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Top 20 Instagram Influencers in Malaysia in 2025

Malaysia’s top Instagram influencers in 2025 are setting trends with fresh content and high engagement. This list highlights the creators making the biggest impact online.

May 12, 2025
Justine Castany
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Justine Castany

Justine Castany, a student at ESSEC Business School and currently working at Favikon, shines with her love for marketing and dedication to communications. As a dynamic young professional, she serves as Marketing Manager at Favikon, where she brings her expertise to craft and execute cutting-edge strategies. With her creativity and keen eye for trends, Justine stands out in communicating brand messages effectively and making waves on social media.

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Here's the list of the Top 20 Instagram Influencers in Malaysia in 2025: 

20. Elyn | elynleonggg

Elyn 梁愉苓 is a Malaysian content creator known for sharing personal vlogs and lifestyle moments across Instagram, TikTok, and YouTube. Her posts often feature lighthearted themes, including daily activities, unboxings, and celebrations. Elyn engages her audience with relatable content, showcasing her experiences as a young adult. She has a significant following, particularly on TikTok, where her mini vlogs and challenges resonate well with viewers. Her content reflects a youthful and vibrant lifestyle.

Instagram Score : 91.7/100 pts

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19. Nabilah Aliah

Nabilah Aliah, known as Bella, is a prominent Malaysian drifter and founder of Ayla Beauty HQ. She shares her journey in drifting, family life, and personal milestones through engaging vlogs and social media posts. Bella emphasizes her achievements in motorsports while maintaining a strong connection with her audience through giveaways and community support initiatives. Her content often highlights her family, lifestyle, and the challenges she faces in her career, making her a relatable figure in the drifting community.

Instagram Score : 91.8/100 pts

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18. Azfar Herisyam

Azfar Herisyam is a lifestyle content creator and YouTuber from Malaysia, known for engaging posts that reflect his daily life and experiences. His social media presence includes a mix of personal anecdotes, humor, and cultural references, often highlighting local events and celebrations. He actively promotes the #FreePalestine movement and collaborates with various brands. His content resonates with a youthful audience, focusing on lifestyle, entertainment, and community engagement.

Instagram Score : 91.8/100 pts

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17. Shi Qi

Shi Qi is a Malaysian content creator known for her engaging and humorous videos on TikTok and Instagram. She often shares experiences related to her work with children, educational themes, and personal anecdotes, including her adventures in Korea. Her content resonates with a younger audience, particularly kids and their parents, as she blends entertainment with relatable childhood experiences. She promotes various brands and products, showcasing her vibrant personality and creativity.

Instagram Score : 92/100 pts

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16. Dior大穎 | diorlying

Dior大穎 is a Malaysian singer-songwriter known for her heartfelt music and engaging social media presence. She shares personal stories through her songs, often touching on themes of love, loss, and resilience. Her content spans various platforms, including Instagram, TikTok, and YouTube, where she promotes her music and interacts with fans. Dior大穎 also collaborates with brands for promotional content, showcasing her culinary skills and lifestyle. Her work reflects a blend of personal experiences and cultural influences.

Instagram Score : 92/100 pts

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15. Darkkey Nagaraja

Darkkey is a Malaysian singer, music composer, and label owner of Logarima Production, specializing in Sambarock music. His social media showcases live performances, music videos, and promotional content for upcoming events. He engages with fans through vibrant posts about concerts and cultural celebrations, reflecting a strong connection to the Indian community in Malaysia. His content often features collaborations with other artists and highlights significant cultural events.

Instagram Score : 92/100 pts

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14. Meerqeen

Meerqeen is a Malaysian actor and social media personality known for his engaging content across platforms like TikTok and YouTube. He shares a mix of personal insights, fashion, and beauty tips, often collaborating with brands. As a finalist in Hero Remaja 2020, he has a strong following and actively engages with his audience through entertaining posts and lifestyle updates. His content reflects a youthful and vibrant approach to life, appealing to a diverse audience interested in entertainment and fashion.

Instagram Score : 92.1/100 pts

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13. Alieff Irfan

Alieff Irfan is a Malaysian drifter and YouTuber, recognized as the 2024 National Drift Series Super Cup Champion. He engages his audience with content related to drifting, VFX editing, and lifestyle, showcasing his adventures and team dynamics through various platforms. His posts often highlight his achievements and collaborations, particularly with the AI Team, while also promoting local businesses and events. Alieff's content is vibrant and interactive, appealing to a youthful audience interested in motorsports and entertainment.

Instagram Score : 92.4/100 pts

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12. Ameera Khan

Ameera Khan, known as Little Miss Khan, is a prominent social media personality focusing on fashion, beauty, and lifestyle content. She shares her experiences through engaging posts on Instagram and TikTok, often featuring collaborations with brands like Dior and Louis Vuitton. Her content includes makeup tutorials, travel adventures, and personal moments, showcasing a vibrant lifestyle. With a significant following, she connects with her audience through relatable and aspirational content, often highlighting her relationships and experiences.

