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Top 20 Influencers in Surabaya in 2025

Surabaya is home to some of Indonesia’s most exciting voices online. This list highlights 20 standout influencers making a strong impact in 2025.

September 23, 2025
Josie Renna
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Josie Renna

Josie Renna is a content strategy expert with a passion for helping creators navigate the ever-evolving digital landscape. Specializing in effective content creation techniques and platform-specific strategies, Josie provides insights to empower creators and brands to thrive online. With a deep understanding of algorithm dynamics and audience engagement, Josie shares actionable tips for optimizing content performance across various platforms.

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Here’s the list of the Top 20 Influencers in Surabaya in 2025:

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‍20. Dhulur Budiman

Dhulur Budiman is a TikTok creator based in Surabaya-Sidoarjo, Indonesia, known for engaging content that often highlights local culture and community issues. His posts frequently include humor and social commentary, particularly around traffic safety and community events. He actively encourages positive behavior among his followers, often using relatable scenarios to convey messages. His content resonates well with a local audience, garnering significant engagement through likes and shares.

Authority Score : 8 027 pts

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19. Nekonoi Katsu

Nekonoi Katsu is a prominent Indonesian cosplayer and streamer, known for her vibrant cosplay of characters from popular games and anime. She has represented Indonesia at various international events, including the Tokyo Game Show and AFA Singapore. Her social media showcases her cosplay skills, event participation, and personal experiences, engaging a community of fans and fellow cosplayers. She actively promotes events and collaborations, reflecting her strong presence in the cosplay community.

Authority Score : 8 118 pts

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18. Michael Go

Indonesian food creator based in Surabaya, Indonesia, sharing approachable home-cook recipes and street-food reviews. Produces recipe videos and restaurant discoveries on TikTok, Instagram, and YouTube, often featuring local dishes like kentang goreng, cireng, telur Pontianak, pempek, and nasi goreng babat. Emphasizes Indonesian flavors, halal considerations where applicable, and supports UMKM through content.

Authority Score : 8 195 pts

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17. Dodo Septian

Dodo Septian is a food enthusiast and content creator based in Surabaya, Indonesia, focusing on local culinary experiences. His social media presence highlights various food spots, including street food and hidden gems, often accompanied by engaging visuals and relatable humor. He actively promotes local eateries and food trends, encouraging his audience to explore the culinary landscape of Surabaya and beyond.

Authority Score : 8 230 pts

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16. Ryan Dio Ramadhan

Ryan Dio Ramadhan is a Surabaya-based TikTok content creator and Instagram influencer focused on kuliner (food) exploration. He showcases Indonesian Nusantara cuisine, street-food hunts, and local market discoveries, blending travel with food reviews. With 200k+ on TikTok, he highlights regional spots, partnership promos, and authentic local flavors, delivering bite-sized culinary stories and event coverage across platforms.

Authority Score : 8 239 pts

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15. HeraMua

HeraMua is a Surabaya-based wedding makeup artist delivering bridal makeup, eye makeup tutorials, and wedding-day looks. Known for fresh, camera-ready bridal cosmetics lists and collaborative work with other wedding vendors. Active on Instagram with tutorials, wedding prep insights, and vendor collaborations, showcasing a strong portfolio of akad nikah and resepsi looks.

Authority Score : 8 342 pts

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14. Lukman HP

Lukman HP is a dedicated photographer based in Surabaya, Indonesia, focusing on supporting small businesses (UMKM) through photography. He shares his journey of overcoming anxiety and depression while helping local vendors gain visibility. His content emphasizes community support, personal growth, and the importance of quality visuals in marketing. He offers photography classes and promotes local culinary culture through his work, aiming to inspire others to uplift their communities.

Authority Score : 8 391 pts

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13. Clare Statok

Clarestatok is a vibrant content creator based in Surabaya, Indonesia, known for her engaging TikTok videos that often feature personal anecdotes, humor, and lifestyle themes. She frequently collaborates with brands like Samsung and Lazada, showcasing products in a relatable manner. Her content resonates with a youthful audience, particularly fans of K-pop and local culture, as she shares her experiences and interests in a light-hearted way.

Authority Score : 8 419 pts

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12. Nda

Indonesian makeup artist based in Jakarta and Surabaya, specializing in glam graduation looks, blush-heavy palettes, and lip-focused tutorials. Highly engaged on TikTok with short-form makeup demos, product reviews, and affordable beauty tips. Partnerships with cosmetic brands and beauty retailers are a natural fit.

