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Here’s the list of the Top 20 Instagram Influencers in Australia in 2026:
20. Chandler Powell
Chandler Powell is a conservationist and family man, married to Bindi Irwin. He shares insights into his life at Australia Zoo, focusing on wildlife conservation and family moments. His posts highlight his dedication to animal welfare, particularly through the Wildlife Warriors initiative, and showcase his role as a father and husband. Chandler's content often features his daughter, Grace, and emphasizes the importance of environmental stewardship and family values.
Instagram Score: 92.8/100
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19. Bridey Drake
Bridey Drake is an Australian entrepreneur and social media personality known for her pyjama business, Night Sweet Thing. She shares insights about her journey as a young business owner, including her experiences as a high school dropout and her success in launching her brand. Her content often features personal anecdotes, product launches, and appreciation for her supporters, particularly nurses. She engages with her audience through relatable posts and collaborations, showcasing her lifestyle and entrepreneurial spirit.
Instagram Score: 92.8/100
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18. Anthony Albanese
Anthony Albanese is the Prime Minister of Australia and Member for Grayndler. His social media presence focuses on building Australia's future, advocating for Australian jobs, and promoting policies like free TAFE and Medicare. He actively engages in political discourse, condemning violence and supporting international relations, particularly regarding Ukraine and India. Albanese's posts reflect a commitment to social justice, economic reform, and community engagement, often addressing current events and policy initiatives.
Instagram Score: 92.9/100
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17. Daniella Rahme
Daniella Rahme is an Australian actress with Lebanese roots, known for her engaging social media presence. She shares insights into her life, including behind-the-scenes moments from her acting projects, cultural experiences, and personal reflections. Her content often features themes of love, family, and creativity, resonating with a diverse audience. She actively promotes her work in film and television, particularly during Ramadan, and engages with her followers through heartfelt messages and vibrant visuals.
Instagram Score: 93/100
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16. Nicholas Kyrgios
Nick Kyrgios is a professional tennis player known for his dynamic playing style and engaging social media presence. He promotes his beverage brand ALIVE, emphasizing health benefits and low-calorie options. His posts often feature humor, sports commentary, and personal insights, showcasing his personality and lifestyle. Kyrgios interacts with fans and highlights his experiences in tennis, making him a relatable figure in the sports community.
Instagram Score: 93.8/100
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15. Dominic Di Tommaso
Dominic Di Tommaso, known as Domtomato, is a professional parkour athlete and Red Bull ambassador. He shares thrilling content showcasing his parkour skills, including stunts, challenges, and collaborations with other athletes. His social media presence emphasizes extreme sports, fitness, and personal achievements, often featuring humorous and engaging posts. He actively promotes his partnerships with brands like Ollo PK, offering discounts to his followers. His content is primarily focused on parkour and freerunning, appealing to a global audience of sports enthusiasts.
Instagram Score: 93.8/100
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14. Bronson Reed
Bronson Reed, known as 'The Wave God', is a WWE Superstar from Australia. His social media presence showcases his wrestling career, featuring highlights from matches, personal insights, and promotional content. He engages with fans through humorous and relatable posts, often referencing pop culture and current events. Reed's content reflects a strong connection to his wrestling persona and the entertainment industry, appealing to a diverse audience of wrestling fans.
Instagram Score: 93.9/100
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13. Ryan Williams
Ryan Williams is an accomplished action sports athlete, known for his expertise in BMX and scooter riding. He is an 8-time X Games gold medalist and travels globally with Nitro Circus, showcasing extreme sports and innovative tricks. His content features thrilling stunts, personal milestones, and behind-the-scenes glimpses of his life as a professional athlete. Ryan actively engages with his audience, sharing his journey and encouraging them to push their limits in action sports.
Instagram Score: 94.1/100
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12. Rebel Wilson
Rebel Wilson is an Australian actress, director, writer, and producer known for her vibrant personality and diverse roles in film and television. She shares insights into her personal life, including her recent marriage and family moments, while also promoting her projects like 'The Deb' and her memoir 'Rebel Rising'. Her content often highlights her journey in the entertainment industry, her experiences with body positivity, and her adventures around the world, engaging a broad audience with humor and authenticity.
Instagram Score: 94.5/100
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11. The Kid LAROI
The Kid LAROI is an Australian singer and songwriter known for his engaging music videos and relatable social media presence. His content primarily revolves around his music releases, including official videos and audio tracks, often featuring collaborations with other artists. He actively interacts with fans through platforms like TikTok and YouTube, sharing personal moments and updates about his career. His work reflects themes of youth, love, and personal experiences, resonating with a global audience.
