Top 20 Instagram Influencers in Kenya in 2025

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Here's the list of the Top 20 Instagram Influencers in Kenya in 2025:

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20. Bien-Aimé Baraza

Bien-Aimé Baraza, known as Bien, is a prominent Kenyan musician and frontman of the band Sauti Sol, now pursuing a successful solo career. His social media showcases his music journey, personal milestones, and cultural advocacy, often highlighting themes of love, creativity, and African pride. He engages with fans through heartfelt posts and promotes his music, including his latest album 'Alusa Why Are You Topless?'. His content reflects a blend of personal anecdotes and professional achievements, resonating with a diverse audience.

Instagram Score: 89.4/100

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19. Felicity Shiru

Felicity Shiru creates engaging family and lifestyle content on YouTube, showcasing her daily life, pranks, and personal experiences. Her videos often feature heartwarming moments with her family, including her sister and daughter, and highlight relatable themes such as motherhood and home life. With a strong focus on family dynamics, her content resonates with viewers looking for lighthearted entertainment and insights into family life.

Instagram Score: 89.4/00

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18. Kate Actress

Kate Actress is an award-winning actress and brand ambassador based in Kenya. She actively promotes sexual reproductive health rights and engages in content creation, showcasing her work in film and advocacy. Her social media presence features collaborations with various brands, including L'Oreal and Harpic, and highlights her involvement in community events and discussions around women's empowerment and health. Kate shares personal insights and recipes, reflecting her multifaceted interests and commitment to social causes.

Instagram Score: 89.6/100

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17. NJAGI

A vibrant content creator and brand influencer based in Kenya, known for her engaging posts that celebrate womanhood and beauty. She actively promotes self-confidence and empowerment, particularly among women, and shares insights into her life as a model. Her content often features collaborations with beauty brands and highlights the importance of community and support among women.

Instagram Score: 89.8/100

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16. Jackie Matubia

Jackie Matubia is an award-winning actress and digital content creator from Kenya. She is known for her engaging social media presence, showcasing her roles in television and film, particularly in the series 'Toxic'. Matubia shares personal insights about motherhood, fashion, and her aspirations, often connecting with her audience through relatable content. Her posts reflect a blend of humor and authenticity, making her a prominent figure in the Kenyan entertainment industry.

Instagram Score: 90/100

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15. DJ Shiti

DJ Shiti is a prominent Kenyan comedian and actor known for his engaging content across social media platforms. He produces comedic skits and videos, often collaborating with other local artists. His work features a mix of humor and cultural references, appealing to a wide audience. DJ Shiti actively promotes his YouTube channel, encouraging subscriptions and engagement with his comedic content. He also handles business inquiries through his social media, indicating a professional approach to his online presence.

Instagram Score: 90/100

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14. Eunice Mammito

Eunice Mammito is a prominent Kenyan content creator known for her engaging social media presence, particularly on Instagram and YouTube. She showcases her talents in makeup, styling, and comedy, often collaborating with other creatives. Her content includes humorous skits, personal anecdotes, and promotional posts for various brands. Mammito's work highlights her vibrant personality and connection with her audience, making her a notable figure in the Kenyan entertainment scene.

Instagram Score: 90.1/100

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13. Azziad Nasenya

Azziad Nasenya is a vibrant content creator, actress, and radio presenter based in Kenya. She is known for her engaging social media presence, where she shares positive vibes, entertainment, and personal insights. As an official global ambassador for the #SaveOurFuture campaign, she actively promotes social causes. Her content often features collaborations with brands and highlights her experiences in the entertainment industry, making her a relatable figure for her audience.

Instagram Score: 90.1/100

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12. Lovy L. Elias

Prophet Lovy L. Elias is a pastor and founder of Revelation Church in Los Angeles, California. He shares prophetic teachings and deliverance messages, emphasizing spiritual growth and empowerment through faith. His content often includes personal testimonies, prayers for healing, and insights into Christian living, resonating with a large audience on platforms like TikTok and Instagram. Lovy aims to equip individuals spiritually, focusing on miracles, signs, and wonders in his ministry.

Instagram Score: 90.1/100

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11. Njugush | blessednjugush

Njugush is a prominent Kenyan content creator known for his comedic and lifestyle content across various platforms, including Instagram, TikTok, and YouTube. He engages audiences with humor, travel insights, and current affairs, often collaborating with brands for promotional content. Njugush has been recognized as one of the top influencers in Kenya, showcasing a blend of entertainment and social commentary. His work reflects a strong connection to Kenyan culture and societal issues.