Authority Score : 8 447 pts

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11. Kevin Octavian

Surabaya-based content creator and storyteller blending food, music, and creative visuals. Known for short-form videos across TikTok (2.1M+ followers) and Instagram, with collaborations and lively lifestyle content. Showcases cuisine, music vibes, and cultural moments, expanding from Surabaya to Jakarta and beyond.

Authority Score : 8 451 pts

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10. Monica Susannia

Monica Susannia, known as Moncus, is a prominent content creator based in Surabaya, Indonesia, with a significant following on TikTok (3M followers). Her content primarily revolves around art, vlogs, and slime, showcasing creative DIY projects and engaging with her audience through interactive and entertaining videos. She often collaborates with brands, promoting various products and events, and has a vibrant presence on Instagram as well.

Authority Score : 8 468 pts

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09. Koko Buncit

Koko Buncit is a prominent food influencer based in Surabaya, Indonesia, specializing in culinary content. His social media presence focuses on showcasing local eateries, food reviews, and culinary events, particularly in Surabaya and Jakarta. He engages his audience with vibrant posts featuring various dishes, restaurant recommendations, and food festivals, often highlighting halal options. Koko Buncit actively promotes local businesses and food culture, making him a key figure in the Indonesian food scene.

Authority Score : 8 608 pts

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08. Tivranda Rizaky

Tivranda Rizaky is a content creator based in Surabaya, Indonesia, focusing on married life and lifestyle themes. His posts often highlight personal experiences, humor, and relatable moments in marriage, engaging a young audience with a mix of lightheartedness and sincerity. He collaborates with various brands, showcasing products and services relevant to his lifestyle content, particularly in the context of family and relationships.

Authority Score : 8 613 pts

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07. Kevin Kaez

Kevin Kaez is a content creator focused on educational and motivational themes, primarily targeting a younger audience. His work includes animated videos that promote character building and life lessons, often infused with humor. He engages with his followers through platforms like TikTok and YouTube, where he shares relatable stories and motivational content. His content is kid-friendly and aims to inspire positivity and learning.

Authority Score : 8 682 pts

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06. Vallene Laurencia

Vallene Laurencia is a prominent figure in the gaming community, particularly known for her content related to Mobile Legends: Bang Bang (MLBB). She actively engages with her audience through various social media platforms, sharing personal insights, gaming experiences, and lifestyle content. Vallene is also involved in promoting tourism and literacy in her local community, serving as a cultural ambassador. Her posts often reflect a blend of gaming, personal anecdotes, and promotional content for brands.

Authority Score : 8 698 pts

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05. Michael Dendy

Surabaya-based Indonesian creator Michael Dendy (@michaeldendy) builds a lifestyle presence focused on couples, faith, and local culture. Active on TikTok and Instagram, he blends relatable everyday moments, family-friendly humor, and skincare promotions (Skin1004 Indonesia). His content highlights community ties, regional pride, and East Java events, combining personal life with brand collaborations and local love for Surabaya.

Authority Score : 8 750 pts

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04. Nicolle Angelya

Nicolle Angelya is a TikTok creator based in Fakfak Papua Barat and Surabaya, Indonesia. Her content primarily revolves around food, showcasing various dishes and culinary experiences. She engages her audience with relatable and humorous posts, often highlighting local cuisine and personal favorites. Nicolle's videos have garnered significant likes, indicating a strong connection with her followers. She also promotes her YouTube channel for full video content.

Authority Score : 8 822 pts

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03. Andi Sugiarto Budiman

Andi Sugiarto Budiman, known as Andy Sugar, is a prominent social media personality from Surabaya, Indonesia. His content primarily revolves around lifestyle, humor, and local culture, often featuring collaborations with various brands. He engages his audience with relatable posts about daily life, food, and local events, showcasing a vibrant and humorous perspective. His TikTok and Instagram accounts highlight his interactions with local businesses and community events, making him a recognizable figure in the Surabaya social media scene.

Authority Score : 8 905 pts

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02. Tessa Morena

Surabaya-based Indonesian DJ known as Tessa Morena, performing funkot and dance music, with a strong cross-platform presence on TikTok, Instagram, and YouTube featuring live sets, event coverage, and music releases.

Authority Score : 8 959 pts

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01. Rahmat Alie

Indonesian short-video creator based in Surabaya/Madura, Rahmat Alie produces regional humor and relatable skits in Indonesian, leveraging local dialects and everyday urban life. With viral TikTok clips like 'Jangan sok jago di wilayah ku,' he attracts a large, engaged audience and growing followings on Instagram. His content centers on playful banter, community vibes, and entertaining challenges specific to the Surabaya–Madura region.

Authority Score : 8 998 pts

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