Top 20 Influencers in João Pessoa in 2025

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Here’s the list of the Top 20 Influencers in João Pessoa in 2025:

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‍20. Suzanny Braga

Suzanny Braga is a beauty and lifestyle content creator based in João Pessoa, Brazil. She shares engaging videos on YouTube and TikTok, focusing on nail care, beauty routines, and lifestyle tips. Her content includes 'get ready with me' segments, product reviews, and promotional offers, often featuring discounts for her audience. With a strong presence on social media, she connects with her followers through relatable and informative content, emphasizing self-care and beauty products.

Authority Score : 7 882 pts

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19. Rayssa Soares

Rayssa Soares is an interior designer and DIY educator behind GavetaMix, a Brazil-based channel and Instagram presence focused on practical home decor, step-by-step makeovers, and affordable renovations. She shares renter-friendly design tips, decor projects, and affordable furniture makeovers. Through DIY tutorials, online courses, and brand collaborations, she demonstrates accessible design and a hands-on approach to transforming spaces.

Authority Score : 7 917 pts

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18. Jéssica Gadelha Alves

Entrepreneur and lifestyle-focused Brazilian mom, owner of Clinic Gadelha. Shares fashion, travel, beauty, and faith-driven family moments from João Pessoa, Brazil, centered on motherhood with Amélie.

Authority Score : 7 947 pts

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17. Ruby Matte

Brazilian artist and content creator from João Pessoa, specializing in handcrafted carnival headpieces and luxo accessories. Known for tutorials and behind-the-scenes of adereços de carnaval (coroas, arranjos, broches) with a focus on craftsmanship, customization, and high-end embellishments. Builds a scalable brand around quadrilha junina and festa junina culture, blending design artistry with social media storytelling on Instagram and YouTube.

Authority Score : 7 973 pts

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16. Gordinho dos Vídeos

Brazilian Instagram personality and blogger based in João Pessoa, known for humorous posts and family-oriented content; presents athletic lifestyle and daily-life humor related to being a parent and sports enthusiast.

Authority Score : 7 992 pts

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15. Ludmyla Oliveira

Ludmyla Oliveira is an engaging social media personality based in João Pessoa, Brazil. Her Instagram presence features a mix of playful and relatable content, often showcasing her daily life, humor, and personal growth. With a focus on positivity and connection, she encourages her audience to embrace joy and growth. Her posts often receive high engagement, indicating a strong connection with her followers.

Authority Score : 8 067 pt

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14. Renata Freire

Renata Freire is a lifestyle influencer based in João Pessoa, Brazil, known for her engaging posts about motherhood, fashion, and personal experiences. Her content often highlights her family life, fashion choices, and moments of joy, resonating with a broad audience. She collaborates with brands like @dadrishop, showcasing her style and promoting products through her vibrant Instagram presence.

Authority Score : 8 124 pts

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13. Larissa Pereira

Larissa Pereira is a seasoned journalist and TV presenter based in João Pessoa, Paraíba. She is known for her work as an editor and presenter on JPB2 at TV Cabo Branco, where she covers significant local and national news. Her social media presence highlights her professional milestones, family life, and community engagement, showcasing her dedication to journalism and her roots in Paraíba. Larissa actively participates in discussions around social issues and local events, reflecting her commitment to her profession and community.

Authority Score : 8 125 pts

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12. Hyldo Pereira

Hyldo Pereira is a journalist based in João Pessoa, Brazil, focusing on local news and political updates. His content includes reports on community issues, educational opportunities, and political events, often highlighting significant developments in the region. He engages with his audience through informative posts and has a strong presence on Instagram, where he shares news stories and updates relevant to his followers.

Authority Score : 8 142 pts

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11. Diego Pé de Pano

Brazilian drummer from João Pessoa, longtime GD collaborator, now active with Nuzio Medeiros and a roster of Brazilian gear sponsors. Known for high-energy live performances, tight groove, and collaboration with Titan Cymbals, Baquetas Liverpool, Williams, Michael Instrumentos, and TMX Áudio Store. Shares studio sessions, tour moments, and dedication to Brazilian swing/forró scenes on Instagram and YouTube.