Instagram Score: 90.2/100

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10. Eric Omondi

Eric Omondi is a prominent Kenyan comedian and CEO of Big Tyme Entertainment, known for his engaging comedic content across social media platforms. He addresses societal issues, including men's mental health, while also promoting entertainment events and charitable causes. His posts often blend humor with serious topics, showcasing his influence in both comedy and social advocacy. With a significant following, he leverages his platform to inspire and mobilize support for various initiatives.

Instagram Score: 90.3/100

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09. Kabugi Lamar

Kabugi is a vibrant content creator focused on humor and entertainment, primarily through skits and voiceovers. His social media presence emphasizes making people smile, with a strong engagement in promoting events like 'Smiles Caravan' in Nairobi. He actively interacts with his audience, often using relatable humor and local references. His content is widely shared, showcasing a blend of comedy and community engagement, making him a notable figure in the Kenyan entertainment scene.

Instagram Score: 90.4/100

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08. Diana Bahati

Diana Bahati is a prominent reality TV star and businesswoman known for her engaging social media presence. She shares insights into her family life, personal experiences, and entrepreneurial ventures, particularly in the betting industry with her platform, bahati.bet. Diana promotes beauty and wellness, often collaborating with brands in the skincare sector. Her content is characterized by a blend of humor, family moments, and motivational messages, appealing to a wide audience interested in lifestyle and personal growth.

Instagram Score: 90.5/100

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07. Heaven Bahati

Heaven is the daughter of Bahati Kenya and Diana Marua, known for her charming personality and family-oriented content. Her social media presence highlights her experiences as a young girl growing up in a loving environment, showcasing birthday celebrations, family moments, and her parents' affection. She often features in posts that emphasize love, joy, and the importance of family, making her a beloved figure among her followers.

Instagram Score: 90.6/100

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06. Dorea Chege

Dorea Chege, known as Magie Maria, is a prominent actress and lifestyle content creator based in Kenya. She shares engaging posts about family, beauty, and personal milestones, including her recent baby shower. Her social media presence is characterized by vibrant visuals and collaborations with various brands, showcasing her fashion and beauty choices. Dorea actively promotes positivity and empowerment, particularly among women, and engages her audience with relatable content about motherhood and personal experiences.

Instagram Score: 90.7/100

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05. Amber Ray

Amber Ray is a vibrant social media personality known for her positive energy and family-oriented content. As a mother and brand ambassador, she shares insights into her life, including parenting, luxury experiences, and personal growth. Her posts often highlight love, connection, and memorable moments with her children, showcasing a blend of lifestyle and beauty themes. Amber engages her audience with relatable content and promotes various brands, making her a sought-after influencer in the lifestyle and beauty sectors.

Instagram Score: 91/100

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04. Jacky Vike (Awinja Nyamwalo)

Jacky Vike, also known as Awinja Nyamwalo, is a prominent Kenyan actress and content creator known for her roles in popular Netflix productions like 'Nairobi Half Life' and 'Ni Sisi'. She actively engages her audience on platforms like TikTok and Instagram, sharing humorous and relatable content, often related to her acting projects and personal experiences. Her posts frequently highlight her vibrant personality and connection to Kenyan culture, making her a beloved figure in the entertainment industry.

Instagram Score: 91.4/100

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03. Bahati Kenya

Bahati is a prominent Kenyan musician and reality TV star known for his engaging social media presence. He shares insights into his music career, entrepreneurial ventures, and personal life, often highlighting his journey from humble beginnings to success. His content includes promotional posts for his betting platform, @bahati.bet, and collaborations with other artists. He actively engages with his audience through humor and motivational messages, emphasizing themes of perseverance and community support.

Instagram Score: 92.5/100

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02. Crazy Kennar

Moncef Belkhayat is a Moroccan entrepreneur and former Minister of Youth and Sports. He is the founder Crazy Kennar is a Kenyan content creator and filmmaker known for his humorous takes on societal issues, particularly government inefficiencies. He is the founder of 'The Content Cartel' and actively engages in mental health advocacy, specifically fighting depression. His content spans various platforms, including TikTok and Instagram, where he shares comedic skits and promotes events like 'Happy Country'. His work reflects a commitment to creativity and community engagement, aiming to uplift and entertain his audience.

Instagram Score: 92.9/100

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01. Eliud Kipchoge

Eliud Kipchoge is a renowned long-distance runner from Kenya, celebrated for his remarkable achievements, including being a two-time Olympic champion and holder of the marathon world record. His social media presence emphasizes breaking limits, inspiring others, and the importance of preparation and discipline in sports. He actively engages with his audience through motivational posts and shares his experiences from various races around the world, promoting the message that 'No Human Is Limited.'

Instagram Score: 93.9/100

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