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Top 20 Influencers in Puebla in 2025

Puebla is home to a vibrant group of creators making waves across digital platforms. This list highlights 20 influencers who are shaping trends and inspiring audiences in 2025.

September 18, 2025
Josie Renna
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Josie Renna

Josie Renna is a content strategy expert with a passion for helping creators navigate the ever-evolving digital landscape. Specializing in effective content creation techniques and platform-specific strategies, Josie provides insights to empower creators and brands to thrive online. With a deep understanding of algorithm dynamics and audience engagement, Josie shares actionable tips for optimizing content performance across various platforms.

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Here’s the list of the Top 20 Influencers in Puebla in 2025:

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‍20. Paloma Corte

Paloma Corte is a Puebla-based Mexican lawyer, mother, and legal director who shares upbeat, wellness-oriented content about family, daily life, and local culture. Her posts mix personal anecdotes, daily observations, and positive mindset, with nods to Mexican traditions, motherhood, and self-care.

Authority Score : 6 592 pts

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19. Nilson Jafet Barajas

Nilson Jafet Barajas is a TikTok creator based in Puebla, Mexico, known for engaging and relatable content that resonates with a youthful audience. His posts often feature humorous anecdotes and interactive prompts, encouraging followers to connect with him on Instagram. With a focus on lighthearted themes, he garners significant engagement through likes and comments, showcasing a vibrant social media presence.

Authority Score : 6 596 pts

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18. Divirangel

Divirangel is a Puebla/CDMX-based hairstylist and makeup artist focused on unisex color trends, bold hair colors, and contemporary beauty looks. He owns Divirangel Hairstyle and shares tutorials, process videos, and client transformations on Instagram, highlighting color melting, balayage, and playful palettes. Content centers on practical styling tips, product recommendations, and personality-driven storytelling.

Authority Score : 6 821 pts

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17. Silvana Espinosa

Silvana Espinosa is a Puebla-based travel and fashion content creator focusing on lifestyle hauls, outfit ideas, and brand collaborations (notably with SHEIN). She shares travel moments, shopping finds, and style tips across Instagram and TikTok, often featuring discount codes and partner links. Her content targets a Spanish-speaking audience in Mexico and Latin America with approachable, stylish, everyday fashion and travel content.

Authority Score : 7 578 pts

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16. Andrea MartΓ­nez

Andrea MartΓ­nez is a medical professional sharing authentic content focused on mental health and her experiences as a doctor. Based in Puebla, she engages her audience with motivational posts, practical medical advice, and personal reflections on life and success. Her TikTok and Instagram platforms highlight her journey in medicine, emphasizing the importance of mental well-being and personal growth. She also promotes healthy relationships and self-acceptance, making her a relatable figure for aspiring medical students and young professionals.

Authority Score : 7 583 pts

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15. Venecia Landini

Dr. Venecia Landini is a certified dermatologist based in Mexico City and Puebla, specializing in skincare, botox, and fillers. She actively shares dermatological advice and product recommendations on TikTok and Instagram, focusing on skin conditions like acne, psoriasis, and dermatitis. Her content emphasizes the connection between skin health and overall well-being, advocating for holistic approaches to treatment. Venecia also engages her audience with personal stories from her past as a ballet dancer, creating a relatable and informative online presence.

Authority Score : 7 759 pts

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14. Daniel Chazari

Daniel Chazari is a Puebla-based street photographer capturing urban life in Mexico. He shares daily city scenes, conducts street photography workshops, and curates neighborhood exhibitions like Instant-tΓ‘neas de la calle. His feed highlights Puebla's streets, people, and culture, with collaborative projects and events that invite audiences to explore the city through a photographer's lens.

Authority Score : 7 787 pts

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13. Dra. Anika Ruiz

Dr. Anika Ruiz is a dermatologist based in Puebla, Mexico, specializing in skin, hair, and nail care. Her Instagram features tips on skincare, including the use of Botox and fillers, and she engages her audience with informative posts about dermatological issues. Anika shares practical advice for common skin problems and promotes products like La Roche-Posay. Her content is educational, focusing on dermatological health and wellness, appealing to a broad audience interested in skincare.

Authority Score : 7 827 pts

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12. Gerardo Valerio

Gerardo Valerio is a tattoo artist based in Puebla, Mexico, specializing in neo-realism. His social media showcases his tattoo work, collaborations with other artists, and seminars on tattoo techniques. He engages with his audience through detailed posts about his artistic process and upcoming events, reflecting a strong connection to the tattoo community. His content often features popular culture references and highlights the emotional significance of tattoos.