Instagram Score : 92.5/100 pts

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11. Mimi Lana

Mims is a vibrant social media personality known for her engaging content on Instagram and TikTok, where she shares lifestyle, beauty, and personal reflections. Her posts often feature themes of empowerment, creativity, and cultural appreciation, with a notable focus on her Malaysian heritage. Mims actively promotes her brand, Mims Essentials, and engages with her audience through relatable and humorous content. She also expresses support for social causes, particularly related to Palestine.

Instagram Score : 92.6/100 pts

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10. Dahlia Rizal

Dahlia Rizal is a Malaysian content creator and entrepreneur, known for her engaging posts about motherhood, family life, and her fashion brand, DSHAZAL.CO. She shares personal experiences, including her journey through pregnancy and childbirth, while also advocating for social causes like Palestinian rights. Her content is a blend of lifestyle, beauty, and family-oriented themes, resonating with a diverse audience. Dahlia's posts often highlight her love for her husband and her commitment to her family.

Instagram Score : 92.6/100 pts

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9. Rania | puteriraniaa

Rania is a Malaysian TikTok creator known for her engaging shawl tutorials and lifestyle content. She shares personal growth experiences, including overcoming social anxiety and achieving milestones in her career. Her posts often highlight collaborations with brands and her journey towards self-love and confidence. Rania's content resonates with a young audience, focusing on fashion, beauty, and personal development, while also expressing gratitude for her achievements and the support of her followers.

Instagram score : 92.7/100 pts

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8. Syafiq Kyle

Syafiq Kyle is a Malaysian actor and content creator known for his involvement in film and television, particularly with Viu Originals. His social media presence features a mix of personal reflections, promotional content for shows, and advocacy for social issues like Palestine. He engages with his audience through relatable posts and behind-the-scenes insights into his projects, showcasing a blend of entertainment and activism.

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7. Khairul Amin Kamarulzaman

Khairul Amin Kamarulzaman is a Malaysian content creator known for his engaging cooking videos and philanthropic efforts. He actively shares his culinary adventures, including international experiences, while promoting his brand, Dendeng Nyet. His posts often highlight community support initiatives, such as disaster relief efforts, and he encourages local entrepreneurship through mentorship programs. His content resonates with a broad audience, focusing on food, travel, and social causes.

Instagram Score : 92.7/100 pts

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6. Christinna Kuan

Christinna Kuan is a vibrant social media personality and fashion advocate from Malaysia, known for her engaging content that blends lifestyle, travel, and fashion. She actively promotes creativity and self-expression, often sharing her experiences in various locations, including Hong Kong and Italy. With a focus on empowering young people, she collaborates with brands like Victoria's Secret and showcases her journey through visually appealing posts. Her content resonates with a youthful audience interested in fashion and travel.

Instagram Score : 93/100 pts

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5. Syed Saddiq Syed Abdul Rahman

Syed Saddiq is a Malaysian Member of Parliament for Muar, actively engaged in nation-building and community welfare. He promotes various causes, including support for flood victims and traditional clothing representation. An Ironman athlete, he balances his political career with personal interests, often sharing updates on social media about his initiatives and events. His content reflects a commitment to integrity and justice, as well as a focus on local cultural heritage.

Instagram Score : 93.1/100 pts

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4. Jestinna Kuan

Jestinna Kuan is a vibrant social media personality known for her engaging content across Instagram and TikTok. She shares lifestyle posts, fashion insights, and travel experiences, often collaborating with brands like Lancôme. Her posts reflect a love for music festivals, food, and cultural experiences, particularly in cities like Seoul and LA. Jestinna's content resonates with a youthful audience, showcasing her dynamic personality and connections within the fashion and beauty industries.

Instagram Score : 93.4/100 pts

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3. Nigel Ng

Nigel Ng, known as Uncle Roger, is a Malaysian comedian and content creator who humorously critiques cooking videos, particularly focusing on Asian cuisine. His social media presence features a mix of comedic commentary and culinary reviews, often engaging with popular chefs and food personalities. He promotes his restaurant and merchandise while also announcing his tour dates. His content is characterized by a light-hearted, comedic style that resonates with a global audience, particularly in the food and entertainment sectors.

Instagram Score : 93.8/100 pts

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2. Robin Lim

Robin Lim is a Malaysian content creator with a strong presence on TikTok and YouTube, focusing on relatable humor and everyday life experiences. His posts often resonate with younger audiences, featuring themes like family dynamics and personal anecdotes. He engages in brand collaborations, particularly with tech companies, showcasing products in a fun and relatable manner. His content is characterized by high engagement, with several posts receiving over 600,000 likes, indicating a solid connection with his audience.

Instagram Score : 94.6/100 pts

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1. Moses Wong

Moses Wong is a Malaysian graphic designer and content creator known for his engaging and humorous TikTok and Instagram posts. He focuses on digital design and comedy, often incorporating relatable themes and positive messaging. His content resonates with a youthful audience, showcasing a blend of creativity and lightheartedness. Moses actively promotes positivity and self-acceptance through his work, making him a relatable figure in the digital space.

Instagram Score : 94.8/100 pts

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