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Top 20 Instagram Influencers in Finland in 2025

This list highlights the top Instagram influencers making waves across Finland in 2025. From fashion creators to wellness experts, each name drives strong engagement.

May 15, 2025
Josie Renna
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Josie Renna

Josie Renna is a content strategy expert with a passion for helping creators navigate the ever-evolving digital landscape. Specializing in effective content creation techniques and platform-specific strategies, Josie provides insights to empower creators and brands to thrive online. With a deep understanding of algorithm dynamics and audience engagement, Josie shares actionable tips for optimizing content performance across various platforms.

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Here's the list of the Top 20 Instagram Influencers in Finland in 2025:

20. Kaisa Mäkäräinen

Kaisa Mäkäräinen is a former Finnish biathlete and entrepreneur, focusing on ski coaching and media work. She shares her passion for endurance sports, hand crafts, and gardening on social media. Her posts often highlight her athletic achievements, personal challenges, and love for nature, while also promoting a healthy lifestyle and physical activity. Kaisa engages her audience with motivational messages and insights into her training experiences, making her a relatable figure in the sports community.

Instagram Score: 87.5/100

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19. Mikko Peltola

Mikko Peltola is a prominent figure in Finnish winter sports, particularly skiing and snowboarding. He shares engaging content about outdoor adventures, winter sports events, and environmental advocacy through his series 'Peltsi & Osmo'. His posts highlight the beauty of Finnish nature and promote sustainable practices in winter sports. With a strong following, he connects with audiences through personal experiences and community events, fostering a love for outdoor activities and environmental awareness.

Instagram Score: 87.6/100

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18. Jennipalin

A passionate paramedic from Lapland, Finland, sharing her journey through breast cancer with humor and resilience. Her content includes lip-syncing, personal anecdotes about her health, and reflections on life, often featuring her beloved Finnish Lapphund. She actively engages her audience with relatable posts about her experiences, encouraging others to prioritize health screenings and share their stories. Her posts blend humor with serious topics, creating a supportive community around cancer awareness.

Instagram Score: 87.8/100

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17. Roni Back

Roni Back is a Finnish YouTuber and CEO of Backmedia Oy, known for creating diverse content ranging from lifestyle and gaming to trending topics. He actively engages with his audience through various platforms, including TikTok and YouTube, where he shares personal experiences and promotes brand collaborations. His content often features humor and interactive challenges, appealing to a young audience. Roni also hosts a podcast and is involved in community initiatives, showcasing his influence in both entertainment and social causes.

Instagram Score: 88/100

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16. Nina Laitiala

Nina Laitiala is a Finnish content creator focused on sauna culture, vanlife, and slow living. She shares insights into Finnish traditions, particularly the sauna experience, through engaging videos and posts across social media platforms. Her content often highlights the beauty of nature and the simplicity of life, encouraging a minimalist lifestyle. Nina also promotes her art and offers exclusive content for her followers, fostering a community around her passions.

Instagram Score: 88/100

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15. Sointu Borg

Sointu Borg is a Finnish keynote speaker, author, and owner of Viphost Finland Oy. She actively engages with her audience through social media, sharing insights on entrepreneurship, personal growth, and creative work-life balance. Her content often highlights the importance of mental health, self-acceptance, and the challenges of being an entrepreneur. Sointu also hosts a podcast, discussing various topics, including societal issues and personal stories, while promoting her book 'Normaaliusrodeo'.

Instagram Score: 88.2/100

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14. Joel Harkimo

Joel Harkimo is a provisional skipper participating in the 2026 Golden Globe Race. He previously sailed solo around the world, sharing his journey and experiences on social media. His posts reflect a deep passion for sailing, personal growth, and adventure, often highlighting emotional moments and the beauty of the ocean. He engages his audience with interactive content, including giveaways and personal reflections on his sailing experiences.

Instagram Score: 88.2/100

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13. Veronika Lindberg

Kika is a passionate knit designer and content creator based in Helsinki, Finland. She shares knitting tutorials, patterns, and personal insights into her creative process on YouTube and Instagram. Kika's content focuses on knitting techniques, project showcases, and lifestyle vlogs, often highlighting her journey as a mother and designer. She has authored a book titled 'Knits To Wear' and actively engages with her audience through tutorials and behind-the-scenes content, fostering a community of knitting enthusiasts.

Instagram Score: 88.4/100

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12. Teemu Jarvinen

Teemu is a photographer and filmmaker based in Bangkok, known for his cinematic visuals and love for rainy cityscapes. His social media showcases a blend of personal reflections, photography tips, and behind-the-scenes content from his projects, particularly in Tokyo and Seoul. He offers LUTs and presets for aspiring filmmakers and emphasizes the beauty of solitude and urban life in his work. His content often features themes of digital nomadism and the artistic process behind his photography and filmmaking.

