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Here’s the list of the Top 20 Instagram Influencers in Malaysia in 2025:
20. Ikhmal Nour
Ikhmal Nour is a Malaysian content creator known for his engaging TikTok and YouTube videos, often featuring humor and relatable scenarios. His content includes acting skits, lifestyle vlogs, and gaming, particularly focused on Roblox. With a significant following, he actively interacts with his audience through various social media platforms, showcasing a blend of entertainment and personal experiences.
Instagram Score: 91/100
19. Watie Hanifiah
Watie Hanifiah is a Malaysian social media personality known for her engaging posts about family life, parenting, and personal experiences. She shares moments with her daughter, often highlighting their adventures and milestones. Her content resonates with themes of motherhood, happiness, and personal growth, appealing to a broad audience interested in family dynamics and lifestyle. Watie's posts often include heartfelt messages and interactions with her followers, showcasing her relatable and nurturing personality.
Instagram Score: 91.1/100
18. Alieff Irfan
Alieff Irfan is a Malaysian drifter and YouTuber, recognized as the 2024 National Drift Series Super Cup Champion. He engages his audience with content related to drifting, VFX editing, and lifestyle, showcasing his adventures and team dynamics through various platforms. His posts often highlight his achievements and collaborations, particularly with the AI Team, while also promoting local businesses and events. Alieff's content is vibrant and interactive, appealing to a youthful audience interested in motorsports and entertainment.
Instagram Score: 91.2/100
17. Bella Astillah
Bella Astillah is a prominent TikTok creator and brand ambassador known for her engaging content that often features beauty products and personal anecdotes. She collaborates with various brands, including Cosrx and JudyDoll, showcasing her vibrant personality and connection with her audience. Her posts reflect a mix of lifestyle, humor, and cultural celebrations, particularly during festive seasons. Bella's content resonates with a youthful audience, emphasizing beauty, friendship, and personal growth.
Instagram Score: 91.3/100
16. Bella
Founder of AYLA, Bella shares engaging content on TikTok, showcasing her personal life, family moments, and business ventures. Her posts often highlight her entrepreneurial journey, interactions with her children, and participation in trends, reflecting a vibrant and relatable online presence. Bella also expresses gratitude and positivity, connecting with her audience through giveaways and community events.
Instagram Score: 91.5/100
15. Sheila Rusly
Sheila Rusly is a Malaysian content creator known for her engaging posts about food, family, and cultural celebrations. She shares recipes, cooking tips, and personal moments, often highlighting her experiences during Ramadan and festive occasions. Her content features collaborations with brands like Cadbury and San Remo, showcasing her culinary skills and promoting home-cooked meals. Sheila's social media presence emphasizes gratitude and family values, resonating with her audience through relatable and heartfelt content.
Instagram Score: 91.5/100
14. Gigi Cheoh
Gigi Cheoh, known as the 'Queen of Transition', is a prominent Malaysian content creator with a focus on makeup and fashion transitions. She has garnered a significant following across multiple platforms, including TikTok and Instagram, where she showcases her creative makeup looks and cultural celebrations. Gigi actively engages her audience with interactive content, often inviting them to rate her outfits and makeup styles. Her work reflects Malaysia's diverse culture, and she frequently collaborates with brands in the beauty and fashion industries.
Instagram Score: 91.5/100
13. Elyn 梁愉苓
Elyn 梁愉苓 is a Malaysian content creator known for sharing personal vlogs and lifestyle moments across Instagram, TikTok, and YouTube. Her posts often feature lighthearted themes, including daily activities, unboxings, and celebrations. Elyn engages her audience with relatable content, showcasing her experiences as a young adult. She has a significant following, particularly on TikTok, where her mini vlogs and challenges resonate well with viewers. Her content reflects a youthful and vibrant lifestyle.
Instagram Score: 91.6/100
12. 培永 Phei Yong
Phei Yong is a Malaysian content creator known for his engaging social media presence across platforms like Instagram and YouTube. He shares a mix of personal anecdotes, fashion insights, and promotional content, often collaborating with brands like Adidas and Kiehl's. His posts reflect a vibrant lifestyle, showcasing events, fashion, and humor, while also engaging with his audience through interactive content. He is involved in various entertainment projects, including music and talk shows, appealing to a youthful demographic.
Instagram Score: 91.6/100
11. Nahlah Rsl
Nahlah is a passionate baker and content creator from Malaysia, specializing in dessert recipes, particularly those featuring matcha. Her social media presence showcases a variety of baked goods, including cakes, cookies, and traditional Malaysian dishes, often highlighting her cultural heritage. She engages with her audience through detailed recipe descriptions and visually appealing presentations, making her content both informative and inspiring for fellow baking enthusiasts.