Authority Score : 8 184 pts

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10. Andrea de Cassia

Andrea de Cassia is a vibrant social media personality from João Pessoa, Brazil, known for her engaging family-oriented content. She shares heartfelt moments with her family, often showcasing humor and love in her posts. Her presence on Instagram and TikTok features a mix of personal anecdotes, lighthearted humor, and family celebrations, resonating with a broad audience. Andrea's content reflects a strong connection to her roots and a joyful approach to life, making her a relatable figure in the digital space.

Authority Score : 8 207 pts

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09. Aninha Nazário

Aninha Nazário is a Brazilian influencer and artisan specializing in DIY crafts, particularly hair accessories like bows and clips. Based in João Pessoa, Paraíba, she shares tutorials and tips to inspire fellow crafters, especially beginners. With a strong social media presence, she engages her audience through creative content and promotional discounts for craft supplies. Her platforms include Instagram and TikTok, where she showcases her work and connects with a community of craft enthusiasts.

Authority Score : 8 296 pts

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08. Cleycianne Oliveira

Brazilian nutrition student sharing health tips and hair care insights. Based in João Pessoa, she creates practical, science-informed content on nutrition, wellness, and beauty products, building a loyal audience on TikTok (~300k) and Instagram with sponsor collaborations.

Authority Score : 8 453 pts

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07. Ana Vitória

Brazilian beauty, fashion and fitness creator from João Pessoa (Paraíba). An ambassador for Selfit Academias, she blends beauty, style and gym lifestyle in curated posts and partnerships with haircare and fashion brands. Known for motivational gym captions and lookbook-style shoots on Instagram and TikTok, emphasizing discipline, self-care and empowerment.

Authority Score : 8 484 pts

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06. Paulo Moreira

Paulo Moreira is a Brazilian illustrator and award-winning comic creator from João Pessoa, Paraíba. He leads the Boca de Siri series, blending humor, local culture, and family-friendly adventures. Active on Instagram with pre-sale campaigns, interviews, and comics updates, he connects with readers through vibrant artwork and storytelling.

Authority Score : 8 653 pts

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05. Débora Rocha

Débora Rocha is a Brazilian content creator focused on beauty, skincare, and perfumes. She shares tips and product recommendations primarily on TikTok and Instagram, engaging her audience with relatable content about her daily routines and favorite products. Her posts often include collaborations with brands, showcasing her expertise in beauty and lifestyle. Débora's vibrant personality and interactive style resonate well with her followers, making her a prominent figure in the beauty community.

Authority Score : 8 762 pts

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04. Rhita Sampaio

A vibrant TikTok creator from João Pessoa, known for humorous and relatable content. Her posts often feature playful interactions and light-hearted commentary, resonating with a broad audience. With a significant number of likes on various videos, she engages viewers through entertaining skits and personal anecdotes, showcasing a fun-loving personality.

Authority Score : 8 793 pts

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03. Isis Oliveira

Isis Oliveira is a Brazilian faith‑driven family creator from João Pessoa who documents pregnancy, wedding planning, homeownership, and everyday life. Her content blends devotional insights with practical tips, sharing pregnancy moments, baby name debates, and wedding planning hacks, while promoting planners and family‑oriented services. She builds a warm, relatable community on Instagram, TikTok, and YouTube around faith, motherhood, and real‑life milestones.

Authority Score : 8 858 pts

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02. Brunna Andrade

Brunna Andrade is a content creator based in João Pessoa, Brazil, focusing on food reviews, motherhood, and personal experiences. With a significant following on TikTok and Instagram, she shares heartfelt moments about her pregnancy and family life, often incorporating humor and relatable anecdotes. Her posts frequently highlight local cuisine and experiences, engaging her audience with authentic storytelling and vibrant visuals.

Authority Score : 8 946 pts

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01. Aldair Playboy

Aldair Playboy is a Brazilian singer from João Pessoa, Paraíba, known for his contributions to the 'Batidão' music movement. He gained significant popularity with his hit song 'Amor Falso' in 2018, which topped charts in Brazil and went viral internationally. Aldair continues to release music under Universal Music, with recent projects like the EP 'Baile Playboy'. His social media presence is vibrant, focusing on music promotion and engaging with fans through platforms like Instagram and TikTok.

Authority Score : 9 098 pts

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