Instagram Score: 88.5/100

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11. Erika Vikman

Erika Vikman is a Finnish singer and performer known for her vibrant presence in the music scene, particularly in connection with Eurovision 2025. Her content often explores themes of female empowerment, nostalgia for past decades, and challenges societal norms. With a strong focus on reinvention and self-expression, she engages her audience through a mix of music, fashion, and personal insights, often addressing issues like misogyny and artistic independence.

Instagram Score: 88.7/100

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10. Mika Ilmèn

Mika Ilmèn, known as 'Immu', is a Finnish author, former criminal, and fighter. He shares insights on his past and current life through engaging social media content, including TikTok and Instagram. His posts often revolve around his experiences in combat sports, writing, and personal reflections. He is also involved in promoting his podcast and upcoming book, which discusses crime in Finland. His content reflects a blend of personal storytelling and societal commentary, appealing to a diverse audience interested in true crime and personal growth.

Instagram Score: 89/100

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09. Apocalyptica

Apocalyptica is a Finnish cello metal band known for their unique blend of classical and metal music. They gained fame for their instrumental covers of Metallica songs and have collaborated with various artists. Their social media presence showcases their tours, music releases, and behind-the-scenes content, engaging a global audience of metal and classical music fans. They actively promote their new album 'Plays Metallica Vol. 2' and share concert experiences, emphasizing their connection with fans.

Instagram Score: 89.2/100

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08. Alexander Stubb

Alexander Stubb is the President of Finland, actively engaging in international relations, particularly regarding Ukraine's defense against Russian aggression. His social media presence emphasizes Finland's strategic partnerships, NATO's eastern flank, and the importance of unity during challenging times. Stubb shares insights from his political career, including discussions on security, cooperation with allies, and national interests, while also promoting sports and education initiatives.

Instagram Score: 89.3/100

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07. ISMO

ISMO is a Finnish stand-up comedian and author based in Los Angeles, known for his unique perspective on cultural norms and language. He has gained significant popularity through his performances, including sold-out shows and appearances on major late-night television. His content often highlights the humor in everyday situations, making him relatable to a diverse audience. With a strong social media presence, ISMO engages fans with comedic insights and tour updates, showcasing his ability to connect through humor.

Instagram Score: 89.8/100

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06. Niko Juhani Saarinen

Niko Saarinen is a Finnish content creator known for his engaging TikTok videos and Instagram posts that often feature cooking, lifestyle tips, and personal reflections. He hosts a radio show and a podcast, showcasing his vibrant personality and connection with his audience. His content frequently includes collaborations with brands, emphasizing lifestyle and food-related themes. Niko's posts reflect a mix of humor and relatability, making him a popular figure among young audiences in Finland.

Instagram Score: 90.3/100

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05. Kalle Rovanperä

Kalle Rovanperä is a two-time World Rally Champion and a prominent driver for Toyota GAZOO Racing WRT. His social media presence showcases his rally driving experiences, car collections, and personal insights into the motorsport world. He engages with fans through posts about his racing achievements, car models named after him, and behind-the-scenes glimpses of rally events. His content often features a mix of rally updates, car culture, and personal moments, appealing to motorsport enthusiasts and car lovers alike.

Instagram Score: 90.6/100

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04. Marko Raassina

Marko Raassina is a Finnish comic artist known for creating the webcomic 'Nerd and Jock'. His social media presence features humorous and relatable content centered around his comic characters, often engaging with his audience through campaigns for plush toys. He actively promotes his work and interacts with fans, showcasing his artistic process and comic strips that blend nerd culture with humor.

Instagram Score: 91.3/100

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03. RONJA STANLEY aka NEW RO

New Ro, a Finnish queer artist, creates uplifting music and content aimed at spreading positivity and self-acceptance. Her social media presence is characterized by vibrant visuals and messages that encourage emotional honesty and resilience. She actively engages with themes of mental health, feminism, and LGBTQIA+ rights, often using humor and relatable anecdotes to connect with her audience. New Ro's work includes music releases and collaborations that promote awareness around consent and social issues.

Instagram Score: 91.7/100

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02. Jasmin Saario

Jasmin Saario is a beauty and lifestyle content creator known for her engaging skincare routines and makeup tutorials. She frequently collaborates with various beauty brands, showcasing innovative products and techniques. Her TikTok and Instagram posts highlight her expertise in skincare, often featuring popular K-beauty products. With a focus on achieving glowing skin, she shares tips and product recommendations, making her a trusted source for beauty enthusiasts.

Instagram Score: 91.9/100

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01. Valtteri Bottas

Valtteri Bottas is a professional racing driver and the third driver for Mercedes-AMG F1. He shares his passion for cycling and various brands, including Oath Gin and Ihana Wine, through engaging social media content. His posts often highlight his racing experiences, personal interests, and collaborations, showcasing a blend of motorsport and lifestyle themes. Bottas actively engages with his audience, promoting events and products while maintaining a strong presence across multiple platforms.

Instagram Score: 94.5/100

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