, often using heartfelt language and imagery. His content primarily revolves around themes of love, heartbreak, and personal growth, resonating with a young audience. He actively promotes his music across platforms like TikTok and Instagram, where he engages with fans through relatable posts and announcements.

Favikon Authority Score: 9 703 pts

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1. Daddy Yankee

Daddy Yankee, a Puerto Rican musician and entrepreneur, is a reggaetĂłn icon known for hits like 'Gasolina' and 'Despacito.' His social media presence highlights his faith, family, and cultural pride, often sharing messages of positivity and resilience. He actively engages in philanthropy through his foundation, Daddy's House, and supports causes like education and community development. His content often reflects his Christian beliefs and commitment to spreading positive messages through music.

Favikon Authority Score: 9 704 pts

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