Authority Score : 7 991 pts

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11. Kari Hernandez

Kari Hernandez is a nutritionist based in Puebla and CancΓΊn, Mexico, focusing on lifestyle and health. She offers online consultations and collaborates with brands, promoting a healthy lifestyle through engaging social media content. Her posts often reflect her personal experiences and insights into nutrition, encouraging her audience to adopt healthier habits. With a vibrant presence on TikTok and Instagram, she connects with her followers through relatable content and motivational messages.

Authority Score : 8 029 pts

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10. Turek Hem

Turek Hem is a Mexican rapper from Puebla, known for his rapid lyrics and creative storytelling that reflect street life and personal struggles. He is part of the 'Hem Mafia' collective and has gained popularity through his music, including his latest album 'Contra el Mundo'. His social media presence showcases his music, collaborations, and gratitude towards his supporters, emphasizing his roots in hip hop culture.

Authority Score : 8 098 pts

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09. Carlos MartΓ­n Huerta

Mexican journalist and news director based in Puebla. As director de noticias for Grupo ACIR Puebla and conductor of Hechos Meridiano on TV Azteca Puebla, he covers local crime, traffic, politics, and community events, highlighting timely updates across radio, TV, and social media.

Authority Score : 8 180 pts

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08. Edgar Valladares Merino

Edgar Valladares Merino is an educational content creator and YouTuber based in Puebla, Mexico. He focuses on primary education, providing tips for teachers and parents, and engaging in discussions about educational policies. His content includes video reactions, educational materials, and analysis of teaching strategies, aiming to support educators and enhance learning experiences. With a growing social media presence, he actively interacts with his audience, promoting educational initiatives and resources.

Authority Score : 8 272 pts

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07. Yina Olguin

Yina Olguin is a Puebla-based slime creator with a multi-million TikTok following. She grows engagement through slime tutorials, unboxings, and frequent brand collaborations (e.g., SHEGLAM, LuPop Candy Puebla), plus giveaways and fan interactions. She runs go.agency and maintains personal and business contacts, showcasing entrepreneurial, lifestyle, and beauty-related content across platforms.

Authority Score : 8 400 pts

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06. Karls

Karls is a content creator based in Puebla, Mexico, focusing on nostalgia, art, and philosophy through engaging videos on TikTok and Instagram. Her posts often reflect themes from the 2000s, gaming, and aesthetics, appealing to a Gen Z audience. Her creatively explores various topics, including architecture, movies, and personal reflections, while fostering a sense of community among followers who share similar interests in retro culture and art.

Authority Score : 8 407 pts

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05. Esther Beiker

Esther Beiker is a maternal lactation consultant and complementary feeding advisor based in Puebla, Mexico. She offers online workshops focused on infant nutrition, breastfeeding, and parenting tips. Her social media content emphasizes practical advice for new mothers, addressing common challenges in lactation and child feeding. She actively engages with her audience through informative posts and interactive workshops, promoting healthy eating habits for toddlers and infants.

Authority Score : 8 440 pts

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04. Marifer Ricci

Marifer Ricci is a lifestyle content creator based in Puebla, Mexico, focusing on home decor, vlogs, and personal experiences. Her social media presence features DIY projects, organization tips, and lifestyle vlogs, often highlighting her daily life and aesthetic choices. She engages her audience with relatable content about university life, home decoration, and personal growth, appealing to a young, predominantly female audience interested in lifestyle and aesthetics.

Authority Score : 8 496 pts

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03. Vico y Kari

Female Mexican creator from Puebla, Vico y Kari, sharing inclusive, family-centered content about motherhood, humor, and disability awareness. They highlight braille, accessibility in education, and inclusion, using relatable captions on TikTok and Instagram. Their posts blend daily family life with advocacy for disabled children and equal opportunities.

Authority Score : 8 586 pts

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02. Beto Espinosa

Mexican photographer and filmmaker based in Puebla. Founder of @beandbephoto, specializing in wedding, portrait, and documentary photography. Shares behind-the-scenes clips, shoot tips, and storytelling across Instagram, TikTok, and YouTube. Known for warm, candid imagery that preserves memories for families and brands.

Authority Score : 8 664 pts

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01. Blanca Diaz

Blanca Diaz, known as LA MARA on social media, is a prominent Mexican gamer and influencer. She is widely recognized for her engaging content on platforms like TikTok, where she shares gameplay videos of popular games such as Free Fire and Stumble Guys. With a significant following, she collaborates with brands and participates in gaming challenges. Her content is characterized by a casual and interactive style, appealing to a young and enthusiastic gaming community.

Authority Score : 8 998 pts

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