Instagram Score: 94.6/100
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10. Pat Cummins
Pat Cummins is the Australian Cricket Captain, known for his leadership on and off the field. He shares insights into his family life, including being a father, and his passion for cricket. Cummins is also an advocate for climate action, founding Cricket for Climate and supporting various charities like UNICEF Australia. His social media presence features a mix of personal milestones, cricket achievements, and promotional content for brands, reflecting his dual role as an athlete and a public figure committed to social causes.
Instagram Score: 94.6/100
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09. Daniel Ricciardo
Daniel Ricciardo is a prominent Formula 1 driver from Australia, known for his engaging social media presence that showcases his racing career, personal adventures, and collaborations with brands. His content often features a mix of humor, lifestyle, and promotional posts, reflecting his dynamic personality and connection with fans. He actively promotes his own wine brand and engages in various partnerships, including with Shopify and Enchanté, highlighting his entrepreneurial spirit.
Instagram Score: 95/100
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08. Ben&Zara
Ben is a dedicated father and content creator, sharing joyful moments with his daughter Zara across social media platforms. Their content primarily features fun dance challenges, family interactions, and heartfelt messages of gratitude towards their followers. With a strong presence on TikTok and Instagram, they engage audiences through relatable parenting experiences and entertaining performances, often highlighting their love for music and dance.
Instagram Score: 95.1/100
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07. Rhea Ripley
Rhea Ripley is a prominent WWE wrestler known for her fierce persona and championship titles. As a 2x Women’s World Champion, she engages her audience with a mix of wrestling highlights, personal moments, and playful interactions. Her content often features themes of empowerment and strength, resonating with fans of wrestling and sports entertainment. Rhea's social media presence is characterized by her bold personality and connection with her followers, showcasing both her professional achievements and personal life.
Instagram Score: 95.3/100
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06. Kevin Parker
Kevin Parker is an Australian singer, songwriter, and musician, known for his musical project Tame Impala, where he blends psychedelic rock, lush synths, and expansive, immersive production with a global live presence. His content highlights studio sessions, tour updates, behind‑the‑scenes clips, and release news for Deadbeat, reflecting a dedicated fanbase across Instagram, YouTube, and X. His content emphasizes music creation, performance, and visual storytelling rather than personal life, showcasing his passion for music.
Instagram Score: 95.6/100
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05. Bhagyashree Sharma
Bhagyashree Sharma is a Melbourne-based content creator known for her engaging and humorous Instagram posts. She shares relatable content, often infused with light-hearted comedy and personal anecdotes. Her presence is marked by a focus on lifestyle and entertainment, appealing to a broad audience. Bhagyashree also promotes her business, Ring Light Media, and encourages followers to chase their dreams, reflecting a motivational aspect in her content.
Instagram Score: 95.9/100
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04. Bindi Sue Irwin
Bindi Sue Irwin is a passionate wildlife advocate and conservationist, actively promoting animal welfare through her work at Australia Zoo. She shares personal stories about her health struggles, particularly with endometriosis, aiming to inspire and validate others facing similar challenges. Bindi's content often highlights her family, including her husband and daughter, and her father's legacy in wildlife conservation. She engages her audience with messages of strength, gratitude, and the importance of protecting wildlife.
Instagram Score: 96.5/100
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03. Samuel Weidenhofer
Samuel Weidenhofer is a content creator focused on spreading kindness and positivity through emotional storytelling. His social media presence highlights acts of generosity, support for individuals facing hardships, and collaborations with various influencers. He often shares videos that raise awareness for cancer patients and other vulnerable communities, encouraging donations and support. His content themes revolve around love, kindness, and mental health advocacy, aiming to inspire others to make a difference.
Instagram Score: 97.3/100
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02. Robert Irwin
Robert Irwin is a wildlife conservationist and media personality, actively sharing his adventures and conservation efforts on social media. His posts often highlight endangered species, animal rescue, and his family's legacy in wildlife conservation. He engages with his audience through personal stories and promotes events related to Australia Zoo. His content reflects a strong commitment to environmental causes and wildlife protection, resonating with a global audience interested in conservation.
Instagram Score: 98.2/100
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01. Oscar Piastri
Oscar Piastri is a professional Formula 1 driver for McLaren, known for his impressive performances and resilience on the track. His social media presence showcases his racing achievements, personal reflections, and interactions with fans, particularly highlighting his Australian heritage. Piastri engages his audience with motivational content and behind-the-scenes glimpses of his racing life, emphasizing his dedication to the sport and connection with supporters.
Instagram Score: 98.5/100
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