Instagram Score: 91.8/100
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10. Moses Wong 黄俊康
Moses Wong is a Malaysian graphic designer and content creator known for his engaging and humorous TikTok and Instagram posts. He focuses on digital design and comedy, often incorporating relatable themes and positive messaging. His content resonates with a youthful audience, showcasing a blend of creativity and lightheartedness. Moses actively promotes positivity and self-acceptance through his work, making him a relatable figure in the digital space.
Instagram Score: 92.1/100
9. Syed Saddiq Syed Abdul Rahman
Syed Saddiq Syed Abdul Rahman is a Malaysian Member of Parliament for Muar, actively engaged in nation-building and community welfare. He promotes various causes, including support for flood victims and traditional clothing representation. An Ironman athlete, he balances his political career with personal interests, often sharing updates on social media about his initiatives and events. His content reflects a commitment to integrity and justice, as well as a focus on local cultural heritage.
Instagram Score: 92.4/100
8. Karen Cheok
Karen Cheok is a Malaysian painter known for her vibrant gouache artwork, often inspired by Studio Ghibli films. She shares her creative process through engaging videos on platforms like YouTube and TikTok, where she showcases painting techniques, art supplies, and personal projects. Her content emphasizes the therapeutic aspects of art, inviting viewers to join her in the creative journey. Karen also runs an art shop and offers a collaboration brush set, reflecting her commitment to the art community.
Instagram Score: 93/100
7. Arieff Yong
Arieff Yong is a Malaysian comedy content creator known for his humorous takes on accents and cultural quirks. He engages a wide audience through relatable skits and comedic commentary, often highlighting the nuances of Malaysian culture and language. His content spans multiple platforms, including TikTok and Instagram, where he showcases his comedic talent and collaborates with brands. With a significant following, he effectively combines entertainment with cultural insights, making him a prominent figure in the Malaysian social media landscape.
Instagram Score: 93.8/100
6. Chi Howe
Chi Howe is a Malaysian content creator known for his engaging TikTok and Instagram posts that often reflect personal experiences, cultural insights, and humor. He shares content related to his life, family, and local culture, often incorporating elements of Malaysian traditions and current events. As the owner of a hair salon, he also promotes his business through social media, showcasing a blend of personal and professional content.
Instagram Score: 94/100
5. Tunku Ismail ibni Sultan Ibrahim
His Royal Highness Major General Tunku Ismail ibni Sultan Ibrahim is the Regent of Johor, actively engaging in sports, youth development, and state infrastructure. His social media presence reflects a commitment to leadership, legacy, and community development, often sharing insights on football and local governance. He emphasizes the importance of education and economic growth for Johor, while also promoting partnerships with international entities like Paris Saint-Germain FC.
Instagram Score: 94.6/100
4. Dior大穎
Dior大穎 is a Malaysian singer-songwriter known for her heartfelt music and engaging social media presence. She shares personal stories through her songs, often touching on themes of love, loss, and resilience. Her content spans various platforms, including Instagram, TikTok, and YouTube, where she promotes her music and interacts with fans. Dior大穎 also collaborates with brands for promotional content, showcasing her culinary skills and lifestyle. Her work reflects a blend of personal experiences and cultural influences.
Instagram Score: 94.7/100
3. Khairul Amin Kamarulzaman
Khairul Amin Kamarulzaman is a Malaysian content creator known for his engaging cooking videos and philanthropic efforts. He actively shares his culinary adventures, including international experiences, while promoting his brand, Dendeng Nyet. His posts often highlight community support initiatives, such as disaster relief efforts, and he encourages local entrepreneurship through mentorship programs. His content resonates with a broad audience, focusing on food, travel, and social causes.
Instagram Score: 94.9/100
2. 蔡常勇
Chang Yong is a Malaysian YouTuber and entrepreneur known for his engaging vlogs that often feature travel, lifestyle, and product promotions. He is the founder of multiple brands and actively collaborates with various companies for marketing campaigns. His content showcases a mix of personal experiences, humor, and promotional offers, appealing to a broad audience interested in lifestyle and beauty. He frequently interacts with fans and promotes discounts and special offers through his social media platforms.
Instagram Score: 95.1/100
1. Farah Wen
Farah Wen is a dedicated mompreneur sharing her journey as a young mother. Her TikTok content focuses on family life, routines, and parenting tips, often featuring relatable moments and beauty hacks. With millions of likes on her posts, she engages her audience through themes of love, happiness, and the challenges of motherhood. Her presence is characterized by a strong connection to her family and a commitment to sharing her experiences as a working mom.
Instagram Score: 97.6/100
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